Content Marketing Strategies

April 21, 2020
Ideas for Content Marketing - Guide to Create a Content Marketing Strategy
Content marketing is a strategy that has been successful for companies in a wide range of industries and locations. So, how do you get your piece of the pie?
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Email Marketing for Small Business

April 7, 2020
Woman sitting with a laptop with a lot of emails
Want to boost the effectiveness of your email marketing campaigns? These email marketing tips and tricks will help you increase the reach for your newsletter
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How to Reach a New Customer Base

March 21, 2020
Reaching a New Customer Base in Business Can Be Very Profitable
With the right marketing plan, reaching a new customer base in business is not only achievable but very profitable. Here are 5 ideas you can use to make it happen.
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How to Write a One-Page Marketing Plan

January 3, 2020
one page marketing strategy
Use this guide as a roadmap to writing an effective marketing plan. It can be tough, but it's useful and can make or break your business.
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How to Grow Your Social Media Audience

December 24, 2019
how to build up your social media
Learn these set of skills step-by-step to build your social channels, grow your reputation and lay a foundation for your company's online presence.
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11 Easy Ways to Grow Your YouTube Subscribers in 2020

December 18, 2019
how to grow youtube subscribers 2020
In all honesty, growing an account’s YouTube subscribers isn’t easy. It takes dedication, hard work, and some inside tips to take you to the top.
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Hiding Likes on Instagram will Affect Businesses and Influencers

November 25, 2019
how hiding likes on instagram will affect businesses influencers
Instagram's decision to hide likes is expected to create some big changes for both businesses and influencers. Here's the effect it will have on groups.
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How to Find & Use User Generated Content

August 19, 2019
how to find user generated content
Amp up your posts with User Generated Content! Here's how to find it.
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My Instagram Summer Post Ideas for Hotels

July 9, 2019
instagram post ideas for hotels
Engage travelers this summer with great posts on your hotel's Instagram!
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Using Hootsuite's New Composer

June 10, 2019
Hootsuite's New Composer
Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.
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Three Qualities Every Hotel Website Should Have

June 5, 2019
mobile friendly website
Don't miss the opportunity to stand out from your competition. Learn what the top qualities are in a hotel website.
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Mother's Day Hashtags for Instagram

May 1, 2019
Mother's Day Hashtags
If you're creating posts for social media, the top Mother's Day hashtags will help your posts gain reach and be seen by a broader audience.
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8 Social Media Updates Your Hotel Should Post

April 1, 2019
social media posting of a wedding
Most hotels have a Facebook page, if not accounts on Twitter, Pinterest, YouTube, and other social media sites as well. But what do you post on your social media pages frequently enough to keep your followers engaged and get new followers?
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Save Time on Scheduling Content with Hootsuite Bulk Composer

March 20, 2019
Saving Time on Scheduling Content with the Hootsuite Bulk Composer
Keep in mind that there is a 350 post limit using this tool, but anything after that can be scheduled manually. Happy scheduling.
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3 Ways To Market Your Hotel Now

March 19, 2019
people discussing marketing a hotel
Having knowledge of where potential guests are along the booking path & which resources they use to book can be key to driving direct bookings.
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3 Reasons to Use Explainer Videos

March 19, 2019
man writing formulas on whiteboard
Every single day, marketing strategies are adapting. Writing out your company's values and goals isn't enough. A lot of your potential clients, aren't going to read what you have to say. They would rather have you show them. Check out why you should use explainer videos to capture a newer audience.
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Get More Results From Less Content

February 15, 2019
Get More from Less Content
Use all of these tips to cut back on the amount of content you produce and increase the quality of what is posted on your social media channels.
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A New Approach to the 80/20 Rule

February 5, 2019
person taking a picture with phone
Social media is continually changing. That means that with new information, changes, and variable engagement rates, the strategies behind the posts also change.
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3 Ways To Improve Your Online Presence

