To effectively measure ROI on marketing spend, you should first focus on the goals that matter most. Here are some common goal statements that you can help you.
Summer’s over, and your business is probably coming down from the summer rush as everyone heads back to school and work. Now is the time to create.
These search behavior cues will help you market to your specific target audience and help you deliver a more personalized experience for each of your guests.
Here are three marketing tactics to implement immediately if you want to encourage travelers to book direct. All of them are fairly easy to implement.
Follow these five simple steps to boost your site’s conversion rate and be well on your way to driving more direct bookings. Read more here.
Your goal should be producing more “Qualified” traffic that converts. Here are 3 signs your website isn’t converting and actionable ways to fix them.
When it comes to deciding to redesign your hotel’s website, many hoteliers focus on the aesthetics and put little emphasis on improving their hotel’s story.
In this day and age, everyone is spending a good portion of their time surfing the internet, so having a website for your hotel is a necessity.
