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How Social Media Can Improve Online Marketing

April 2, 2019
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Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness.
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12 Social Media Best Practices

January 1, 2019
social media best practices 2019
Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices for 2019.
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Using GIF Animations for Business Pages

May 22, 2017
using gifs on social media
You’ve probably seen them all over the internet but do you know how you can use GIFs for social media on your business accounts?
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Snapchat AR Feature - World Lenses

May 8, 2017
snapchat world lenses
Recently, Snapchat introduced a new filter concept - AR, or augmented reality. Snapchat is referring to these filters as World Lenses.
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Attracting Hotel Customers through Social Media

March 24, 2017
Social Media
Although our approach to every avenue is distinct, I'm going to be highlighting a key point to implement for a successful social media strategy for hotels.
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Increase Engagement on your Hotel’s Social Media

December 29, 2016
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Growing your engagement is a sign that your audience enjoys your content and may eventually purchase your product or service.
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Video Trends that Hoteliers Should Look Out For

December 28, 2016
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Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?
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How to Use Snapchat for Hotel Marketing

November 21, 2016
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More & more audiences are turning to faster forms of communication. Facebook remains the top social platform but you shouldn't discount Snapchat.
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Which Has the Most Impact on Your Hotel’s ROI?

September 8, 2016
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By learning the benefits each channel has for your overall marketing strategy, the better leverage you will have in promoting your hotel’s story.
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3 Effective Strategies to Create Engagement

August 9, 2016
social media
Follow these three effective strategies to create engagement among your audience and to foster a relationship between you and the guest.
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The Key to Responding to Backlash on Social Media

June 20, 2016
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No matter how amazing your hotel may be, it will not be immune to receiving backlash online at some point. Find out how to address these issues.
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Why Social Media is Important for Hotels | Part 2

April 25, 2016
social media apps
Social media isn’t a single strategy to gain more bookings. It is used as part of a larger system that makes up your digital marketing strategy.
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Why Social Media is Important for Hotels | Part 1

April 11, 2016
social media apps
Are you wondering if social media is worth it for your hotel? Many hoteliers have asked themselves this very question and aren’t sure where to find the answer.
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Key Social Media Metrics to Analyze

January 15, 2016
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Here are 3 of the most important social media metrics that hoteliers need to analyze to determine the effectiveness of your social initiatives.
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Our EMA Team Tried Out the New Snapchat Lenses!

September 16, 2015
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For its latest update, Snapchat released some new features that currently have everyone talking. The most notable help you up your selfie game!
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Optimizing Social Media Posts Using SSO

August 19, 2015
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A successful hotel marketing strategy requires Social Search Optimization (SSO), which incorporates a powerful synergy between SEO and social media.
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