Strategy

Most small business owners don’t know how to define their target market. Our guide will explain why this is important, and show you how to get started.

Increasing revenue starts with building your customer base, but it doesn't end there. You also need to get customers to spend more at your retail store, or website.

Are you looking for more customers but don't know where to start? Our guide on marketing to get new customers will show you how to start, and where to find them.

Achieve a higher ROI on your human resource efforts by implementing hr technology in the hiring and retention process. These tips will help you get there.

Every business will deal with a crisis. Make sure your business has a strategy in place to deal with the various types of crises.

If a former employee sues me am I covered under my business liability insurance? No, but a separate Employment Practices Liability Insurance (EPLI) policy can help.

With the right marketing plan, reaching a new customer base in business is not only achievable but very profitable. Here are 5 ideas you can use to make it happen.

Implementing strategies designed to detect data and comply with regulations are essential requirements for overall data security, breach protection, and compliance.

The number one secret to innovation is never get left behind. To avoid this, you need to keep up with the latest advancements and changes in your industry.

If you’re not hitting your sales numbers and you’re tired of trying schemes that don’t work, try these sales tips to close business and make more money.

An in-depth guide with great ideas for improving customer service. Includes creative ways that businesses can use to cultivate memorable customer experiences.

Do you have a large number of followers, but very little engagement or interactions, such as likes, comments, and shares across your social networks?

New products are always fun in the ideation phase, but when it comes to planning a new product marketing launch, businesses need to be as strategic as possible.

Becoming a strong leader takes negotiation skills. Implement these effective techniques to become a successful disciplined delegator.

People underestimate the power of "Word of Mouth" as a marketing strategy. Learn how to raise awareness of your brand with some of these steps.

Instagram's decision to hide likes is expected to create some big changes for both businesses and influencers. Here's the effect it will have on groups.

When it comes to understanding the personality of your customer base, how can Freud help you to run a successful marketing campaign?

If you're creating posts for social media, the top Mother's Day hashtags will help your posts gain reach and be seen by a broader audience.

Most people ask “how can my website generate more business?” or “What can I do to bring traffic to my website?” – the answer is viral content!

SEO marketing can do great things for your business. Here’s what you can do to receive more traffic to your website. A little work and some patience goes a long way.

Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices.

Creating an effective hotel marketing plan is no easy feat. If you're in need of some inspiration, this approach for hotels will help you get started.

If you're running a hotel or work in one, there's no doubt that you've received a ton of emails and calls from "influencers," asking for a free stay.

Here is the most straightforward and most basic guide to creating your first Facebook Ad. Follow this guide to get more business.

SEO is a process. Many bases need to be covered to be successful. Using this tried-and-true marketing principle can help facilitate this process.

I will share with you a few of my favorite email marketing automations. These should be simple enough to put in place. Find out here.

Once you get the hang of it, you realize that there's potential for fantastic ROI. Below are a few tips to get your PPC account up and running.

You are presenting an ad. Among them is a percentage, small or large, whom you hope to interest. Go after that percentage & strike the chord that resonates.

Once you've identified what attracts your target audience, then you will be able to start developing a content marketing strategy that incorporates these three tips.

There are so many new ways to get customers to your business, but some good old fashioned marketing principles always seem to do the trick.

As we head into the new year, hoteliers need to start coming up with their new year’s resolutions to increase their hotel’s top-line revenue.

By following these simple marketing strategies, you’ll be able to increase reach and sales, promote your business, and generate press.