Call-To-Action Buttons Boost Sales
June 13, 2020
Do you want to dramatically increase your website conversions? It's possible if you have the right call-to-action buttons. Use this guide to show you how.
Measure ROI on Marketing Spend
February 2, 2020
To effectively measure ROI on marketing spend, you should first focus on the goals that matter most. Here are some common goal statements that you can help you.
It's Time to Create Your Holiday Campaigns
August 30, 2019
Summer’s over, and your business is probably coming down from the summer rush as everyone heads back to school and work. Believe it or not, now is the perfect time t
Effectively Market to Specific Customer Segments
September 24, 2018
These search behavior cues will help you market to your specific target audience and help you deliver a more personalized experience for each of your guests.
Persuade Travelers to Book Direct
November 1, 2016
Here are three marketing tactics to implement immediately if you want to encourage travelers to book direct. All of them are fairly easy to implement.
5 Simple Steps to Boosting Your Conversion Rate
October 7, 2016
Follow these five simple steps to boost your site’s conversion rate and be well on your way to driving more direct bookings. Read more here.
3 Signs Your Hotel Website Isn’t Converting
July 22, 2016
Your goal should be producing more “Qualified” traffic that converts. Here are 3 signs your website isn’t converting and actionable ways to fix them.
Writing Hotel Content that Will Convert
May 9, 2016
When it comes to deciding to redesign your hotel’s website, many hoteliers focus on the aesthetics and put little emphasis on improving their hotel’s story.
Five Tips for Increasing Your Hotel’s Conversion Rate
September 18, 2015
In this day and age, everyone is spending a good portion of their time surfing the internet, so having a website for your hotel is a necessity.
The Benefits of a Cloud Based PMS
March 25, 2015
Independent hotels have to wear many hats to ensure their hotels are operating properly, but this workload can often come at a cost.
How Your Booking Engine Can Impact Conversions
June 13, 2014
Let’s face it—converting a looker into a booker goes beyond having a beautiful website, it’s about properly merchandising your guest-rooms throughout the entire
Improve Hotel Website Conversions
April 24, 2014
Getting direct bookings through your hotel's website is a constant battle, one in which often leads to defeat rather than success.
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