Whether you are a marketer or an independent hotel owner, it is important to have good, solid contacts within your industry. Individuals with similar occupations who come across similar problems. Who better to seek advice from than someone who probably knows exactly what you are going through because they may have been in the exact same situation? If you are not acquainted with many other professionals in your industry, then it is time to meet some! An easy way to begin networking is through the professional social network LinkedIn.
So how do you start networking on LinkedIn? LinkedIn groups are a great way to connect and network with other professionals in your industry. No matter what your profession is, there is sure to be a group for it. To search for a group, simply type in your profession in the search bar at the top of the page and a list of groups with that name will appear. Keep in mind not all groups are created equal. You will notice groups that have a high amount of discussions, members and activity while others will have little or no activity at all. It is best to join groups with active members as opposed to groups that have a high number of members but little to no activity. Before you begin adding groups, be sure your profile page is complete and includes a picture. For tips on building a professional profile on LinkedIn, view a step-by-step guide by clicking here.
Hotel owners who wish to meet others in the industry can join this LinkedIn group: Independent Hotel Owners. Here, hotel owners can engage in meaningful discussions, ask questions, and offer advice. In addition, hotel owners will also have access to the latest hospitality and marketing articles in order to be up-to-date with current trends in the industry. Join today and let the networking begin!