How Often to Post on Social Media
June 20, 2020
A common question small business owners ask is how often they should post on their social channels. Well, the answer depends on the type of business you're in.
Social Media in Times of Crisis
April 14, 2020
Every business will deal with a crisis. Make sure your business has a strategy in place to deal with the various types of crises.
Increase Social Media Engagement
February 11, 2020
Do you have a large number of followers, but very little engagement or interactions, such as likes, comments, and shares across your social networks?
Grow Your Social Media Audience
December 24, 2019
Learn these set of skills step-by-step to build your social channels, grow your reputation and lay a foundation for your company's online presence.
Find & Use User Generated Content
August 19, 2019
No matter how you slice it, people love social media. They love keeping up with people in their lives and staying up-to-date with the latest information.
Twitter Launches New Layout
August 5, 2019
After seven years, Twitter has a brand new look for 2019. The site has launched an all-new design that makes the home screen tweets the center of attention.
Instagram Summer Post Ideas - Hotels
July 9, 2019
Photos are the ultimate way to sell your hotel to travelers. Many people are visual and love being able to see their destination instead of just picturing it in
Using Hootsuite's New Composer
June 10, 2019
Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.
Mother's Day Hashtags for Instagram
May 1, 2019
If you're creating posts for social media, the top Mother's Day hashtags will help your posts gain reach and be seen by a broader audience.
How Social Improves Online Marketing
April 2, 2019
Business owners who are considering online marketing should integrate a strong social campaign into their marketing plan. Social media can enhance the benefit
Twelve Social Media Best Practices
January 1, 2019
Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices.
Promote Business For the Holidays
November 8, 2018
Today, promoting your business on social media is all about ads. While this is 100% true, there are still some ways you can promote your business organically.
Make Your Hotel More Personable
October 4, 2018
What sets you apart from your competitor? You need to put a face behind your hotel. Show that you and your team are personable!
Scope Out Fake Influencers
June 28, 2018
If you're running a hotel or work in one, there's no doubt that you've received a ton of emails and calls from "influencers," asking for a free stay.
Organically Grow Your Social Media
March 5, 2018
If you are interested in growing your Twitter following organically, take a look at these tips. Read on to see how you can implement them for your business.
Five Video Tips for Enhancing UX
January 18, 2018
Let's explore just a few topics which will increase the satisfaction of your viewers and pique their interest enough for them to continue watching your content.
Building Guest Relationships
January 4, 2018
In the hotel business, social media plays a vital role in building relationships with past & potential guests. This is why it is crucial to build relationships.
Monitoring Social Media Comments
December 22, 2017
As part of any social media strategy for hotels, there should be time set aside to review your performance. See how to keep an eye on your comments.
New Twitter Character Count
November 15, 2017
Twitter announced that they would be expanding their character count from 140 characters to a whooping double character count of 280.
Avoiding Mistakes on Social Media
September 8, 2017
When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!
Social Media Brand Ambassadors
August 24, 2017
A social media influencers is someone that can become the key evangelist to helping you grow brand awareness that leads to conversions.
10 Tips for Creating Engaging Posts
June 15, 2017
Here are some tips for gaining your audience’s attention on popular social media platforms like LinkedIn, Facebook, Instagram, Twitter and Pinterest.
Is Your Hotel Live?
June 1, 2017
Several social media platforms, in particular Facebook, Instagram, and Twitter have rolled out a “live” feature. Learn to use it for your hotel!
Using GIF Animations for Business
May 22, 2017
You’ve probably seen them all over the internet but do you know how you can use GIFs for social media on your business accounts?
Hashtags Every Hotelier Should Know
April 9, 2017
Everyone knows that if you want to increase your reach, you have to add hashtags. The key is knowing the right hashtags to use that will increase engagement.
Attracting Hotel Customers
March 24, 2017
Although our approach to every avenue is distinct, I'm going to be highlighting a key point to implement for a successful social media strategy for hotels.
December 29, 2016
Growing your engagement is a sign that your audience enjoys your content and may eventually purchase your product or service.
Video Trends To Look Out For
December 28, 2016
Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?
How Long Should Social Posts Be
November 29, 2016
When creating content for social media a prevalent question recurs: how long should posts be for hotels on social media? Find out here.
Most Impact on Your Hotel’s ROI
September 8, 2016
By learning the benefits each channel has for your overall marketing strategy, the better leverage you will have in promoting your hotel’s story.
Strategies to Create Engagement
August 9, 2016
Follow these three effective strategies to create engagement among your audience and to foster a relationship between you and the guest.
Responding to Backlash on Social
June 20, 2016
No matter how amazing your hotel may be, it will not be immune to receiving backlash online at some point. Find out how to address these issues.
Social is Vital for Hotels | Part 2
April 25, 2016
Social media isn’t a single strategy to gain more bookings. It is used as part of a larger system that makes up your digital marketing strategy.
