Everywhere you go, you see people on their phones. Almost everything nowadays is done on mobile devices, and you want to make sure booking a room at your hotel is at the top of that list. Here are three tips to optimize your mobile hotel website.
People typically use their smartphones when they’re on the go. This means your mobile hotel website should be straightforward to navigate. You want your customers to find the hotel’s photos, hotel information, and book a room without wasting time exploring multiple sites like they might on a computer. Also, make sure your site allows people to save their progress and continue on another device. Letting people have the freedom to start something on their phones and finish on a computer is critical for customer experience. Your checkout process must be as expedited as possible because someone shopping on a mobile phone doesn’t want to waste time creating an account.
With today’s fast-paced world, mobile hotel websites need to load fast enough so someone can book a room while waiting for dinner to be served.
The visual appeal of your hotel’s mobile website design is crucial. Make all your images larger than average, so people don’t waste time trying to enlarge pictures. The booking button needs to be much larger than anything else on the screen so your customers can find it easily. Also, make sure to optimize your site to ensure people using data roaming, not just Wi-Fi, have full access.
Please don’t be lazy by thinking you can take your desktop website and turn it into a good hotel mobile website. It’s best if you start from scratch and design the site to fit on a smartphone. Decide what’s the most important thing on your desktop website and build your hotel’s mobile website off those key elements.