Instagram Engagement Strategies
November 14, 2020
Businesses who want to improve their results on Instagram need a plan, and the best place to start is to implement these Instagram engagement strategies.
Instagram Reels for Small Business
September 6, 2020
Small business guide on how to use Instagram Reels to promote and grow your business. In this article, you will learn how to leverage this powerful app.
How Often to Post on Social Media
June 20, 2020
A common question small business owners ask is how often they should post on their social channels. Well, the answer depends on the type of business you're in.
Social Media in Times of Crisis
April 14, 2020
Every business will deal with a crisis. Make sure your business has a strategy in place to deal with the various types of crises.
How to Increase Social Media Engagement
February 11, 2020
Do you have a large number of followers, but very little engagement or interactions, such as likes, comments, and shares across your social networks?
How to Grow Your Social Media Audience
December 24, 2019
Learn these set of skills step-by-step to build your social channels, grow your reputation and lay a foundation for your company's online presence.
Hiding Likes on Instagram will Affect Businesses and Influencers
November 25, 2019
Instagram's decision to hide likes is expected to create some big changes for both businesses and influencers. Here's the effect it will have on groups.
Turn Your Instagram into a Business Profile
November 8, 2019
You have all the tips and tools to make your business online stand out much more. You know how to switch your account to a professional profile.
Find & Use User Generated Content
August 19, 2019
No matter how you slice it, people love social media. They love keeping up with people in their lives and staying up-to-date with the latest information.
My Instagram Summer Post Ideas for Hotels
July 9, 2019
Photos are the ultimate way to sell your hotel to travelers. Many people are visual and love being able to see their destination instead of just picturing it in
How To Use Instagram for Your Hotel
July 4, 2019
Instagram is a social networking service that engages it's users with photos and videos. On an average day, about 80 million photos and videos are shared on Instagra
Adding Links To Your Instagram
June 24, 2019
The majority of social media channels allow businesses to include links in various areas of their sites, including the bio, stories, and most importantly.
Using Hootsuite's New Composer
June 10, 2019
Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.
Mother's Day Hashtags for Instagram
May 1, 2019
If you're creating posts for social media, the top Mother's Day hashtags will help your posts gain reach and be seen by a broader audience.
How Social Media Can Improve Online Marketing
April 2, 2019
Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefit
Promote Business For the Holidays
November 8, 2018
Today, promoting your business on social media is all about ads. While this is 100% true, there are still some ways you can promote your business organically.
Three Ways Hotels Can Take Advantage of IGTV
October 29, 2018
If you haven’t already heard, Instagram recently launched a new application called IGTV. This has changed the way users can market and advertise their brand.
Three Tips To Make Your Hotel More Personable
October 4, 2018
What sets you apart from your competitor? You need to put a face behind your hotel. Show that you and your team are personable!
You Can Request Instagram Verification Now
September 17, 2018
Take these steps to request an Instagram Verification Badge! You can request a verified badge directly from your account and Instagram will review the request.
Make Your Hotel's Instagram Stand Out
August 31, 2018
Today's highly targeted generation appreciates genuine content, fun culture, information relevant to them, and an emotional connection with a brand.
Tips To Market Your Boutique Hotel
July 23, 2018
With social media being a necessity in mainstream and pop culture, marketing yourself is in the palm of your hands. Find out more here.
A New Wave of Video is Here - IG TV
July 2, 2018
IG TV is Instagram's newest feature announced on June 20th and its making waves. Let’s take a look at what it is exactly and explore its possible advantages.
How Can Hotels Scope Out Fake Influencers
June 28, 2018
If you're running a hotel or work in one, there's no doubt that you've received a ton of emails and calls from "influencers," asking for a free stay.
Beat Instagram’s Algorithm Changes for Success
April 16, 2018
Back in the days on Instagram, the newsfeed was in chronological order. As long as you posted at the right time, your followers would be able to see your posts.
Common Instagram Mistakes and How You Can Fix Them
April 12, 2018
Posting photos on a social media app such as Instagram sounds relatively easy, however there are some mistakes that hoteliers make that should be avoided.
Create an Aesthetically Appealing Instagram
February 16, 2018
Anyone can pick up a camera, take a photo, and post it on Instagram but to truly provide value and build a loyal following is something else entirely.
Instagram Just Got Easier For Businesses Thanks to This
February 5, 2018
Creating engaging content, taking eye-catching photography, and getting your posts just right is not an easy task. See how this change will make your life easier.
Five Video Tips for Enhancing User Experience
January 18, 2018
Let's explore just a few topics which will increase the satisfaction of your viewers and pique their interest enough for them to continue watching your content.
Building Guest Relationships For Hotels With Social Media
January 4, 2018
In the hotel business, social media plays a vital role in building relationships with past and potential guests. This is why it is crucial to build relationships.
Importance of Monitoring Social Media Comments
December 22, 2017
As part of any social media strategy for hotels, there should be time set aside to review your performance. See how to keep an eye on your comments.
Ten Instagram Mistakes Hurting your Brand
October 19, 2017
If you’re considering hotel strategies to attract customers, social media should be on your radar. Just make sure you are not doing these 10 things!
Five Tips for Avoiding Mistakes on Social Media
September 8, 2017
When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!
Micro Influencers - Social Media Brand Ambassadors
August 24, 2017
A social media influencers is someone that can become the key evangelist to helping you grow brand awareness that leads to conversions.
5 Instagram Features for Hotel Marketing
August 14, 2017
Let’s explore the five top Instagram features that will help boost your hotel’s marketing strategy! Check out how it can help you get more business.
7 Reasons Why Hotels Should be Using Social Media
July 7, 2017
There are enormous benefits of using a social media strategy for hotels. Here are seven reasons why your hotel should use social media!
