How to Write a 1-Page Marketing Plan

January 3, 2020
getting more word of mouth marketing
Writing an effective marketing plan can be tough. You might not know where to start. Reading this guide will help you understand how to write a strategic plan.
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Ways Inaccurate Business Listings Hurt Hotels

May 24, 2019
red car in front of beautiful hotel
You could be missing out on potential clients because somewhere online your address and phone number are completely inaccurate.
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Tips To Enhance Guest Experience In Your Hotel

August 15, 2018
men laughing over a joke
If guest services is your weakest link, you might want to go back to the drawing board when it comes to your hotel's priorities.
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These 3 Site Improvements Create A Better Experience For Users

July 9, 2018
designing a website
As a business owner, you want your website to generate revenue, but converting visitors into customers is not always easy. Poor website interactions, slow load times, and bad follow through are just some of the reasons why your site might not be performing up to speed.
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Setting Up a Custom Alert in Google Analytics for Your Business

May 30, 2018
analytics dashboard
Are you looking for a simple guide on how to set up alerts? This isn't it. If you are looking for some alerts to keep an eye on things, this article is for you.
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Create A Hotel Business Plan for Success

March 8, 2018
box with business plan on white background
There’s no better time than now to be in the hotel business, with the AHLA reporting more than 1B guests stay in American hotels every year. Getting these customers might not be easy. Making sure you have these 4 parts of your business plan in order, can make occupancy issues a thing of the past.
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What is a SKAG, & Why Is It The Best Thing for You

August 4, 2017
person typing on a computer with question mark background
They days of targeting a broad match keyword like “hotels in LA” are over. Advertising is now granular. What are you doing to pass up the competition?
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Google Chat w/ your Customers Directly From Search

July 20, 2017
person checking their phone
Google now allows businesses to chat directly with customers from search. Here's how it works and how to set it up.
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Books to Help Hoteliers Improve Their Marketing In The Next Qtr.

June 1, 2017
stack of books
These 8 books will help you market your hotel this year! If you read just 25 pages every day, you will be able to develop a better marketing strategy!
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Track Rivals & Protect Your Brand w/ Google Alerts

May 19, 2017
kid using magnifying glass to look at floor
Get the most out of the free tools that Google has to offer by using Google Alert for your hotel.
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Leisure and Business Travel

February 8, 2017
simplifying rift
What do travelers look for when they shop for a hotel? Well, that depends on the type of...
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WiFi Security Concerns for Every Hotelier

January 28, 2017
Recently the FCC has put their foot down on the fight over WiFi Blocking in hotels. They have ruled that...
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How to Change TripAdvisor Profile Ownership

July 28, 2016
tripadvisor logo
Reviews on TripAdvisor and other review sites can make or break a hotel’s chance when it comes to...
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3 Tips For Creating Your Best Hotel Mobile Website

June 30, 2016
drinking coffee and checking phone
Everywhere you go, you see people on their phones. Almost everything nowadays is done on mobile devices, and...
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A Guide to Writing Your Hotel’s Instagram Caption

June 19, 2016
frustrated social user
Ok, so you’ve come up with an interesting photo for your Hotel’s Instagram
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Pinterest Checklist for Success: Hotel Edition

April 10, 2016
Just as with any other social media network or with marketing in general, a solid strategy is needed to get the most out of Pinterest. With over 100 million active monthly users, the channel has become too large to ignore.
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Benefits of a Virtual Hotel Tour

December 2, 2015
hotel virtual tour
The more familiar your audience gets with you, the better chance you have to get them to your site. A great way to get traffic is with visual content marketing.
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Build a Content Calendar for Your Hotel

November 10, 2015
content calendar
One of the goals of having a content calendar is to plan your content ahead of time. That way you can maintain the flow at which you publish your posts.
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Using Long Tail Keywords

November 3, 2015
tablet and keyboard on google search
It is known that the higher your site ranks, the higher the possibility that a traveler will book directly at your site. See how long-tail keywords can benefit you.
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Semantic Search Is The Future of SEO

October 27, 2015
google under the magnifying glass
This change is based on the advancement of search culture. People know exactly what they’re looking for, and they’re going to search for just that.
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Five Tips for Increasing Your Hotel’s Conversion Rate

September 18, 2015
upward trend graph
In this day and age, everyone is spending a good portion of their time surfing the internet, so having a website for your hotel is a necessity.
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Pinterest Board Ideas for Your Hotel

September 14, 2015
pool on hillside
Pinterest is quickly becoming one of the most popular social media channels. Here are some Pinterest board ideas that hotels can benefit from.
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Five Important Factors for Shooting Better Videos

September 8, 2015
person shooting video
Hotels that present fantastic video content on their websites & social media have a better chance of getting traffic and increasing their direct booking numbers.
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Best Types of Videos for Hotel Marketing

August 27, 2015
video camera pointing at screen
Your videos should tell a story about your hotel. People that feel a connection with your hotel are more likely to book a room.
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Start Using Instagram for your Hotel

August 17, 2015
instagram picture of hotel room
Instagram is a social channel that allows users to express their creativity with the flexibility to edit and filter images. Why should hotels use Instagram?
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Twitter Users Now Can Send Longer Direct Messages

August 13, 2015
typing twitter message on laptop
Social Media has become a key customer service tool for hotels in the past few years. Twitter now makes it easier to communicate through direct messages.
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How Blogs can Positively affect Direct Bookings

August 6, 2015
There are numerous digital marketing tools available for hoteliers to effectively promote their properties. One of these useful tools is the hotel blog.
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Why Video Marketing is Important for Hotels

