5 Ways to Increase Small Business Sales


Steve Thompson

Apr 8, 2022


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Is increasing small business sales one of your major goals this year? It's possible to meet and exceed this challenge by taking steps to streamline your operation and refine your product or service. Here are five ways to boost your sales.

1. Prioritize Excellent Customer Service

Customer Service

Treating your existing customers with high-quality service is often the best way to increase small business sales. Find out what your most loyal customers like about your brand so you can maximize the opportunity. Excellent customer service is a big factor in whether or not customers keep returning to buy more. The keys to successful customer service are strong communication skills, a friendly demeanor, and problem-solving abilities.

Excellent customer service begins with hiring the right communicators who understand both sales and handling customer complaints. The idea is to make sure customers always leave your conversations satisfied if it's within your team's control. Customer service agents need to be trained on how to respond with rebuttals to specific complaints.

It's important to keep customers happy because if you don't, it can lead to them sharing negative feelings in online reviews. The more you please your existing customers, the more positive reviews your business will likely get.

2. Monitor and Analyze Your Target Audience

In order for your sales team to improve income, each member needs to have a clear picture of who your target audience is and what they want. You can find through various types of research such as your website analytics, online questionnaires, customer reviews, and strategic market studies.

One way for your sales team to become more familiar with your target audience is to develop sales personas for each sector of your target market. Personas can be in the form of photos, avatars, or symbols that represent certain market sectors. These sectors can be categorized in whatever ways to help reflect distinct characteristics of your customers, such as demographics or lifestyles.

3. Maximize Digital Marketing

Digital marketing

Digital marketing has become a monumental method for promoting and delivering products and services to consumers. Setting up the right easy-to-use eCommerce solution is crucial for increasing online sales. You need a secure and trustworthy method of accepting payment online. The primary methods to attract targeted visitors to your site involve SEO techniques and pay-per-click (PPC) online advertising campaigns.

Use SEO Techniques

One of the best ways to promote a local business is to create a Google My Business account and enter the details of your business profile. This content may display in Google Search when people enter keywords that match your business description for your city or town. Yelp is another useful local search directory.

The three main types of searches that consumers use on Google are navigational, informational, and transactional. The more you learn about the transactional search type, the better your chances of connecting with users to your product or service pages. A transactional search is when a consumer is looking for something to buy.

The beauty of SEO is its cost-effective solution to find strong leads if you publish appropriate content that attracts your target audience. It may take several months for new content to show up in search engines, but when it finally does, it can generate endless leads for years.

Experiment with PPC Campaigns

PPC - Pay Per Click

PPC campaigns are the fastest way to get prospective leads to your site. Through Google, other search engines, and popular social media networks, you can reach your target audience with the help of customization tools. These tools let you define the audience you want to reach based on numerous criteria such as demographics or location. It takes a number of campaigns to learn what works and what doesn't for your business ads.

Conduct a Content Audit

Working with a digital marketing expert, you can find out from a content audit what areas of your site need more attention. Content is king when it comes to building an online following, as well as signaling to search engines you have unique information that's in demand. Analytics can tell you what your most visited web pages are and how long people spend with them.

Engage Through Social Media Platforms

Woman using social media

Social media platforms can help you build your marketing list via interacting with friends and friends of friends. You simply create social media profiles, ask friends to join your page, and upload content. It allows you to showcase your business and tell your story visually. Social media networks are fun places to meet with your audience and introduce new information about your brand.

4. Use Email Marketing Software

One of the best ways to make sure your sales team is well organized, which itself can boost sales, is to give them access to an email marketing program. It allows you to create email lists, categorize your leads and provide contact information for each prospect or customer. You can grow your business through this system, which allows you to develop more personalized relationships with your followers.

Email marketing software is a core essential for gaining a competitive edge. Another option is to invest in a Customer Relationship Management (CRM) platform, which is a more robust solution that empowers you to set up customer profiles. Either type of user-friendly software is available as a cloud service. You'll be able to send both personalized and syndicated messages such as a newsletter to your followers.

5. Expand Your Customer Base

Satisfying your existing customer can help increase small business sales exponentially and so can growing your customer base. The combination of these two goals can ignite your business toward strong recurring sales. Here are some ways to expand your customer base.

Offer Exclusive Bargains

The key to improving business sales often comes from creative marketing campaigns that emphasize exclusivity and affordability. You can try different approaches to find out what works best for your market. Offering unique packages that include extra surprises is a reliable way to win customer loyalty. A program designed to award customers for their loyalty with exclusive offers is another proven way to attract new believers.

Refine Your Call To Action

Sales happen more easily when ready-to-buy visitors understand and resonate with your call to action buttons or links. Use simple words such as "buy now" or "get more info" to encourage visitors to take action. Make it obvious and inviting. Use call-to-action links as doorways in your sales funnels to channel cold or warm leads toward deeper information. For ready-to-buy customers, make the process simple and stress-free.

Implement Word-of-Mouth Marketing

Woman showing something from her phone to another person

One of the most effective strategies to increase sales of all time is to engage in word-of-mouth marketing. Usually, the best way for a doctor's office to expand its customer base, for example, is through referrals from friends and relatives. Think of ways to reward people for bringing you, new customers. It helps to treat every prospect as both a potential customer and a conduit to other customers.


Use these tips to refine your niche and increase small business sales. The more information you collect on your target customers, the more you'll be able to make the proper adjustments to align your brand with the sentiments of your target market. One of the most effective ways to stand out in a crowded marketplace is to make sure your small business website design actually works for you converting visitors into buyers. For more information on how we can help you grow your business, schedule a 15-minute discovery call with the small business marketing pros at E-Marketing Associates today!

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