Creating a Small Business Budget

November 14, 2022
Creating a Budget for Small Business - Hand with a calculator and a piggy bank
To effectively manage a small business, you need a clear understanding of the cash needs at a given point in time. Here's how to create a small business budget.

12 Creative Ways to Generate Leads

July 29, 2022
Ways to Generate Leads - Magnet attracting people
While there are many creative ways to generate leads online, here are twelve effective strategies to help you generate more leads for your business.

Creative Lead Follow-up Ideas

July 18, 2022
Creative Ideas for Lead Follow-Up - Blue boats following a yellow one
Are your salespeople struggling to close deals? They will be more effective with the right tools like these creative lead follow-up ideas to boost your sales.

Social Media Strategies for SMBs

July 14, 2022
Small Business Social Media Strategies - Woman with her phone
Use these social media strategies for small business to build a community that enjoys engaging with your brand instead of passively scrolling through your posts.

Brick-and-Mortar Marketing Strategy

February 8, 2021
Four lightbulbs with one of them on - Brick & Mortar Strategies
Crafting and implementing an effective brick-and-mortar marketing strategy can be daunting for small business owners. This guide will help you get started.

Cheap Ways to Reinvent Your Business

January 13, 2021
Reinvent your Business without spending too much - Arrows going to different directions
Are you looking for ways to give your business a makeover but you don’t have a lot of money? Here are 5 low-cost ways to reinvent your business.

How to Make Your Business Stand Out

December 11, 2020
Lots of white carved wood pieces with one being more outstanding - Make your business outstanding
Most business owners are not sure how to make their companies stand out. Here are some tips on how to distinguish your small business from competitors.

Year End Tax Tips for Small Business

December 3, 2020
Blocks of words spelling "TAXES" - Tax Strategies
If you're a business owner looking to save money on your taxes, be sure to check out this year-end tax tips for small businesses.

Customer Diversification Strategies

October 10, 2020
Different colors of hands - Customer Diversification Strategies
Are you looking for ways to grow your business? If so, these customer diversification strategies can help you grow your business in new, untapped markets.

Defining Your Target Market

August 14, 2020
Magnifier on top of sticky notes with people's icons drawn - How to Define Your Target Market
Most small business owners don’t know how to define their target market. Our guide will explain why this is important, and show you how to get started.

How to Increase Customer Spend

May 17, 2020
How to Increase Customer Spend - Hand with shopping bags
Increasing revenue starts with building your customer base, but it doesn't end there. You also need to get customers to spend more at retail store, or website.

Marketing Tips to Get New Customers

May 6, 2020
Marketing Tips to Get New Customers - Woman looking at title
Are you looking for more customers but don't know where to start? Our guide on marketing to get new customers will show you how to start, & where to find them.

HR Tech in Hiring and Retention

April 29, 2020
Magnifying glass on the candidate - HR Technology in Hiring and Retention
Achieve a higher ROI on your human resource efforts by implementing hr technology in the hiring and retention process. These tips will help you get there.

Social Media in Times of Crisis

April 14, 2020
social media in times of crisis
Every business will deal with a crisis. Make sure your business has a strategy in place to deal with the various types of crises.

Why Would I Need EPLI Insurance?

April 10, 2020
Why Do I need EPLI Coverage - Professional talking to another person
If a former employee sues me am I covered under my business liability insurance? No, but a separate Employment Practices Liability Insurance (EPLI) policy helps

How to Reach a New Customer Base

March 21, 2020
Reaching a New Customer Base in Business Can Be Very Profitable
With the right marketing plan, reaching a new customer base in business is not only achievable but profitable. Here are 5 ideas you can use to make it happen.

Protect Data & Comply w/ Regulations

March 18, 2020
Strategies designed to detect data and comply with regulations
Implementing strategies designed to detect data & comply with regulations are essential requirements for overall data security, breach protection, & compliance.

How to Stay Innovative

March 15, 2020
Hanging light bulbs with one glowing differently.
The number one secret to innovation is never get left behind. To avoid this, you need to keep up with the latest advancements and changes in your industry.

Sales Tips to Close More Business

March 1, 2020
Are you looking for more sales tips to close business?
If you’re not hitting your sales numbers and you’re tired of trying schemes that don’t work, try these sales tips to close business and make more money.

