The power of the web including that of social media is accompanied with a great responsibility. But what can you do if there is online content that is not inline with your brand?

Building a hotel branding strategy is daunting, yet critical. Fortunately, you can have your strategy laid out in no time with these best practices.

Everyone knows sales are important. There are multiple methods businesses use to support their sales team from specialized trainings to lead generation and so on. Although this is the case, seldom does anyone note social media as a powerful tool in the sales process.

Before you can take advantage of the branding benefits of Yelp, you need to make sure that all your ducks are in order. If that is taken care of then you can start using these tactics for branding.

To keep your audience engaged make sure to remind them of the human element behind the brand. Show them that besides a reliable brand, there are real people running the machine.

With so many curators on all channels, branding has become more important than ever to distinguish you from your competitors.

Let's explore 5 brilliant ways in which content producers can stand out from the crowd in an age of overstimulation. Use these tips to create innovative content for your social media strategy for hotels or any other brand.

Learn why it's crucial to build relationships with past and potential guests on social media.

While creating large quantities of content can allow you to express yourself creatively and test variations of your posts, updates and videos, there are types of content that may save you time!

Get your hands on user generated content and increase engagement!

With many social media platforms becoming a source of inspiration for travelers, hotels can leverage it to their advantage!

Have you thought about lifestyle marketing for your hotel? Let's explore how the “lifestyle” angle can benefit your hotel’s marketing strategy.

A social media influencers is someone that can become the key evangelist to helping you grow brand awareness that leads to conversions.

They days of targeting a broad match keyword like “hotels in LA” are over. Advertising is now granular. What are you doing to pass up the competition?

These 8 books will help you market your hotel this year! If you read just 25 pages every day, you will be able to develop a better marketing strategy!

Get the most out of the free tools that Google has to offer by using Google Alert for your hotel.

A marketing plan for a hotel should be just as unique as the property itself.

Maintaining your hotel marketing strategies consists of a various parts. One of..

Do you know your how your hotel is positioned against your competitive set? Have you considered looking at the positioning?

Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?

Before you begin working on the construction of your online image, you need to establish what your brand is. What does your business stand for, believe in, or aim to complete?

You may have read a plethora of articles advising you to use your hotel’s story when it comes to social media, blogging, and content marketing. While this is often a heavily spoken suggestion, most will not tell you how to accomplish this. We're here to help!

You are presenting an ad to millions. Among them is a percentage, small or large, whom you hope to interest. Go after that percentage and try to strike the chord that responds.

Nothing turns away potential customers like blatant advertising. It dehumanizes your brand. To connect with customers you must incorporate the human element.

In today’s highly competitive business climate, those who wish to stay afloat—and remain profitable—must take a number of steps and measures to do so. For traditional business (and more specifically, hotel owners), some of these measures may come as a complete and total surprise.

Chances are you don’t have a huge budget for video content. Fortunately, you have a powerful camera right at the tip of your fingers.

As differentiating yourself from your competitors and creating a brand for your hotel becomes more important. You want to establish a solid brand so people can easily identify your hotel. Here a few tips to help you jumpstart your hotel brand on social media.

Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.

Blogs, pictures, & social media posts are all useful forms of content, but brands are using another form of media and it’s yielding great results.

There has been plenty of talk about this group in the hospitality industry since their purchasing power is increasing. Are you ready to market to this segment?

One commonly neglected marketing material is a hotel’s photography, and any hotel looking to ramp up its online marketing should look at new photography as a good place to start. Images are more powerful than ever before, & hotels should be aware that photography can be the difference when a guest is booking.

What works to market a large hotel isn’t necessarily the best course of action for a small hotel. The marketing dynamics are different, but if you focus on these 3 things, you will set yourself up for success.

Hotels affiliated with well-established brands like Ramada, Best Western and Holiday Inn naturally get more representation than say smaller, independent hotels. This means these brand hotels tend to drive more traffic... but not necessarily more conversions.

The following guest blog post is written by our friend, Sam Peters, who discusses marketing for independent and boutique hotels.

As a hospitality marketer, there are many things of which I take note when booking a hotel room. To my dismay, I found a plethora of hotels in the Palm Springs area that were not worthy of my business and probably realistically don’t receive much business outside of the busy Coachella weekend!

Nowadays, many people use search engines to look for products and services. Therefore, a business website can be a very powerful marketing tool for any business. However, many business owners overlook some very important factors which would enhance the effectiveness of their sites.

Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness. There are also additional ways that social media can help.

With so many agencies, & online businesses emerging, it's difficult for your company to stand out. Try using these tactics to help humanize your company.