How to Write a 1-Page Marketing Plan

January 3, 2020
one page marketing strategy
Use this guide as a roadmap to writing an effective marketing plan. It can be tough, but it's useful and can make or break your business.
Read More

How to Grow Your Social Media Audience

December 24, 2019
how to build up your social media
Learn these set of skills step-by-step to build your social channels, grow your reputation and lay a foundation for your company's online presence.
Read More

11 Easy Ways to Grow Your YouTube Subscribers in 2020

December 18, 2019
how to grow youtube subscribers 2020
Start 2020 off strong by reviewing these easy ways to grow your YouTube subscribers.
Read More

Hiding Likes on Instagram will Affect Businesses and Influencers

November 25, 2019
how hiding likes on instagram will affect businesses influencers
Instagram's decision to hide likes on its platform is expected to create some big changes for both businesses and influencers. Here's how each of these groups could be affected.
Read More

How to Find & Use User Generated Content

August 19, 2019
how to find user generated content
Amp up your posts with User Generated Content! Here's how to find it.
Read More

My Instagram Summer Post Ideas for Hotels

July 9, 2019
instagram post ideas for hotels
Engage travelers this summer with great posts on your hotel's Instagram!
Read More

Using Hootsuite's New Composer

June 10, 2019
Hootsuite's New Composer
Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.
Read More

Three Qualities Every Hotel Website Should Have

June 5, 2019
mobile friendly website
Don't miss the opportunity to stand out from your competition. Learn what the top qualities are in a hotel website.
Read More

Top Mother's Day Hashtags for Instagram

May 1, 2019
Mother's Day Hashtags
The most popular mother's day hashtags on Instagram and beyond.
Read More

8 Social Media Updates Your Hotel Should Post

April 1, 2019
social media posting of a wedding
Most hotels have a Facebook page, if not accounts on Twitter, Pinterest, YouTube, and other social media sites as well. But what do you post on your social media pages frequently enough to keep your followers engaged and get new followers?
Read More

Save Time on Scheduling Content with Hootsuite Bulk Composer

March 20, 2019
Saving Time on Scheduling Content with the Hootsuite Bulk Composer
The Hootsuite Bulk Composer is a great tool for anyone who runs multiple social media accounts. The major benefit of this uploading tool is the time it saves you. Here is your step by step guide for using the Hootsuite Bulk Composer.
Read More

3 Ways To Market Your Hotel Now

March 19, 2019
people discussing marketing a hotel
Having knowledge of where your potential guests are going along the booking path and which resources they use to come to their final decision to book can be key to driving direct bookings.
Read More

3 Reasons to Use Explainer Videos

March 19, 2019
man writing formulas on whiteboard
Every single day, marketing strategies are adapting. Writing out your company's values and goals isn't enough. A lot of your potential clients, aren't going to read what you have to say. They would rather have you show them. Check out why you should use explainer videos to capture a newer audience.
Read More

Get More Results From Less Content

February 15, 2019
Get More from Less Content
Over the years organic reach on social media has declined drastically, in large part to the changing algorithms. Due to these new changes in social media, marketers also have to adjust. Read on to learn about a rising strategy that might be right for you.
Read More

A New Approach to the 80/20 Rule for Social Media

February 5, 2019
person taking a picture with phone
A few years ago the golden standard was that marketers should post 80% of useful content about their industry and only about 20% of self promoting material but those days are long over. There is a shift in how material is being consumed.
Read More

3 Ways To Improve Your Online Presence

February 4, 2019
social media web surfing laptop
Social media is always evolving. If you don’t roll with the changes, you could be missing out. Don't miss out on these tips to better your business.
Read More

Creating Videos Using The Free Version of Adobe Spark

January 10, 2019
Creating Videos for Social Media using Adobe Spark
Take a look at this step-by-step guide on creating simple videos using the free version of Adobe Spark.
Read More

Top Overlooked Features in a Company Website

January 7, 2019
2 people working on a project with a laptop
Keep a lookout for these key components of a website most don't even think about.
Read More

12 Social Media Best Practices

January 1, 2019
social media best practices 2019
Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices to keep in mind for 2019.
Read More

Important Features of Hotel Websites

December 24, 2018
middle aged hands using a smartphone
If you want to get ahead of your competition, check out this list of features your hotel website should have.
Read More

