Crafting and implementing an effective brick-and-mortar marketing strategy can be daunting for small business owners. This guide will help you get started.
Most business owners are not sure how to make their companies stand out. Here are some tips on how to distinguish your small business from competitors.
Are you looking for ways to grow your business? If so, these customer diversification strategies can help you grow your business in new, untapped markets.
Most small business owners don’t know how to define their target market. Our guide will explain why this is important, and show you how to get started.
Increasing revenue starts with building your customer base, but it doesn't end there. You also need to get customers to spend more at retail store, or website.
Are you looking for more customers but don't know where to start? Our guide on marketing to get new customers will show you how to start, & where to find them.
Achieve a higher ROI on your human resource efforts by implementing hr technology in the hiring and retention process. These tips will help you get there.
If a former employee sues me am I covered under my business liability insurance? No, but a separate Employment Practices Liability Insurance (EPLI) policy helps
With the right marketing plan, reaching a new customer base in business is not only achievable but profitable. Here are 5 ideas you can use to make it happen.
Implementing strategies designed to detect data & comply with regulations are essential requirements for overall data security, breach protection, & compliance.
The number one secret to innovation is never get left behind. To avoid this, you need to keep up with the latest advancements and changes in your industry.
If you’re not hitting your sales numbers and you’re tired of trying schemes that don’t work, try these sales tips to close business and make more money.
An in-depth guide with great ideas for improving customer service. Includes creative ways that businesses can use to cultivate memorable customer experiences.
New products are always fun in the ideation phase, but when it comes to planning a new product marketing launch, businesses need to be as strategic as possible.
Hiding Likes on Instagram will Affect Businesses and Influencers
November 25, 2019
Instagram's decision to hide likes is expected to create some big changes for both businesses and influencers. Here's the effect it will have on groups.
SEO marketing can do great things for your business. Here’s what you can do to receive more traffic to your website. A little work and some patience goes a long way.
Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices.
Using Advertising Principles to Help Your Hotel’s Marketing
November 7, 2016
You are presenting an ad. Among them is a percentage, small or large, whom you hope to interest. Go after that percentage & strike the chord that resonates.
Once you've identified what attracts your target audience, then you will be able to start developing a content marketing strategy that incorporates these three tips.