Everywhere you go, you see people on their phones. Almost everything nowadays is done on mobile devices, and you want to make sure booking a room at your hotel is at the top of that list. Here are 3 tips to optimize your hotel mobile website.
People typically use their smartphones when they’re on the go. This means your hotel mobile website should be very easy to navigate. You want your customers to find the hotel’s photos, hotel information, and book a room without wasting time exploring multiple sites like they might on a computer. Also make sure your site allows people to save their progress and continue on another device. Letting people have the freedom to start something on their phones and finish on a computer is key for customer experience. It’s imperative your checkout process is as expedited as possible because someone shopping on a mobile phone doesn’t want to waste time creating an account.
With today’s fast-paced world, hotel mobile websites need to load fast enough so someone can book a room while waiting for dinner to be served.
The visual appeal of your hotel’s mobile website design is crucial. Make all your images larger than normal so people don’t waste time trying to enlarge pictures. The booking button needs to be much larger than anything else on the screen so your customers can find it easily. Also, make sure to optimize your site to ensure people using data roaming, not just Wi-Fi, have full access.
Don’t be lazy by thinking you can just take your computer website and turn it into a good hotel mobile website. It’s best if you start from scratch and design the site to fit on a smartphone. Decide what’s the most important thing on your computer website and build your hotel’s mobile website off those key elements.