Apply before SEO Execution
July 13, 2019
When it comes to every company, having a website is imperative to improving your businesses’ prospects. That isn't everything that is needed though.
A New Marketing Strategy
January 12, 2019
As hoteliers, we can agree that every year the end goal will be the same. Increase direct bookings and drive revenue. We have to establish new strategies.
Market to Specific Customer Segments
September 24, 2018
These search behavior cues will help you market to your specific target audience and help you deliver a more personalized experience for each of your guests.
The Power of Pinning
May 21, 2017
With the growing influence social media has on SEO, it is crucial to take advantage of one of the most engaged social media outlets in Pinterest
3 Ways To Get More Business
November 17, 2016
To maximize your revenue during this holiday season, here are a few helpful marketing tips you can integrate with your own hotel’s strategy.
Persuade Travelers to Book Direct
November 1, 2016
Here are three marketing tactics to implement immediately if you want to encourage travelers to book direct. All of them are fairly easy to implement.
Boosting Your Conversion Rate
October 7, 2016
Follow these five simple steps to boost your site’s conversion rate and be well on your way to driving more direct bookings. Read more here.
The Google 'Trips' App
September 21, 2016
This app is designed to take the stress out of planning your itinerary and providing travelers with easy access to information like things to do and see.
Most Impact on Your Hotel’s ROI
September 8, 2016
By learning the benefits each channel has for your overall marketing strategy, the better leverage you will have in promoting your hotel’s story.
3 Content Marketing Strategy Tips
August 24, 2016
Once you've identified what attracts your target audience, then you will be able to start developing a content marketing strategy that incorporates these tips.
Strategies to Create Engagement
August 9, 2016
Follow these three effective strategies to create engagement among your audience and to foster a relationship between you and the guest.
Your Hotel Website Isn’t Converting
July 22, 2016
Your goal should be producing more “Qualified” traffic that converts. Here are 3 signs your website isn’t converting and actionable ways to fix them.
Drive Traffic to Your Hotels Blog
June 30, 2016
Merely writing about an event or attraction near your hotel isn’t enough to capture the attention of the reader. You'll have to do a little more.
Content that Will Convert
May 9, 2016
When it comes to deciding to redesign your hotel’s website, many hoteliers focus on the aesthetics and put little emphasis on improving their hotel’s story.
What Every Hotelier Should Analyze
February 26, 2016
When you become familiar with these metrics, you will discover new marketing opportunities and be able to tailor your message to the right audience.
Develop a Content Marketing Strategy
February 12, 2016
Hotel’s need to make it a priority to use the power of content marketing to convey their hotel’s story and amplify that story to readers.
Key Social Media Metrics to Analyze
January 15, 2016
Here are 3 of the most important social media metrics that hoteliers need to analyze to determine the effectiveness of your social initiatives.
10 New Year’s Resolutions
December 24, 2015
As we head into the new year, hoteliers need to start coming up with their new year’s resolutions to increase their hotel’s top-line revenue.
Optimizing Social Posts Using SSO
August 19, 2015
A successful hotel marketing strategy requires Social Search Optimization (SSO), which incorporates a powerful synergy between SEO and social media.
Utilize Your Website For Sales
July 29, 2015
Here are a few helpful tips that will improve your website’s conversions and ultimately generate direct bookings for your hotel.
Influence the Booking Decision
June 24, 2015
Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.
Key to Encouraging Direct Bookings
May 4, 2015
As online travel agencies continue to use their massive marketing budgets to dominate the Google real estate, hotels will need to use a more creative marketing
Leverage Yelp to Maximize Bookings
October 16, 2014
How can you start reaping the benefits of Yelp for your business? Here are five helpful tips hotels can use in their local marketing strategy to leverage
Encourage Guest Reviews
September 22, 2014
In the travel world, online reviews and rates are known to have a significant impact on a traveler’s decision to book a particular hotel.
Complexity of the Booking Journey
August 20, 2014
Hoteliers must learn to deliver content that will reflect consumer behavior, appeal to the traveler’s needs, and align with today’s technology.
The Most Influential Marketers
July 23, 2014
With more and more guests sharing their experiences on review sites, social media, and travel blogs, hotels are recognizing the user-generated content.
Booking Engine Impact Conversions
June 13, 2014
Let’s face it—converting a looker into a booker goes beyond having a beautiful website, it’s about properly merchandising your guest-rooms.
Increase Occupancy in Low Periods
May 16, 2014
Before deciding on what you will offer at your hotel during need periods, you will need to identify the following market areas to get the best ROI.
Marketing Channel Worth Investing In
April 20, 2014
If you are not aware of the potential revenue each digital marketing channel can generate you could be in the dark. See what channel you should invest in today.
What Persuades Guests to Book?
February 27, 2014
This study reveals the top incentives or perks that hotels can offer to their guests to encourage more direct bookings. Find out more here.
New Perspective on OTAs & Metasearch
December 12, 2013
Today, travelers are much savvier when it comes to finding the best airline & hotel deals. As the online world has evolved, so has the modern-day traveler.
The Modern Day Traveler
November 27, 2013
To effectively implement a hotel marketing strategy that works, hoteliers must understand today’s traveler by getting to know your guests.
Give Hotel Guests What They Want
November 21, 2013
Here are some effective ways in which to entice an online visitor to book with your hotel. Make that first impression count, and start generating more bookings.
Leave an Impression on Guests
October 14, 2013
Brand hotels tend to drive more traffic... but not necessarily more conversions. See what you can do to deliver a better impressions to your guests.
Save Your Hotel’s Reputation
September 18, 2013
Whether you love them or hate them, online reviews do get read. Getting a good one is great, but getting a bad review could lead to disaster.
Evolution of Google & Hotel Search
August 25, 2013
Let’s review these major changes & discuss how hotels can utilize these features to maximize visibility, increase traffic & boost conversions.
Search Marketing Fundamentals
August 17, 2012
As online marketing continues to become a dominant selling tool, businesses must utilize all areas of marketing opportunities to stay ahead of the competition.
Measuring Success in SEO Efforts
April 12, 2012
Every successful business starts with establishing an objective and setting a goal. There are several goals that small and corporate companies hope to achieve
Fall Victim to Over-Optimization
April 4, 2012
According to a new announcement made by Google’s SEO guru, Matt Cutts, there will be a regulation on sites that are considered ‘over-optimized.’
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