B2B

Setting Up a Custom Alert in Google Analytics for Your Business

May 30, 2018
analytics dashboard
Are you looking for a simple guide on how to set up alerts? This isn't it. If you are looking for some alerts to keep an eye on things, this article is for you.
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Create A Hotel Business Plan for Success

March 8, 2018
box with business plan on white background
There’s no better time than now to be in the hotel business, with the AHLA reporting more than 1B guests stay in American hotels every year. Getting these customers might not be easy. Making sure you have these 4 parts of your business plan in order, can make occupancy issues a thing of the past.
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What is a SKAG, & Why Is It The Best Thing for You

August 4, 2017
person typing on a computer with question mark background
They days of targeting a broad match keyword like “hotels in LA” are over. Advertising is now granular. What are you doing to pass up the competition?
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Google Chat w/ your Customers Directly From Search

July 20, 2017
person checking their phone
Google now allows businesses to chat directly with customers from search. Here's how it works and how to set it up.
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Books to Help Hoteliers Improve Their Marketing In The Next Qtr.

June 1, 2017
stack of books
These 8 books will help you market your hotel this year! If you read just 25 pages every day, you will be able to develop a better marketing strategy!
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Track Rivals & Protect Your Brand w/ Google Alerts

May 19, 2017
kid using magnifying glass to look at floor
Get the most out of the free tools that Google has to offer by using Google Alert for your hotel.
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Leisure and Business Travel

February 8, 2017
simplifying rift
What do travelers look for when they shop for a hotel? Well, that depends on the type of...
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WiFi Security Concerns for Every Hotelier

January 28, 2017
cyberlock
Recently the FCC has put their foot down on the fight over WiFi Blocking in hotels. They have ruled that...
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How to Change TripAdvisor Profile Ownership

July 28, 2016
tripadvisor logo
Reviews on TripAdvisor and other review sites can make or break a hotel’s chance when it comes to...
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3 Tips For Creating Your Best Hotel Mobile Website

June 30, 2016
drinking coffee and checking phone
Everywhere you go, you see people on their phones. Almost everything nowadays is done on mobile devices, and...
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A Guide to Writing Your Hotel’s Instagram Caption

June 19, 2016
frustrated social user
Ok, so you’ve come up with an interesting photo for your Hotel’s Instagram
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Pinterest Checklist for Success: Hotel Edition

April 10, 2016
checklist
Just as with any other social media network or with marketing in general, a solid strategy is needed to get the most out of Pinterest. With over 100 million active monthly users, the channel has become too large to ignore.
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The Benefits of a Virtual Hotel Tour

December 2, 2015
hotel virtual tour
The more familiar your audience can get with your hotel brand online, the better your chances are of...
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Building a Content Calendar for Your Hotel

November 10, 2015
content calendar
Content calendars are a great way to manage all of your content and remembering any important dates...
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Why you Should be Using Long Tail Keywords

November 3, 2015
tablet and keyboard on google search
For most hoteliers, increasing their search engine ranking is highly important. It is known that, the higher your...
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Semantic Search- The Future of SEO

October 27, 2015
google under the magnifying glass
The world of keywords and SEO was drastically altered when Google added the Hummingbird algorithm to their search engine in...
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Save Time & Schedule Instagram Posts on Hootsuite

October 6, 2015
schedule posts with hootsuite
Instagram is a great channel for hotels to give guests an inside look at their property. With over...
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5 Tips for Increasing Your Hotel’s Conversion Rate

September 18, 2015
upward trend graph
Having a good website will definitely help increase your hotel’s conversion rate. Use these 5 simple and effective CRO tips to help improve your bottom line. What business doesn't want more conversions?
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Pinterest Board Ideas for Hotels

September 14, 2015
pool on hillside
Pinterest is quickly becoming one of the most widely social media channels, with over 72 million users, and...
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5 Important Factors for Shooting Better Videos

September 8, 2015
person shooting video
Hotels that present amazing video content on their websites and social media networks have a better chance of...
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The Best Types of Videos for Hotel Marketing

August 27, 2015
video camera pointing at screen
Hoteliers know that video is one of the most important forms of marketing content on...
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How to Start Using Instagram for your Hotel

August 17, 2015
apps on a phone
Instagram is a social media channel that allows users to express their creativity with the flexibility of editing...
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Twitter Users Can Now Send Longer Direct Messages

August 13, 2015
typing twitter message on laptop
Social Media has become a key customer service tool for hotels in the past few years. More and more users...
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How Blogging can Positively affect Direct Bookings

August 6, 2015
blog
There are numerous digital marketing tools available for hoteliers to effectively promote their properties. One of these useful tools is...
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Google will be Unlinking YouTube and Google+

July 30, 2015
youtube logo
Google announced on July 27, 2015 that in the coming weeks, you will no longer be required to have a...
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Why Video Marketing is Important for Hotels

July 3, 2015
youtube play button
If hoteliers are looking to increase engagement and traffic to their websites, then video must be a part...
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3 Powerful Ways Hoteliers Can Influence the Booking Decision

