Pinterest for Business: Use Pinterest to Drive Brand Awareness

man using pinterest for business
José Gómez
José Gómez
March 5, 2013
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UPDATED:
September 6, 2019

It is essential to a business’s success to have an online presence outside of just your company website. Marketing campaigns are much bigger than only TV. Facebook and Twitter are a necessity for your online presence and general online reputation of your company. There is an ever-increasing number of sites and products to manage your online standing, and their applications are almost endless.

Online Presence

There are lots of companies out there that handle the majority of the work. They will alert you when there are negative reviews, keep track of the kind of search results you get, among other useful benefits. Sites can help tailor your brand identity. The real benefits of an excellent online reputation and presence can only be reaped when time and effort is put into creating a genuine online identity. Worrying about brand identity and the personality of your company may seem like minor concerns. More users are interacting with companies exclusively online. The unique nature of your brand and the type of consumers it attracts has never been more critical.

Pin It!

Although marketing campaigns on Facebook and Twitter are standard, Pinterest has an option for companies to create business Pinterest pages. Pinterest is the latest in a long line of social media giants. Although it is smaller than Facebook or Twitter, it offers different advantages to businesses. Pinterest is a visual pinboard site that allows users to post original images to their boards or repin things posted by people they follow. The business side of Pinterest will enable companies to show a different side of themselves than is ordinarily possible on more traditional social media. Sites like Pinterest allow companies to more precisely target a niche market, increasing both sales and brand awareness.

Get Creative With Pins

One of the benefits of using Pinterest is that it allows you to showcase certain aspects of your brand This might be difficult to demonstrate with other tools. This can include the topics that you and your company find valuable. Things like sustainability make excellent themes for potential boards. Focusing on a tailored, selective range of images will attract consumers who are interested in buying from companies who favor sustainability.

Creating rich content will also attract the attention of significant users with a lot of followers who are looking for new and beautiful material, according to Inc.com. If you can get some of your images or your company’s products repinned onto boards with thousands of followers, the benefits are apparent.

Up Close and Personal

But it’s about more than just products. Pinterest offers companies the ability to connect with consumers on a personal level. Your business’ online presence through boards is about what inspires your company, what topics you care about and seasonally relevant topics are great uses of Pinterest. This humanizes your brand and encourages consumers to repin your images, hopefully spreading your message, and your name to more and more users states Forbes.com.

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