February 4, 2019
social media web surfing laptop
Social media is always evolving. If you don’t roll with the changes, you could be missing out. Don't miss out on these tips to better your business.
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Create Videos Using The Free Version of Adobe Spark

January 10, 2019
Creating Videos for Social Media using Adobe Spark
There is no doubt that video is king when it comes to social media. Over the years, a move towards video has slowly crept up and now is in full effect.
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Top Overlooked Features in a Company Website

January 7, 2019
2 people working on a project with a laptop
Keep a lookout for these key components of a website most don't even think about. See how they can help you generate more business.
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Twelve Social Media Best Practices

January 1, 2019
social media best practices 2019
Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices.
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Important Features of Hotel Websites

December 24, 2018
middle aged hands using a smartphone
If you want to get ahead of your competition, check out this list of features your hotel website should have. Get more bookings today!
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5 Tools To Improve Your Social Media Presence

December 6, 2018
5 Tools Everyone Should Use To Improve Their Social Media Presence
Keeping your followers engaged takes a lot of work, but here are five tools to help make that a little bit easier. Check them out and make your life easier!
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Content Marketing - 101

November 20, 2018
Content Marketing 101
The roles of images in content marketing are critical. These are usually the first thing people see when they encounter digital content.
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Holiday Ideas for Social This Holiday Season

November 6, 2018
Holiday Ideas for Social Media This Holiday Season
This article will give you a few ideas about how social media can play a big part in your holiday campaigns. Check out the festive tips and tricks.
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Three Ways Hotels Can Take Advantage of IGTV

October 29, 2018
man using phone in city district
If you haven’t already heard, Instagram recently launched a new application called IGTV. This has changed the way users can market and advertise their brand.
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Three Tips To Make Your Hotel More Personable

October 4, 2018
a man and woman working on a laptop for project
What sets you apart from your competitor? You need to put a face behind your hotel. Show that you and your team are personable!
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Digital Remodeling Checklist for Independent Hotels

July 18, 2018
under construction
Many hotels are remodeled every few years to stay up-to-date and in-tune with the latest styles and technologies. In this day and age, this same mentality should be applied to your hotel's digital property.
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Repurposing Content Can Save You Time

July 13, 2018
How Repurposing Content Can Save You Time
Repurposing content for your various social media channels can be extremely helpful! Doing this alone can help save you hours of time.
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How Can Hotels Scope Out Fake Influencers

June 28, 2018
should my hotel work with an influencer
If you're running a hotel or work in one, there's no doubt that you've received a ton of emails and calls from "influencers," asking for a free stay.
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These Are Movies With Hotels in Them

June 25, 2018
people watching movies
This article features movies with hotels in them. It will only feature films in which the hotels are the central filming locations.
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Inspiration Ideas for Content on Social Media

June 5, 2018
Inspiration Ideas for Content Creation on Social Media
Whether you are addicted to social media or are late on the bandwagon, social media is a powerful tool for businesses to use to reach their customers.
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Keep Your Hotel Guests In The Know

May 8, 2018
Keeping your Hotel Guests in the Know
How can a hotel help make their guest experience better by keeping them in the know? The following tips can give you an edge when it comes to guest satisfaction.
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Using Tools for Easily Creating Inspiring Visual Content

May 2, 2018
How can you continue to produce fresh content that keeps your audience engaged with few resources?
How can you continue to produce fresh content that keeps your audience engaged with few resources? Find out in this article, and take your content to the next level.
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Using Header Tags For Search Engine Optimization

April 17, 2018
typing heading tags
Many people don't really understand the “H” tags. In my opinion, I believe that they do, but not for the reasons that many might have you believe.
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Organizing Your Outgoing Posts With Hootsuite Bulk Posting

April 10, 2018
Hootsuite Bulk Posting
Our friends over at Hootsuite have created a platform that allows you to organize your outgoing posts across multiple channels, all from one place!
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Three Content Marketing Ideas for Hotels

November 13, 2017
old school typewriter
Content marketing is here to stay. The reason is, that when it is done correctly, you can have a piece of content that keeps on giving.
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Simple Framework For Optimizing Titles & Meta Descriptions

