Any business needs to have a website. If you have a business and don’t have a website, you are losing out on great opportunities. A website itself can be used to accomplish many different marketing strategies to help your business grow. Brand websites limit the hotel’s online presence due to its standards and regulations. This is why every hotel needs its website.
Your website should reflect your hotel’s unique personality and destination as opposed to using the same template the other 10,000 brand sites are using – or even worse, having no website at all. Having your independent website allows you the freedom to add a more significant amount of information to show what sets your hotel apart from the local competition. You are also able to add any external links to relevant sites, which can help with SEO. With the hotel’s official brand site and independent site, they can be fully optimized to rank for many more keywords.
When hotels need to submit a request to make quick changes to their website regarding prices or announcements, a request can take anywhere from a couple of days to a couple of weeks. With an independent website, the hotel has complete control over the content.
Some hotels have internal outlets, including spas, gift shops, fitness centers, and golf courses that should be given more attention than what the brand site gives them. You can dedicate whole pages to amenities that will attract more business.
Aside from all these internal sources, you can connect to external sources such as social media channels, Google Maps, and YouTube. You can also use Google Analytics to track where the traffic is coming from. By including social media in your website, you can also bring more traffic to your channels and allow them to follow your hotel for specials or events. Social media can also help SEO at the same time, which makes it twice as powerful.