June 24, 2015
shopping cart on top of a laptop
Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.
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Best Practices for Responding to Reviews

June 17, 2015
responding to reviews on laptop
By now your hotel is most likely taking the time to respond to reviews on major sites such as TripAdvisor...
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Do You Understand The Power Of Keywords

June 4, 2015
google home page
Hotel websites are constantly in competition for prime web search space with OTA’s. As a hotelier, having a high rank...
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5 Ways Hotels Can Encourage User Generated Content

June 1, 2015
encourage user generated content
User Generated Content (UGC) can be a powerful tool for hotels. User Generated Content includes any type of content a...
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Understanding Social Media Page Roles

May 14, 2015
people holding hands in a circle
When it comes a hotel’s social media channels, there may be more than one staff member you want to assign...
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Hootsuite Now Allows Users to Schedule Photos

April 21, 2015
image display on hootsuite
If Twitter is part of your hotel’s social media strategy, you know how difficult it can be to take time...
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5 Ways Hotels Use Twitter’s ‘Retweet w/ Comment’

April 9, 2015
retweeting
Have you ever had the dilemma of whether to retweet another user’s tweet using the retweet button or to RT...
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Making hotels interactive with iBeacons

February 26, 2015
iBeacon
iBeacons are gaining momentum in the technology word, but they have tremendous value to the hospitality industry. iBeacons...
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Social Media Post Ideas for Hotels

December 29, 2014
social media globe inside monitor
When posting on social media, hoteliers should aim to provide valuable posts for their fans. A common mistake many hoteliers...
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The Benefits of a Flexible Cancellation Policy

December 24, 2014
cancel button
When plans change or the unforeseen happens, there are few options available for the guest. Here is how smart hoteliers can use this to their advantage.
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The Value of Discounting

December 3, 2014
sale tags
A recent study by The University of Minnesota took a look at how shoppers perceive discounts and Value...
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Interacting with Guests on Social Media Channels

November 28, 2014
social media icons on smartphone
Is your hotel engaging users on all social media sites where you are actively posting? While it’s great to have...
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How Hotels Can Take Advantage of Twitter Lists (Part 2)

November 5, 2014
twitter logo
In part 1 of this article, hoteliers were shown how Twitter Lists can be beneficial to their hotel. In...
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How Hotels Can Take Advantage of Twitter Lists (Part 1)

October 20, 2014
twitter icon
When using Twitter for your hotel, a good rule of thumb is to share other users’ content along with your...
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Differences Between Business and Leisure Travelers

October 6, 2014
business vs leisure travel holding briefcase
A hotel’s business mix is commonly comprised of a different percentage of segments, such as business and leisure travelers. These...
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Creating a More Immersive Guest Experience

September 24, 2014
folded up map
The majority of hotels have focused their efforts into providing an efficient and hassle free booking process. Modern website design...
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Pinterest’s New Analytics Dashboard

September 17, 2014
Pinterest Blog analytics
Pinterest has updated their Analytics dashboard to include more useful information for marketers. Previously..
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Choosing a Twitter Cover Photo for your Hotel

August 12, 2014
twitter circle
Earlier this year, Twitter updated the look and feel of user profiles. In order to cater to users’ love of...
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Hotel Personalization That Gets Greater Conversions

July 27, 2014
hand ringing desk bell
The demands of modern travelers are changing the standards of the hospitality industry; so hoteliers can expect personalization to better define how hotels will operate in the future. Ultimately, providing a catered and personalized experience for guests is going to be one way to achieve greater hotel bookings.
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The Top Amenities Family Travelers Want

June 10, 2014
hotel amenities
Does your hotel host a lot of families? If so, you will want to be sure that your hotel is offering key amenities that these travelers desire. So what exactly are family travelers looking for in a hotel? When it comes to planning a family vacation, travelers want to book a hotel that will meet their needs.
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Why Social Media is Beneficial for Hotels

May 29, 2014
social media
By now, hoteliers have heard about the importance of social media and the fact that they should be using it...
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Hotels Can Increase Occupancy during Low Periods

May 16, 2014
hotel occupancy check in
Every hotel in the business experiences fluctuation in the market depending on the season and demand. With seasonality...
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Hoteliers’ Blueprint for Decisions and Results

May 9, 2014
big data all seeing eye
The term ‘Big Data’ has been a very popular buzzword used among marketers and other professionals in the past...
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Secure Your Guest Information

May 7, 2014
blue lock
Online Reviews can make or break a hotel’s reputation these days. Poor customer service and dirty rooms are some...
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Go Mobile or Lose Out on Potential Revenue

April 30, 2014
mobile travel
The recent eruption of smartphones and tablets over the last several years has greatly changed the playing field in...
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How Hotels Can Provide Better Customer Service

April 28, 2014
teamwork makes the dreamwork
With the growth of social media in today’s day and age, the way hotels are able to communicate...
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Gain More Social Media Engagement Through Photos

April 21, 2014
social media heart
A picture is worth a thousand words. Perhaps this is why photos are the most widely shared posts...
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Use Twitter’s New Feature to Showcase Your Hotel

