Twitter

A common question small business owners ask is how often they should post on their social channels. Well, the answer depends on the type of business you're in.

Every business will deal with a crisis. Make sure your business has a strategy in place to deal with the various types of crises.

Do you have a large number of followers, but very little engagement or interactions, such as likes, comments, and shares across your social networks?

Learn these set of skills step-by-step to build your social channels, grow your reputation and lay a foundation for your company's online presence.

No matter how you slice it, people love social media. They love keeping up with people in their lives and staying up-to-date with the latest information.

After seven years, Twitter has a brand new look for 2019. The site has launched an all-new design that makes the home screen tweets the center of attention.

Photos are the ultimate way to sell your hotel to travelers. Many people are visual and love being able to see their destination instead of just picturing it in

Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.

If you're creating posts for social media, the top Mother's Day hashtags will help your posts gain reach and be seen by a broader audience.

Business owners who are considering online marketing should integrate a strong social campaign into their marketing plan. Social media can enhance the benefit

Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices.

Today, promoting your business on social media is all about ads. While this is 100% true, there are still some ways you can promote your business organically.

What sets you apart from your competitor? You need to put a face behind your hotel. Show that you and your team are personable!

If you're running a hotel or work in one, there's no doubt that you've received a ton of emails and calls from "influencers," asking for a free stay.

If you are interested in growing your Twitter following organically, take a look at these tips. Read on to see how you can implement them for your business.

Let's explore just a few topics which will increase the satisfaction of your viewers and pique their interest enough for them to continue watching your content.

In the hotel business, social media plays a vital role in building relationships with past & potential guests. This is why it is crucial to build relationships.

As part of any social media strategy for hotels, there should be time set aside to review your performance. See how to keep an eye on your comments.

Twitter announced that they would be expanding their character count from 140 characters to a whooping double character count of 280.

When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!

A social media influencers is someone that can become the key evangelist to helping you grow brand awareness that leads to conversions.

Here are some tips for gaining your audience’s attention on popular social media platforms like LinkedIn, Facebook, Instagram, Twitter and Pinterest.

Several social media platforms, in particular Facebook, Instagram, and Twitter have rolled out a “live” feature. Learn to use it for your hotel!

You’ve probably seen them all over the internet but do you know how you can use GIFs for social media on your business accounts?

Everyone knows that if you want to increase your reach, you have to add hashtags. The key is knowing the right hashtags to use that will increase engagement.

Although our approach to every avenue is distinct, I'm going to be highlighting a key point to implement for a successful social media strategy for hotels.

Growing your engagement is a sign that your audience enjoys your content and may eventually purchase your product or service.

Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?

When creating content for social media a prevalent question recurs: how long should posts be for hotels on social media? Find out here.

By learning the benefits each channel has for your overall marketing strategy, the better leverage you will have in promoting your hotel’s story.

Follow these three effective strategies to create engagement among your audience and to foster a relationship between you and the guest.

No matter how amazing your hotel may be, it will not be immune to receiving backlash online at some point. Find out how to address these issues.

Social media isn’t a single strategy to gain more bookings. It is used as part of a larger system that makes up your digital marketing strategy.

Are you wondering if social media is worth it for your hotel? Many hoteliers have asked themselves this very question and aren’t sure where to find the answer.

It’s very easy for your posts to get lost in the noise, which is why hotel marketers are always trying to come up with new ways to make their posts stand out.

Here are 3 of the most important social media metrics that hoteliers need to analyze to determine the effectiveness of your social initiatives.

Every hotelier should have a well-crafted social media strategy when it comes to marketing their property through social media.

Take a look at analytics to let you know what your audience is interested in. Then you can use this info when looking for future content for your social media.

A successful hotel marketing strategy requires Social Search Optimization (SSO), which incorporates a powerful synergy between SEO and social media.

Social Media has become a key customer service tool for hotels in the past few years. Twitter now makes it easier to communicate through direct messages.

More hoteliers are getting on board & taking advantage of all that social has to offer, it's crucial to have a solid strategy in place to receive the benefits.

Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.

User-Generated Content (UGC) can be a powerful tool for hotels. User-Generated Content includes any content a guest may create about your hotel,

When it comes to a hotel’s social media channels, there may be more than one staff member you want to assign to either post or monitor the accounts.

Starting as a platform for marketing, it is slowly turning into a platform geared towards customer service as interaction with customers increases across

There are several reasons why a social media presence is essential, and here are some ways hoteliers can utilize it to their advantage.

Have you ever had the dilemma of whether to retweet another user's tweet using the retweet button or to RT so that you could enter a comment about the post?

Although hashtags are standard for social media users, hoteliers should be catching onto this trend if they have not already.

As the hospitality industry becomes more competitive, independent hotels need to offer new features and benefits to attract and retain guests.

Is your hotel engaging users on all social media sites where you are actively posting? While it’s great to have an active presence by posting often

This tool can be especially useful when you are looking for relevant content to share with your audience or looking for some quality tweets to retweet.

When using Twitter for your hotel, a good rule of thumb is to share other users’ content along with your content. Searching through your news feed.

Is your hotel on Twitter yet? Twitter is an excellent way for hotels to engage with guests and to build their Social Search Optimization (SSO).

Companies within the hospitality industry should be quick to take advantage of this service, as it is low-cost but could have a significant impact.

Twitter found its way into the fashion world in 2013, with the debut of its Twitter dress. It was seen on UK “X Factor” judge, Nicole Scherzinger.

The following are a few key ingredients to crafting successful tweets, so that no matter if you tweet multiple times a day or simply once or twice a week

If your small business isn’t on social media yet, you are truly missing out on an excellent opportunity to generate exposure and build a community

We’ve written many times about how social can help hotels engage their communities through Facebook or Twitter. See what we mean here.

The study looked at engagement levels between the Twitter accounts and their respective followers, focusing specifically on engagement levels.

HR coordinators and interviewers are not only looking for mentions of your name on the web in general, but they are also specifically seeking you out on social.

Building a strong and steady Twitter following for your property helps get the word out about your hotel, improves your SEO, and enhances your credibility.

Many people turned to the hotel’s Twitter account, hoping for photos, updates, etc. of the chaos surrounding Whitney Houston’s passing. What did they find?

Read on for a list of new Twitter tips, content ideas, and do’s & don’ts that will help your hotel utilize Twitter to its fullest extent.