How to Build Your Hotel on Social Media

social media under the magnifying glass
Tina Cheong
Tina Cheong
September 2, 2015

As the hospitality industry continues to grow, keeping and attracting guests to stay at your property goes beyond having the lowest rates amongst your competitors. Differentiating yourself from your competitors and creating a brand for your hotel becomes important. You want to establish a solid brand for your hotel so people can easily identify your hotel. Here a few tips to help you jumpstart your hotel brand on social media.

First off, social media has a lot of channels to choose from so it would be best to choose the ones that would help you showcase your hotel the best. Is your hotel located in the middle of a lot of scenic locations worth taking pictures of? What type of guests does your hotel usually get? Asking simple questions like that will really help determine which social media channels are best suited for your needs. In addition to that, it would be a good idea to know the popularity of some of the social media channels to know which ones would even be worth investing time into.

Once you have established what channels you would like to invest your time in, it’s important to create a team that will help manage and maintain all of the social media channels. They will be responsible for assisting customers with anything that they need help with such as reservation or booking questions. They are essentially representing the hotel across the channels because guests do like to reach out to the hotel through social media channels. They must have excellent customer service skills and be able to provide answers to any questions or concerns that a guest may have. It’s also important to make sure that there is consistency in the service provided across all the channels as well.

When it come to social media, it’s a good idea to show your audience that you are active on the channels you are present on so that they can stay engaged. Since every social media channel is different, it’s important to keep in mind that although you want to show your audience that you are active, you don’t want to spam too much either. Buffer Social has created a neat infographic showing how many times you can post for every social media channel a day without any decrease in engagement. You want to be able to showcase what your hotel can offer through social media but remember you don’t want to only self promote on it! They call it the 80/20 rule where 80% should be of interesting content that will capture your audience’s attention while 20% of your content can be for self promotion. Self-promotion could be posts that showcase your property or any hotel specials that you are currently running.

With these few tips, you should be able to establish a brand for your hotel in no time. Which one of these tips do you think is more important in successfully establishing a brand for your hotel?

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