Do you remember when we had a film camera? You had limited frames, so you were picky with the subject of your photos. With only a few frames available, a special occasion called for one or two group photos, and that was all that could be afforded to remember that precious moment. Oh, how times have changed. The rise of the digital age removed the film from our cameras, replaced them with SD cards, and gave way to the impossible capacity for storing a plethora of digital archives. Now that our storage seems infinite with "the cloud" and stack upon stacks of external hard drives, memory cards, and the like, we have changed the ways we use photos.
Since one can take any amount of photos they wish, the subjects have become more mundane. We use Instagram and Facebook to share with the world what we had for lunch or how cute our pets look performing a new trick. This is in high contrast with the subject matter of past photo albums, which held revered printed images of important dates like weddings, birthday parties, or graduations but seldom had picture after picture dedicated to perfecting a pose. With this dramatic change in our capacity to produce and store such vast numbers of images, it's easy to see how overwhelming it can be to attempt to digest image after image. You do this only to realize that you've seen this before, and the deja vu sets in during an all too familiar situation.
Let's explore five brilliant ways in which content producers can stand out from the crowd in an age of overstimulation. Use these tips to create innovative content for your social media strategy for hotels or any other brand.
Put in the work
The is no replacement for effort. If you put in a conscious attempt to create great content, you will, in turn, produce valuable media for your company. Do your research, put in the time to learn and perfect your use of the tools of the trade. Stay up to date with the latest trends that are valuable in your industry and on social media. Overall, time and effort will produce results.
Focus on the message
There are many channels and various ways to share content, but no one will listen to what you have to say if there is no value for them. Any brand looking to make an impact in their community to gain the attention of potential customers and partners needs to make sure that their posts, images, and videos add value to their community. The last thing you need is to finally have the attention of a potential customer and have them turned around because of a post that doesn't represent your brand correctly. Make sure every piece of content you produce aligns with your brand.
This is a crucial step in producing content that will stand out in a sea of information. Keep your audience entertained, and they will return to view more of whatever it is that you are putting out. If you keep them intrigued, you've got the potential to create a genuine bond that can translate into sales down the road.
Another critical aspect to differentiate your brand from numerous competitors on social media is to relay valuable information. Often, customers are glued to their phones and open social media apps multiple times throughout the day. If they are on that platform anyways, it is convenient for them to gain valuable information via the platforms they already love, so go ahead and give it to them. They'll remember you for that, and if they find that information useful enough, they might even share your content with their network.
Last but not least, have fun with it! There is plenty of content out there imitating original work, so don't be a brand that reproduces variations of jaded content. Get as creative as you can and let your team have fun with it! People love seeing new ways of presenting information, so go ahead allow them the creativity to create something great for your brand!