Social Important for Hotels | 1
April 11, 2016
Are you wondering if social media is worth it for your hotel? Many hoteliers have asked themselves this very question and aren’t sure where to find the answer.
Spice Up Tweets with GIFs!
March 14, 2016
It’s very easy for your posts to get lost in the noise, which is why hotel marketers are always trying to come up with new ways to make their posts stand out.
Key Social Media Metrics to Analyze
January 15, 2016
Here are 3 of the most important social media metrics that hoteliers need to analyze to determine the effectiveness of your social initiatives.
Improve Hotel’s Results With Social
December 17, 2015
Every hotelier should have a well-crafted social media strategy when it comes to marketing their property through social media.
Social Media Insights Are Important
October 26, 2015
Take a look at analytics to let you know what your audience is interested in. Then you can use this info when looking for future content for your social media.
Optimizing Social Posts Using SSO
August 19, 2015
A successful hotel marketing strategy requires Social Search Optimization (SSO), which incorporates a powerful synergy between SEO and social media.
Send Longer Direct Messages
August 13, 2015
Social Media has become a key customer service tool for hotels in the past few years. Twitter now makes it easier to communicate through direct messages.
Social Media Strategy For A Hotel
July 23, 2015
More hoteliers are getting on board & taking advantage of all that social has to offer, it's crucial to have a solid strategy in place to receive the benefits.
Influence the Booking Decision
June 24, 2015
Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.
Encourage User Generated Content
June 1, 2015
User-Generated Content (UGC) can be a powerful tool for hotels. User-Generated Content includes any content a guest may create about your hotel,
Social Media Pages Roles
May 14, 2015
When it comes to a hotel’s social media channels, there may be more than one staff member you want to assign to either post or monitor the accounts.
May 8, 2015
Starting as a platform for marketing, it is slowly turning into a platform geared towards customer service as interaction with customers increases across
Importance Social Media Presence
April 15, 2015
There are several reasons why a social media presence is essential, and here are some ways hoteliers can utilize it to their advantage.
Twitter’s ‘Retweet w/ Comment’
April 9, 2015
Have you ever had the dilemma of whether to retweet another user's tweet using the retweet button or to RT so that you could enter a comment about the post?
The Power of Hashtags?
April 2, 2015
Although hashtags are standard for social media users, hoteliers should be catching onto this trend if they have not already.
Increase Guest Loyalty
March 5, 2015
As the hospitality industry becomes more competitive, independent hotels need to offer new features and benefits to attract and retain guests.
Interacting with Guests on Social
November 28, 2014
Is your hotel engaging users on all social media sites where you are actively posting? While it’s great to have an active presence by posting often
Take Advantage of Twitter Lists
November 5, 2014
This tool can be especially useful when you are looking for relevant content to share with your audience or looking for some quality tweets to retweet.
Take Advantage of Twitter Lists
October 20, 2014
When using Twitter for your hotel, a good rule of thumb is to share other users’ content along with your content. Searching through your news feed.
Twitter’s Feature to Showcase Hotel
March 27, 2014
Is your hotel on Twitter yet? Twitter is an excellent way for hotels to engage with guests and to build their Social Search Optimization (SSO).
Using Twitter to Delight Your Guests
November 8, 2013
Companies within the hospitality industry should be quick to take advantage of this service, as it is low-cost but could have a significant impact.
Social Media Strategies for A Noobie
February 5, 2013
Twitter found its way into the fashion world in 2013, with the debut of its Twitter dress. It was seen on UK “X Factor” judge, Nicole Scherzinger.
Crafting a Killer Tweet
December 13, 2012
The following are a few key ingredients to crafting successful tweets, so that no matter if you tweet multiple times a day or simply once or twice a week
Get Started With Social Media
July 27, 2012
If your small business isn’t on social media yet, you are truly missing out on an excellent opportunity to generate exposure and build a community
Social Competitions to Engage Guests
June 29, 2012
We’ve written many times about how social can help hotels engage their communities through Facebook or Twitter. See what we mean here.
Timing Your Tweets
June 27, 2012
The study looked at engagement levels between the Twitter accounts and their respective followers, focusing specifically on engagement levels.
Companies Want Access to Your Social
March 21, 2012
HR coordinators and interviewers are not only looking for mentions of your name on the web in general, but they are also specifically seeking you out on social.
Optimizing Your Twitter Network
March 14, 2012
Building a strong and steady Twitter following for your property helps get the word out about your hotel, improves your SEO, and enhances your credibility.
Beverly Hilton’s Twitter Faux Pas
February 15, 2012
Many people turned to the hotel’s Twitter account, hoping for photos, updates, etc. of the chaos surrounding Whitney Houston’s passing. What did they find?
Freshen Up Your Hotel’s Tweets
November 30, 2011
Read on for a list of new Twitter tips, content ideas, and do’s & don’ts that will help your hotel utilize Twitter to its fullest extent.
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