September 18, 2017
the words "test" written on chalk
Presentation, testing,& optimizing are essential to digital marketing. Nailing all three is tough, unless you have a simple framework.
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How To Find The Best Internal Linking Opportunity

September 4, 2017
magnifying glass on seo search box
Want to increase the overall quality of your website in a matter of minutes? Follow this simple internal linking guide, & you'll get just that.
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The Secret Guide to Creating your Hotel’s Story

November 20, 2016
flipping pages of a book
You may have read a plethora of articles advising you to use your hotel’s story when it comes to social media, blogging, and content marketing.
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Earned, Paid & Owned Media for Hotels

July 14, 2016
front desk
Improving a digital presence can be confusing. You know you need to be there, but there are so many places to be. Which is best for your hotel?
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Take Your Social Media Photos to the Next Level

May 22, 2016
sunset plaza hotel pool
Thanks to a new tool available on the internet today, you no longer need to be an expert in photoshop to create exceptional images for your social media accounts.
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How To Develop a Content Marketing Strategy

February 12, 2016
woman writing on laptop
Hotel’s need to make it a priority to use the power of content marketing to convey their hotel’s story and amplify that story to readers.
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Develop Your Hotel’s Content Marketing Voice

November 18, 2015
person holding a microphone
Voice can directly alter the effect that your content has on your audience. But first, you must learn how to develop your brand’s voice.
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Semantic Search Is The Future of SEO

October 27, 2015
google under the magnifying glass
This change is based on the advancement of search culture. People know exactly what they’re looking for, and they’re going to search for just that.
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Why Are Some Hotel Websites Successful?

September 25, 2015
sunset plaza hotel website
When travelers enjoy your website, you increase the chances of them visiting for longer, which is one step closer to getting the cherished direct booking.
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5 Ways Hotels Can Encourage User Generated Content

June 1, 2015
encourage user generated content
Here are some ways hotels can encourage User Generated Content on social media.
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What Hoteliers Need To Know About Content Marketing

May 15, 2015
content marketing word cloud
With so many media outlets available, hoteliers have numerous ways to reach their audience. Check out a few of the ways in this article.
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Content Marketing Done Right, The Hotel Edition

February 9, 2015
backlit keyboard keys
Content marketing is, by far, one of the most impactful ways to convert an online visitor into a potential guest along the booking journey.
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Give Hotel Guests What They Are Looking For At First Glance

November 21, 2013
two people hugging their laptops
By making a great first impression, your hotel will, in turn, have better reviews and generate more bookings in the future. Here are some effective ways in which to entice an online visitor to book with your hotel.
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Design, Reviews & Snail Mail to Generate Bookings

July 27, 2013
front desk at a hotel
When OTA's were first introduced, hotels viewed them as a saving grace. These websites provided a conduit for property owners to fill rooms that might have otherwise not generated revenue. What hoteliers didn’t predict was that these sites would become so popular that customers stopped reserving rooms in other ways.
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Tips for Writing Product Descriptions in Ecommerce

March 27, 2013
woman writing ecommerce descriptions
Here are some tips which will help you create compelling product descriptions for your site. Find out how to increase your sales.
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Is Your Social Media Too Intrusive?

December 5, 2012
social media icons
A recent eMarketer article showed some very revealing data about social media marketing that should significantly impact the way marketers are using social networks.
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3 Must-Have Search Marketing Fundamentals

August 17, 2012
woman searching on computer
As online marketing continues to become a dominant selling tool, businesses must utilize all areas of marketing opportunities to stay ahead of the competition.
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Proofread, Then Proofread Again

April 25, 2012
never make typos, with typo
I was recently reading an article on Website Magazine that touched upon a topic about which I have some pretty strong feelings.
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Video Marketing Tips: Look Beyond the Creative

October 17, 2011
Video Marketing
Listen to the advice of today’s most successful advertisers, who believe that creating share-worthy content takes more than just smart creative.
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