11 Easy Ways to Grow Your YouTube Subscribers in 2020

December 18, 2019
how to grow youtube subscribers 2020
Start 2020 off strong by reviewing these easy ways to grow your YouTube subscribers.
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Hiding Likes on Instagram will Affect Businesses and Influencers

November 25, 2019
how hiding likes on instagram will affect businesses influencers
Instagram's decision to hide likes on its platform is expected to create some big changes for both businesses and influencers. Here's how each of these groups could be affected.
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Explore the Principles & Elements of Design in Hotel Websites

July 10, 2019
web design
‍It’s no secret that when you stay in a five-star resort or even just a budget motel, someone had to have spent a lot of time and money on how it looks.
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How Social Media Can Improve Online Marketing

April 2, 2019
people on their social media apps
Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness.
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The Secrets Behind Connecting Brands and People

March 19, 2019
How to Engage your Audience: The Secrets Behind Connecting Brands and People
What is it that makes one stop scrolling on a newsfeed and read a caption? Why are we inclined to like individual posts and not others? Find out here.
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3 Reasons to Use Explainer Videos

March 19, 2019
man writing formulas on whiteboard
Every single day, marketing strategies are adapting. Writing out your company's values and goals isn't enough. A lot of your potential clients, aren't going to read what you have to say. They would rather have you show them. Check out why you should use explainer videos to capture a newer audience.
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Important Features of Hotel Websites

December 24, 2018
middle aged hands using a smartphone
If you want to get ahead of your competition, check out this list of features your hotel website should have.
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Attributes Hotels Should Have

December 21, 2018
white sheets on a bed in a hotel room
It's important for hotels to have key qualities in their business. A pleasant stay begins with the online experience that they have with the hotel.
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Use This Hotel Branding Strategy & Build a Compelling Brand

December 10, 2018
Branding Strategies
Is your hotel branding strategy hurting or growing your business? Discover the 4 essential branding pillars that your hotel needs to book more guests.
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Ten Strategies to Jump Start your 2019 Hotel Marketing Plan

November 14, 2018
Hotel Marketing Strategies
If you manage a great hotel that guests love (no matter the size), the next step isn’t repeating everything you’re doing. It’s improving.
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The New Age of Brands Taking Responsibility Online

October 10, 2018
hotel social media strategy
The power of the web including that of social media is accompanied with a great responsibility. But what can you do if there is online content that is not inline with your brand?
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How To Build Your Hotel Branding Strategy

October 1, 2018
Building a hotel branding strategy is daunting, yet critical. Fortunately, you can have your strategy laid out in no time with these best practices.
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Why Social Media Matters in the Sales Process

October 1, 2018
ocial media strategy for hotels
Everyone knows sales are important. There are multiple methods businesses use to support their sales team from specialized trainings to lead generation and so on. Although this is the case, seldom does anyone note social media as a powerful tool in the sales process.
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Branding Through Yelp

September 17, 2018
how to build a brand
Before you can take advantage of the branding benefits of Yelp, you need to make sure that all your ducks are in order. If that is taken care of then you can start using these tactics for branding.
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Five ways to Humanize your Brand

April 25, 2018
Five ways to Humanize your Brand
To keep your audience engaged make sure to remind them of the human element behind the brand. Show them that besides a reliable brand, there are real people running the machine.
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Branding 101 for Small Businesses

March 23, 2018
Branding 101 for Small Businesses
With so many curators on all channels, branding has become more important than ever to distinguish you from your competitors.
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5 Tips to Combat the Age of Content Oversaturation

March 19, 2018
social media strategy for hotels
Let's explore 5 brilliant ways in which content producers can stand out from the crowd in an age of overstimulation. Use these tips to create innovative content for your social media strategy for hotels or any other brand.
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Building Guest Relationships for Hotels through Social Media

January 4, 2018
hotel positioning
Learn why it's crucial to build relationships with past and potential guests on social media.
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Evergreen Content: Saving you Valuable Time

December 28, 2017
benefits of user generated content
While creating large quantities of content can allow you to express yourself creatively and test variations of your posts, updates and videos, there are types of content that may save you time!
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How to Hotels can Become a Resource for Travelers

November 8, 2017
hotel social media strategy
With many social media platforms becoming a source of inspiration for travelers, hotels can leverage it to their advantage!
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Lifestyle Marketing for Hotels

October 16, 2017
lifestyle marketing for hotels
Have you thought about lifestyle marketing for your hotel? Let's explore how the “lifestyle” angle can benefit your hotel’s marketing strategy.
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Micro Influencers - Social Media Brand Ambassadors

August 24, 2017
Micro Influencers - Social Media Brand Ambassadors
A social media influencers is someone that can become the key evangelist to helping you grow brand awareness that leads to conversions.
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What is a SKAG, & Why Is It The Best Thing for You

August 4, 2017
person typing on a computer with question mark background
They days of targeting a broad match keyword like “hotels in LA” are over. Advertising is now granular. What are you doing to pass up the competition?
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Books to Help Hoteliers Improve Their Marketing In The Next Qtr.