5 Tools To Improve Your Social Media Presence

December 6, 2018
5 Tools Everyone Should Use To Improve Their Social Media Presence
Social media is a strong tool in today's digital world and marketers are always looking to improve their feed and accounts with content that speaks to their audience in a new and fresh way. Keeping your followers engaged takes a lot of work but here are five tools to help make that a little bit easier.
Read More

Incorporating Holidays into your Marketing Plan

November 26, 2018
Incorporating the Holidays into your Marketing Plan
When it comes to the holidays, it seems like the day they’re here they swing into full force. But is there anything that marketers can take advantage of during the holiday rush? There is and there are several ways that you can use the holidays to help boost your social media marketing strategy.
Read More

Content Marketing - 101

November 20, 2018
Content Marketing 101
Content Marketing is defined as a subset of marketing tactics that involve the large production of digital materials for distribution. These materials includes images, videos, blogs, posts, emails and any other digital content regularly distributed to audiences as part of a marketing plan.
Read More

Holiday Ideas for Social This Holiday Season

November 6, 2018
Holiday Ideas for Social Media This Holiday Season
This article will give you a few ideas about how social media can play a big part in your holiday campaigns.
Read More

Three Ways Hotels Can Take Advantage of IGTV

October 29, 2018
man using phone in city district
If you haven’t already heard, Instagram recently launched a new application called IGTV. This has changed the way users can market and advertise their brand.
Read More

3 Tips To Make Your Hotel More Personable

October 4, 2018
a man and woman working on a laptop for project
What sets you apart from your competitor? You need to put a face behind your hotel. Show that you and your team are personable!
Read More

Digital Remodeling Checklist for Independent Hotels

July 18, 2018
under construction
Many hotels are remodeled every few years to stay up-to-date and in-tune with the latest styles and technologies. In this day and age, this same mentality should be applied to your hotel's digital property.
Read More

How Repurposing Content Can Save You Time

July 13, 2018
How Repurposing Content Can Save You Time
Repurposing content for your various social media channels can be extremely helpful! Doing this alone can help save you hours of time by tweaking content rather than spending more of your time creating something new from scratch.
Read More

How Hotels Can Scope Out Fake Influencers

June 28, 2018
should my hotel work with an influencer
If you’re running a hotel or work in one, there’s no doubt that you’ve received a ton of emails and calls from “influencers” asking for a free stay. Here's how to distinguish beneficial influencers from fake influencers.
Read More

Movies With Hotels in Them

June 25, 2018
people watching movies
Many of the big brands are represented in the movies, but there are also notable independent hotels as well. Read on to see which hotels have made their way to the big screen.
Read More

Instagram’s Most Frequently Asked Q & A

June 20, 2018
Instagram’s Most Frequently Asked Q & A
Want answers to some of the most burning questions asked about how instagram works? Read up on some of the most common inqueries regarding one of the top social media platforms.
Read More

Inspiration Ideas for Content Creation on Social Media

June 5, 2018
Inspiration Ideas for Content Creation on Social Media
Whether you are addicted to social media or are late on the bandwagon, social media is a powerful tool for businesses to use to reach their customers. If you’re out of ideas in how to keep your social media channels fresh with exciting content, keep reading to get some inspiration!
Read More

Keeping your Hotel Guests in the Know

May 8, 2018
Keeping your Hotel Guests in the Know
How can a hotel help make their guest experience more pleasant by keeping them in the know? The following tips can give you an edge when it comes to spreading valuable and useful information to your guests.
Read More

Tools for Easily Creating Inspiring Visual Content

May 2, 2018
How can you continue to produce fresh content that keeps your audience engaged with few resources?
How can you continue to produce fresh content that keeps your audience engaged with few resources?
Read More

Using Header Tags For SEO

April 17, 2018
typing heading tags
The “H” tags. Do they really matter for SEO? Many people don't really understand the “H” tags. In my opinion, I believe that they do, but not for the reasons that many might have you believe.
Read More

Organize Your Outgoing Posts With Hootsuite Bulk Posting

April 10, 2018
Hootsuite Bulk Posting
Our friends over at Hootsuite have created a platform that allows you to organize your outgoing posts across multiple channels all from one place! Users love the how much control they have from one dashboard but few people have tapped into one of their most convenient feature: bulk posting.
Read More

