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Social Media in Times of Crisis

April 14, 2020
social media in times of crisis
Every business will deal with a crisis. Make sure your business has a strategy in place to deal with the various types of crises.
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How to Increase Social Media Engagement

February 11, 2020
How to increase social media engagement in five easy steps
Do you have a large number of followers, but very little engagement or interactions, such as likes, comments, and shares across your social networks?
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How to Grow Your Social Media Audience

December 24, 2019
how to build up your social media
Learn these set of skills step-by-step to build your social channels, grow your reputation and lay a foundation for your company's online presence.
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How to Find & Use User Generated Content

August 19, 2019
how to find user generated content
Amp up your posts with User Generated Content! Here's how to find it.
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Twitter Launches New Layout

August 5, 2019
new twitter layout 2019
Twitter has launched an all-new layout for summer 2019
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My Instagram Summer Post Ideas for Hotels

July 9, 2019
instagram post ideas for hotels
Engage travelers this summer with great posts on your hotel's Instagram!
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Using Hootsuite's New Composer

June 10, 2019
Hootsuite's New Composer
Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.
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Mother's Day Hashtags for Instagram

May 1, 2019
Mother's Day Hashtags
If you're creating posts for social media, the top Mother's Day hashtags will help your posts gain reach and be seen by a broader audience.
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How Social Media Can Improve Online Marketing

April 2, 2019
people on their social media apps
Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness.
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Twelve Social Media Best Practices

January 1, 2019
social media best practices 2019
Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices.
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Organically Promote Your Business For the Holidays: Social Media

November 8, 2018
Promoting your business
Today, promoting your business on social media is all about ads. While this is 100% true, there are still some ways you can promote your business organically.
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Three Tips To Make Your Hotel More Personable

October 4, 2018
a man and woman working on a laptop for project
What sets you apart from your competitor? You need to put a face behind your hotel. Show that you and your team are personable!
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How Can Hotels Scope Out Fake Influencers

June 28, 2018
should my hotel work with an influencer
If you're running a hotel or work in one, there's no doubt that you've received a ton of emails and calls from "influencers," asking for a free stay.
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Organically Grow Your Social Media Followers: Twitter

March 5, 2018
Grow Your Twitter Followers 2018
If you are interested in growing your Twitter following organically, take a look at these tips. Read on to see how you can implement them for your business.
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Five Video Tips for Enhancing User Experience

January 18, 2018
5 Video Tips for Enhancing User Experience
Let's explore just a few topics which will increase the satisfaction of your viewers and pique their interest enough for them to continue watching your content.
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Building Guest Relationships For Hotels With Social Media

January 4, 2018
hotel positioning
In the hotel business, social media plays a vital role in building relationships with past and potential guests. This is why it is crucial to build relationships.
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Importance of Monitoring Social Media Comments

December 22, 2017
social media strategy for hotels
As part of any social media strategy for hotels, there should be time set aside to review your performance. See how to keep an eye on your comments.
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New Twitter Character Count

November 15, 2017
hotel social media strategy
Twitter announced that they would be expanding their character count from 140 characters to a whooping double character count of 280.
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Five Tips for Avoiding Mistakes on Social Media

September 8, 2017
5 Tips for Avoiding Mistakes on Social Media
When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!
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Micro Influencers - Social Media Brand Ambassadors

August 24, 2017
Micro Influencers - Social Media Brand Ambassadors
A social media influencers is someone that can become the key evangelist to helping you grow brand awareness that leads to conversions.
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10 Tips for Creating Engaging Posts

June 15, 2017
Tips for Creating Engaging Posts
Here are some tips for gaining your audience’s attention on popular social media platforms like LinkedIn, Facebook, Instagram, Twitter and Pinterest.
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Is Your Hotel Live? Can It Benefit From This New Feature?

