Content

Use this guide as a roadmap to writing an effective marketing plan. It can be tough, but it's useful and can make or break your business.

Learn these set of skills step-by-step to build your social channels, grow your reputation and lay a foundation for your company's online presence.

Start 2020 off strong by reviewing these easy ways to grow your YouTube subscribers.

Instagram's decision to hide likes on its platform is expected to create some big changes for both businesses and influencers. Here's how each of these groups could be affected.

Amp up your posts with User Generated Content! Here's how to find it.

Engage travelers this summer with great posts on your hotel's Instagram!

Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.

Don't miss the opportunity to stand out from your competition. Learn what the top qualities are in a hotel website.

The most popular mother's day hashtags on Instagram and beyond.

Most hotels have a Facebook page, if not accounts on Twitter, Pinterest, YouTube, and other social media sites as well. But what do you post on your social media pages frequently enough to keep your followers engaged and get new followers?

The Hootsuite Bulk Composer is a great tool for anyone who runs multiple social media accounts. The major benefit of this uploading tool is the time it saves you. Here is your step by step guide for using the Hootsuite Bulk Composer.

Having knowledge of where your potential guests are going along the booking path and which resources they use to come to their final decision to book can be key to driving direct bookings.

Every single day, marketing strategies are adapting. Writing out your company's values and goals isn't enough. A lot of your potential clients, aren't going to read what you have to say. They would rather have you show them. Check out why you should use explainer videos to capture a newer audience.

Over the years organic reach on social media has declined drastically, in large part to the changing algorithms. Due to these new changes in social media, marketers also have to adjust. Read on to learn about a rising strategy that might be right for you.

A few years ago the golden standard was that marketers should post 80% of useful content about their industry and only about 20% of self promoting material but those days are long over. There is a shift in how material is being consumed.

Social media is always evolving. If you don’t roll with the changes, you could be missing out. Don't miss out on these tips to better your business.

Take a look at this step-by-step guide on creating simple videos using the free version of Adobe Spark.

Keep a lookout for these key components of a website most don't even think about.

Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices to keep in mind for 2019.

If you want to get ahead of your competition, check out this list of features your hotel website should have.

Social media is a strong tool in today's digital world and marketers are always looking to improve their feed and accounts with content that speaks to their audience in a new and fresh way. Keeping your followers engaged takes a lot of work but here are five tools to help make that a little bit easier.

When it comes to the holidays, it seems like the day they’re here they swing into full force. But is there anything that marketers can take advantage of during the holiday rush? There is and there are several ways that you can use the holidays to help boost your social media marketing strategy.

Content Marketing is defined as a subset of marketing tactics that involve the large production of digital materials for distribution. These materials includes images, videos, blogs, posts, emails and any other digital content regularly distributed to audiences as part of a marketing plan.

This article will give you a few ideas about how social media can play a big part in your holiday campaigns.

If you haven’t already heard, Instagram recently launched a new application called IGTV. This has changed the way users can market and advertise their brand.

What sets you apart from your competitor? You need to put a face behind your hotel. Show that you and your team are personable!

Many hotels are remodeled every few years to stay up-to-date and in-tune with the latest styles and technologies. In this day and age, this same mentality should be applied to your hotel's digital property.

Repurposing content for your various social media channels can be extremely helpful! Doing this alone can help save you hours of time by tweaking content rather than spending more of your time creating something new from scratch.

If you’re running a hotel or work in one, there’s no doubt that you’ve received a ton of emails and calls from “influencers” asking for a free stay. Here's how to distinguish beneficial influencers from fake influencers.

Many of the big brands are represented in the movies, but there are also notable independent hotels as well. Read on to see which hotels have made their way to the big screen.

Want answers to some of the most burning questions asked about how instagram works? Read up on some of the most common inqueries regarding one of the top social media platforms.

Whether you are addicted to social media or are late on the bandwagon, social media is a powerful tool for businesses to use to reach their customers. If you’re out of ideas in how to keep your social media channels fresh with exciting content, keep reading to get some inspiration!

How can a hotel help make their guest experience more pleasant by keeping them in the know? The following tips can give you an edge when it comes to spreading valuable and useful information to your guests.

How can you continue to produce fresh content that keeps your audience engaged with few resources?

The “H” tags. Do they really matter for SEO? Many people don't really understand the “H” tags. In my opinion, I believe that they do, but not for the reasons that many might have you believe.

Our friends over at Hootsuite have created a platform that allows you to organize your outgoing posts across multiple channels all from one place! Users love the how much control they have from one dashboard but few people have tapped into one of their most convenient feature: bulk posting.

Content marketing is here to stay. The reason is, that when it is done correctly, you can have a piece of content that keeps on giving.

Presentation, testing,& optimizing are essential to digital marketing. Nailing all three is tough, unless you have a simple framework.

Want to increase the overall quality of your website in a matter of minutes? Follow this simple internal linking guide, & you'll get just that.

You may have read a plethora of articles advising you to use your hotel’s story when it comes to social media, blogging, and content marketing. While this is often a heavily spoken suggestion, most will not tell you how to accomplish this. We're here to help!

Here’s how to use Buffer’s Pablo to take your social media photos to the next level!

Hotel’s need to make it a priority to use the power of content marketing to convey their hotel’s story and amplify that story to readers.

Voice can directly alter the effect that your content has on your audience. But first, you must learn how to develop your brand’s voice.

This change is based on the advancement of search culture. People know exactly what they’re looking for, and they’re going to search for just that.

When travelers enjoy your website, you increase the chances of them visiting for longer, which is one step closer to getting the cherished direct booking.

Here are some ways hotels can encourage User Generated Content on social media.

With so many media outlets available, hoteliers have numerous ways to reach their audience.

Content marketing is, by far, one of the most impactful ways to convert an online visitor into a potential guest along the booking journey.

By making a great first impression, your hotel will, in turn, have better reviews and generate more bookings in the future. Here are some effective ways in which to entice an online visitor to book with your hotel.

When OTA's were first introduced, hotels viewed them as a saving grace. These websites provided a conduit for property owners to fill rooms that might have otherwise not generated revenue. What hoteliers didn’t predict was that these sites would become so popular that customers stopped reserving rooms in other ways.

Here are some tips which will help you create compelling product descriptions for your site.

A recent eMarketer article showed some very revealing data about social media marketing that should significantly impact the way marketers are using social networks.

As online marketing continues to become a dominant selling tool, businesses must utilize all areas of marketing opportunities to stay ahead of the competition.

I was recently reading an article on Website Magazine that touched upon a topic about which I have some pretty strong feelings.

Before delving into your next major video campaign, it may be wise to listen to the advice of today’s most successful advertisers, who believe that creating share-worthy content takes more than just smart creative.