B2B

If guest services is your weakest link, you might want to go back to the drawing board when it comes to your hotel's priorities.

As a business owner, you want your website to generate revenue, but converting visitors into customers is not always easy. Poor website interactions, slow load times, and bad follow through are just some of the reasons why your site might not be performing up to speed.

Are you looking for a simple guide on how to set up alerts? This isn't it. If you are looking for some alerts to keep an eye on things, this article is for you.

There’s no better time than now to be in the hotel business, with the AHLA reporting more than 1B guests stay in American hotels every year. Getting these customers might not be easy. Making sure you have these 4 parts of your business plan in order, can make occupancy issues a thing of the past.

They days of targeting a broad match keyword like “hotels in LA” are over. Advertising is now granular. What are you doing to pass up the competition?

Google now allows businesses to chat directly with customers from search. Here's how it works and how to set it up.

These 8 books will help you market your hotel this year! If you read just 25 pages every day, you will be able to develop a better marketing strategy!

Get the most out of the free tools that Google has to offer by using Google Alert for your hotel.

What do travelers look for when they shop for a hotel? Well, that depends on the type of...

Recently the FCC has put their foot down on the fight over WiFi Blocking in hotels. They have ruled that...

Reviews on TripAdvisor and other review sites can make or break a hotel’s chance when it comes to...

Everywhere you go, you see people on their phones. Almost everything nowadays is done on mobile devices, and...

Ok, so you’ve come up with an interesting photo for your Hotel’s Instagram

Just as with any other social media network or with marketing in general, a solid strategy is needed to get the most out of Pinterest. With over 100 million active monthly users, the channel has become too large to ignore.

The more familiar your audience can get with your hotel brand online, the better your chances are of...

Content calendars are a great way to manage all of your content and remembering any important dates...

For most hoteliers, increasing their search engine ranking is highly important. It is known that, the higher your...

The world of keywords and SEO was drastically altered when Google added the Hummingbird algorithm to their search engine in...

Instagram is a great channel for hotels to give guests an inside look at their property. With over...

Having a good website will definitely help increase your hotel’s conversion rate. Use these 5 simple and effective CRO tips to help improve your bottom line. What business doesn't want more conversions?

Pinterest is quickly becoming one of the most widely social media channels, with over 72 million users, and...

Hotels that present amazing video content on their websites and social media networks have a better chance of...

Hoteliers know that video is one of the most important forms of marketing content on...

Instagram is a social media channel that allows users to express their creativity with the flexibility of editing...

Social Media has become a key customer service tool for hotels in the past few years. More and more users...

There are numerous digital marketing tools available for hoteliers to effectively promote their properties. One of these useful tools is...

Google announced on July 27, 2015 that in the coming weeks, you will no longer be required to have a...

If hoteliers are looking to increase engagement and traffic to their websites, then video must be a part...

Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.

By now your hotel is most likely taking the time to respond to reviews on major sites such as TripAdvisor...

Hotel websites are constantly in competition for prime web search space with OTA’s. As a hotelier, having a high rank...

User Generated Content (UGC) can be a powerful tool for hotels. User Generated Content includes any type of content a...

When it comes a hotel’s social media channels, there may be more than one staff member you want to assign...

If Twitter is part of your hotel’s social media strategy, you know how difficult it can be to take time...

Have you ever had the dilemma of whether to retweet another user’s tweet using the retweet button or to RT...

iBeacons are a small communication device that, with the user’s permission, uses Bluetooth technology to trigger activities, launch websites, play videos or offer coupons and information on a traveler’s smartphone.

When posting on social media, hoteliers should aim to provide valuable posts for their fans. A common mistake many hoteliers...

When plans change or the unforeseen happens, there are few options available for the guest. Here is how smart hoteliers can use this to their advantage.

A recent study by The University of Minnesota took a look at how shoppers perceive discounts and Value...

Is your hotel engaging users on all social media sites where you are actively posting? While it’s great to have...

In part 1 of this article, hoteliers were shown how Twitter Lists can be beneficial to their hotel. In...

When using Twitter for your hotel, a good rule of thumb is to share other users’ content along with your...

