Melody Ciria

Melody Ciria

The Future of the Front Desk?

Melody Ciria
November 17, 2016
log book with a ribbon on it
The holiday season is just right around the corner, which means hotels need to take advantage of the...
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3 Tactics to Persuade Travelers to Book Direct

Melody Ciria
November 1, 2016
arrows pointing up
A common challenge that many independent hotels continually face is capturing direct bookings and preventing OTAs from not...
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Improving Hotel Marketing Using Google’s 2016 Travel Trend Report

Melody Ciria
October 21, 2016
woman checking phone and typing on laptop
Google has released its 2016 Travel Trend Report & there's plenty of information that hoteliers can use to improve their hotel marketing strategy.
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5 Simple Steps to Boosting Your Conversion Rate

Melody Ciria
October 7, 2016
increasing revenue
Do you find your website generating a large volume of traffic but not yielding enough conversions?...
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Introducing Google’s New Trips App

Melody Ciria
September 21, 2016
google trips app
Google has always been forward looking and innovative when it comes to helping travelers plan a trip easier...
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Which Has the Most Impact on Your Hotel’s ROI?

Melody Ciria
September 8, 2016
social media apps on phone
By now your hotel’s digital marketing strategy should be incorporating social media as one of the...
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3 Content Marketing Strategy Tips

Melody Ciria
August 24, 2016
woman on facebook on laptop
Much has been written about how a good content marketing strategy is an integral part of...
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3 Effective Strategies to Create Engagement

Melody Ciria
August 9, 2016
social media
Whether your hotel is already active on social media and are looking for new ways to connect with...
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3 Signs Your Hotel Website Isn’t Converting

Melody Ciria
July 22, 2016
website on computer and a cup of coffee
Once you’ve launched your hotel website, it’s important to track and measure its success along the...
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How to Drive Qualified Traffic to Your Hotels Blog

Melody Ciria
June 30, 2016
wordpress add new post
By now your hotel website should have a blog, but that’s only one step of the...
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How to Write Hotel Content that Will Convert

Melody Ciria
May 9, 2016
person writing content on laptop
When it comes to deciding to redesign your hotel’s website, many hoteliers focus on the aesthetics...
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Prepare for the New Google Mobile Algorithm Update

Melody Ciria
March 25, 2016
touch scree apps
Do you remember Mobilegeddon, Google’s major mobile algorithm update last year? Well, be prepared for another...
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What Every Hotelier Should be Analyzing On Google

Melody Ciria
February 26, 2016
google analytics dashboard
For many hoteliers, analyzing the data on Google Analytics can seem very intimidating especially with the...
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How To Develop a Content Marketing Strategy

Melody Ciria
February 12, 2016
woman writing on laptop
Every hotel has their own unique story to tell, therefore hotel’s need to make it a...
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Google’s New Trip Planning Feature

Melody Ciria
January 29, 2016
google home page on tablet
Google continues to come up with latest and innovative features to improve the user experience for travelers. Their latest launch...
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Key Social Media Metrics to Analyze

Melody Ciria
January 15, 2016
google analytics graph
For many hoteliers, analyzing data on Google Analytics can seem like a very daunting task. However,...
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2016 Digital Marketing Trends

Melody Ciria
December 11, 2015
2016 clock
Hoteliers need to be prepared for the digital marketing trends of 2016 in order to stay...
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How Hoteliers Can Leverage the New Google + Layout

Melody Ciria
November 20, 2015
google plus layout
Google has recently rolled out a new and simple Google + layout. In order to see...
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Optimizing Social Media Posts Using SSO

Melody Ciria
August 19, 2015
thumbs up thumbs down on computer keyboard keys
It should come as no surprise that an effective SEO presence is highly dependent on your hotel’s...
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How to Utilize Your Hotel’s Website

Melody Ciria
July 29, 2015
clicking on hotel text
As the hotel industry continues to be more competitive and OTAs strive for Google real estate dominance, hoteliers...
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3 Powerful Ways Hoteliers Can Influence the Booking Decision

Melody Ciria
June 24, 2015
shopping cart on top of a laptop
Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.
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The Key to Encouraging Direct Bookings

Melody Ciria
May 4, 2015
connected network of people
As online travel agencies continue to use their large marketing budgets to dominate the Google real estate, hotels...
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Google Ditches the Carousel

Melody Ciria
December 15, 2014
google local 3 pack
With the abandonment of the Google Carousel and the recent introduction of the local 3-pack, hotel marketers are...
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Leverage Yelp Effectively to Maximize Bookings

Melody Ciria
October 16, 2014
yelp logo
It comes as no surprise that for many businesses, Yelp has become one of the leading
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Encourage Guest Reviews Boost Hotel’s Credibility

Melody Ciria
September 22, 2014
person holding a laptop for guest reviews
In the travel world, online reviews and rates are known to have a significant impact on a traveler’s...
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Understanding Complexity of the Booking Journey

Melody Ciria
August 20, 2014
person doing 20 things at once
Understanding the path to booking for most traveler shoppers can be very complex especially when it comes to...
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What Makes Guests Your Most Influential Marketers