June 1, 2017
stack of books
These 8 books will help you market your hotel this year! If you read just 25 pages every day, you will be able to develop a better marketing strategy!
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Track Rivals & Protect Your Brand w/ Google Alerts

May 19, 2017
kid using magnifying glass to look at floor
Get the most out of the free tools that Google has to offer by using Google Alert for your hotel.
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A Marketing Strategy for you Hotel

May 9, 2017
computer and papers on a desk
A marketing plan for a hotel should be just as unique as the property itself.
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Creating and Maintaining your Hotel’s Visual Brand

March 13, 2017
designer looking at photo
Maintaining your hotel marketing strategies consists of a various parts. One of..
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4 Useful Positioning Strategies for Your Hotel

January 17, 2017
online marketing
Do you know your how your hotel is positioned against your competitive set? Have you considered looking at the positioning?
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Video Trends that Hoteliers Should Look Out For

December 28, 2016
man taking picture facing computer screen
Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?
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How to Build Your Hotel’s Brand Online

December 19, 2016
palm trees at hotel during sunset
Before you begin working on the construction of your online image, you need to establish what your brand is. What does your business stand for, believe in, or aim to complete?
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The Secret Guide to Creating your Hotel’s Story

November 20, 2016
flipping pages of a book
You may have read a plethora of articles advising you to use your hotel’s story when it comes to social media, blogging, and content marketing. While this is often a heavily spoken suggestion, most will not tell you how to accomplish this. We're here to help!
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Using Advertising Principles to Help Your Hotel’s Marketing

November 7, 2016
person typing on a laptop
You are presenting an ad to millions. Among them is a percentage, small or large, whom you hope to interest. Go after that percentage and try to strike the chord that responds.
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Hotel Marketing: Integrating The Human Element

October 4, 2016
father holding daughters hand
Nothing turns away potential customers like blatant advertising. It dehumanizes your brand. To connect with customers you must incorporate the human element.
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Effective Branding for Hotels – What’s Your Business About?

May 4, 2016
hotel rooms
In today’s highly competitive business climate, those who wish to stay afloat—and remain profitable—must take a number of steps and measures to do so. For traditional business (and more specifically, hotel owners), some of these measures may come as a complete and total surprise.
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Shooting Video Content on a Smartphone

October 21, 2015
taking instagram video with phone
Chances are you don’t have a huge budget for video content. Fortunately, you have a powerful camera right at the tip of your fingers.
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How to Build Your Hotel on Social

September 2, 2015
social media under the magnifying glass
You want to establish a brand for your hotel so people can quickly identify your hotel. Here are a few tips to help you jumpstart your hotel brand on social media.
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Three Powerful Ways Hoteliers Can Influence the Booking Decision

June 24, 2015
shopping cart on top of a laptop
Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.
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Importance of Video Marketing

June 12, 2015
taking video
Blogs, pictures, & social media posts are all useful forms of content, but brands are using another form of media and it’s yielding great results.
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Marketing to Millennials: The Hotel Edition

September 9, 2014
millennials on their cell phones
There has been plenty of talk about this group in the hospitality industry since their purchasing power is increasing. Are you ready to market to this segment?
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How Hotel Brands Can Leave an Impression on Guests

October 14, 2013
hotel brands
Hotels affiliated with well-established brands like Ramada, Best Western and Holiday Inn naturally get more representation than say smaller, independent hotels. This means these brand hotels tend to drive more traffic... but not necessarily more conversions.
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Marketing Your Boutique Hotel

September 3, 2013
Service bell on front desk at hotel
By following these simple marketing strategies, you’ll be able to increase reach and sales, promote your business, and generate press.
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Put a Face Behind Your Company

March 7, 2012
about us page for a website
With so many agencies, & online businesses emerging, it's difficult for your company to stand out. Try using these tactics to help humanize your company.
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