Social media is a strong tool in today's digital world and marketers are always looking to improve their feed and accounts with content that speaks to their audience in a new and fresh way. Keeping your followers engaged takes a lot of work but here are five tools to help make that a little bit easier.

When it comes to the holidays, it seems like the day they’re here they swing into full force. But is there anything that marketers can take advantage of during the holiday rush? There is and there are several ways that you can use the holidays to help boost your social media marketing strategy.

Content Marketing is defined as a subset of marketing tactics that involve the large production of digital materials for distribution. These materials includes images, videos, blogs, posts, emails and any other digital content regularly distributed to audiences as part of a marketing plan.

If you haven’t already heard, Instagram recently launched a new application called IGTV. This has changed the way users can market and advertise their brand.

What sets you apart from your competitor? You need to put a face behind your hotel. Show that you and your team are personable!

Repurposing content for your various social media channels can be extremely helpful! Doing this alone can help save you hours of time by tweaking content rather than spending more of your time creating something new from scratch.

If you’re running a hotel or work in one, there’s no doubt that you’ve received a ton of emails and calls from “influencers” asking for a free stay. Here's how to distinguish beneficial influencers from fake influencers.

Many of the big brands are represented in the movies, but there are also notable independent hotels as well. Read on to see which hotels have made their way to the big screen.

Don't miss out on these tips to better your business.

Want answers to some of the most burning questions asked about how instagram works? Read up on some of the most common inqueries regarding one of the top social media platforms.

Whether you are addicted to social media or are late on the bandwagon, social media is a powerful tool for businesses to use to reach their customers. If you’re out of ideas in how to keep your social media channels fresh with exciting content, keep reading to get some inspiration!

How can a hotel help make their guest experience more pleasant by keeping them in the know? The following tips can give you an edge when it comes to spreading valuable and useful information to your guests.

How can you continue to produce fresh content that keeps your audience engaged with few resources?

The “H” tags. Do they really matter for SEO? Many people don't really understand the “H” tags. In my opinion, I believe that they do, but not for the reasons that many might have you believe.

Our friends over at Hootsuite have created a platform that allows you to organize your outgoing posts across multiple channels all from one place! Users love the how much control they have from one dashboard but few people have tapped into one of their most convenient feature: bulk posting.

Content marketing is here to stay. The reason is, that when it is done correctly, you can have a piece of content that keeps on giving.

Presentation, testing,& optimizing are essential to digital marketing. Nailing all three is tough, unless you have a simple framework.

Want to increase the overall quality of your website in a matter of minutes? Follow this simple internal linking guide, & you'll get just that. 

You may have read a plethora of articles advising you to use your hotel’s story when it comes to social media, blogging, and content marketing. While this is often a heavily spoken suggestion, most will not tell you how to accomplish this. We're here to help!

The world of keywords and SEO was drastically altered when Google added the Hummingbird algorithm to their search engine in...

Since first impressions are important, you want your website to evoke the same feeling as actually staying in your hotel. Most successful hotel websites use specific methods to ensure their website is engaging. The following are just a few reasons why some hotel websites are successful.

One commonly neglected marketing material is a hotel’s photography, and any hotel looking to ramp up its online marketing should look at new photography as a good place to start. Images are more powerful than ever before, & hotels should be aware that photography can be the difference when a guest is booking.

When OTA's were first introduced, hotels viewed them as a saving grace. These websites provided a conduit for property owners to fill rooms that might have otherwise not generated revenue. What hoteliers didn’t predict was that these sites would become so popular that customers stopped reserving rooms in other ways.