Melody Ciria

Melody Ciria
3 Necessary Steps to Apply before SEO Execution
Melody Ciria
July 13, 2019
taking seo notes
When it comes to every company, having a website is imperative to improving your businesses’ prospects. That isn't everything that is needed though.
READ article
A New Year Means A New Hotel Marketing Strategy
Melody Ciria
January 12, 2019
writing down marketing notes
As hoteliers, we can agree that every year the end goal will be the same. Increase direct bookings and drive top-line revenue. We have to establish new strategies.
READ article
Using Search Behavior Cues to Effectively Market to Specific Customer Segments
Melody Ciria
September 24, 2018
figuring out customer segments
These search behavior cues will help you market to your specific target audience and help you deliver a more personalized experience for each of your guests.
READ article
The Power of Pinning: Value of Pinterest on Your SEO Efforts
Melody Ciria
May 21, 2017
pinterest
With the growing influence social media has on SEO, it is crucial to take advantage of one of the most engaged social media outlets in Pinterest.
READ article
Three Ways To Get More Business For Your Hotel During The Holidays
Melody Ciria
November 17, 2016
log book with a ribbon on it
To maximize your revenue during this holiday season, here are a few helpful marketing tips you can integrate with your own hotel’s strategy.
READ article
3 Marketing Tactics to Persuade Travelers to Book Direct
Melody Ciria
November 1, 2016
arrows pointing up
Here are three marketing tactics to implement immediately if you want to encourage travelers to book direct. All of them are fairly easy to implement.
READ article
5 Simple Steps to Boosting Your Site’s Conversion Rate
Melody Ciria
October 7, 2016
increasing revenue
Follow these five simple steps to boost your site’s conversion rate and be well on your way to driving more direct bookings. Read more here.
READ article
What To Know About Google's 'Trips' App
Melody Ciria
September 21, 2016
planning a trip
This app is designed to take the stress out of planning your itinerary and providing travelers with easy access to information like things to do and see.
READ article
Which Social Media Channel Has the Most Positive Impact on Your Hotel’s ROI?
Melody Ciria
September 8, 2016
social media apps on phone
By learning the benefits each channel has for your overall marketing strategy, the better leverage you will have in promoting your hotel’s story.
READ article
3 Content Marketing Strategy Tips to Make Your Hotel Stand Out
Melody Ciria
August 24, 2016
woman on facebook on laptop
Once you've identified what attracts your target audience, then you will be able to start developing a content marketing strategy that incorporates these three tips.
READ article
3 Effective Strategies to Create Engagement on Social Media For Hotels
Melody Ciria
August 9, 2016
social media
Follow these three effective strategies to create engagement among your audience and to foster a relationship between you and the guest.
READ article
3 Signs Your Hotel Website Isn’t Converting and How to Fix It
Melody Ciria
July 22, 2016
website on computer and a cup of coffee
Your goal should be producing more “Qualified” traffic that converts. Here are 3 signs your website isn’t converting and actionable ways to fix them.
READ article
Drive Qualified Traffic to Your Hotel’s Blog
Melody Ciria
June 30, 2016
wordpress add new post
Merely writing about an event or attraction near your hotel isn’t enough to capture the attention of the reader. You'll have to do a little more.
READ article
How to Write Hotel Content that Will Convert
Melody Ciria
May 9, 2016
person writing content on laptop
When it comes to deciding to redesign your hotel’s website, many hoteliers focus on the aesthetics and put little emphasis on improving their hotel’s story.
READ article
What Every Hotelier Should Be Analyzing On Google Analytics
Melody Ciria
February 26, 2016
google analytics dashboard
When you become familiar with these metrics, you will discover new marketing opportunities and be able to tailor your message to the right audience.
READ article
How to Develop a Content Marketing Strategy for Your Hotel
Melody Ciria
February 12, 2016
woman writing on laptop
Hotel’s need to make it a priority to use the power of content marketing to convey their hotel’s story and amplify that story to readers.
READ article
Key Social Media Metrics to Analyze on Google Analytics
Melody Ciria
January 15, 2016
google analytics graph
Here are 3 of the most important social media metrics that hoteliers need to analyze to determine the effectiveness of your social initiatives.
READ article
10 New Year’s Resolutions Hoteliers Need to Make to Drive Direct Bookings
Melody Ciria
December 24, 2015
new years fireworks
As we head into the new year, hoteliers need to start coming up with their new year’s resolutions to increase their hotel’s top-line revenue.
READ article
Optimizing Social Media Posts Using SSO Best Practices
Melody Ciria
August 19, 2015
thumbs up thumbs down on computer keyboard keys
A successful hotel marketing strategy requires Social Search Optimization (SSO), which incorporates a powerful synergy between SEO and social media.
READ article
How to Utilize Your Hotel’s Website as the Most Powerful Sales Tool
Melody Ciria
July 29, 2015
clicking on hotel text
Here are a few helpful tips that will improve your website’s conversions and ultimately generate direct bookings for your hotel.