June 1, 2017
going live with social media
Several social media platforms, in particular Facebook, Instagram, and Twitter have rolled out a “live” feature. Learn to use it for your hotel!
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Using GIF Animations for Business Pages

May 22, 2017
using gifs on social media
You’ve probably seen them all over the internet but do you know how you can use GIFs for social media on your business accounts?
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Hashtags Every Hotelier Should Know

April 9, 2017
best travel hashtags for hotels
Everyone knows that if you want to increase your reach, you have to add hashtags. The key is knowing the right hashtags to use that will increase engagement.
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Attracting Hotel Customers through Social Media

March 24, 2017
Social Media
Although our approach to every avenue is distinct, I'm going to be highlighting a key point to implement for a successful social media strategy for hotels.
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Increase Engagement on your Hotel’s Social Media

December 29, 2016
desktop
Growing your engagement is a sign that your audience enjoys your content and may eventually purchase your product or service.
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Video Trends that Hoteliers Should Look Out For

December 28, 2016
man taking picture facing computer screen
Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?
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How Long Should Social Media Posts be on Various Channels

November 29, 2016
social media apps on a phone
When creating content for social media a prevalent question recurs: how long should posts be for hotels on social media? Find out here.
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Which Has the Most Impact on Your Hotel’s ROI?

September 8, 2016
social media apps on phone
By learning the benefits each channel has for your overall marketing strategy, the better leverage you will have in promoting your hotel’s story.
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3 Effective Strategies to Create Engagement

August 9, 2016
social media
Follow these three effective strategies to create engagement among your audience and to foster a relationship between you and the guest.
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The Key to Responding to Backlash on Social Media

June 20, 2016
person typing a response on a laptop
No matter how amazing your hotel may be, it will not be immune to receiving backlash online at some point. Find out how to address these issues.
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Why Social Media is Important for Hotels | Part 2

April 25, 2016
social media apps
Social media isn’t a single strategy to gain more bookings. It is used as part of a larger system that makes up your digital marketing strategy.
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Why Social Media is Important for Hotels | Part 1

April 11, 2016
social media apps
Are you wondering if social media is worth it for your hotel? Many hoteliers have asked themselves this very question and aren’t sure where to find the answer.
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Spice Up Tweets with GIFs!

March 14, 2016
tiles with social networks on them
It’s very easy for your posts to get lost in the noise, which is why hotel marketers are always trying to come up with new ways to make their posts stand out.
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Key Social Media Metrics to Analyze

January 15, 2016
google analytics graph
Here are 3 of the most important social media metrics that hoteliers need to analyze to determine the effectiveness of your social initiatives.
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Tips to Help Improve Your Hotel’s Results With Social

December 17, 2015
drawn collage of apps
Every hotelier should have a well-crafted social media strategy when it comes to marketing their property through social media.
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Understanding Social Media Insights Is Important

October 26, 2015
facebook and twitter logo
Take a look at analytics to let you know what your audience is interested in. Then you can use this info when looking for future content for your social media.
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Optimizing Social Media Posts Using SSO

August 19, 2015
thumbs up thumbs down on computer keyboard keys
A successful hotel marketing strategy requires Social Search Optimization (SSO), which incorporates a powerful synergy between SEO and social media.
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Twitter Users Now Can Send Longer Direct Messages

August 13, 2015
typing twitter message on laptop
Social Media has become a key customer service tool for hotels in the past few years. Twitter now makes it easier to communicate through direct messages.
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Creating A Social Media Strategy For A Hotel

July 23, 2015
social media icons on keyboard
More hoteliers are getting on board & taking advantage of all that social has to offer, it's crucial to have a solid strategy in place to receive the benefits.
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Three Powerful Ways Hoteliers Can Influence the Booking Decision

June 24, 2015
shopping cart on top of a laptop
Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.
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5 Ways Hotels Can Encourage User Generated Content

June 1, 2015
encourage user generated content
Here are some ways hotels can encourage User Generated Content on social media.
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Understanding A Social Media Pages Roles

May 14, 2015
people holding hands in a circle
Here is a closer look at the different page roles each channel offers and how to grant permissions.
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It’s Time to Create a Social-Customer-Care Team

