Reasons for Hoteliers to Start Using Pinterest

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Tina Cheong
Tina Cheong
July 7, 2015
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Pinterest is a social media channel that allows users to share, save, and upload images onto the site. Users can create multiple boards depending on what kind of theme or subject they would like. Users can pin and share images from all across the internet in a matter of seconds. According to Business 2, Community Pinterest has over 70 million users, and it is still growing. In addition to that, studies have shown that 88% of users purchase things that they have pinned on Pinterest. This social media channel has tons of visual content, and investing in Pinterest could benefit hotels in the long run.

Every hotel can market the attributes that make it stand out from its competitors by using images to show their audience the difference visually. Keep in mind that your audience will retain 80% of what they see and only 20% of what they read, so good visual content makes a difference. For Pinterest to be successful, you, as the hotelier must be able to create your visual content so that your audience may be able to view everything that your hotel offers. Taking great photos (using a high-quality camera) of various locations in the hotel can showcase a lot about the hotel, from the different types of rooms offered to the pool and dining area. Good quality photos taken with the right filters and enhancements can make a difference for the audience! Let's say, your audience begins re-pinning these onto their boards. This will increase their chances of them booking your hotel because you will be top-of-mind. Just make sure that the pins link back to your website so that you can generate traffic when users click on your pins and re-pins.

Users can create multiple boards, so you can have various categories for anything you wish to pin. Once you have established and created your visual content to showcase your hotel, it's time to create a personality for your hotel. Additional boards can include attractions or interests around the area that you find your guests generally like. This will provide your audience with more knowledge about the local area around the hotel and what sort of attractions they can expect to see. Interests could include sports, music, and festivals to show just exactly what is offered near the hotel.

Most hotels already have established accounts on other social media channels, so don't forget to promote your new Pinterest account across all channels. Like all social media channels, Pinterest does require time to manage it, so be sure to pin at least several times a week to let your audience know that you are active. Overall, Pinterest is a great social media channel to create visual content. Pinterest allows you to share information visually about your hotel and various interests. If you are not on Pinterest yet, it is time to make an account and start sharing that visual content to your audience!

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