Content

How Repurposing Content Can Save You Time

July 13, 2018
How Repurposing Content Can Save You Time
Repurposing content for your various social media channels can be extremely helpful! Doing this alone can help save you hours of time by tweaking content rather than spending more of your time creating something new from scratch.
Read More

How Hotels Can Scope Out Fake Influencers

June 28, 2018
should my hotel work with an influencer
If you’re running a hotel or work in one, there’s no doubt that you’ve received a ton of emails and calls from “influencers” asking for a free stay. Here's how to distinguish beneficial influencers from fake influencers.
Read More

Movies With Hotels in Them

June 25, 2018
people watching movies
Many of the big brands are represented in the movies, but there are also notable independent hotels as well. Read on to see which hotels have made their way to the big screen.
Read More

3 Ways To Improve Your Online Presence

June 25, 2018
social media web surfing laptop
Don't miss out on these tips to better your business.
Read More

Instagram’s Most Frequently Asked Q & A

June 20, 2018
Instagram’s Most Frequently Asked Q & A
Want answers to some of the most burning questions asked about how instagram works? Read up on some of the most common inqueries regarding one of the top social media platforms.
Read More

Inspiration Ideas for Content Creation on Social Media

June 5, 2018
Inspiration Ideas for Content Creation on Social Media
Whether you are addicted to social media or are late on the bandwagon, social media is a powerful tool for businesses to use to reach their customers. If you’re out of ideas in how to keep your social media channels fresh with exciting content, keep reading to get some inspiration!
Read More

Keeping your Hotel Guests in the Know

May 8, 2018
Keeping your Hotel Guests in the Know
How can a hotel help make their guest experience more pleasant by keeping them in the know? The following tips can give you an edge when it comes to spreading valuable and useful information to your guests.
Read More

Tools for Easily Creating Inspiring Visual Content

May 2, 2018
How can you continue to produce fresh content that keeps your audience engaged with few resources?
How can you continue to produce fresh content that keeps your audience engaged with few resources?
Read More

Using Header Tags For SEO

April 17, 2018
typing heading tags
The “H” tags. Do they really matter for SEO? Many people don't really understand the “H” tags. In my opinion, I believe that they do, but not for the reasons that many might have you believe.
Read More

Organize Your Outgoing Posts With Hootsuite Bulk Posting

April 10, 2018
Hootsuite Bulk Posting
Our friends over at Hootsuite have created a platform that allows you to organize your outgoing posts across multiple channels all from one place! Users love the how much control they have from one dashboard but few people have tapped into one of their most convenient feature: bulk posting.
Read More

3 Content Marketing Ideas for Hotels

November 13, 2017
old school typewriter
Content marketing is here to stay. The reason is, that when it is done correctly, you can have a piece of content that keeps on giving.
Read More

A Simple Framework For Optimizing Titles & Meta Descriptions

September 18, 2017
the words "test" written on chalk
Presentation, testing,& optimizing are essential to digital marketing. Nailing all three is tough, unless you have a simple framework.
Read More

How To Find The Best Internal Linking Opportunity

September 4, 2017
magnifying glass on seo search box
Want to increase the overall quality of your website in a matter of minutes? Follow this simple internal linking guide, & you'll get just that. 
Read More

The Secret Guide to Creating your Hotel’s Story

November 20, 2016
flipping pages of a book
You may have read a plethora of articles advising you to use your hotel’s story when it comes to social media, blogging, and content marketing. While this is often a heavily spoken suggestion, most will not tell you how to accomplish this. We're here to help!
Read More

Semantic Search- The Future of SEO

October 27, 2015
google under the magnifying glass
The world of keywords and SEO was drastically altered when Google added the Hummingbird algorithm to their search engine in...
Read More

Why Some Hotel Websites are Successful

September 25, 2015
sunset plaza hotel website
Since first impressions are important, you want your website to evoke the same feeling as actually staying in your hotel. Most successful hotel websites use specific methods to ensure their website is engaging. The following are just a few reasons why some hotel websites are successful.
Read More

Kickstart Your 2018 Marketing Plan With Fresh Hotel Photography

January 22, 2014
ringing front desk bell
One commonly neglected marketing material is a hotel’s photography, and any hotel looking to ramp up its online marketing should look at new photography as a good place to start. Images are more powerful than ever before, & hotels should be aware that photography can be the difference when a guest is booking.
Read More

Design, Reviews & Snail Mail to Generate Bookings

July 27, 2013
front desk at a hotel
When OTA's were first introduced, hotels viewed them as a saving grace. These websites provided a conduit for property owners to fill rooms that might have otherwise not generated revenue. What hoteliers didn’t predict was that these sites would become so popular that customers stopped reserving rooms in other ways.
Read More
©2017 E-Marketing Associates | Privacy & Security