How to Start Using Instagram for your Hotel

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Tina Cheong
Tina Cheong
August 17, 2015
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Instagram is a social media channel that allows users to express their creativity with the flexibility of editing and filtering images to their liking. So why should hotels start using Instagram? According to ReviewPro, Instagram is growing rapidly with over 300 million active users who share up to 70 million images and receive up to 2.5 billion likes a day. It’s a simple application that hotels can use to market themselves quite effectively. It is important to note that about 65% of people are visual learners, and people usually retain 80% of what they see and 20% of what they read. This clearly means that having a great image posted up on Instagram will go a long way for the audience. So if your hotel is not on Instagram yet, it’s time to get started today!

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When it comes to the hospitality industry, being aesthetically pleasing is important in attracting potential guests to stay at your hotel. Most hotels already have nice photos showcasing their hotel, so it’s time to get those photos onto Instagram as well. Instagram provides users with the option of filters, but a recent study has shown that photos that are posted with no filters get the highest amount of likes per follower. Despite that, don’t be afraid to play around with the filters that Instagram has or even download more apps to filter your photos with. Every Instagram profile is unique, so it’s up to you how you want your photos to appear on Instagram.

It is also a great idea to create a custom hashtag so that guests can use the hashtag when posting about the hotel on Instagram. That way, potential guests can look through the hashtag feed to get a feel of what other people’s experiences were like when they were staying at your hotel. Make sure that your users will allow you to re-post any photos onto the official hotel Instagram, because visitors on your profile will often enjoy seeing various types of photos and not just the ones that showcase the hotel property. In addition to that, don’t be afraid to post photos of the local environment surrounding the hotel. Most potential guests would like to see what they can get out of their trip if they choose to stay at your hotel.

Although there isn’t a set rule on how many photos can be posted in a time frame, it is best to not post too many photos in a span of a day because your followers do not want to be spammed. Hashtags are essential when it comes to using Instagram, but be careful when adding hashtags to your caption. You should only add about 3-4 hashtags that are relevant to your post so that it does not look too overloaded.

In conclusion, it’s time to get active on Instagram and start building your hotel’s brand. Instagram will help you market your hotel visually, allowing you to build awareness and engage with new and old followers.  

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