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A common question small business owners ask is how often they should post on their social media channels. Well, the answer depends on the type of business you're in.

Every business will deal with a crisis. Make sure your business has a strategy in place to deal with the various types of crises.

Do you have a large number of followers, but very little engagement or interactions, such as likes, comments, and shares across your social networks?

Learn these set of skills step-by-step to build your social channels, grow your reputation and lay a foundation for your company's online presence.

Instagram's decision to hide likes is expected to create some big changes for both businesses and influencers. Here's the effect it will have on groups.

You have all the tips and tools to make your business online stand out much more. You know how to switch your account to a professional profile.

Amp up your posts with User Generated Content! Here's how to find it.

Engage travelers this summer with great posts on your hotel's Instagram!

Instagram is one of the greatest opportunities your hotel can take advantage and it's free.

The majority of social media channels allow businesses to include links in various areas of their sites, including the bio, stories, and most importantly - posts. Unfortunately, the same isn’t valid for one of the internet’s most popular social media networks - Instagram.

Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.

If you're looking to save money on professional photography, don't fear! We are here to flesh out some tips on how you can invest just a little elbow grease and make your photos impeccable. Check out this second part on how to get incredible photos.

If you're creating posts for social media, the top Mother's Day hashtags will help your posts gain reach and be seen by a broader audience.

Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness.

Today, promoting your business on social media is all about ads. While this is 100% true, there are still some ways you can promote your business organically.

If you haven’t already heard, Instagram recently launched a new application called IGTV. This has changed the way users can market and advertise their brand.

What sets you apart from your competitor? You need to put a face behind your hotel. Show that you and your team are personable!

Take these steps to request an Instagram Verification Badge! You can request a verified badge directly from your account and Instagram will review the request.

Today's highly targeted generation appreciates genuine content, fun culture, information relevant to them, and an emotional connection with a brand.

With social media being a necessity in mainstream and pop culture, marketing yourself is in the palm of your hands. Find out more here.

IG TV is Instagram's newest feature announced on June 20th and its making waves. Let’s take a look at what it is exactly and explore its possible advantages.

If you're running a hotel or work in one, there's no doubt that you've received a ton of emails and calls from "influencers," asking for a free stay.

Back in the days on Instagram, the newsfeed was in chronological order. As long as you posted at the right time, your followers would be able to see your posts.

Posting photos on a social media app such as Instagram sounds relatively easy, however there are some mistakes that hoteliers make that should be avoided.

Anyone can pick up a camera, take a photo, and post it on Instagram but to truly provide value and build a loyal following is something else entirely.

Creating engaging content, taking eye-catching photography, and getting your posts just right is not an easy task. See how this change will make your life easier.

Let's explore just a few topics which will increase the satisfaction of your viewers and pique their interest enough for them to continue watching your content.

In the hotel business, social media plays a vital role in building relationships with past and potential guests. This is why it is crucial to build relationships.

As part of any social media strategy for hotels, there should be time set aside to review your performance. See how to keep an eye on your comments.

If you’re considering hotel strategies to attract customers, social media should be on your radar. Just make sure you are not doing these 10 things!

When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!

A social media influencers is someone that can become the key evangelist to helping you grow brand awareness that leads to conversions.

Let’s explore the five top Instagram features that will help boost your hotel’s marketing strategy! Check out how it can help you get more business.

There are enormous benefits of using a social media strategy for hotels. Here are seven reasons why your hotel should use social media!

Here are some tips for gaining your audience’s attention on popular social media platforms like LinkedIn, Facebook, Instagram, Twitter and Pinterest.

Several social media platforms, in particular Facebook, Instagram, and Twitter have rolled out a “live” feature. Learn to use it for your hotel!

You’ve probably seen them all over the internet but do you know how you can use GIFs for social media on your business accounts?

Here are the top 10 reasons why you shouldn’t go another day without curating an Instagram page for your hotel. Read more to find out why.

Everyone knows that if you want to increase your reach, you have to add hashtags. The key is knowing the right hashtags to use that will increase engagement.

Although our approach to every avenue is distinct, I'm going to be highlighting a key point to implement for a successful social media strategy for hotels.

Instagram has been adding some new changes in the past year, which is likely due to their increasing need to compete with Snapchat.

Growing your engagement is a sign that your audience enjoys your content and may eventually purchase your product or service.

Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?

Ready to get more out of your hotel’s Instagram page? Then it’s time for you to upgrade to a business profile. Find out how here.

When creating content for social media a prevalent question recurs: how long should posts be for hotels on social media? Find out here.

By learning the benefits each channel has for your overall marketing strategy, the better leverage you will have in promoting your hotel’s story.

Follow these three effective strategies to create engagement among your audience and to foster a relationship between you and the guest.

Here is everything you need to know about Instagram Stories and how to get started. Find out if it is right for your business and what you should be doing.

No matter how amazing your hotel may be, it will not be immune to receiving backlash online at some point. Find out how to address these issues.

Getting the right photo is vital, and you’re about 89% there. But to ensure that your post gets the most views, your hotel’s Instagram caption needs to be #OnPoint.

After analyzing your hotel’s Instagram, you decide it needs more engagement. You’ve done some research, and you think it might be useful to host a giveaway.

When you login, you see the picture only got ten likes and no comments! Why you ask yourself, is no one engaging with my hotel on Instagram? Find out why.

Social media isn’t a single strategy to gain more bookings. It is used as part of a larger system that makes up your digital marketing strategy.

Are you wondering if social media is worth it for your hotel? Many hoteliers have asked themselves this very question and aren’t sure where to find the answer.

Here are 3 of the most important social media metrics that hoteliers need to analyze to determine the effectiveness of your social initiatives.

The amount of users using Instagram on a daily basis continues to increase, which can potentially make advertising on Instagram crucial for your hotel.

A successful hotel marketing strategy requires Social Search Optimization (SSO), which incorporates a powerful synergy between SEO and social media.

Instagram is a social channel that allows users to express their creativity with the flexibility to edit and filter images. Why should hotels use Instagram?

More hoteliers are getting on board & taking advantage of all that social has to offer, it's crucial to have a solid strategy in place to receive the benefits.

Here are some ways hotels can encourage User Generated Content on social media.

Starting as a platform for marketing, it is slowly turning into a platform geared towards customer service as interaction with customers increases across all platforms.

There are several reasons why a social media presence is essential, and here are some ways hoteliers can utilize it to their advantage.

Although hashtags are standard for social media users, hoteliers should be catching onto this trend if they have not already.

Is your hotel engaging users on all social media sites where you are actively posting? While it’s great to have...

The following are 7 actionable tips that you can use to step up your Instagram game. If you are having trouble coming up with ideas on what to post. This article is for you.

HR coordinators and interviewers are not only looking for mentions of your name on the web in general, but they are also specifically seeking you out on social media sites.