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Twitter Launches New Layout

August 5, 2019
new twitter layout 2019
Twitter has launched an all-new layout for summer 2019
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Instagram Summer Post Ideas for Hotels

July 9, 2019
instagram post ideas for hotels
Engage travelers this summer with great posts on your hotel's Instagram!
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Using Hootsuite's New Composer

June 10, 2019
Hootsuite's New Composer
Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.
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Top Mother's Day Hashtags for Instagram

May 1, 2019
Mother's Day Hashtags
The most popular mother's day hashtags on Instagram and beyond.
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How Social Media Can Improve Online Marketing

April 2, 2019
people on their social media apps
Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness.
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12 Social Media Best Practices

January 1, 2019
social media best practices 2019
Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices to keep in mind for 2019.
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Organically Promote Your Business For the Holidays: Social Media

November 8, 2018
Promoting your business
Today, promoting your business on social media is all about ads. While this is 100% true, there are still some ways you can promote your business organically.
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3 Tips To Make Your Hotel More Personable

October 4, 2018
a man and woman working on a laptop for project
What sets you apart from your competitor? You need to put a face behind your hotel. Show that you and your team are personable!
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How Hotels Can Scope Out Fake Influencers

June 28, 2018
should my hotel work with an influencer
If you’re running a hotel or work in one, there’s no doubt that you’ve received a ton of emails and calls from “influencers” asking for a free stay. Here's how to distinguish beneficial influencers from fake influencers.
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Organically Grow Your Social Media Followers in 2018: Twitter

March 5, 2018
Grow Your Twitter Followers 2018
Ready to grow your Twitter followers organically? Give these tips a try.
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5 Video Tips for Enhancing User Experience

January 18, 2018
5 Video Tips for Enhancing User Experience
Video is king of engagement on social media. Let’s explore just a few topics which will increase the satisfaction of your viewers and peak their interest enough for them to continue watching your content.
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Building Guest Relationships for Hotels through Social Media

January 4, 2018
hotel positioning
Learn why it's crucial to build relationships with past and potential guests on social media.
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The Importance of Monitoring Social Media Comments

December 22, 2017
social media strategy for hotels
With social media, comments can let you glimpse into how your audience feels about your content, and that's just the beginning of why you should monitor comments through your social media accounts.
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How to Find and Use User Generated Content

December 12, 2017
how to find user generated content
Get your hands on user generated content and increase engagement!
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Twitter's New Character Count

November 15, 2017
hotel social media strategy
What does this twitter update mean for your hotel social media strategy? Read more to find out.
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5 Tips for Avoiding Mistakes on Social Media

September 8, 2017
5 Tips for Avoiding Mistakes on Social Media
When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!
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Micro Influencers - Social Media Brand Ambassadors

August 24, 2017
Micro Influencers - Social Media Brand Ambassadors
A social media influencers is someone that can become the key evangelist to helping you grow brand awareness that leads to conversions.
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#Hashtag101 - From Origins To Present Day

July 20, 2017
Hashtag 101
Let's talk about where the #hashtag came from and let's see what it can do for you on social media!
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10 Tips for Creating Engaging Posts

June 15, 2017
Tips for Creating Engaging Posts
Here are some tips for gaining your audience’s attention on the most popular social media platforms.
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Is Your Hotel Live? Can It Benefit From This New Feature?

June 1, 2017
going live with social media
Several social media platforms, in particular Facebook, Instagram, and Twitter have rolled out a “live” feature. Learn to use it for your hotel!
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Hashtags Every Hotelier Should Know

April 9, 2017
best travel hashtags for hotels
Want to gain more organic reach for your hotel's social media posts? Here are the best travel hashtags to use.
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Video Trends that Hoteliers Should Look Out For

December 28, 2016
man taking picture facing computer screen
Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?
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How Long Should Social Media Posts be on Various Channels

November 29, 2016
social media apps on a phone
When creating content for social media a prevalent question recurs: how long should posts be for hotels on social media?
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Twitter Users Can Now Send Longer Direct Messages

August 13, 2015
typing twitter message on laptop
Social Media has become a key customer service tool for hotels in the past few years. More and more users...
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3 Powerful Ways Hoteliers Can Influence the Booking Decision

June 24, 2015
shopping cart on top of a laptop
Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.
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5 Ways Hotels Use Twitter’s ‘Retweet w/ Comment’

April 9, 2015
retweeting
Have you ever had the dilemma of whether to retweet another user’s tweet using the retweet button or to RT...
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Social Media Strategies for the Noobie Marketing Professional

February 5, 2013
social media icons on a tree
The following is a guest blog post from Cat Nieves, who writes about some general social media strategies.
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How to Craft a Killer Tweet

December 13, 2012
someone tweeting
The following are a few key ingredients to crafting successful tweets, so that no matter if you tweet multiple times a day or simply once or twice a week, your tweets will deliver the highest ROI possible.
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How Small Businesses Can Get Started With Social Media

July 27, 2012
posting on social media
If your small business isn’t on social media yet, you are truly missing out on an excellent opportunity to generate exposure and build a community around your products and services.
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How Hotels Can Use Social Media Competitions to Engage Guests

June 29, 2012
social media contest participants
I’ll describe how some hotels are using the hottest social networks to spice up their competitions below.
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Timing Your Tweets & Other Twitter Refreshers

June 27, 2012
twitter logo watch hands
The study looked at engagement levels between the Twitter accounts and their respective followers, focusing specifically on engagement levels.
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Now Companies Want Access to Your Social Networks

March 21, 2012
a person searching for someone else's information
HR coordinators and interviewers are not only looking for mentions of your name on the web in general, but they are also specifically seeking you out on social media sites.
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Hotels: Optimizing Your Twitter Network

March 14, 2012
twitter bird
Building a strong and steady Twitter following for your property helps get the word out about your hotel, improves your SEO, and enhances your credibility.
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Learn from Beverly Hilton’s Twitter Faux Pas

February 15, 2012
surprised woman
Many people turned to the hotel’s Twitter account, hoping for insider photos, updates, etc. of the chaos surrounding Whitney Houston’s passing. What did they find instead?
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Five Tips to Freshen Up Your Hotel’s Tweets

November 30, 2011
woman tweeting
Read on for a list of new Twitter tips, content ideas, and do’s & don’ts that will help your hotel utilize Twitter to its fullest extent.
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