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The rise of voice search is evident. More people are speaking to virtual assistants. How can you optimize for voice search in this new era of SEO?

With over 1.2 billion active users, which is more than Twitter and Snapchat combined, hoteliers should consider implementing WhatsApp into their strategy.

Through the use of influencer marketing, you can raise awareness and engagement for your hotel. Find out how to choose the right influencer!

Local SEO can help hotels to better improve their visibility to consumers who are trying to find a hotel in their area. However, success isn't so easy.