Utilize social media icons
First off, don’t underestimate the power of social media icons. Keep the icons subtle, though, not loud or too front & center. Add your hotel’s buttons to the email signatures of all staff and employees. They should also be posted on your homepage as well as your blog. Follow up with guests via an online monthly newsletter or something similar. This is a great place to include those social media icons and is a medium that is often neglected. Going off-line, I recently stayed at a hotel that put its Facebook URL on complimentary water bottles in the rooms. This was a great idea because it showed me that not only was the hotel savvy but that it also wanted to connect with me online.
Incorporate technology on-site
Many properties have computers available for guests’ use in the lobby or business center. Set the computers’ browsers’ default page to your hotel’s Facebook page. If your property uses iPads or tablets, try to incorporate your Facebook and other social media channels into your app or digital services. Use TV screens in the lobby or anywhere on the property to bring awareness to your Facebook or Twitter! Show a ticker or feed for them on the part of the screen.
Provide enticing content
Publishing compelling content on Facebook is another way to bring in more people to your community. Getting friends of your fans to Like your page can be easy if they see the value! Don’t be afraid to promote a contest or a special just for your community on the site.
These tips can be especially helpful for independent hotels, which might not always have the same marketing opportunities as brand name properties. What other strategies have you found successful in bringing in people to your online communities?