Top Online Sales Training Programs

Business Man using a laptop - Top Online Sales Training Programs
Ruth Albertson
Ruth Albertson
November 10, 2020

Table of Contents


If you are looking for a way to help your sales professionals reach even more customers and be more successful every quarter, a dedicated sales program is a smart step that will give them the tools, skills, and techniques to use with every type of customer. The sales sector is constantly changing as customers are routinely looking for the latest products and want a different buying experience than they did even 10 or 20 years ago.

To stay competitive as a small business, you can easily arm your entire sales team with new ideas. In fact, one study showed that companies using training retention plans could bring in up to 10% more in sales each year and see more sales representatives meet their quotas. Today, your team members do not have to head off to college or even to a multi-day in-person program to get this important training. Instead, online resources, such as the 11 top online sales training programs listed below, can help your entire team regain its focus, feel reinvigorated, and become more successful.

Winning with Sales Training Courses

Person taking an online course

Although several of your team members may have come to your business with some prior experience in sales, not many may have completed an actual sales training course. These courses are often misunderstood. Your employees may be concerned that they are going to have to pay for classes, come in multiple times for training on their days off or head to a local education center for in-person lectures. However, there are plenty of training courses today that make the process very simple.

In fact, most employers pay for this training for their sales team members. Do not become discouraged by cost considerations. You may be surprised to learn that some quality programs are free and that many others are incredibly affordable. In fact, any money you put into this training should be seen as an investment in your company because your team will in turn be able to bring in more money as they learn new sales techniques.

Common Sales Training Course Options

Today, there are many different ways to take advantage of sales team training. You could choose a local teaching program that is completed at a community college or an educational center. You might even want to consider paying a bit more and having the trainer come directly to your site to make it easier for your employees. If you want to turn the training sessions into a team-building experience, destination training in a different city can be a fun way to get your team together. However, because of time constraints, one of the most popular options these days is virtual training.

Benefits of Online Sales Training

Busy person drinking coffee while looking at the laptop

Virtual training takes advantage of online modules and downloadable resources. This is perfect for busy small businesses as well as for businesses with remote employees. With these modules, individuals can work at their own pace but can still learn the same new sales skills and strategies as the rest of the team.

You do not lose anything with online sales training. Your team members will still come away with the same information that they would have received in-person classes and will appreciate the flexibility that virtual classes provide them.

Top Online Sales Training Programs

You can easily find dozens of sales training programs around your area and across the country with the click of a button. However, knowing which ones are provided online and which ones are considered to be among the best in the industry may not be quite so easy. Here you will find 11 of the top online sales training programs that are designed to make sales leaders out of even your newest team members.

1. John Barrows

While J. Barrows Sales Training is offered at in-person workshops, you can take advantage of the live online courses that include remote mentoring or the online courses that are self-paced and offered on demand. These classes are particularly geared to smaller sales teams and for entrepreneurs who are just getting started in sales. If you are not satisfied with the course, the 100% money-back guarantee will give you peace of mind.

2. RAIN Group

RAIN Group logo in a laptop screen

RAIN Group offers a variety of virtual sales training experiences geared toward both individuals as well as groups. They provide 90-minute video modules, most of which are quite interactive and allow for discussion and breakout groups. Some popular programs include the Sales Mastery Program, Winning Major Sales, and RAIN Sales Negotiation. Your more experienced team members can benefit from Insight Selling, which shows sellers how to improve their products’ value as well as their own value. Learning how to define your target market will help set you apart from your competitors.

3. The Brooks Group

The Brooks Group has been offering sales training classes since 1977 and is clearly a leader in this field. Its most popular training option is IMPACT Sales Team Training, which has years of research to back up its methods. As a flexible program, IMPACT is a six-step course that can be tailored to your needs in end-to-end sales.

4. Wilson Learning

Wilson has been frequently awarded as one of the top 20 sales training companies in the past and offers courses on a range of topics. It has over 50 years of experience and currently offers options for developing leaders in your sales department, reaching your current sales goals, and expanding your reach.

5. Sandler Online

Sandler Training website

While Sandler Training is best known for on-site sales training courses, the company also offers convenient, self-guided online courses. Sandler recommends these courses for individuals who want to be able to sell more products, learn how to reach the right people for their products, and close deals without having to offer discounts. Sandler offers six online modules ranging in price from less than $50 to several hundred dollars.

6. Dale Carnegie Sales Training

Dale Carnegie offers both in-person and online sales classes that cover a wide range of important topics. There are currently 70 online classes from which to choose, and all are available on a flexible schedule. In addition, students can participate in individualized training and chat with class leaders for more help. This training option is purchased through an online subscription.

7. Sales Machine

Sales Machine class with Udemy

Sales Machine is a B2B master course provided through Udemy. It comes with a moderate cost but includes a 30-day money-back satisfaction guarantee. Your team members will learn proven sales methodology, how to build relationships with customers, how body language can affect sales, and what to do when facing rejection in sales. The online course comes with lifetime access, three hours of on-demand videos, and a completion certificate.

8. Sales Engine

If you are welcoming beginners to your sales team who need to learn basic sales methodology and the intricacies of the overall sales process, Sales Engine is an excellent choice. The beginner class includes five weeks of study but only takes a maximum of five hours each week to complete. Although the class is free, students will need to pay a small fee if they wish to purchase the certificate upon completion.

9. SalesBuzz

Although this is possibly one of the more expensive training courses, the extra cost does come with some impressive benefits. This eight-week course teaches your team how to find and engage new prospects, build relationships with them, and solve customers’ problems based on their personal concerns. Because there is a graded examination at the end of the course, you will be able to see who best understood the course and who may still need some help to make progress.

10. HubSpot Academy

Hubspot Academy logo

HubSpot Academy offers several different online sales-building classes. For example, the Inbound Sales Course is a free option that includes 21 short videos that take less than three hours to complete. Your team members will learn how to find new customers and connect well with them to discover their needs. An option for more advanced sales teams is HubSpot’s Sales Training for High-Performing Teams Specialization. This course takes approximately three months to complete with four hours of training each week.

11. Top Sales World

Top Sales Academy is a series of free online courses that cover a wide variety of topics, including sales strategy, customer experience management, leadership on the sales team, social selling, and more. The Academy regularly releases new recordings and keeps links to archived recordings in case your team members need to catch up on techniques and skills.

Online sales training takes much of the stress out of finding continuing education options for your team members. The time and money you spend on this training will benefit you greatly in the years ahead as your sales team becomes increasingly successful.

At E-Marketing Associates, we help with any Website for online marketing needs. As you work on building a team of experienced sales professionals, we can help you improve your overall online presence to create a formidable small business with years of success in front of you.

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