Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness.
What is it that make one stop scrolling on a newsfeed and read a caption even one that is a hotel caption? Why are we inclined to like certain posts and not other? What exactly is it about some content that makes it perform better than other pieces? It’s the appeal and value they bring to our lives.
Every single day, marketing strategies are adapting. Writing out your company's values and goals isn't enough. A lot of your potential clients, aren't going to read what you have to say. They would rather have you show them. Check out why you should use explainer videos to capture a newer audience.
Everyone knows sales are important. There are multiple methods businesses use to support their sales team from specialized trainings to lead generation and so on. Although this is the case, seldom does anyone note social media as a powerful tool in the sales process.
5 Tips to Combat the Age of Content Oversaturation
March 19, 2018
Let's explore 5 brilliant ways in which content producers can stand out from the crowd in an age of overstimulation. Use these tips to create innovative content for your social media strategy for hotels or any other brand.
You may have read a plethora of articles advising you to use your hotel’s story when it comes to social media, blogging, and content marketing. While this is often a heavily spoken suggestion, most will not tell you how to accomplish this. We're here to help!
Effective Branding for Hotels – What’s Your Business About?
May 4, 2016
In today’s highly competitive business climate, those who wish to stay afloat—and remain profitable—must take a number of steps and measures to do so. For traditional business (and more specifically, hotel owners), some of these measures may come as a complete and total surprise.
As differentiating yourself from your competitors and creating a brand for your hotel becomes more important. You want to establish a solid brand so people can easily identify your hotel. Here a few tips to help you jumpstart your hotel brand on social media.
Kickstart Your 2018 Marketing Plan With Fresh Hotel Photography
January 22, 2014
One commonly neglected marketing material is a hotel’s photography, and any hotel looking to ramp up its online marketing should look at new photography as a good place to start. Images are more powerful than ever before, & hotels should be aware that photography can be the difference when a guest is booking.
What works to market a large hotel isn’t necessarily the best course of action for a small hotel. The marketing dynamics are different, but if you focus on these 3 things, you will set yourself up for success.
How Hotel Brands Can Leave a Bigger Impression on Guests
October 14, 2013
Hotels affiliated with well-established brands like Ramada, Best Western and Holiday Inn naturally get more representation than say smaller, independent hotels. This means these brand hotels tend to drive more traffic... but not necessarily more conversions.
Booking a Coachella Hotel from the Eyes of a Hotel Marketer
April 11, 2013
As a hospitality marketer, there are many things of which I take note when booking a hotel room. To my dismay, I found a plethora of hotels in the Palm Springs area that were not worthy of my business and probably realistically don’t receive much business outside of the busy Coachella weekend!
Nowadays, many people use search engines to look for products and services. Therefore, a business website can be a very powerful marketing tool for any business. However, many business owners overlook some very important factors which would enhance the effectiveness of their sites.