It's Time to Create Your Holiday Campaigns

August 30, 2019
creating a holiday campaign
Believe it or not, now is the perfect time to start getting your holiday campaigns ready to go live. Here’s a quick list to get you prepared for your holiday campaigns.
Read More

Effectively Market to Specific Customer Segments

September 24, 2018
figuring out customer segments
I have outlined a few trends in search behavior cues of each customer segment that will help you market effectively to your specific target audience and help you deliver a more personalized experience for each of your guests.
Read More

Five Tips for Increasing Your Hotel’s Conversion Rate

September 18, 2015
upward trend graph
In this day and age, everyone is spending a good portion of their time surfing the internet, so having a website for your hotel is a necessity.
Read More

The Benefits of a Cloud Based PMS

March 25, 2015
the cloud
Independent hotels have to wear many hats to ensure their hotels are operating properly, but this workload can often come at a cost. Some day to day operations can be time-consuming and often be put off or forgotten completely. This is where Property Management Systems come into play.
Read More

How Your Booking Engine Can Impact Conversions

June 13, 2014
travel shopper
Let’s face it—converting a looker into a booker goes beyond having a beautiful website, it’s about properly merchandising your guest-rooms throughout the entire purchasing funnel.
Read More

Five Ways to Improve Hotel Website Conversions

April 24, 2014
woman looking happily at her reservation
Getting direct bookings through your hotel's website is a constant battle, one in which often leads to defeat rather than success.
Read More
footer graphic