July 3, 2015
youtube play button
There is countless marketing research revealing the popularity and impact of video. Here are a few stats that show why video marketing is vital for hotels.
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Three Powerful Ways Hoteliers Can Influence the Booking Decision

June 24, 2015
shopping cart on top of a laptop
Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.
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Best Practice for Responding to Reviews

June 17, 2015
responding to reviews on laptop
Aside from major review sites, hoteliers should be monitoring reviews left on their social channels. Here is some advice from Google on how to handle responses.
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Do You Understand The Power Of SEO Keywords

June 4, 2015
google home page
There are many ways to incorporate keywords into your copy. Keywords aren’t just random phrases that are placed into your content. They should be used strategically to garner the best results and, most importantly, to generate conversions.
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Social Post Ideas for Hotels

December 29, 2014
social media post ideas
A common mistake many hoteliers make is using social media solely for self-promotion, which is an easy way to drive away fans.
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Benefits of a Flexible Cancellation Policy

December 24, 2014
cancel button
When plans change or the unforeseen happens, there are few options available for the guest. Here is how smart hoteliers can use this to their advantage.
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Differences Between Business and Leisure Travelers

October 6, 2014
business vs leisure travel holding briefcase
To have a successful business, it is crucial to understand the needs and wants of your customers.
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Creating an Immersive Guest Experience

September 24, 2014
people enjoying their trip
Some travelers are looking for a more immersive experience from their hotel as soon as they book a reservation. But what does a more immersive experience look like?
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Top Amenities Family Travelers Want

June 10, 2014
hotel amenities
Does your hotel host a lot of families? If so, you will want to be sure that your hotel is offering key amenities that these travelers desire. So what exactly are family travelers looking for in a hotel?
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Hotels Can Increase Occupancy during Low Periods

May 16, 2014
hotel occupancy check in
Before deciding on what you will offer at your hotel during need periods, you will need to identify the following market areas to get the best ROI.
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Hoteliers’ Blueprint for Decisions and Results

May 9, 2014
big data all seeing eye
The term ‘Big Data’ has been a trendy buzzword used among marketers and other professionals for the past few years. So what exactly does the term mean, and how is it vital to the hospitality industry?
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Secure Your Guest Information

May 7, 2014
blue lock
What happens when a guest's identity gets stolen, and the leak can be traced back to your hotel? Those reviews are going to have a much more damaging effect.
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How Hotels Can Provide Better Customer Service

April 28, 2014
teamwork makes the dreamwork
Here are a few easy ways that hotels can provide better social customer service immediately.
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How Can Flip.to Benefit Your Hotel

February 6, 2014
Flip.to reaches guests’ connections on social media by having them share their vacation and hotel plans with their entire network. So how can Flip.to benefit your hotel?
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Writing a Response to a Negative Review

January 15, 2014
Writing a Response
If customers notice that your hotel cares enough to address any issues guests have had, it will give them confidence in choosing your hotel.
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Use The Hootsuite Reputology App to Monitor Online Reviews

December 17, 2013
reputology on hootsuite
Many hoteliers are already using HootSuite to manage various social media accounts, so adding online reviews to the mix is both convenient and helpful.
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Understanding The Wants Of The Modern Day Traveler

November 27, 2013
computer, maps, coffee
To effectively implement a hotel marketing strategy that works, hoteliers must understand today’s traveler by getting to know your guests and adapting to his or her needs.
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6 Recommendations from Google

November 15, 2013
hotel reviews
Today hoteliers must monitor guests’ feedback on TripAdvisor, Yelp, social media sites, and many more. Before you begin responding to reviews, you should review Google’s 6 recommendations.
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The Hotel Experience Begins Online

November 1, 2013
hotel website on mobile, tablet, desktop
What many hoteliers do not realize, is that the hotel experience begins before the guest even steps foot on the property. It starts during the online research process.
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The Most Effective Forms of Earned Media for Hotel

October 30, 2013
hotel sign
The most effective online marketing strategy for your hotel incorporates paid, owned, and earned media. Gaining the latter can mean putting in some time, but it will pay off when your hotel appears high organically. This strategy will allow you to reap the benefits for years to come.
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3 Ways to Bypass the Travel Booking Sites

October 21, 2013
woman fighting the ota's
It's worthwhile to begin exploring other online options that allow your hospitality business to get straight through to the customer. The following are three different ways to do so.
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How Hotel Brands Can Leave an Impression on Guests

October 14, 2013
hotel brands
Hotels affiliated with well-established brands like Ramada, Best Western and Holiday Inn naturally get more representation than say smaller, independent hotels. This means these brand hotels tend to drive more traffic... but not necessarily more conversions.
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Guide to Improving Online Reviews

October 9, 2013
company standing together
Once you have addressed the concerns, it’s time for you to fix the problem – that’s where the real cleaning begins.
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LinkedIn Groups for Hotel Owners

October 7, 2013
independent hotel linkedin profile
Whether you are a marketer or an independent hotel owner, it is crucial to have useful, reliable contacts within your industry.
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B2B Demand Generation Benchmarks

February 27, 2013
b2b demand generation
Business-to-business marketers will focus on in-house email marketing, social media, and especially referral/advocate marketing strategies in 2018. Read more about it here.
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Rise of Ambient Social Networking

March 16, 2012
social networking actions
There’s a new trend in social networking called ambient social networking. The possibilities for this are endless. Sharing without all the extra work!
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Put a Face Behind Your Company

March 7, 2012
about us page for a website
With so many agencies, & online businesses emerging, it's difficult for your company to stand out. Try using these tactics to help humanize your company.
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