Branding

Five ways to Humanize your Brand

April 25, 2018
Five ways to Humanize your Brand
To keep your audience engaged make sure to remind them of the human element behind the brand. Show them that besides a reliable brand, there are real people running the machine.
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Branding 101 for Small Businesses

March 23, 2018
Branding 101 for Small Businesses
With so many curators on all channels, branding has become more important than ever to distinguish you from your competitors.
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5 Tips to Combat the Age of Content Oversaturation

March 19, 2018
social media strategy for hotels
Let's explore 5 brilliant ways in which content producers can stand out from the crowd in an age of overstimulation. Use these tips to create innovative content for your social media strategy for hotels or any other brand.
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Building Guest Relationships for Hotels through Social Media

January 4, 2018
hotel positioning
Learn why it's crucial to build relationships with past and potential guests on social media.
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Evergreen Content: Saving you Valuable Time

December 28, 2017
benefits of user generated content
While creating large quantities of content can allow you to express yourself creatively and test variations of your posts, updates and videos, there are types of content that may save you time!
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How to Find and Use User Generated Content

December 12, 2017
how to find user generated content
Get your hands on user generated content and increase engagement!
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How to Hotels can Become a Resource for Travelers

November 8, 2017
hotel social media strategy
With many social media platforms becoming a source of inspiration for travelers, hotels can leverage it to their advantage!
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Lifestyle Marketing for Hotels

October 16, 2017
lifestyle marketing for hotels
Have you thought about lifestyle marketing for your hotel? Let's explore how the “lifestyle” angle can benefit your hotel’s marketing strategy.
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Micro Influencers - Social Media Brand Ambassadors

August 24, 2017
Micro Influencers - Social Media Brand Ambassadors
A social media influencers is someone that can become the key evangelist to helping you grow brand awareness that leads to conversions.
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What is a SKAG, & Why Is It The Best Thing for You

August 4, 2017
person typing on a computer with question mark background
They days of targeting a broad match keyword like “hotels in LA” are over. Advertising is now granular. What are you doing to pass up the competition?
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Books to Help Hoteliers Improve Their Marketing In The Next Qtr.

June 1, 2017
stack of books
These 8 books will help you market your hotel this year! If you read just 25 pages every day, you will be able to develop a better marketing strategy!
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Track Rivals & Protect Your Brand w/ Google Alerts

May 19, 2017
kid using magnifying glass to look at floor
Get the most out of the free tools that Google has to offer by using Google Alert for your hotel.
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A Marketing Strategy for you Hotel

May 9, 2017
computer and papers on a desk
A marketing plan for a hotel should be just as unique as the property itself.
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Creating and Maintaining your Hotel’s Visual Brand

March 13, 2017
designer looking at photo
Maintaining your hotel marketing strategies consists of a various parts. One of..
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4 Useful Positioning Strategies for Your Hotel

January 17, 2017
online marketing
Do you know your how your hotel is positioned against your competitive set? Have you considered looking at the positioning?
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Video Trends that Hoteliers Should Look Out For

December 28, 2016
man taking picture facing computer screen
Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?
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How to Build Your Hotel’s Brand Online

December 19, 2016
palm trees at hotel during sunset
Before you begin working on the construction of your online image, you need to establish what your brand is. What does your business stand for, believe in, or aim to complete?
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Using Advertising Principles to Help Your Hotel’s Marketing

November 7, 2016
person typing on a laptop
You are presenting an ad to millions. Among them is a percentage, small or large, whom you hope to interest. Go after that percentage and try to strike the chord that responds.
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Hotel Marketing: Integrating The Human Element

October 4, 2016
father holding daughters hand
Nothing turns away potential customers like blatant advertising. It dehumanizes your brand. To connect with customers you must incorporate the human element.
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Effective Branding for Hotels – What’s Your Business About?

May 4, 2016
hotel rooms
In today’s highly competitive business climate, those who wish to stay afloat—and remain profitable—must take a number of steps and measures to do so. For traditional business (and more specifically, hotel owners), some of these measures may come as a complete and total surprise.
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Shooting Video Content on a Smartphone

October 21, 2015
taking instagram video with phone
Chances are you don’t have a huge budget for video content. Fortunately, you have a powerful camera right at the tip of your fingers.
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How to Build Your Hotel on Social Media

September 2, 2015
social media under the magnifying glass
As differentiating yourself from your competitors and creating a brand for your hotel becomes more important. You want to establish a solid brand so people can easily identify your hotel. Here a few tips to help you jumpstart your hotel brand on social media.
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3 Powerful Ways Hoteliers Can Influence the Booking Decision

June 24, 2015
shopping cart on top of a laptop
Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.
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The Importance of Video Marketing

June 12, 2015
taking video
Blogs, pictures, & social media posts are all useful forms of content, but brands are using another form of media and it’s yielding great results.
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Marketing to Millennials: Hotel Edition

September 9, 2014
millennials on their cell phones
There has been plenty of talk about this group in the hospitality industry since their purchasing power is increasing. Are you ready to market to this segment?
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Kickstart Your 2018 Marketing Plan With Fresh Hotel Photography

January 22, 2014
ringing front desk bell
One commonly neglected marketing material is a hotel’s photography, and any hotel looking to ramp up its online marketing should look at new photography as a good place to start. Images are more powerful than ever before, & hotels should be aware that photography can be the difference when a guest is booking.
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Boutique Hotel Marketing Tips

January 7, 2014
boutique hotel room
What works to market a large hotel isn’t necessarily the best course of action for a small hotel. The marketing dynamics are different, but if you focus on these 3 things, you will set yourself up for success.
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How Hotel Brands Can Leave a Bigger Impression on Guests

October 14, 2013
hotel brands
Hotels affiliated with well-established brands like Ramada, Best Western and Holiday Inn naturally get more representation than say smaller, independent hotels. This means these brand hotels tend to drive more traffic... but not necessarily more conversions.
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How to Market Your Boutique Hotel

September 3, 2013
Service bell on front desk at hotel
The following guest blog post is written by our friend, Sam Peters, who discusses marketing for independent and boutique hotels.
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Booking a Coachella Hotel from the Eyes of a Hotel Marketer

April 11, 2013
coachella
As a hospitality marketer, there are many things of which I take note when booking a hotel room. To my dismay, I found a plethora of hotels in the Palm Springs area that were not worthy of my business and probably realistically don’t receive much business outside of the busy Coachella weekend!
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What to Look For in Business Website Design

January 2, 2013
business webdesign
Nowadays, many people use search engines to look for products and services. Therefore, a business website can be a very powerful marketing tool for any business. However, many business owners overlook some very important factors which would enhance the effectiveness of their sites.
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How Social Media is Improving Online Marketing

December 15, 2012
people on their social media apps
Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness. There are also additional ways that social media can help.
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Put a Face Behind Your Company

March 7, 2012
about us page for a website
With so many agencies, & online businesses emerging, it's difficult for your company to stand out. Try using these tactics to help humanize your company.
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