As hoteliers, we can agree that every year the end goal will be the same. Increase direct bookings and drive revenue. We have to establish new strategies.
These search behavior cues will help you market to your specific target audience and help you deliver a more personalized experience for each of your guests.
This app is designed to take the stress out of planning your itinerary and providing travelers with easy access to information like things to do and see.
Once you've identified what attracts your target audience, then you will be able to start developing a content marketing strategy that incorporates these tips.
When it comes to deciding to redesign your hotel’s website, many hoteliers focus on the aesthetics and put little emphasis on improving their hotel’s story.
Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.
As online travel agencies continue to use their massive marketing budgets to dominate the Google real estate, hotels will need to use a more creative marketing
How can you start reaping the benefits of Yelp for your business? Here are five helpful tips hotels can use in their local marketing strategy to leverage
With more and more guests sharing their experiences on review sites, social media, and travel blogs, hotels are recognizing the user-generated content.
If you are not aware of the potential revenue each digital marketing channel can generate you could be in the dark. See what channel you should invest in today.
Today, travelers are much savvier when it comes to finding the best airline & hotel deals. As the online world has evolved, so has the modern-day traveler.
Here are some effective ways in which to entice an online visitor to book with your hotel. Make that first impression count, and start generating more bookings.
As online marketing continues to become a dominant selling tool, businesses must utilize all areas of marketing opportunities to stay ahead of the competition.
Every successful business starts with establishing an objective and setting a goal. There are several goals that small and corporate companies hope to achieve