Content

With the right marketing plan, reaching a new customer base in business is not only achievable but very profitable. Here are 5 ideas you can use to make it happen.

Use this guide as a roadmap to writing an effective marketing plan. It can be tough, but it's useful and can make or break your business.

Learn these set of skills step-by-step to build your social channels, grow your reputation and lay a foundation for your company's online presence.

In all honesty, growing an account’s YouTube subscribers isn’t easy. It takes dedication, hard work, and some inside tips to take you to the top.

Instagram's decision to hide likes is expected to create some big changes for both businesses and influencers. Here's the effect it will have on groups.

Amp up your posts with User Generated Content! Here's how to find it.

Engage travelers this summer with great posts on your hotel's Instagram!

Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.

Don't miss the opportunity to stand out from your competition. Learn what the top qualities are in a hotel website.

If you're creating posts for social media, the top Mother's Day hashtags will help your posts gain reach and be seen by a broader audience.

Most hotels have a Facebook page, if not accounts on Twitter, Pinterest, YouTube, and other social media sites as well. But what do you post on your social media pages frequently enough to keep your followers engaged and get new followers?

Keep in mind that there is a 350 post limit using this tool, but anything after that can be scheduled manually. Happy scheduling.

Having knowledge of where potential guests are along the booking path & which resources they use to book can be key to driving direct bookings.

Every single day, marketing strategies are adapting. Writing out your company's values and goals isn't enough. A lot of your potential clients, aren't going to read what you have to say. They would rather have you show them. Check out why you should use explainer videos to capture a newer audience.

Use all of these tips to cut back on the amount of content you produce and increase the quality of what is posted on your social media channels.

Social media is continually changing. That means that with new information, changes, and variable engagement rates, the strategies behind the posts also change.

Social media is always evolving. If you don’t roll with the changes, you could be missing out. Don't miss out on these tips to better your business.

There is no doubt that video is king when it comes to social media. Over the years, a move towards video has slowly crept up and now is in full effect.

Keep a lookout for these key components of a website most don't even think about. See how they can help you generate more business.

Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices.

If you want to get ahead of your competition, check out this list of features your hotel website should have. Get more bookings today!

Keeping your followers engaged takes a lot of work, but here are five tools to help make that a little bit easier. Check them out and make your life easier!

The roles of images in content marketing are critical. These are usually the first thing people see when they encounter digital content.

This article will give you a few ideas about how social media can play a big part in your holiday campaigns. Check out the festive tips and tricks.

If you haven’t already heard, Instagram recently launched a new application called IGTV. This has changed the way users can market and advertise their brand.

What sets you apart from your competitor? You need to put a face behind your hotel. Show that you and your team are personable!

Many hotels are remodeled every few years to stay up-to-date and in-tune with the latest styles and technologies. In this day and age, this same mentality should be applied to your hotel's digital property.

Repurposing content for your various social media channels can be extremely helpful! Doing this alone can help save you hours of time.

If you're running a hotel or work in one, there's no doubt that you've received a ton of emails and calls from "influencers," asking for a free stay.

This article features movies with hotels in them. It will only feature films in which the hotels are the central filming locations.

Whether you are addicted to social media or are late on the bandwagon, social media is a powerful tool for businesses to use to reach their customers.

How can a hotel help make their guest experience better by keeping them in the know? The following tips can give you an edge when it comes to guest satisfaction.

How can you continue to produce fresh content that keeps your audience engaged with few resources? Find out in this article, and take your content to the next level.

Many people don't really understand the “H” tags. In my opinion, I believe that they do, but not for the reasons that many might have you believe.

Our friends over at Hootsuite have created a platform that allows you to organize your outgoing posts across multiple channels, all from one place!

Content marketing is here to stay. The reason is, that when it is done correctly, you can have a piece of content that keeps on giving.

Presentation, testing,& optimizing are essential to digital marketing. Nailing all three is tough, unless you have a simple framework.

Want to increase the overall quality of your website in a matter of minutes? Follow this simple internal linking guide, & you'll get just that.

You may have read a plethora of articles advising you to use your hotel’s story when it comes to social media, blogging, and content marketing.

Improving a digital presence can be confusing. You know you need to be there, but there are so many places to be. Which is best for your hotel?

Thanks to a new tool available on the internet today, you no longer need to be an expert in photoshop to create exceptional images for your social media accounts.

Hotel’s need to make it a priority to use the power of content marketing to convey their hotel’s story and amplify that story to readers.

Voice can directly alter the effect that your content has on your audience. But first, you must learn how to develop your brand’s voice.

This change is based on the advancement of search culture. People know exactly what they’re looking for, and they’re going to search for just that.

When travelers enjoy your website, you increase the chances of them visiting for longer, which is one step closer to getting the cherished direct booking.

Here are some ways hotels can encourage User Generated Content on social media.

With so many media outlets available, hoteliers have numerous ways to reach their audience. Check out a few of the ways in this article.

Content marketing is, by far, one of the most impactful ways to convert an online visitor into a potential guest along the booking journey.

By making a great first impression, your hotel will, in turn, have better reviews and generate more bookings in the future. Here are some effective ways in which to entice an online visitor to book with your hotel.

When OTA's were first introduced, hotels viewed them as a saving grace. These websites provided a conduit for property owners to fill rooms that might have otherwise not generated revenue. What hoteliers didn’t predict was that these sites would become so popular that customers stopped reserving rooms in other ways.

Here are some tips which will help you create compelling product descriptions for your site. Find out how to increase your sales.

A recent eMarketer article showed some very revealing data about social media marketing that should significantly impact the way marketers are using social networks.

As online marketing continues to become a dominant selling tool, businesses must utilize all areas of marketing opportunities to stay ahead of the competition.

I was recently reading an article on Website Magazine that touched upon a topic about which I have some pretty strong feelings.

Listen to the advice of today’s most successful advertisers, who believe that creating share-worthy content takes more than just smart creative.