3 Content Marketing Ideas for Hotels

November 13, 2017
old school typewriter
Content marketing is here to stay. The reason is, that when it is done correctly, you can have a piece of content that keeps on giving.
Read More

A Simple Framework For Optimizing Titles & Meta Descriptions

September 18, 2017
the words "test" written on chalk
Presentation, testing,& optimizing are essential to digital marketing. Nailing all three is tough, unless you have a simple framework.
Read More

How To Find The Best Internal Linking Opportunity

September 4, 2017
magnifying glass on seo search box
Want to increase the overall quality of your website in a matter of minutes? Follow this simple internal linking guide, & you'll get just that.
Read More

The Secret Guide to Creating your Hotel’s Story

November 20, 2016
flipping pages of a book
You may have read a plethora of articles advising you to use your hotel’s story when it comes to social media, blogging, and content marketing. While this is often a heavily spoken suggestion, most will not tell you how to accomplish this. We're here to help!
Read More

Take Your Social Media Photos to the Next Level

May 22, 2016
sunset plaza hotel pool
Here’s how to use Buffer’s Pablo to take your social media photos to the next level!
Read More

How To Develop a Content Marketing Strategy

February 12, 2016
woman writing on laptop
Hotel’s need to make it a priority to use the power of content marketing to convey their hotel’s story and amplify that story to readers.
Read More

Develop Your Hotel’s Content Marketing Voice

November 18, 2015
person holding a microphone
Voice can directly alter the effect that your content has on your audience. But first, you must learn how to develop your brand’s voice.
Read More

Semantic Search Is The Future of SEO

October 27, 2015
google under the magnifying glass
This change is based on the advancement of search culture. People know exactly what they’re looking for, and they’re going to search for just that.
Read More

Why Are Some Hotel Websites Successful?

September 25, 2015
sunset plaza hotel website
When travelers enjoy your website, you increase the chances of them visiting for longer, which is one step closer to getting the cherished direct booking.
Read More

5 Ways Hotels Can Encourage User Generated Content

June 1, 2015
encourage user generated content
Here are some ways hotels can encourage User Generated Content on social media.
Read More

What Hoteliers Need To Know About Content Marketing

May 15, 2015
content marketing word cloud
With so many media outlets available, hoteliers have numerous ways to reach their audience.
Read More

Content Marketing Done Right, The Hotel Edition

February 9, 2015
backlit keyboard keys
Content marketing is, by far, one of the most impactful ways to convert an online visitor into a potential guest along the booking journey.
Read More

Give Hotel Guests What They Are Looking For At First Glance

November 21, 2013
two people hugging their laptops
By making a great first impression, your hotel will, in turn, have better reviews and generate more bookings in the future. Here are some effective ways in which to entice an online visitor to book with your hotel.
Read More

Design, Reviews & Snail Mail to Generate Bookings

July 27, 2013
front desk at a hotel
When OTA's were first introduced, hotels viewed them as a saving grace. These websites provided a conduit for property owners to fill rooms that might have otherwise not generated revenue. What hoteliers didn’t predict was that these sites would become so popular that customers stopped reserving rooms in other ways.
Read More

Tips for Writing Product Descriptions in Ecommerce

March 27, 2013
woman writing ecommerce descriptions
Here are some tips which will help you create compelling product descriptions for your site.
Read More

Is Your Social Media Too Intrusive?

December 5, 2012
social media icons
A recent eMarketer article showed some very revealing data about social media marketing that should significantly impact the way marketers are using social networks.
Read More

3 Must-Have Search Marketing Fundamentals

August 17, 2012
woman searching on computer
As online marketing continues to become a dominant selling tool, businesses must utilize all areas of marketing opportunities to stay ahead of the competition.
Read More

Proofread, Then Proofread Again

April 25, 2012
never make typos, with typo
I was recently reading an article on Website Magazine that touched upon a topic about which I have some pretty strong feelings.
Read More

Video Marketing Tips: Look Beyond the Creative

October 17, 2011
Video Marketing
Before delving into your next major video campaign, it may be wise to listen to the advice of today’s most successful advertisers, who believe that creating share-worthy content takes more than just smart creative.
Read More
footer graphic