The hospitality industry is one of the hardest-hit businesses during the time of the pandemic. Many individuals are uncertain about traveling and staying in hotels because of the “new normal.” A lot of these businesses have to adjust protocols when it comes to hygiene and safety.
Aside from the changes within business operations, there are also definite differences seen in marketing hospitality establishments. Travel spots, hotels, bed and breakfasts, and dining locations are ramping up their marketing activities to entice people to go out and consider the services they have to offer.
One of the areas in digital marketing where we can see more hospitality businesses are social media channels. Indeed, many restaurant and hotel social media pages create sponsored posts, engage users, and generate content to give people ideas on where to stay and what to eat. If you are in the hospitality industry, the wisest thing to do at present is to jump on the bandwagon and start on effective social media strategies.
What are some marketing trends you should adapt to your social media accounts? Below, you will see the latest and best practices that will show long-term growth for your hospitality business.
For an effective social media strategy, influencer marketing is the way to go. Did you know that influencers promote not only products but also hospitality establishments? If you are wondering how you can scout for quality influencers and how to offer them a partnership, you can do the following techniques:
Another notable social media trend in the hospitality industry is user-generated content. This type of content can go in multiple ways--you can showcase them as regular posts, videos or reels, or sponsored posts for paid promotions.
Here are some ways to include user-generated content as part of your marketing strategy:
User-generated content aims to help confirm the brand’s authenticity and social proof--letting others speak for you is one of the powerful ways to dominate in your online marketing.
One of the best and most useful social media trends you can apply for restaurant and hotel marketing is geo-specific sponsored posts. Now, many sponsored posts can be targeted in specific locations through the user’s GPS.
For example, if a user is recently traveling in your city, this GPS data will be picked up, and your sponsored post will show as they browse their social media platform. This great feature will allow you to generate leads quickly for those who are in the immediate area. It is also helpful to increase brand awareness for locals in your city or community.
The trick to making successful geo-targeted sponsored posts is creating a location setting that is not too wide nor narrow. Placing the specifics within the city or within 20-30 miles of driving distance can help target accurately.
Your establishment’s customer service isn’t the only one that needs attention. If you plan to ramp up your social media strategy, it can also be helpful to have customer service available in your accounts.
There are several ways to go about this:
What once was considered a small part of digital marketing strategies that convert, social media has grown to be a giant to generate leads even in the hospitality industry. Embracing these social media trends in the hospitality industry will help you establish your online presence, build brand awareness, and ultimately grow your customer base.
Looking for expert help with social media marketing, content marketing, SEO, web design, and many more? From online marketing software to customized marketing services, E-Marketing Associates can help you achieve your goals and help your small business grow.