Creating an effective hotel marketing plan is no easy feat. If you're in need of some inspiration, this one-size-fits-all approach will help you get started.

If you’re running a hotel or work in one, there’s no doubt that you’ve received a ton of emails and calls from “influencers” asking for a free stay. Here's how to distinguish beneficial influencers from fake influencers.

Learn the basics of creating a Facebook ad in 2018.

SEO is a process. Many bases need to be covered to be successful. Using this tried-and-true marketing principle can help facilitate this process.

Whenever you can get the help of automation you should at least give it a try. The things that marketers...

Hotel PPC campaigns can seem intimidating at first. You can easily spend hundreds of dollars if you’re not...

You are presenting an ad to millions. Among them is a percentage, small or large, whom you hope to interest. Go after that percentage and try to strike the chord that responds.

Hoteliers listen up! 2016 has come to the halfway mark and there are a few SEO trends you need to...

There are so many new ways to get customers to your business, but some good old fashioned marketing principles always seem to do the trick.

The following guest blog post is written by our friend, Sam Peters, who discusses marketing for independent and boutique hotels.