Analytics

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Convergence of Big Data & Personalization

August 27, 2014
big data and personalization
Here are several examples that you can use to provide a personalized experience that guests will appreciate by using Big Data analytics.
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Hoteliers’ Blueprint for Decisions and Results

May 9, 2014
big data all seeing eye
The term ‘Big Data’ has been a trendy buzzword used among marketers and other professionals for the past few years. So what exactly does the term mean, and how is it vital to the hospitality industry?
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