READ article
3 Powerful Ways Hoteliers Can Influence the Booking Decision
Melody Ciria
June 24, 2015
shopping cart on top of a laptop
Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.
READ article
The Key to Encouraging Direct Bookings: Establish Value
Melody Ciria
May 4, 2015
connected network of people
As online travel agencies continue to use their massive marketing budgets to dominate the Google real estate, hotels will need to use a more creative marketing strategy to encourage more direct bookings.
READ article
How to Leverage Yelp Effectively to Maximize Direct Bookings
Melody Ciria
October 16, 2014
direct booking
How can you start reaping the benefits of Yelp for your business? Here are five helpful tips hotels can use in their local marketing strategy to leverage Yelp effectively.
READ article
Ways to Encourage Guest Reviews to Boost Hotel’s Credibility
Melody Ciria
September 22, 2014
group brainstorming how to get more reviews
In the travel world, online reviews and rates are known to have a significant impact on a traveler’s decision to book a particular hotel.
READ article
Understanding the Complexity of the Booking Journey
Melody Ciria
August 20, 2014
picture of a winding word
Hoteliers must learn to deliver content that will reflect consumer behavior, appeal to the traveler’s needs, and align with today’s technology.
READ article
What Makes Hotel Guests Your Most Influential Marketers
Melody Ciria
July 23, 2014
influencers talking together
With more and more guests sharing their experiences on review sites, social media, and travel blogs, hotels are recognizing the user-generated content as marketing opportunities to leverage guest engagement and loyalty.
READ article
How Your Booking Engine Can Impact Your Hotel’s Website Conversions
Melody Ciria
June 13, 2014
travel shopper
Let’s face it—converting a looker into a booker goes beyond having a beautiful website, it’s about properly merchandising your guest-rooms throughout the entire purchasing funnel.
READ article
How Hotels Can Increase Occupancy during Low Peak Periods
Melody Ciria
May 16, 2014
hotel occupancy check in
Before deciding on what you will offer at your hotel during need periods, you will need to identify the following market areas to get the best ROI.
READ article
Assisted vs Direct Revenue: Digital Marketing Channels Worth Investing In
Melody Ciria
April 20, 2014
people discussing assisted versus direct marketing
As a hotel marketer, establishing a marketing budget can be a difficult thing to figure out. This is doubly true if you are not aware of the potential revenue each digital marketing channel can generate.
READ article
A New Study Reveals what Really Persuades Hotel Guests to Book Direct
Melody Ciria
February 27, 2014
family traveling
This study reveals the top incentives or perks that hotels can offer to their guests to encourage more direct bookings. Find out more here.
READ article
A New Perspective on OTAs & Metasearch Engines
Melody Ciria
December 12, 2013
woman checking rate on phone
Today, travelers are much savvier when it comes to finding the best airline and hotel deals online. As the online world has evolved, so has the modern-day traveler.
READ article
Understanding The Modern Day Traveler
Melody Ciria
November 27, 2013
computer, maps, coffee
To effectively implement a hotel marketing strategy that works, hoteliers must understand today’s traveler by getting to know your guests and adapting to his or her needs.
READ article
Give Hotel Guests What They Want At First Glance
Melody Ciria
November 21, 2013
two people hugging their laptops
By making a great first impression, your hotel will, in turn, have better reviews and generate more bookings in the future. Here are some effective ways in which to entice an online visitor to book with your hotel.
READ article
How Hotel Brands Can Leave a Bigger Impression on Guests
Melody Ciria
October 14, 2013
hotel brands
Hotels affiliated with well-established brands like Ramada, Best Western and Holiday Inn naturally get more representation than say smaller, independent hotels. This means these brand hotels tend to drive more traffic... but not necessarily more conversions.
READ article
Ways To Save Your Hotel’s Reputation After A Bad Review
Melody Ciria
September 18, 2013
different sentiments
Whether you love them or hate them, online reviews do get read.
READ article
How the Evolution of Google Products will Impact Hotel Search
Melody Ciria
August 25, 2013
search engine results page heat map
Let’s review these major changes & discuss how hotels can utilize these features to maximize visibility, increase traffic & boost conversions.
READ article
3 Must-Have Search Marketing Fundamentals to Utilize
Melody Ciria
August 17, 2012
woman searching on computer
As online marketing continues to become a dominant selling tool, businesses must utilize all areas of marketing opportunities to stay ahead of the competition.
READ article
Measure Success in your SEO Efforts
Melody Ciria
April 12, 2012
woman analyzing seo efforts
Every successful business starts with establishing an objective and setting a goal.
READ article
Don’t Fall Victim to Over-Optimization On Your Site
Melody Ciria
April 4, 2012
over optimization
According to a new announcement made by Google’s SEO guru, Matt Cutts, there will be a regulation on sites that are considered ‘over-optimized.’
READ article
footer graphic