Melody Ciria

Melody Ciria

Three Necessary Steps to Apply before SEO Execution

Melody Ciria
July 13, 2019
taking seo notes
When it comes to every company, having a website is imperative to improving your businesses’ prospects. That isn't everything that is needed though.
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A New Year Means A New Marketing Strategy

Melody Ciria
January 12, 2019
writing down marketing notes
As hoteliers, we can agree that every year the end goal will be the same. Increase direct bookings and drive top-line revenue. But, every year is different. We have to establish new strategies.
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Effectively Market to Specific Customer Segments

Melody Ciria
September 24, 2018
figuring out customer segments
I have outlined a few trends in search behavior cues of each customer segment that will help you market effectively to your specific target audience and help you deliver a more personalized experience for each of your guests.
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The Power of Pinning: The Value of Pinterest on Your SEO Efforts

Melody Ciria
May 21, 2017
pinterest
With the growing influence social media has on SEO, it is crucial to take advantage of one of the most engaged social media outlets in Pinterest.
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The Future of the Front Desk?

Melody Ciria
November 17, 2016
log book with a ribbon on it
The holiday season is just right around the corner, which means hotels need to take advantage of the...
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3 Tactics to Persuade Travelers to Book Direct

Melody Ciria
November 1, 2016
arrows pointing up
A common challenge that many independent hotels continually face is capturing direct bookings and preventing OTAs from not...
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Improving Hotel Marketing Using Google’s 2016 Travel Trend Report

Melody Ciria
October 21, 2016
woman checking phone and typing on laptop
Google has released its 2016 Travel Trend Report & there's plenty of information that hoteliers can use to improve their hotel marketing strategy.
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5 Simple Steps to Boosting Your Conversion Rate

Melody Ciria
October 7, 2016
increasing revenue
Do you find your website generating a large volume of traffic but not yielding enough conversions?...
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What You Should Know About Google 'Trips' App

Melody Ciria
September 21, 2016
planning a trip
This app is designed to take the stress out of planning your itinerary and providing travelers with easy access to information like things to do and see, which would be readily available to them through this app.
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Which Has the Most Impact on Your Hotel’s ROI?

Melody Ciria
September 8, 2016
social media apps on phone
By now your hotel’s digital marketing strategy should be incorporating social media as one of the...
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3 Content Marketing Strategy Tips

Melody Ciria
August 24, 2016
woman on facebook on laptop
Much has been written about how a good content marketing strategy is an integral part of...
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3 Effective Strategies to Create Engagement

Melody Ciria
August 9, 2016
social media
Whether your hotel is already active on social media and are looking for new ways to connect with...
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3 Signs Your Hotel Website Isn’t Converting

Melody Ciria
July 22, 2016
website on computer and a cup of coffee
Once you’ve launched your hotel website, it’s important to track and measure its success along the...
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How to Drive Qualified Traffic to Your Hotels Blog

Melody Ciria
June 30, 2016
wordpress add new post
By now your hotel website should have a blog, but that’s only one step of the...
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How to Write Hotel Content that Will Convert

Melody Ciria
May 9, 2016
person writing content on laptop
When it comes to deciding to redesign your hotel’s website, many hoteliers focus on the aesthetics...
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What Every Hotelier Should be Analyzing On GA

Melody Ciria
February 26, 2016
google analytics dashboard
When you become familiar with these metrics, you will discover new marketing opportunities and be able to tailor your message to the right audience.
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How To Develop a Content Marketing Strategy

Melody Ciria
February 12, 2016
woman writing on laptop
Hotel’s need to make it a priority to use the power of content marketing to convey their hotel’s story and amplify that story to readers.
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Key Social Media Metrics to Analyze

Melody Ciria
January 15, 2016
google analytics graph
Here are 3 of the most important social media metrics that hoteliers need to analyze to determine the effectiveness of your social initiatives.
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10 New Year’s Resolutions Hoteliers Need to Make

Melody Ciria
December 24, 2015
new years fireworks
As we head into the new year, hoteliers need to start coming up with their new year’s resolutions to increase their hotel’s top-line revenue.
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Optimizing Social Media Posts Using SSO

Melody Ciria
August 19, 2015
thumbs up thumbs down on computer keyboard keys
A successful hotel marketing strategy requires Social Search Optimization (SSO), which incorporates a powerful synergy between SEO and social media.
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How to Utilize Your Hotel’s Website For Sales

Melody Ciria
July 29, 2015
clicking on hotel text
Here are a few helpful tips that will improve your website’s conversions and ultimately generate direct bookings for your hotel.
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Three Powerful Ways Hoteliers Can Influence the Booking Decision

