Small business owners know that effective sales strategies are important to any growth process. Use these B2B sales process best practices guide to boost your sales.
Sales professionals confuse B2B social selling with social media marketing. Contextual participation practically shuns direct product sales, which is a good thing.
An in-depth guide with great ideas for improving customer service. Includes creative ways that businesses can use to cultivate memorable customer experiences.
If you follow these email tips for time management you can spend less time refreshing your inbox, and more time tackling your important daily tasks and projects
New products are always fun in the ideation phase, but when it comes to planning a new product marketing launch, businesses need to be as strategic as possible.
To effectively measure ROI on marketing spend, you should first focus on the goals that matter most. Here are some common goal statements that you can help you.
As a business owner, you want your website to generate revenue, but converting visitors into customers is not always easy. Find out what you can do here.
Are you looking for a simple guide on how to set up alerts? This isn't it. If you are looking for some alerts to keep an eye on things, this article is for you.
Google is fantastic, aren't they? They provide a bunch of valuable tools for free, and if you know how to harness them, they can be very powerful for business.
Please don’t be lazy by thinking you can take your desktop website and turn it into a good mobile website. Find out what else you can do to improve your site.
Getting the right photo is vital, you’re about 89% there. To ensure that your post gets the most views, your hotel’s Instagram caption needs to be #OnPoint.
One of the goals of having a content calendar is to plan your content ahead of time. That way you can maintain the flow at which you publish your posts.
It is known that the higher you rank, the higher the possibility that a traveler will book directly at your site. See how long-tail keywords can benefit you.
Hotels that present fantastic video content on their websites & social media have a better chance of getting traffic & increasing their direct booking numbers.
Instagram is a social channel that allows users to express their creativity with the flexibility to edit and filter images. Why should hotels use Instagram?
Social Media has become a key customer service tool for hotels in the past few years. Twitter now makes it easier to communicate through direct messages.
There are numerous digital marketing tools available for hoteliers to effectively promote their properties. One of these useful tools is the hotel blog.
There is countless marketing research revealing the popularity and impact of video. Here are a few stats that show why video marketing is vital for hotels.
Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.
Aside from major review sites, hoteliers should be monitoring reviews left on their social channels. Here is some advice from Google on how to handle responses.
Business travelers are all about efficiency, so it is the hotelier’s responsibility to ensure that the guest is taken care of and that everything runs smoothly.
When plans change or the unforeseen happens, there are few options available for the guest. Here is how smart hoteliers can use this to their advantage.
What happens when a guest's identity gets stolen, and the leak can be traced back to your hotel? Those reviews are going to have a much more damaging effect.
Flip.to is a platform that helps hotels gain exposure and create buzz through their current guests. It uses technology that ties to the booking process.
Many hoteliers are already using HootSuite to manage various social media accounts, so adding online reviews to the mix is both convenient and helpful.
What many hoteliers do not realize, is that the hotel experience begins before the guest steps foot on the property. It starts during the research process.
Once you have addressed the concerns, it’s time for you to fix the problem – that’s where the real cleaning begins. See what you can do to improve your reviews.
With so many agencies, & online businesses emerging, it's difficult for your company to stand out. Try using these tactics to help humanize your company.