It is essential to every hotelier that their customers have an enjoyable guest experience, not only at the hotel but online. You want to provide the best guest experience even before they set foot in your hotel. It all begins with the online experience. Here are three qualities your website should have to ensure a smooth yet amazing guest experience:
Make Sure Your Website is Mobile-Friendly
With today’s advanced technological advances, researching a hotel before booking is as standard as scratching an itch. You can learn so much from a hotel just by visiting their website. But what if you’re not at the office or in front of a desktop. The amount of travelers using wireless devices in comparison to an actual computer is increasing, and the trend will only continue. With more travelers using their hand-held devices to browse the web, the importance of having a mobile website becomes crucial. If you’re a hotel, your website should be mobile-friendly all across the board. Responsive navigation bars and images, as well as fast loading times. You want your potential guests to have all the information they need in the palm of their hand before making a decision.
Be Active On Social Media
Hoteliers who are not active on social media are missing one of the largest trending markets. Social media tends to be a hub of information and inspiration for travelers. When it comes to the hotel, it is crucial to make sure that all the information listed on the website and social media sites are all consistent. This creates a sense of trust, so when a guest visits a different search engine or directory on the internet with your hotel business name on it, they know it's reliable information. Make sure you have someone answering any instant messages you might receive. Missing a single message could be the difference between having a stay and giving it to your competitors. Treat your potential guests as if they have already booked at your hotel. Customer service is critical in the decision-making process, and it shouldn’t stop on social media. These are just a few qualities that will contribute to a pleasant online experience for customers.
Provide Helpful Information to Tourists and Newcomers
Where there’s a hotel, there’s a tourist. You may not know it, but if a hotel does not have traveler information such as trying to get there from the airport or a guide to the surrounding neighborhood, say bye-bye to those potential guests. It helps to have city guides, maps, and brochures of all places in the local area. The guides could also include ways to get around the area, distances of specific attractions/restaurants from the hotel and a weather forecast so that they will be aware of the weather conditions during their stay. Significant events should always be mentioned in case they’re looking to make plans or do something special during the trip.