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How Often to Post on Social Media

June 20, 2020
Woman holding a "Love" sign - How Often to Post on Social Media
A common question small business owners ask is how often they should post on their social media channels. Well, the answer depends on the type of business you're in.
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How to Increase Social Media Engagement

February 11, 2020
How to increase social media engagement in five easy steps
Do you have a large number of followers, but very little engagement or interactions, such as likes, comments, and shares across your social networks?
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Using Hootsuite's New Composer

June 10, 2019
Hootsuite's New Composer
Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.
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How Social Media Can Improve Online Marketing

April 2, 2019
people on their social media apps
Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness.
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10 Tips for Creating Engaging Posts

June 15, 2017
Tips for Creating Engaging Posts
Here are some tips for gaining your audience’s attention on popular social media platforms like LinkedIn, Facebook, Instagram, Twitter and Pinterest.
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Using GIF Animations for Business Pages

May 22, 2017
using gifs on social media
You’ve probably seen them all over the internet but do you know how you can use GIFs for social media on your business accounts?
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Attracting Hotel Customers through Social Media

March 24, 2017
Social Media
Although our approach to every avenue is distinct, I'm going to be highlighting a key point to implement for a successful social media strategy for hotels.
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Increase Engagement on your Hotel’s Social Media

December 29, 2016
desktop
Growing your engagement is a sign that your audience enjoys your content and may eventually purchase your product or service.
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Video Trends that Hoteliers Should Look Out For

December 28, 2016
man taking picture facing computer screen
Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?
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Which Has the Most Impact on Your Hotel’s ROI?

September 8, 2016
social media apps on phone
By learning the benefits each channel has for your overall marketing strategy, the better leverage you will have in promoting your hotel’s story.
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3 Effective Strategies to Create Engagement

August 9, 2016
social media
Follow these three effective strategies to create engagement among your audience and to foster a relationship between you and the guest.
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The Key to Responding to Backlash on Social Media

June 20, 2016
person typing a response on a laptop
No matter how amazing your hotel may be, it will not be immune to receiving backlash online at some point. Find out how to address these issues.
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LinkedIn Case Study on 123Notary.com

April 28, 2016
a bunch of books with pages open
123Notary had been in business since 1999, but they didn’t know how to leverage LinkedIn to get more business. Read on to see how we helped get them more business.
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Why Social Media is Important for Hotels | Part 2

April 25, 2016
social media apps
Social media isn’t a single strategy to gain more bookings. It is used as part of a larger system that makes up your digital marketing strategy.
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Why Social Media is Important for Hotels | Part 1

April 11, 2016
social media apps
Are you wondering if social media is worth it for your hotel? Many hoteliers have asked themselves this very question and aren’t sure where to find the answer.
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Key Social Media Metrics to Analyze

January 15, 2016
google analytics graph
Here are 3 of the most important social media metrics that hoteliers need to analyze to determine the effectiveness of your social initiatives.
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Optimizing Social Media Posts Using SSO

August 19, 2015
thumbs up thumbs down on computer keyboard keys
A successful hotel marketing strategy requires Social Search Optimization (SSO), which incorporates a powerful synergy between SEO and social media.
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Creating A Social Media Strategy For A Hotel

July 23, 2015
social media icons on keyboard
More hoteliers are getting on board & taking advantage of all that social has to offer, it's crucial to have a solid strategy in place to receive the benefits.
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5 Ways Hotels Can Encourage User Generated Content

June 1, 2015
encourage user generated content
Here are some ways hotels can encourage User Generated Content on social media.
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It’s Time to Create a Social-Customer-Care Team

May 8, 2015
social media cubes
Starting as a platform for marketing, it is slowly turning into a platform geared towards customer service as interaction with customers increases across all platforms.
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Six Steps: Social Selling Via Linkedin For Hoteliers

January 3, 2014
Social Selling
Are you using LinkedIn, the world’s largest professional network site, as a sales tool for your hotel?
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LinkedIn Groups for Hotel Owners

October 7, 2013
independent hotel linkedin profile
Whether you are a marketer or an independent hotel owner, it is crucial to have useful, reliable contacts within your industry.
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Building Professional Profiles On LinkedIn

May 29, 2013
LinkedIn
In todays digital-first world, it is important that you put your best foot forward. Optimizing your LinkedIn profile is a great place to start.
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