Analytics

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3 Signs Your Hotel Website Isn’t Converting

July 22, 2016
website on computer and a cup of coffee
Your goal should be producing more “Qualified” traffic that converts. Here are 3 signs your website isn’t converting and actionable ways to fix them.
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LinkedIn Case Study on 123Notary.com

April 28, 2016
a bunch of books with pages open
123Notary had been in business since 1999, but they didn’t know how to leverage LinkedIn to get more business. Read on to see how we helped get them more business.
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What Every Hotelier Should be Analyzing On GA

February 26, 2016
google analytics dashboard
When you become familiar with these metrics, you will discover new marketing opportunities and be able to tailor your message to the right audience.
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Key Social Media Metrics to Analyze

January 15, 2016
google analytics graph
Here are 3 of the most important social media metrics that hoteliers need to analyze to determine the effectiveness of your social initiatives.
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Using Pinterest’s Analytics

October 5, 2015
pinterest
If you haven’t looked at your Analytics for Pinterest yet, then you should start now. Here are some cool features offered on Pinterest Analytics.
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Convergence of Big Data & Personalization

August 27, 2014
big data and personalization
Here are several examples that you can use to provide a personalized experience that guests will appreciate by using Big Data analytics.
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Hoteliers’ Blueprint for Decisions and Results

May 9, 2014
big data all seeing eye
The term ‘Big Data’ has been a trendy buzzword used among marketers and other professionals for the past few years. So what exactly does the term mean, and how is it vital to the hospitality industry?
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