It's Time to Create Your Holiday Campaigns

August 30, 2019
creating a holiday campaign
Believe it or not, now is the perfect time to start getting your holiday campaigns ready to go live. Here’s a quick list to get you prepared for your holiday campaigns.
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Effectively Market to Specific Customer Segments

September 24, 2018
figuring out customer segments
I have outlined a few trends in search behavior cues of each customer segment that will help you market effectively to your specific target audience and help you deliver a more personalized experience for each of your guests.
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5 Tips for Increasing Your Hotel’s Conversion Rate

September 18, 2015
upward trend graph
Having a good website will definitely help increase your hotel’s conversion rate. Use these 5 simple and effective CRO tips to help improve your bottom line. What business doesn't want more conversions?
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Benefits of a Cloud Based PMS

March 25, 2015
the cloud
Independent hotels have to wear many hats to ensure their hotels are operating properly, but this workload can often come at a cost. Some day to day operations can be time consuming and often be put off or forgotten completely. This is where Property Management Systems come into play.
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How Your Booking Engine Can Impact Conversions

June 13, 2014
travel shopper
Let’s face it—converting a looker into a booker goes beyond having a beautiful website, it’s about properly merchandising your guest-rooms throughout the entire purchasing funnel. That's only one reason why the booking engine is crucial to your success.
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