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Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness.

Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices.

You’ve probably seen them all over the internet but do you know how you can use GIFs for social media on your business accounts?

Recently, Snapchat introduced a new filter concept - AR, or augmented reality. Snapchat is referring to these filters as World Lenses.

Although our approach to every avenue is distinct, I'm going to be highlighting a key point to implement for a successful social media strategy for hotels.

Growing your engagement is a sign that your audience enjoys your content and may eventually purchase your product or service.

Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?

More & more audiences are turning to faster forms of communication. Facebook remains the top social platform but you shouldn't discount Snapchat.

By learning the benefits each channel has for your overall marketing strategy, the better leverage you will have in promoting your hotel’s story.

Follow these three effective strategies to create engagement among your audience and to foster a relationship between you and the guest.

No matter how amazing your hotel may be, it will not be immune to receiving backlash online at some point. Find out how to address these issues.

Social media isn’t a single strategy to gain more bookings. It is used as part of a larger system that makes up your digital marketing strategy.

Are you wondering if social media is worth it for your hotel? Many hoteliers have asked themselves this very question and aren’t sure where to find the answer.

Here are 3 of the most important social media metrics that hoteliers need to analyze to determine the effectiveness of your social initiatives.

For its latest update, Snapchat released some new features that currently have everyone talking. The most notable help you up your selfie game!

A successful hotel marketing strategy requires Social Search Optimization (SSO), which incorporates a powerful synergy between SEO and social media.