10 Tips for Creating Engaging Posts
June 15, 2017
Here are some tips for gaining your audience’s attention on popular social media platforms like LinkedIn, Facebook, Instagram, Twitter and Pinterest.
Is Your Hotel Live? Can It Benefit From This New Feature?
June 1, 2017
Several social media platforms, in particular Facebook, Instagram, and Twitter have rolled out a “live” feature. Learn to use it for your hotel!
Using GIF Animations for Business Pages
May 22, 2017
You’ve probably seen them all over the internet but do you know how you can use GIFs for social media on your business accounts?
10 Reasons Why Hoteliers Should Use Instagram
May 2, 2017
Here are the top 10 reasons why you shouldn’t go another day without curating an Instagram page for your hotel. Read more to find out why.
Hashtags Every Hotelier Should Know
April 9, 2017
Everyone knows that if you want to increase your reach, you have to add hashtags. The key is knowing the right hashtags to use that will increase engagement.
Attracting Hotel Customers through Social Media
March 24, 2017
Although our approach to every avenue is distinct, I'm going to be highlighting a key point to implement for a successful social media strategy for hotels.
Adding Multiple Photos and Videos to Instagram
February 27, 2017
Instagram has been adding some new changes in the past year, which is likely due to their increasing need to compete with Snapchat.
Increase Engagement on your Hotel’s Social Media
December 29, 2016
Growing your engagement is a sign that your audience enjoys your content and may eventually purchase your product or service.
Video Trends that Hoteliers Should Look Out For
December 28, 2016
Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?
Take Hotel’s Insta to the Next Level
December 16, 2016
Ready to get more out of your hotel’s Instagram page? Then it’s time for you to upgrade to a business profile. Find out how here.
How Long Should Social Media Posts be on Various Channels
November 29, 2016
When creating content for social media a prevalent question recurs: how long should posts be for hotels on social media? Find out here.
Which Has the Most Impact on Your Hotel’s ROI?
September 8, 2016
By learning the benefits each channel has for your overall marketing strategy, the better leverage you will have in promoting your hotel’s story.
3 Effective Strategies to Create Engagement
August 9, 2016
Follow these three effective strategies to create engagement among your audience and to foster a relationship between you and the guest.
Everything you Need to Know About Instagram
August 8, 2016
Here is everything you need to know about Instagram Stories and how to get started. Find out if it is right for your business and what you should be doing.
The Key to Responding to Backlash on Social Media
June 20, 2016
No matter how amazing your hotel may be, it will not be immune to receiving backlash online at some point. Find out how to address these issues.
A Guide to Writing Your Hotel’s Instagram Caption
June 19, 2016
Getting the right photo is vital, and you’re about 89% there. But to ensure that your post gets the most views, your hotel’s Instagram caption needs to be #OnPoint.
Best Insta-Giveaway for Your Hotel
June 1, 2016
After analyzing your hotel’s Instagram, you decide it needs more engagement. You’ve done some research, and you think it might be useful to host a giveaway.
Attract Users by Improving your Instagram Photos
May 23, 2016
When you login, you see the picture only got ten likes and no comments! Why you ask yourself, is no one engaging with my hotel on Instagram? Find out why.
Social is Vital for Hotels | Part 2
April 25, 2016
Social media isn’t a single strategy to gain more bookings. It is used as part of a larger system that makes up your digital marketing strategy.
Why Social Media is Important for Hotels | Part 1
April 11, 2016
Are you wondering if social media is worth it for your hotel? Many hoteliers have asked themselves this very question and aren’t sure where to find the answer.
Key Social Media Metrics to Analyze
January 15, 2016
Here are 3 of the most important social media metrics that hoteliers need to analyze to determine the effectiveness of your social initiatives.
Tips on Using Instagram Ads for Hotels
October 20, 2015
The amount of users using Instagram on a daily basis continues to increase, which can potentially make advertising on Instagram crucial for your hotel.
Optimizing Social Posts Using SSO
August 19, 2015
A successful hotel marketing strategy requires Social Search Optimization (SSO), which incorporates a powerful synergy between SEO and social media.
Start Using Instagram for your Hotel
August 17, 2015
Instagram is a social channel that allows users to express their creativity with the flexibility to edit and filter images. Why should hotels use Instagram?
Creating A Social Media Strategy For A Hotel
July 23, 2015
More hoteliers are getting on board & taking advantage of all that social has to offer, it's crucial to have a solid strategy in place to receive the benefits.
5 Ways Hotels Can Encourage User Generated Content
June 1, 2015
User-Generated Content (UGC) can be a powerful tool for hotels. User-Generated Content includes any content a guest may create about your hotel,
It’s Time to Create a Social-Customer-Care Team
May 8, 2015
Starting as a platform for marketing, it is slowly turning into a platform geared towards customer service as interaction with customers increases across
Importance of your Social Media Presence
April 15, 2015
There are several reasons why a social media presence is essential, and here are some ways hoteliers can utilize it to their advantage.
Do You Understand The Power of Hashtags?
April 2, 2015
Although hashtags are standard for social media users, hoteliers should be catching onto this trend if they have not already.
Interacting with Guests on Social Media Channels
November 28, 2014
Is your hotel engaging users on all social media sites where you are actively posting? While it’s great to have an active presence by posting often
Instagram Tips To Use In The Retail Industry
December 3, 2012
The following are 7 actionable tips that you can use to step up your Instagram game. If you are having trouble coming up with ideas on what to post.
Now Companies Want Access to Your Social Networks
March 21, 2012
HR coordinators and interviewers are not only looking for mentions of your name on the web in general, but they are also specifically seeking you out on social media
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