I have outlined a few trends in search behavior cues of each customer segment that will help you market effectively to your specific target audience and help you deliver a more personalized experience for each of your guests.
This app is designed to take the stress out of planning your itinerary and providing travelers with easy access to information like things to do and see, which would be readily available to them through this app.
Let’s face it—converting a looker into a booker goes beyond having a beautiful website, it’s about properly merchandising your guest-rooms throughout the entire purchasing funnel. That's only one reason why the booking engine is crucial to your success.
How Hotel Brands Can Leave a Bigger Impression on Guests
October 14, 2013
Hotels affiliated with well-established brands like Ramada, Best Western and Holiday Inn naturally get more representation than say smaller, independent hotels. This means these brand hotels tend to drive more traffic... but not necessarily more conversions.