Melody Ciria
July 23, 2014
planning a trip
In the hospitality industry, guest experience, satisfaction and value are held in the highest regard. With more and more guests...
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How Your Booking Engine Can Impact Conversions

Melody Ciria
June 13, 2014
travel shopper
Let’s face it—converting a looker into a booker goes beyond having a beautiful website, it’s about properly merchandising your guest-rooms throughout the entire purchasing funnel. That's only one reason why the booking engine is crucial to your success.
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Hotels Can Increase Occupancy during Low Periods

Melody Ciria
May 16, 2014
hotel occupancy check in
Every hotel in the business experiences fluctuation in the market depending on the season and demand. With seasonality...
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Digital Marketing Channels Worth Investing In

Melody Ciria
April 20, 2014
digital marketing channels
As a hotel marketer, establishing a marketing budget can be a difficult thing to figure out if MORE
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How Google Continues to Dominate the Travel Sphere

Melody Ciria
April 11, 2014
google vs. the otas
Google continues to expand its presence in the hotel search market with Google Hotel Finder,...
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What Really Persuades Hotel Guests to Book Direct?

Melody Ciria
February 27, 2014
pie chart hotel study
Every hotel marketer can all agree that an independent hotel’s main priority is to persuade travelers to book...
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New Year’s Resolutions Hoteliers Should Make

Melody Ciria
December 27, 2013
2013 turning into 2014
When it comes to the new age in search marketing, it is about finding a balance...
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A New Perspective on OTAs & Metasearch Engines

Melody Ciria
December 12, 2013
meta search keyboard
Today, travelers are much savvier when it comes to finding the best airline and hotel deals online. As the online...
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Understanding the Modern Day Traveler

Melody Ciria
November 27, 2013
family checking in to a hotel
Hoteliers have always made it a priority to know the types of guests (business, leisure, and affluent travelers)...
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Give Hotel Guests what they want at First Glance

Melody Ciria
November 21, 2013
couple looking at hotel on laptop
Hoteliers are always finding ways to increase the guest satisfaction before...
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A Worthwhile Investment for Independent Hotels

Melody Ciria
October 24, 2013
google vs tripadvisor
The recent announcement of TripAdvisor’s TripConnect has created a lot of positive buzz and high expectations...
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How Hotel Brands Can Leave a Bigger Impression on Guests

Melody Ciria
October 14, 2013
hotel brands
Hotels affiliated with well-established brands like Ramada, Best Western and Holiday Inn naturally get more representation than say smaller, independent hotels. This means these brand hotels tend to drive more traffic... but not necessarily more conversions.
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Ways To Save Your Hotel’s Reputation After A Bad Review

Melody Ciria
September 18, 2013
managing reputation on facebook
Whether you love or hate them, online reviews get read & they have a great influence on the booking decision. This means hoteliers must take notice.
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The ‘Right’ Mobile Solution to Maximize Bookings

Melody Ciria
August 29, 2013
responsive design across 3 screens
With the continual rise in traffic and last-minute bookings from mobile devices, it is apparent that having a mobile site...
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How the Evolution of Google Products will Impact Hotel Search

Melody Ciria
August 25, 2013
search engine results page heat map
Let’s review these major changes & discuss how hotels can utilize these features to maximize visibility, increase traffic & boost conversions.
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3 Must-Have Search Marketing Fundamentals

Melody Ciria
August 17, 2012
people listening to a presentation
As online marketing continues to become a dominant selling tool, it is imperative that businesses utilize all areas...
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3 Necessary Steps to Apply before SEO Execution

Melody Ciria
July 13, 2012
taking seo notes
When it comes to every business, having a website is imperative to improving your businesses’ prospects and ensuring that you...
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How Google+ Local Provides More SEO Opportunities

Melody Ciria
June 7, 2012
google plus local
Move over Google Places, Google + Local is taking over as the main local search engine that incorporates a more...
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The Power of Pinning: Value of Pinterest on Your SEO Efforts

Melody Ciria
May 21, 2012
pinterest
With the growing influence social media has on SEO, it is crucial to take advantage of one of the most engaged social media outlets in Pinterest.
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A New SEO Approach to Google

Melody Ciria
April 30, 2012
google
Google has made several changes and updates to search engine algorithms, which will greatly affect how sites will be crawled...
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Measure Success in your SEO Efforts

Melody Ciria
April 12, 2012
woman analyzing seo efforts
Every successful business starts with establishing an objective and setting a goal. There are several goals that small and corporate...
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Don’t Fall Victim to Over-Optimization

Melody Ciria
April 4, 2012
over optimization
According to a new announcement made by Google’s SEO guru, Matt Cutts, there will be a regulation on...
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10 New Year’s Resolutions Hoteliers Need to Make

Melody Ciria
December 24, 0005
2016 new years eve logo
As we head into the new year, hoteliers need to start coming up with their new...
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Effectively Market to Specific Customer Segments

Melody Ciria
September 24, 0005
silhouette of people
In the hospitality industry today, consumers have grown to expect a more personalized and custom-tailored experience from hotels....
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A New Year means a New Hotel Marketing Strategy

Melody Ciria
January 12, 0005
drawing 2015 on smartphone
With a new year comes new priorities. If you haven’t done so already, begin strategizing for 2015 and...
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