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When it comes to every company, having a website is imperative to improving your businesses’ prospects. That isn't everything that is needed though.

As hoteliers, we can agree that every year the end goal will be the same. Increase direct bookings and drive revenue. We have to establish new strategies.

These search behavior cues will help you market to your specific target audience and help you deliver a more personalized experience for each of your guests.

With the growing influence social media has on SEO, it is crucial to take advantage of one of the most engaged social media outlets in Pinterest

To maximize your revenue during this holiday season, here are a few helpful marketing tips you can integrate with your own hotel’s strategy.

Here are three marketing tactics to implement immediately if you want to encourage travelers to book direct. All of them are fairly easy to implement.

Follow these five simple steps to boost your site’s conversion rate and be well on your way to driving more direct bookings. Read more here.

This app is designed to take the stress out of planning your itinerary and providing travelers with easy access to information like things to do and see.

By learning the benefits each channel has for your overall marketing strategy, the better leverage you will have in promoting your hotel’s story.

Once you've identified what attracts your target audience, then you will be able to start developing a content marketing strategy that incorporates these tips.

Follow these three effective strategies to create engagement among your audience and to foster a relationship between you and the guest.

Your goal should be producing more “Qualified” traffic that converts. Here are 3 signs your website isn’t converting and actionable ways to fix them.

Merely writing about an event or attraction near your hotel isn’t enough to capture the attention of the reader. You'll have to do a little more.

When it comes to deciding to redesign your hotel’s website, many hoteliers focus on the aesthetics and put little emphasis on improving their hotel’s story.

When you become familiar with these metrics, you will discover new marketing opportunities and be able to tailor your message to the right audience.

Hotel’s need to make it a priority to use the power of content marketing to convey their hotel’s story and amplify that story to readers.

Here are 3 of the most important social media metrics that hoteliers need to analyze to determine the effectiveness of your social initiatives.

As we head into the new year, hoteliers need to start coming up with their new year’s resolutions to increase their hotel’s top-line revenue.

A successful hotel marketing strategy requires Social Search Optimization (SSO), which incorporates a powerful synergy between SEO and social media.

Here are a few helpful tips that will improve your website’s conversions and ultimately generate direct bookings for your hotel.

Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.

As online travel agencies continue to use their massive marketing budgets to dominate the Google real estate, hotels will need to use a more creative marketing

How can you start reaping the benefits of Yelp for your business? Here are five helpful tips hotels can use in their local marketing strategy to leverage

In the travel world, online reviews and rates are known to have a significant impact on a traveler’s decision to book a particular hotel.

Hoteliers must learn to deliver content that will reflect consumer behavior, appeal to the traveler’s needs, and align with today’s technology.

With more and more guests sharing their experiences on review sites, social media, and travel blogs, hotels are recognizing the user-generated content.

Let’s face it—converting a looker into a booker goes beyond having a beautiful website, it’s about properly merchandising your guest-rooms.

Before deciding on what you will offer at your hotel during need periods, you will need to identify the following market areas to get the best ROI.

If you are not aware of the potential revenue each digital marketing channel can generate you could be in the dark. See what channel you should invest in today.

This study reveals the top incentives or perks that hotels can offer to their guests to encourage more direct bookings. Find out more here.

Today, travelers are much savvier when it comes to finding the best airline & hotel deals. As the online world has evolved, so has the modern-day traveler.

To effectively implement a hotel marketing strategy that works, hoteliers must understand today’s traveler by getting to know your guests.

Here are some effective ways in which to entice an online visitor to book with your hotel. Make that first impression count, and start generating more bookings.

Brand hotels tend to drive more traffic... but not necessarily more conversions. See what you can do to deliver a better impressions to your guests.

Whether you love them or hate them, online reviews do get read. Getting a good one is great, but getting a bad review could lead to disaster.

Let’s review these major changes & discuss how hotels can utilize these features to maximize visibility, increase traffic & boost conversions.

As online marketing continues to become a dominant selling tool, businesses must utilize all areas of marketing opportunities to stay ahead of the competition.

Every successful business starts with establishing an objective and setting a goal. There are several goals that small and corporate companies hope to achieve

According to a new announcement made by Google’s SEO guru, Matt Cutts, there will be a regulation on sites that are considered ‘over-optimized.’