As a hotelier, you probably feel that you have enough to worry about, with all your staff and having to keep an entire establishment running 24 hours a day. However, as the travel industry is continuously re-inventing itself with new trends and technology, it is very important to stay informed. Your guests are using electronic devices, social media, mobile applications and so much more to ensure that they have a great business trip or vacation. In order to help you hoteliers out, I’ve compiled a list of five hospitality blogs to read to keep up with your guests.
This is a great blog that every hotelier should be reading. The daily newsletter is jam-packed full of information varying from hospitality industry news to marketing and customer service tips specifically designed for hotels. It even details staff movements at relevant hotels all around the world as well as industry events. If you’re looking to further your career in hospitality, there are even lists of schools, job opportunities, and useful books to read.
Another very informative hospitality blog is eHospitalityTimes. I would say that this blog is more feature-based than news-based, as the stories are broken up into overall categories such as “Tourism,” “Marketing,” and so on. This blog is also more “hospitality” based, so anyone that works at a hotel, from marketers to HR can benefit from reading it. Even hotel chefs can procure useful information, as there is a “Food & Beverage” section with cooking and presentation tips and news.
Although this blog’s name solely mentions marketing, it is critical that anyone with a stake in the hotel business, not just marketers, read this blog. It aggregates stories from a number of sources in online travel, marketing and hotel marketing. Many of the posts answer specific questions you may already have about hospitality and marketing, such as “14 reasons no one talks to your business on Facebook” and “How to drive direct hotel bookings.”
Tnooz is the place to get updates and commentary on how new technology affects the travel industry. Any sensible hotelier knows that the industry is rapidly changing daily with along with the technology that consumers have embraced in recent years. Tnooz is an excellent tool for keeping up with trends and popular sites such as social media, booking engines such as Expedia and Kayak, TripAdvisor, mobile applications and much more.
Yeah, I know this is self promotion, but here at E-Marketing Associates, we read all of the above blogs regularly and often comment on stories relevant to hospitality marketing. We also sometimes feature hotels that are excelling at Timeline, social travel sites, and mobile travel applications, all while providing discourse on the latest in social media. But if you’re reading this, you already know all that, right?