Melody Ciria
June 24, 2015
shopping cart on top of a laptop
Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.
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The Key to Encouraging Direct Bookings

Melody Ciria
May 4, 2015
connected network of people
As online travel agencies continue to use their massive marketing budgets to dominate the Google real estate, hotels will need to use a more creative marketing strategy to encourage more direct bookings.
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Leverage Yelp Effectively to Maximize Bookings

Melody Ciria
October 16, 2014
direct booking
How can you start reaping the benefits of Yelp for your business? Here are five helpful tips hotels can use in their local marketing strategy to leverage Yelp effectively.
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Encourage Guest Reviews Boost Hotel’s Credibility

Melody Ciria
September 22, 2014
group brainstorming how to get more reviews
In the travel world, online reviews and rates are known to have a significant impact on a traveler’s decision to book a particular hotel.
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Understanding Complexity of the Booking Journey

Melody Ciria
August 20, 2014
picture of a winding word
Hoteliers must learn to deliver content that will reflect consumer behavior, appeal to the traveler’s needs, and align with today’s technology.
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What Makes Guests The Most Influential Marketers

Melody Ciria
July 23, 2014
influencers talking together
With more and more guests sharing their experiences on review sites, social media, and travel blogs, hotels are recognizing the user-generated content as marketing opportunities to leverage guest engagement and loyalty.
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How Your Booking Engine Can Impact Conversions

Melody Ciria
June 13, 2014
travel shopper
Let’s face it—converting a looker into a booker goes beyond having a beautiful website, it’s about properly merchandising your guest-rooms throughout the entire purchasing funnel.
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Hotels Can Increase Occupancy during Low Periods

Melody Ciria
May 16, 2014
hotel occupancy check in
Before deciding on what you will offer at your hotel during need periods, you will need to identify the following market areas to get the best ROI.
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Digital Marketing Channels Worth Investing In

Melody Ciria
April 20, 2014
people discussing assisted versus direct marketing
As a hotel marketer, establishing a marketing budget can be a difficult thing to figure out. This is doubly true if you are not aware of the potential revenue each digital marketing channel can generate.
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What Really Persuades Hotel Guests to Book Direct?

Melody Ciria
February 27, 2014
family traveling
This study reveals the top incentives or perks that hotels can offer to their guests to encourage more direct bookings. 2,500 consumers were surveyed in this study which showed the following results.
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New Perspective on OTAs & Metasearch Engines

Melody Ciria
December 12, 2013
woman checking rate on phone
Today, travelers are much savvier when it comes to finding the best airline and hotel deals online. As the online world has evolved, so has the modern-day traveler.
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Understanding The Wants Of The Modern Day Traveler

Melody Ciria
November 27, 2013
computer, maps, coffee
To effectively implement a hotel marketing strategy that works, hoteliers must understand today’s traveler by getting to know your guests and adapting to his or her needs.
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Give Hotel Guests What They Are Looking For At First Glance

Melody Ciria
November 21, 2013
two people hugging their laptops
By making a great first impression, your hotel will, in turn, have better reviews and generate more bookings in the future. Here are some effective ways in which to entice an online visitor to book with your hotel.
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How Hotel Brands Can Leave an Impression on Guests

Melody Ciria
October 14, 2013
hotel brands
Hotels affiliated with well-established brands like Ramada, Best Western and Holiday Inn naturally get more representation than say smaller, independent hotels. This means these brand hotels tend to drive more traffic... but not necessarily more conversions.
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Save Your Hotel’s Reputation After A Bad Review

Melody Ciria
September 18, 2013
different sentiments
Whether you love them or hate them, online reviews do get read.
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How the Evolution of Google Products Impscts Hotel Search

Melody Ciria
August 25, 2013
search engine results page heat map
Let’s review these major changes & discuss how hotels can utilize these features to maximize visibility, increase traffic & boost conversions.
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3 Must-Have Search Marketing Fundamentals

Melody Ciria
August 17, 2012
woman searching on computer
As online marketing continues to become a dominant selling tool, businesses must utilize all areas of marketing opportunities to stay ahead of the competition.
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Measuring Success in your SEO Efforts

Melody Ciria
April 12, 2012
woman analyzing seo efforts
Every successful business starts with establishing an objective and setting a goal.
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Don’t Fall Victim to Over-Optimization

Melody Ciria
April 4, 2012
over optimization
According to a new announcement made by Google’s SEO guru, Matt Cutts, there will be a regulation on sites that are considered ‘over-optimized.’
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