B2B

An in-depth guide with great ideas for improving customer service. Includes creative ways that businesses can use to cultivate memorable customer experiences.

If you follow these email tips for time management you can spend less time refreshing your inbox, and more time tackling your important daily tasks and projects.

Do you have a large number of followers, but very little engagement or interactions, such as likes, comments, and shares across your social networks?

New products are always fun in the ideation phase, but when it comes to planning a new product marketing launch, businesses need to be as strategic as possible.

To effectively measure ROI on marketing spend, you should first focus on the goals that matter most. Here are some common goal statements that you can help you.

If you want to know how to improve your business reviews, take note of these tips. Sometimes, reviews can be the final decision-making process.

People underestimate the power of "Word of Mouth" as a marketing strategy. Learn how to raise awareness of your brand with some of these steps.

Reviews can influence how consumers perceive a company or product. Use these tips to get more reviews so you can stand out from your competitors.

Use this guide as a roadmap to writing an effective marketing plan. It can be tough, but it's useful and can make or break your business.

You could be missing out on potential clients because somewhere online your address and phone number are completely inaccurate.

If guest services is your weakest link, you might want to go back to the drawing board when it comes to your hotel's priorities.

As a business owner, you want your website to generate revenue, but converting visitors into customers is not always easy. Find out what you can do here.

Are you looking for a simple guide on how to set up alerts? This isn't it. If you are looking for some alerts to keep an eye on things, this article is for you.

If you are going to get in on this action, you need to ensure that your hotel stays in the black. You could be getting customers, but at what cost?

They days of targeting a broad match keyword like “hotels in LA” are over. Advertising is now granular. What are you doing to pass up the competition?

These 8 books will help you market your hotel this year! If you read just 25 pages every day, you will be able to develop a better marketing strategy!

Google is fantastic, aren't they? They provide a bunch of valuable tools for free, and if you know how to harness them, they can be very powerful for your business.

What do travelers look for when they shop for a hotel? Well, that depends on the type of trip they plan. Is their trip business or leisure related?

Reviews on TripAdvisor can make or break a hotel's chance when it comes to a guest booking a room. This is where Reputation Management come into play.

Please don’t be lazy by thinking you can take your desktop website and turn it into a good hotel mobile website. Find out what else you can do to improve your site.

Getting the right photo is vital, and you’re about 89% there. But to ensure that your post gets the most views, your hotel’s Instagram caption needs to be #OnPoint.

Whether your hotel currently uses Pinterest or you are looking to improve your current strategy, here is a Pinterest Checklist for success specifically for hotels.

One of the goals of having a content calendar is to plan your content ahead of time. That way you can maintain the flow at which you publish your posts.

It is known that the higher your site ranks, the higher the possibility that a traveler will book directly at your site. See how long-tail keywords can benefit you.

This change is based on the advancement of search culture. People know exactly what they’re looking for, and they’re going to search for just that.

In this day and age, everyone is spending a good portion of their time surfing the internet, so having a website for your hotel is a necessity.

Pinterest is quickly becoming one of the most popular social media channels. Here are some Pinterest board ideas that hotels can benefit from.

Hotels that present fantastic video content on their websites & social media have a better chance of getting traffic and increasing their direct booking numbers.

Your videos should tell a story about your hotel. People that feel a connection with your hotel are more likely to book a room.

Instagram is a social channel that allows users to express their creativity with the flexibility to edit and filter images. Why should hotels use Instagram?

Social Media has become a key customer service tool for hotels in the past few years. Twitter now makes it easier to communicate through direct messages.

There are numerous digital marketing tools available for hoteliers to effectively promote their properties. One of these useful tools is the hotel blog.

There is countless marketing research revealing the popularity and impact of video. Here are a few stats that show why video marketing is vital for hotels.

Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.

Aside from major review sites, hoteliers should be monitoring reviews left on their social channels. Here is some advice from Google on how to handle responses.

There are many ways to incorporate keywords into your copy. Keywords aren’t just random phrases that are placed into your content. They should be used strategically to garner the best results and, most importantly, to generate conversions.

Business travelers are all about efficiency, so it is the hotelier’s responsibility to ensure that the guest is well-taken care of and that everything runs smoothly.

A common mistake many hoteliers make is using social media solely for self-promotion, which is an easy way to drive away fans.

When plans change or the unforeseen happens, there are few options available for the guest. Here is how smart hoteliers can use this to their advantage.

To have a successful business, it is crucial to understand the needs and wants of your customers. Find out what they are looking for in this article.

Some travelers are looking for a more immersive experience from their hotel as soon as they book a reservation. But what does a more immersive experience look like?

Does your hotel host a lot of families? If so, you will want to be sure that your hotel is offering key amenities that these travelers desire. So what exactly are family travelers looking for in a hotel?

Before deciding on what you will offer at your hotel during need periods, you will need to identify the following market areas to get the best ROI.

The term ‘Big Data’ has been a trendy buzzword used among marketers and other professionals for the past few years. So what exactly does the term mean, and how is it vital to the hospitality industry?

What happens when a guest's identity gets stolen, and the leak can be traced back to your hotel? Those reviews are going to have a much more damaging effect.

Here are a few easy ways that hotels can provide better social customer service immediately.

Flip.to reaches guests’ connections on social media by having them share their vacation and hotel plans with their entire network. So how can Flip.to benefit your hotel?

If customers notice that your hotel cares enough to address any issues guests have had, it will give them confidence in choosing your hotel.

Many hoteliers are already using HootSuite to manage various social media accounts, so adding online reviews to the mix is both convenient and helpful.

To effectively implement a hotel marketing strategy that works, hoteliers must understand today’s traveler by getting to know your guests and adapting to his or her needs.

Today hoteliers must monitor guests’ feedback on TripAdvisor, Yelp, social media sites, and many more. Before you begin responding to reviews, you should review Google’s 6 recommendations.

What many hoteliers do not realize, is that the hotel experience begins before the guest even steps foot on the property. It starts during the online research process.

The most effective online marketing strategy for your hotel incorporates paid, owned, and earned media. Gaining the latter can mean putting in some time, but it will pay off when your hotel appears high organically. This strategy will allow you to reap the benefits for years to come.

It's worthwhile to begin exploring other online options that allow your hospitality business to get straight through to the customer. The following are three different ways to do so.

Hotels affiliated with well-established brands like Ramada, Best Western and Holiday Inn naturally get more representation than say smaller, independent hotels. This means these brand hotels tend to drive more traffic... but not necessarily more conversions.

Once you have addressed the concerns, it’s time for you to fix the problem – that’s where the real cleaning begins.

Whether you are a marketer or an independent hotel owner, it is crucial to have useful, reliable contacts within your industry.

Business-to-business marketers will focus on in-house email marketing, social media, and especially referral/advocate marketing strategies in 2018. Read more about it here.

There’s a new trend in social networking called ambient social networking. The possibilities for this are endless. Sharing without all the extra work!

With so many agencies, & online businesses emerging, it's difficult for your company to stand out. Try using these tactics to help humanize your company.