With the right marketing plan, reaching a new customer base in business is not only achievable but profitable. Here are 5 ideas you can use to make it happen.
An in-depth guide with great ideas for improving customer service. Includes creative ways that businesses can use to cultivate memorable customer experiences.
Hiding Likes on Instagram will Affect Businesses and Influencers
November 25, 2019
Instagram's decision to hide likes is expected to create some big changes for both businesses and influencers. Here's the effect it will have on groups.
Explore the Principles & Elements of Design in Hotel Websites
July 10, 2019
It’s no secret that when you stay in a five-star resort or even just a budget motel, someone had to have spent a lot of time and money on how it looks.
Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefit
To keep your audience engaged, be sure to remind them of the human element behind the brand. Show them that besides being reliable, there are real people running it.
Five Tips to Combat the Age of Content Oversaturation
March 19, 2018
Our storage seems infinite with "the cloud" and stack upon stacks of external hard drives, memory cards, and the like, we have changed the ways we use photos.
Building Guest Relationships For Hotels With Social Media
January 4, 2018
In the hotel business, social media plays a vital role in building relationships with past and potential guests. This is why it is crucial to build relationships.
Track Rivals & Protect Your Brand w/ Google Alerts
May 19, 2017
Google is fantastic, aren't they? They provide a bunch of valuable tools for free, and if you know how to harness them, they can be very powerful for your business.
What is the leading best practice today can quickly become outdated. See what you can do to implement your marketing strategy for timeless effectiveness.
Before you begin working on the construction of your image, you need to establish what your brand is. What does your business stand for, believe in, or aim to be?
Using Advertising Principles to Help Your Hotel’s Marketing
November 7, 2016
You are presenting an ad. Among them is a percentage, small or large, whom you hope to interest. Go after that percentage & strike the chord that resonates.
Nothing turns away potential customers like blatant advertising. It dehumanizes your brand. To connect with customers you must incorporate the human element.
You want to establish a brand for your hotel so people can quickly identify your hotel. Here are a few tips to help you jumpstart your hotel brand on social media.
Three Powerful Ways Hoteliers Can Influence the Booking Decision
June 24, 2015
Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.
There has been plenty of talk about this group in the hospitality industry since their purchasing power is increasing. Are you ready to market to this segment?
With so many agencies, & online businesses emerging, it's difficult for your company to stand out. Try using these tactics to help humanize your company.