Branding

With the right marketing plan, reaching a new customer base in business is not only achievable but very profitable. Here are 5 ideas you can use to make it happen.

An in-depth guide with great ideas for improving customer service. Includes creative ways that businesses can use to cultivate memorable customer experiences.

In all honesty, growing an account’s YouTube subscribers isn’t easy. It takes dedication, hard work, and some inside tips to take you to the top.

Instagram's decision to hide likes is expected to create some big changes for both businesses and influencers. Here's the effect it will have on groups.

‍It’s no secret that when you stay in a five-star resort or even just a budget motel, someone had to have spent a lot of time and money on how it looks.

Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness.

What is it that makes one stop scrolling on a newsfeed and read a caption? Why are we inclined to like individual posts and not others? Find out here.

Every single day, marketing strategies are adapting. Writing out your company's values and goals isn't enough. A lot of your potential clients, aren't going to read what you have to say. They would rather have you show them. Check out why you should use explainer videos to capture a newer audience.

If you want to get ahead of your competition, check out this list of features your hotel website should have. Get more bookings today!

It's important for hotels to have key qualities in their business. A pleasant stay begins with the online experience that they have with the hotel.

Is your hotel branding strategy hurting or growing your business? Discover the 4 essential branding pillars that your hotel needs to book more guests.

If you manage a great hotel that guests love (no matter the size), the next step isn’t repeating everything you’re doing. It’s improving.

Building a hotel branding strategy is daunting, yet critical. Fortunately, you can have your strategy laid out in no time with these best practices.

There are multiple methods businesses use to support their sales team. Seldom does anyone note social media as a powerful tool in the sales process.

If you have a good product or exceptional service, then I think that you are a prime candidate to improve your branding through Yelp.

To keep your audience engaged, be sure to remind them of the human element behind the brand. Show them that besides being reliable, there are real people running it.

With so many curators on all channels, branding has become more important than ever to distinguish you from your competitors. Read more here.

Our storage seems infinite with "the cloud" and stack upon stacks of external hard drives, memory cards, and the like, we have changed the ways we use photos.

In the hotel business, social media plays a vital role in building relationships with past and potential guests. This is why it is crucial to build relationships.

There are various benefits of user-generated content, including time-saving, but today we’ll delve deeper into evergreen content

Joining the “travel” bandwagon builds a momentum that helps gain more business from travelers interested in visiting your location.

Have you thought about lifestyle marketing for your hotel? Let's explore how the “lifestyle” angle can benefit your hotel’s marketing strategy.

A social media influencers is someone that can become the key evangelist to helping you grow brand awareness that leads to conversions.

They days of targeting a broad match keyword like “hotels in LA” are over. Advertising is now granular. What are you doing to pass up the competition?

These 8 books will help you market your hotel this year! If you read just 25 pages every day, you will be able to develop a better marketing strategy!

Google is fantastic, aren't they? They provide a bunch of valuable tools for free, and if you know how to harness them, they can be very powerful for your business.

What is the leading best practice today can quickly become outdated. See what you can do to implement your marketing strategy for timeless effectiveness.

One of these critical parts is the visual brand of your hotel. Here are some guidelines to help you create and maintain your hotel’s image.

Do you know how your hotel is positioned against your competitive set? Have you considered looking at the positioning? See what makes the difference.

It's difficult to express your hotel’s voice online. Without visiting your hotel, how can potential customers get an idea of what your hotel is about?

Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?

Before you begin working on the construction of your image, you need to establish what your brand is. What does your business stand for, believe in, or aim to be?

You may have read a plethora of articles advising you to use your hotel’s story when it comes to social media, blogging, and content marketing.

You are presenting an ad. Among them is a percentage, small or large, whom you hope to interest. Go after that percentage & strike the chord that resonates.

Nothing turns away potential customers like blatant advertising. It dehumanizes your brand. To connect with customers you must incorporate the human element.

In today’s highly competitive business climate, those who wish to stay afloat—and remain profitable—must take a number of steps and measures to do so.

It is important for businesses to have their own website. If you have a business and don’t have a website, you are losing out on many opportunities.

Chances are you don’t have a huge budget for video content. Fortunately, you have a powerful camera right at the tip of your fingers.

You want to establish a brand for your hotel so people can quickly identify your hotel. Here are a few tips to help you jumpstart your hotel brand on social media.

Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.

Blogs, pictures, & social media posts are all useful forms of content, but brands are using another form of media and it’s yielding great results.

There has been plenty of talk about this group in the hospitality industry since their purchasing power is increasing. Are you ready to market to this segment?

Hotels affiliated with well-established brands like Ramada, Best Western and Holiday Inn naturally get more representation than say smaller, independent hotels. This means these brand hotels tend to drive more traffic... but not necessarily more conversions.

By following these simple marketing strategies, you’ll be able to increase reach and sales, promote your business, and generate press.

With so many agencies, & online businesses emerging, it's difficult for your company to stand out. Try using these tactics to help humanize your company.