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Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness. There are also additional ways that social media can help.

Promote your business on social media for the holidays!

What sets you apart from your competitor? You need to put a face behind your hotel. Show that you and your team are personable!

Take these steps to request an Instagram Verification Badge! Business can now also request to become verified.

Today's highly targeted generation appreciates genuine content, fun culture, information relevant to them, and an emotional connection with a brand.

Don't want to see a user's posts but still want to follow them? Here's how

IG TV is Instagram's newest feature and was announced on June 20th and is already making waves. Let’s take a look at what it is exactly and explore possible advantages of Instagram’s latest brainchild.

If you’re running a hotel or work in one, there’s no doubt that you’ve received a ton of emails and calls from “influencers” asking for a free stay. Here's how to distinguish beneficial influencers from fake influencers.

Want answers to some of the most burning questions asked about how instagram works? Read up on some of the most common inqueries regarding one of the top social media platforms.

Back in the good old days on Instagram, the newsfeed was in chronological order and as long as you posted at the right time, and had a great photo and caption, your followers would have an equal chance of seeing your posts. Now, you have to ensure that you have a basic understanding of Instagram’s algorithm to compete.

Posting photos on a social media app such as Instagram sounds relatively easy, however there are some mistakes...

Instagram is no longer a social media channel you can ignore, and if your’e like most you are always on the hunt for how you can make your photos and feed better and more appealing. Learn how to create an aesthetically appealing Instagram in 2018!

If your business is active on Instagram, you are well aware of how time consuming it can be. Creating engaging content, taking eye catching photography, and getting your posts just right is not an easy task. After all of the work is done, time still needs to be set aside to actually post your content. Now, you can.

Video is king of engagement on social media. Let’s explore just a few topics which will increase the satisfaction of your viewers and peak their interest enough for them to continue watching your content.

Learn why it's crucial to build relationships with past and potential guests on social media.

With social media, comments can let you glimpse into how your audience feels about your content, and that's just the beginning of why you should monitor comments through your social media accounts.

Get your hands on user generated content and increase engagement!

What does Facebook's new Explore Feed mean for organic business posts?

If you’re considering hotel strategies to attract customers, social media should be on your radar. Just make sure you are not doing these 10 things!

When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!

A social media influencers is someone that can become the key evangelist to helping you grow brand awareness that leads to conversions.

Let’s explore the five top Instagram features that will help boost your hotel’s marketing strategy!

One of the core principles of marketing is the 80/20 rule. which stated that 20% of your strategy is going to produce 80% of the results!

Let's talk about where the #hashtag came from and let's see what it can do for you on social media!

There are enormous benefits of using a social media for hotels, here are just seven!

Here are some tips for gaining your audience’s attention on the most popular social media platforms.

Several social media platforms, in particular Facebook, Instagram, and Twitter have rolled out a “live” feature. Learn to use it for your hotel!

If you’re an active Snapchat user, you may have noticed a new type of filter pop up onto your screen.

Here are the top 10 reasons why you shouldn’t go another day without curating an Instagram page for your hotel.

Want to gain more organic reach for your hotel's social media posts? Here are the best travel hashtags to use.

Instagram has been adding some new changes in the past year, which is likely due to their increasing need to compete with Snapchat.

Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?

When creating content for social media a prevalent question recurs: how long should posts be for hotels on social media?

Ok, so you’ve come up with an interesting photo for your Hotel’s Instagram

It’s a beautiful morning, birds are singing, the sun’s shining bright, you grab a cup of coffee, and...

The internet has been buzzing with news that Instagram will be changing its newsfeed to show posts in...

The amount of users using Instagram on a daily basis continues to increase, which can potentially make advertising on Instagram crucial for your hotel.

Instagram is a great channel for hotels to give guests an inside look at their property. With over...

If your hotel is not on Instagram yet, it’s time to get started today! Read on to find out how.

For a long time in history, the hashtag has been nothing special but another symbol on our keyboard. It first...

Although Instagram hasn’t been around as long as Facebook or Twitter, it is among the fastest growing social networks...

The following are 7 actionable tips that you can use to step up your Instagram game. If you are having trouble coming up with ideas on what to post. This article is for you.