How Hotels Can Take Advantage of Twitter Lists (Part 1)

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Arielle Sanchez
Arielle Sanchez
October 20, 2014
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When using Twitter for your hotel, a good rule of thumb is to share other users’ content along with your own content. Searching through your news feed to find relevant content to share can be frustrating, especially if you are following a large number of users. There are also times where you may be interested in only viewing tweets related to a certain subject. Luckily, taking advantage of Twitter Lists can easily help you sort different content on Twitter in any way that you choose.

What are Twitter Lists?

Twitter Lists help you organize your feed. They are a list of individually selected Twitter accounts that show all tweets only from accounts that have been added to that particular list. You can either create your own lists or follow other users’ public lists. For example, say your hotel is located in Anaheim, CA and you are interested in viewing tweets about what is happening around the area. You can create a list of Twitter accounts that tweet about the Anaheim area. Some accounts you might include to the list would be Disneyland®, Knott’s Berry Farm, the Honda Center, and the Packing District.

When you click on this list, you will only see tweets and retweets from only these 4 accounts.

Twitter Lists

There are two ways to access your lists. First, you can click your profile image on the top right of the screen and a drop down menu will appear. Click ‘Lists’ to be taken to the lists page.

Twitter Lists 2

Second, your Twitter profile will show the number lists you have created in the same box that shows number of tweets, users you are following, followers, and favorites. Once on the lists page, you will see lists you are subscribed to and lists that you are a member of. Lists you are subscribed to are lists that you have created or public lists that you have followed. Lists you are a member of shows you other users’ public lists that your account has been added to.

With Twitter lists, you don’t need to spend time digging through your news feed or searching broad hashtags such as #Anaheim or #OrangeCounty to find relevant content to share. In addition, Twitter Lists can help keep you up-to-date with all the major events happening around your hotel.

Stay tuned for Part 2 of this article where I will discuss how to create an effective Twitter List.

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