Instagram

Learn these set of skills step-by-step to build your social channels, grow your reputation and lay a foundation for your company's online presence.

Instagram's decision to hide likes on its platform is expected to create some big changes for both businesses and influencers. Here's how each of these groups could be affected.

Discover the features Instagram has to offer that can help better your business.

Amp up your posts with User Generated Content! Here's how to find it.

Engage travelers this summer with great posts on your hotel's Instagram!

Instagram is one of the greatest opportunities your hotel can take advantage and it's free.

The majority of social media channels allow businesses to include links in various areas of their sites, including the bio, stories, and most importantly - posts. Unfortunately, the same isn’t valid for one of the internet’s most popular social media networks - Instagram.

Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.

If you're looking to save money on professional photography, don't fear! We are here to flesh out some tips on how you can invest just a little elbow grease and make your photos impeccable. Check out this second part on how to get incredible photos.

The most popular mother's day hashtags on Instagram and beyond.

Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness.

Today, promoting your business on social media is all about ads. While this is 100% true, there are still some ways you can promote your business organically.

If you haven’t already heard, Instagram recently launched a new application called IGTV. This has changed the way users can market and advertise their brand.

What sets you apart from your competitor? You need to put a face behind your hotel. Show that you and your team are personable!

Take these steps to request an Instagram Verification Badge! Business can now also request to become verified.

Today's highly targeted generation appreciates genuine content, fun culture, information relevant to them, and an emotional connection with a brand.

With social media being a necessity in mainstream and pop culture, marketing yourself is in the palm of your hands.

Don't want to see a user's posts but still want to follow them? Here's how

IG TV is Instagram's newest feature and was announced on June 20th and is already making waves. Let’s take a look at what it is exactly and explore possible advantages of Instagram’s latest brainchild.

If you’re running a hotel or work in one, there’s no doubt that you’ve received a ton of emails and calls from “influencers” asking for a free stay. Here's how to distinguish beneficial influencers from fake influencers.

Want answers to some of the most burning questions asked about how instagram works? Read up on some of the most common inqueries regarding one of the top social media platforms.

Back in the good old days on Instagram, the newsfeed was in chronological order and as long as you posted at the right time, and had a great photo and caption, your followers would have an equal chance of seeing your posts. Now, you have to ensure that you have a basic understanding of Instagram’s algorithm to compete.

Posting photos on a social media app such as Instagram sounds relatively easy, however there are some mistakes...

Instagram is no longer a social media channel you can ignore, and if your’e like most you are always on the hunt for how you can make your photos and feed better and more appealing. Learn how to create an aesthetically appealing Instagram in 2018!

If your business is active on Instagram, you are well aware of how time consuming it can be. Creating engaging content, taking eye catching photography, and getting your posts just right is not an easy task. After all of the work is done, time still needs to be set aside to actually post your content. Now, you can.

Video is king of engagement on social media. Let’s explore just a few topics which will increase the satisfaction of your viewers and peak their interest enough for them to continue watching your content.

Learn why it's crucial to build relationships with past and potential guests on social media.

With social media, comments can let you glimpse into how your audience feels about your content, and that's just the beginning of why you should monitor comments through your social media accounts.

What does Facebook's new Explore Feed mean for organic business posts?

If you’re considering hotel strategies to attract customers, social media should be on your radar. Just make sure you are not doing these 10 things!

When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!

A social media influencers is someone that can become the key evangelist to helping you grow brand awareness that leads to conversions.

Let’s explore the five top Instagram features that will help boost your hotel’s marketing strategy!

One of the core principles of marketing is the 80/20 rule. which stated that 20% of your strategy is going to produce 80% of the results!

Let's talk about where the #hashtag came from and let's see what it can do for you on social media!

There are enormous benefits of using a social media for hotels, here are just seven!

Here are some tips for gaining your audience’s attention on the most popular social media platforms.

Several social media platforms, in particular Facebook, Instagram, and Twitter have rolled out a “live” feature. Learn to use it for your hotel!

If you’re an active Snapchat user, you may have noticed a new type of filter pop up onto your screen.

Here are the top 10 reasons why you shouldn’t go another day without curating an Instagram page for your hotel.

Want to gain more organic reach for your hotel's social media posts? Here are the best travel hashtags to use.

Instagram has been adding some new changes in the past year, which is likely due to their increasing need to compete with Snapchat.

Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?

Ready to get more out of your hotel’s Instagram page? Then it’s time for you to upgrade to a business...

When creating content for social media a prevalent question recurs: how long should posts be for hotels on social media?

Ok, so you’ve come up with an interesting photo for your Hotel’s Instagram

It’s a beautiful morning, birds are singing, the sun’s shining bright, you grab a cup of coffee, and...

The internet has been buzzing with news that Instagram will be changing its newsfeed to show posts in...

Here are 3 of the most important social media metrics that hoteliers need to analyze to determine the effectiveness of your social initiatives.

The amount of users using Instagram on a daily basis continues to increase, which can potentially make advertising on Instagram crucial for your hotel.

A successful hotel marketing strategy requires Social Search Optimization (SSO), which incorporates a powerful synergy between SEO and social media.

Instagram is a social channel that allows users to express their creativity with the flexibility to edit and filter images. Why should hotels use Instagram?

More hoteliers are getting on board & taking advantage of all that social has to offer, it's crucial to have a solid strategy in place to receive the benefits.

Here are some ways hotels can encourage User Generated Content on social media.

Starting as a platform for marketing, it is slowly turning into a platform geared towards customer service as interaction with customers increases across all platforms.

There are several reasons why a social media presence is essential, and here are some ways hoteliers can utilize it to their advantage.

Although hashtags are standard for social media users, hoteliers should be catching onto this trend if they have not already.

Is your hotel engaging users on all social media sites where you are actively posting? While it’s great to have...

The following are 7 actionable tips that you can use to step up your Instagram game. If you are having trouble coming up with ideas on what to post. This article is for you.

HR coordinators and interviewers are not only looking for mentions of your name on the web in general, but they are also specifically seeking you out on social media sites.