May 8, 2015
social media cubes
Starting as a platform for marketing, it is slowly turning into a platform geared towards customer service as interaction with customers increases across all platforms.
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Importance of your Social Media Presence

April 15, 2015
social media logos on computer keys
There are several reasons why a social media presence is essential, and here are some ways hoteliers can utilize it to their advantage.
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5 Ways Hotels Use Twitter’s ‘Retweet w/ Comment’

April 9, 2015
retweeting
Have you ever had the dilemma of whether to retweet another user's tweet using the retweet button or to RT so that you could enter a comment about the post?
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Do You Understand The Power of Hashtags?

April 2, 2015
hastag symbol
Although hashtags are standard for social media users, hoteliers should be catching onto this trend if they have not already.
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Increase Guest Loyalty Through Social Media

March 5, 2015
people and loyalty
As the hospitality industry becomes more competitive, independent hotels need to offer new features and benefits to attract and retain guests. That is where social comes in.
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Interacting with Guests on Social Media Channels

November 28, 2014
social media icons on smartphone
Is your hotel engaging users on all social media sites where you are actively posting? While it’s great to have...
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How Hotels Take Advantage of Twitter Lists (Part 2)

November 5, 2014
twitter logo
This tool can be especially useful when you are looking for relevant content to share with your audience or looking for some quality tweets to retweet. So how do you create a Twitter List?
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How Hotels Can Take Advantage of Twitter Lists (Pt. 1)

October 20, 2014
twitter icon
Taking advantage of Twitter Lists can quickly help you sort different content on Twitter in any way that you choose.
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Using Twitter’s Feature to Showcase Your Hotel

March 27, 2014
Twitter circle
Is your hotel on Twitter yet? Twitter is an excellent way for hotels to engage with guests and to build their Social Search Optimization (SSO).
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Using Twitter to Delight Your Guests

November 8, 2013
woman happily using twitter
Companies within the hospitality industry should be quick to take advantage of this service, as it is low-cost but could have a significant impact. Here are a few ways that tweeting can affect your property.
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Social Media Strategies for the Noobie Professional Marketer

February 5, 2013
social media icons on a tree
Noobie marketing strategists and brand ambassadors: this article’s for you.
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Crafting a Killer Tweet

December 13, 2012
someone tweeting
The following are a few key ingredients to crafting successful tweets, so that no matter if you tweet multiple times a day or simply once or twice a week, your tweets will deliver the highest ROI possible.
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How Small Businesses Can Get Started With Social Media

July 27, 2012
posting on social media
If your small business isn’t on social media yet, you are truly missing out on an excellent opportunity to generate exposure and build a community around your products and services.
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How Hotels Can Use Social Media Competitions to Engage Guests

June 29, 2012
social media contest participants
I’ll describe how some hotels are using the hottest social networks to spice up their competitions below.
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Timing Your Tweets & Other Twitter Refreshers

June 27, 2012
twitter logo watch hands
The study looked at engagement levels between the Twitter accounts and their respective followers, focusing specifically on engagement levels.
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Now Companies Want Access to Your Social Networks

March 21, 2012
a person searching for someone else's information
HR coordinators and interviewers are not only looking for mentions of your name on the web in general, but they are also specifically seeking you out on social media sites.
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Hotels: Optimizing Your Twitter Network

March 14, 2012
twitter bird
Building a strong and steady Twitter following for your property helps get the word out about your hotel, improves your SEO, and enhances your credibility.
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Learn from Beverly Hilton’s Twitter Faux Pas

February 15, 2012
surprised woman
Many people turned to the hotel’s Twitter account, hoping for photos, updates, etc. of the chaos surrounding Whitney Houston’s passing. What did they find instead?
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Five Tips to Freshen Up Your Hotel’s Tweets

November 30, 2011
woman tweeting
Read on for a list of new Twitter tips, content ideas, and do’s & don’ts that will help your hotel utilize Twitter to its fullest extent.
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