A hotel’s business mix is commonly comprised of a different percentage of segments, such as business and leisure travelers. These...

The majority of hotels have focused their efforts into providing an efficient and hassle free booking process. Modern website design...

Pinterest has updated their Analytics dashboard to include more useful information for marketers. Previously..

Earlier this year, Twitter updated the look and feel of user profiles. In order to cater to users’ love of...

The demands of modern travelers are changing the standards of the hospitality industry; so hoteliers can expect personalization to better define how hotels will operate in the future. Ultimately, providing a catered and personalized experience for guests is going to be one way to achieve greater hotel bookings.

Does your hotel host a lot of families? If so, you will want to be sure that your hotel is offering key amenities that these travelers desire. So what exactly are family travelers looking for in a hotel? When it comes to planning a family vacation, travelers want to book a hotel that will meet their needs.

By now, hoteliers have heard about the importance of social media and the fact that they should be using it...

Every hotel in the business experiences fluctuation in the market depending on the season and demand. With seasonality...

The term ‘Big Data’ has been a very popular buzzword used among marketers and other professionals in the past...

Online Reviews can make or break a hotel’s reputation these days. Poor customer service and dirty rooms are some...

The recent eruption of smartphones and tablets over the last several years has greatly changed the playing field in...

With the growth of social media in today’s day and age, the way hotels are able to communicate...

A picture is worth a thousand words. Perhaps this is why photos are the most widely shared posts...

Is your hotel on Twitter yet? Twitter is a great way for hotels to engage with guests and...

Flip.to is a platform that helps hotels gain exposure and create buzz through their current...

Hoteliers know that regardless of how smoothly they attempt to run operations around the hotel, there is always...

Although Instagram hasn’t been around as long as Facebook or Twitter, it is among the fastest growing social networks...

Hoteliers are well aware of the importance of managing a hotel’s reputation. A large part of managing that...

The following blog post was written by our friend, Michelle, who writes about the importance of using video in your...

On November 20, Pinterest released its newest feature: Place Pins. Cue travel marketers rejoicing. The window...

Imagery on a hotel’s website is one of the most crucial elements for a good user experience. The...

Although recent research has indicated that travelers’ review fatigue is setting in, a majority of travelers say that...

Hotels are no stranger to the benefits and dangers that come with online reviews. Travelers are researching hotels...

When hoteliers think about providing an excellent experience for hotel guests, their mind immediately directs to the guest...

The most effective online marketing strategy for your hotel incorporates paid, owned, and earned media. Gaining the latter can mean putting in some time, but it will pay off when your hotel appears high organically. This strategy will allow you to reap the benefits for years to come.

The following guest blog post is written by our friend, Sam Peters, who discusses how hotels can alleviate dependence on...

Every hotel wants their site to rank high on Google search. Ranking higher on search engines includes regularly providing fresh content on your site.

Hotels affiliated with well-established brands like Ramada, Best Western and Holiday Inn naturally get more representation than say smaller, independent hotels. This means these brand hotels tend to drive more traffic... but not necessarily more conversions.

Over the past year, you have probably heard about the importance of online reviews on multiple occasions....

Whether you are a marketer or an independent hotel owner, it is important to have good, solid...

The time of the OTA rule is slowly coming to an end. OTAs, or Online Travel...

Business-to-business marketers will focus on in-house email marketing, social media, and especially referral/advocate marketing strategies in 2018. Read more about it here.

Nowadays, many people use search engines to look for products and services. Therefore, a business website can be a very powerful marketing tool for any business. However, many business owners overlook some very important factors which would enhance the effectiveness of their sites.

Unless you’ve been living under a rock, you’ve probably heard of social media’s newest craze: Pinterest. Pinterest is a...

There’s a new trend in social networking called ambient social networking. The possibilities for this are endless. Sharing without all the extra work!

With so many agencies, & online businesses emerging, it's difficult for your company to stand out. Try using these tactics to help humanize your company.

At the beginning of every new year, there are always new trends to look out for and new opportunities to...

Today, it takes a multichannel marketing strategy to reach and retain consumers. As travelers gain more buying power and...