March 27, 2014
Twitter circle
Is your hotel on Twitter yet? Twitter is a great way for hotels to engage with guests and...
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How Flip.to Can Benefit Your Hotel

February 6, 2014
Flip24
Flip.to is a platform that helps hotels gain exposure and create buzz through their current...
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How to Write a Response to a Negative Review

January 15, 2014
Writing a Response
Hoteliers know that regardless of how smoothly they attempt to run operations around the hotel, there is always...
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How Hoteliers Should use Instagram in 2014

January 10, 2014
instagram new format
Although Instagram hasn’t been around as long as Facebook or Twitter, it is among the fastest growing social networks...
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Use the New Hootsuite Reputology App to Monitor Online Reviews

December 17, 2013
reputology on hootsuite
Hoteliers are well aware of the importance of managing a hotel’s reputation. A large part of managing that...
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Connecting to today’s vacationer

December 9, 2013
various social media
The following blog post was written by our friend, Michelle, who writes about the importance of using video in your...
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Oh, the Places Your Guests Will Go!

December 5, 2013
Pinterest board locations
On November 20, Pinterest released its newest feature: Place Pins. Cue travel marketers rejoicing. The window...
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Convert Lookers Into Bookers with New Photography

November 18, 2013
room service breakfast
Imagery on a hotel’s website is one of the most crucial elements for a good user experience. The...
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6 Recommendations from Google

November 15, 2013
hotel reviews
Although recent research has indicated that travelers’ review fatigue is setting in, a majority of travelers say that...
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Four Seasons Became Highest Rated Hotel in Austin

November 13, 2013
the four seasons
Hotels are no stranger to the benefits and dangers that come with online reviews. Travelers are researching hotels...
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5 Ways To Improve Customer Interaction On Website

November 5, 2013
service bell front desk at a hotel
The following guest post was written by our friend, Tricia Borren, who provides suggestions for how hotels can improve customer...
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The Hotel Guest Experience Begins Online

November 1, 2013
hotel website on mobile, tablet, desktop
When hoteliers think about providing an excellent experience for hotel guests, their mind immediately directs to the guest...
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The Most Effective Forms of Earned Media for Hotel

October 30, 2013
social media apps on smartphone
The most effective online marketing strategy for your hotel incorporates paid, owned, and earned media. Gaining the latter can mean putting in some time, but it will pay off when your hotel appears high organically. This strategy will allow you to reap the benefits for years to come.
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3 Ways to Bypass the Travel Booking Sites

October 21, 2013
hotel
The following guest blog post is written by our friend, Sam Peters, who discusses how hotels can alleviate dependence on...
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Four Simple Blog Ideas for Hotels

October 18, 2013
blog on a gold brick
Every hotel wants their site to rank high on Google search. Ranking higher on search engines includes regularly providing fresh content on your site.
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How Hotel Brands Can Leave a Bigger Impression on Guests

October 14, 2013
hotel brands
Hotels affiliated with well-established brands like Ramada, Best Western and Holiday Inn naturally get more representation than say smaller, independent hotels. This means these brand hotels tend to drive more traffic... but not necessarily more conversions.
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Beginner’s Guide to Improving Online Reviews

October 9, 2013
company standing together
Over the past year, you have probably heard about the importance of online reviews on multiple occasions....
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LinkedIn Group for Hotel Owners

October 7, 2013
independent hotel linkedin profile
Whether you are a marketer or an independent hotel owner, it is important to have good, solid...
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Is OTA Market Growth is Losing Steam?

September 9, 2013
search, social media, and content cogs turning
The time of the OTA rule is slowly coming to an end. OTAs, or Online Travel...
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B2B Demand Generation Benchmark Analysis

February 27, 2013
b2b demand generation
Business-to-business marketers will focus on in-house email marketing, social media, and especially referral/advocate marketing strategies in 2018. Read more about it here.
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What to Look For in Business Website Design

January 2, 2013
business webdesign
Nowadays, many people use search engines to look for products and services. Therefore, a business website can be a very powerful marketing tool for any business. However, many business owners overlook some very important factors which would enhance the effectiveness of their sites.
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Pinterest Board Ideas: Hotels

September 21, 2012
pinterest board
Unless you’ve been living under a rock, you’ve probably heard of social media’s newest craze: Pinterest. Pinterest is a...
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The Rise of Ambient Social Networking

March 16, 2012
highlight user interface
There’s a new trend in social networking called ambient social networking. The possibilities for this are endless. Sharing without all the extra work!
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Put a Face Behind Your Company

March 7, 2012
about us page for a website
With so many agencies, & online businesses emerging, it's difficult for your company to stand out. Try using these tactics to help humanize your company.
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Why You Should Go Mobile Now

February 18, 0005
person using a mobile phone
At the beginning of every new year, there are always new trends to look out for and new opportunities to...
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Discover the Preferences of Modern Travelers

September 12, 0003
globe with all social media apps
Today, it takes a multichannel marketing strategy to reach and retain consumers. As travelers gain more buying power and...
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