Is one of your New Year’s Resolutions as a hotelier to stay more informed when it comes to digital marketing? In order for hotel marketers to keep up with the latest trends in online marketing and digital strategy, you need make sure you are following all of the latest trends in the industry. It’s no surprise that the online space is constantly changing, whether you’re talking about social media, social search optimization, Google’s algorithm, or even Google Analytics – there’s always new features and updates to look out for. This is why you should be aware of the five hospitality blogs hoteliers should be reading in 2016.
Hoteliers are constantly on the go, and making sure that you are staying on top of the latest news can be difficult. It can be time consuming to try and search for some good articles to read. We’ve decided to make it easy for you by putting together this list of the top five hospitality blogs that will assist in keeping you up-to-date:
What’s great about hotel marketing is that while they generally don’t put their own articles, they curate top trending articles related to the hospitality industry for you. You can sign up for their daily newsletter and receive a few of the top articles in your inbox each day.
If you are interested in receiving an informative, daily newsletter right in your inbox that is jam packed with plenty of articles and hospitality news, then Hospitalitynet is a great choice. In addition to receiving some of the featured articles posted on their site, you will also receive industry news regarding new hospitality industry appointments, product news, and useful blogs from other websites.
At E-Marketing Associates, our goal is to try and help independent hotels level the playing field with the OTAs. Whether you own an independent hotel or are looking to find new and creative ways to increse direct bookings on your website, this blog offers some great information. Sign up for the bi-weekly newsletter if you are only looking to keep up-to-date with social media, SEO, and online marketing trends for hotels.
This website offers an array of articles on all different types of subjects regarding the hospitality industry including data, digital, ownership, operations, regions and more. You are really able to narrow down your search and find articles related to whatever you interested in. You also have the opportunity to view the latest news as well as artciles that are currently trending. When sigining up for the Hotel News Now newsletter you have the option of choosing what type of news you are interested in receiving. Signing up for the newsletter will also create your own personal login for the site.
eHotelier aims to provide a nice little hub for hoteliers. On their site you will a variety of news . Under the ‘News’ section you will find articles related to industry insights, global news, people, suppliers, education, and events. If you wish to access older content on the sight, you will need to create an account. Sign up for their daily newsletter to receive the most important news each day.
Other hospitality blogs to read:
Aside from hospitality specific blogs, it’s also a good idea to subscribe to general online marketing blogs, which can give you an idea of the what’s going on the marketing world. As a bonus, here are two blogs that we recommend following if you have the time:
These sites will always provide the latest news and updates in online marketing.
This site focuses on social media and offers great tips!