As a business owner, you want your website to generate revenue, but converting visitors into customers is not always easy. Weak website interactions, slow load times, and inadequate follow-through are just some of the reasons why your site might not be performing up to speed. Fortunately, following these three simple fundamentals can create a better web experience. Below are just a few to improve the functionality of your site.
It is sometimes necessary to present complex information to website visitors to describe products, services, or solutions. Offering this information in a disorganized or unattractive way can drive potential customers away. For some B2B websites, there will not be a way to avoid this, but keep in mind that for all other sites, the average reading level in the US is somewhere between the 7th and 8th grades. When in doubt, simpler is always better.
Make Sure That People Know What To Do
Websites that contain a confusing array of widgets, videos, and densely packed links can become confusing to visitors. One way to improve customer interaction is to focus all pages with a clear call to action in a predictable area. A call to action signals to the visitor what step to take next. This will create a more positive interaction on the website. At E-Marketing, this may come in the form of a booking function on your website, lead form, or some other gated content.
When you are considering your CTA's (calls to action), you should make it as easy as possible for the customer to do what you need them to do. This includes putting your phone number and email prominently on the page so that people can get in contact with you.
If You List It on Your Site, You Should Respond To Messages
One of the most frustrating things that a business can do is not respond to an email or a phone call. If I call your business, and you never answer the phone, would I want to stay there? I'm trying to give you my business. If you don't answer the phone, don't put it on your website. Responding to customers lets them know that if there are ever any issues, there will be someone there who might be able to help them.
The same can be said for email. I have been emailing this car part site for a relatively expensive part [that I would like to purchase], but it seems to have fallen on deaf ears. If their competitor answers before they do, then they will get my business. Don't think that your hotel business is any different.
Improving customer interaction on a website will make the experience more engaging. Engagement means the interest of the customer is sustained by relevant and helpful content or communications. The more engaged your customer is, the better your bottom line will be.