Strategy

How to Reach a New Customer Base

March 21, 2020
Reaching a New Customer Base in Business Can Be Very Profitable
With the right marketing plan, reaching a new customer base in business is not only achievable but very profitable. Here are 5 ideas you can use to make it happen.
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Protect Data & Comply with Regulations

March 18, 2020
Strategies designed to detect data and comply with regulations
Implementing strategies designed to detect data and comply with regulations are essential requirements for overall data security, breach protection, and compliance.
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How to Stay Innovative

March 15, 2020
Hanging light bulbs with one glowing differently.
The number one secret to innovation is never get left behind. To avoid this, you need to keep up with the latest advancements and changes in your industry.
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Sales Tips to Close More Business

March 1, 2020
Are you looking for more sales tips to close business?
If you’re not hitting your sales numbers and you’re tired of trying schemes that don’t work, try these sales tips to close business and make more money.
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Ideas to Improving Customer Service

February 27, 2020
Top Ideas for Improving Customer Service at Your Business
An in-depth guide with great ideas for improving customer service. Includes creative ways that businesses can use to cultivate memorable customer experiences.
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How to Increase Social Media Engagement

February 11, 2020
How to increase social media engagement in five easy steps
Do you have a large number of followers, but very little engagement or interactions, such as likes, comments, and shares across your social networks?
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Tips to launch a new product in the market

February 7, 2020
Tips to Launch a New Product in the Market
New products are always fun in the ideation phase, but when it comes to planning a new product marketing launch, businesses need to be as strategic as possible.
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Delegate Without Losing Control

January 23, 2020
effective delegation techniques
Becoming a strong leader takes negotiation skills. Implement these effective techniques to become a successful disciplined delegator.
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Want More "Word of Mouth" Referrals?

January 13, 2020
getting more word of mouth marketing
People underestimate the power of "Word of Mouth" as a marketing strategy. Learn how to raise awareness of your brand with some of these steps.
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Hiding Likes on Instagram will Affect Businesses and Influencers

November 25, 2019
how hiding likes on instagram will affect businesses influencers
Instagram's decision to hide likes is expected to create some big changes for both businesses and influencers. Here's the effect it will have on groups.
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Surprising Things Freud Can Teach You About How to Market

July 22, 2019
someone coming to a conclusion
When it comes to understanding the personality of your customer base, how can Freud help you to run a successful marketing campaign?
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Mother's Day Hashtags for Instagram

May 1, 2019
Mother's Day Hashtags
If you're creating posts for social media, the top Mother's Day hashtags will help your posts gain reach and be seen by a broader audience.
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Creating Viral Content

March 11, 2019
people talking about things that they like
Most people ask “how can my website generate more business?” or “What can I do to bring traffic to my website?” – the answer is viral content!
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How SEO Fits Into Your Marketing Strategy

January 8, 2019
How SEO Works
SEO marketing can do great things for your business. Here’s what you can do to receive more traffic to your website. A little work and some patience goes a long way.
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Twelve Social Media Best Practices

January 1, 2019
social media best practices 2019
Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices.
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Use This Hotel Marketing Plan (With Promotions!)

October 17, 2018
people discussing a marketing plan
Creating an effective hotel marketing plan is no easy feat. If you're in need of some inspiration, this approach for hotels will help you get started.
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How Can Hotels Scope Out Fake Influencers

June 28, 2018
should my hotel work with an influencer
If you're running a hotel or work in one, there's no doubt that you've received a ton of emails and calls from "influencers," asking for a free stay.
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A Quick Beginners Guide to Creating Your 1st Facebook Ad

June 11, 2018
creating facebook ads
Here is the most straightforward and most basic guide to creating your first Facebook Ad. Follow this guide to get more business.
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Using the AIDA Model in Your SEO Strategy

January 23, 2017
AIDA Marketing Model
SEO is a process. Many bases need to be covered to be successful. Using this tried-and-true marketing principle can help facilitate this process.
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Email Automations That Will Delight Your Guests

December 8, 2016
guest paying for hotel room
I will share with you a few of my favorite email marketing automations. These should be simple enough to put in place. Find out here.
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3 Hotel PPC Campaigns To Get You Up & Running

November 17, 2016
adwords in scrabble letters
Once you get the hang of it, you realize that there's potential for fantastic ROI. Below are a few tips to get your PPC account up and running.
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Using Advertising Principles to Help Your Hotel’s Marketing

November 7, 2016
person typing on a laptop
You are presenting an ad. Among them is a percentage, small or large, whom you hope to interest. Go after that percentage & strike the chord that resonates.
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3 Content Marketing Strategy Tips

August 24, 2016
woman on facebook on laptop
Once you've identified what attracts your target audience, then you will be able to start developing a content marketing strategy that incorporates these three tips.
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Forget The 4 P’s Of Marketing For Hotels & Focus On The 3 I’s

May 9, 2016
two people discussing something at workstation
There are so many new ways to get customers to your business, but some good old fashioned marketing principles always seem to do the trick.
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10 New Year’s Resolutions Hoteliers Need to Make

December 24, 2015
new years fireworks
As we head into the new year, hoteliers need to start coming up with their new year’s resolutions to increase their hotel’s top-line revenue.
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Marketing Your Boutique Hotel

September 3, 2013
Service bell on front desk at hotel
By following these simple marketing strategies, you’ll be able to increase reach and sales, promote your business, and generate press.
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