Ideas to Improving Customer Service

February 27, 2020
Top Ideas for Improving Customer Service at Your Business
An in-depth guide with great ideas for improving customer service. Includes creative ways that businesses can use to cultivate memorable customer experiences.

Increase Social Media Engagement

February 11, 2020
How to increase social media engagement in five easy steps
Do you have a large number of followers, but very little engagement or interactions, such as likes, comments, and shares across your social networks?

Tips to launch a new product

February 7, 2020
Tips to Launch a New Product in the Market
New products are always fun in the ideation phase, but when it comes to planning a new product marketing launch, businesses need to be as strategic as possible.

Delegate Without Losing Control

January 23, 2020
effective delegation techniques
Becoming a strong leader takes negotiation skills. Implement these effective techniques to become a successful disciplined delegator.

Want More "Word of Mouth" Referrals?

January 13, 2020
getting more word of mouth marketing
People underestimate the power of "Word of Mouth" as a marketing strategy. Learn how to raise awareness of your brand with some of these steps.

Hiding Likes on Instagram

November 25, 2019
how hiding likes on instagram will affect businesses influencers
Instagram's decision to hide likes is expected to create some big changes for both businesses and influencers. Here's the effect it will have on groups.

Surprising Things Freud Can Teach

July 22, 2019
someone coming to a conclusion
When it comes to understanding the personality of your customer base, how can Freud help you to run a successful marketing campaign?

Mother's Day Hashtags for Instagram

May 1, 2019
Mother's Day Hashtags
If you're creating posts for social media, the top Mother's Day hashtags will help your posts gain reach and be seen by a broader audience.

Creating Viral Content

March 11, 2019
people talking about things that they like
Most people ask “how can my website generate more business?” or “What can I do to bring traffic to my website?” – the answer is viral content!

How SEO Fits Into Your Strategy

January 8, 2019
How SEO Works
SEO marketing can do great things for your business. Here’s what you can do to receive more traffic to your website. A little work and some patience.

Twelve Social Media Best Practices

January 1, 2019
social media best practices 2019
Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices.

Use This Hotel Marketing Plan

October 17, 2018
people discussing a marketing plan
Creating an effective hotel marketing plan is no easy feat. If you're in need of some inspiration, this approach for hotels will help you get started.

Scope Out Fake Influencers

June 28, 2018
should my hotel work with an influencer
If you're running a hotel or work in one, there's no doubt that you've received a ton of emails and calls from "influencers," asking for a free stay.

Creating Your 1st Facebook Ad

June 11, 2018
creating facebook ads
Here is the most straightforward and most basic guide to creating your first Facebook Ad. Follow this guide to get more business.

AIDA Model in Your SEO Strategy

January 23, 2017
AIDA Marketing Model
SEO is a process. Many bases need to be covered to be successful. Using this tried-and-true marketing principle can help facilitate this process.

Email Automations For Your Guests

December 8, 2016
guest paying for hotel room
I will share with you a few of my favorite email marketing automations. These should be simple enough to put in place. Find out here.

3 Hotel PPC Campaigns

November 17, 2016
adwords in scrabble letters
Once you get the hang of it, you realize that there's potential for fantastic ROI. Below are a few tips to get your PPC account up and running.

Help Your Hotel’s Marketing

November 7, 2016
person typing on a laptop
You are presenting an ad. Among them is a percentage, small or large, whom you hope to interest. Go after that percentage & strike the chord that resonates.

3 Content Marketing Strategy Tips

August 24, 2016
woman on facebook on laptop
Once you've identified what attracts your target audience, then you will be able to start developing a content marketing strategy that incorporates these tips.

Forget The 4 P’s Of Marketing

May 9, 2016
two people discussing something at workstation
There are so many new ways to get customers to your business, but some good old fashioned marketing principles always seem to do the trick.

10 New Year’s Resolutions

December 24, 2015
new years fireworks
As we head into the new year, hoteliers need to start coming up with their new year’s resolutions to increase their hotel’s top-line revenue.

Marketing Your Boutique Hotel

September 3, 2013
Service bell on front desk at hotel
By following these simple marketing strategies, you’ll be able to increase reach and sales, promote your business, and generate press.
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