Defining Your Target Market
August 14, 2020
Most small business owners don’t know how to define their target market. Our guide will explain why this is important, and show you how to get started.
How to Increase Customer Spend
May 17, 2020
Increasing revenue starts with building your customer base, but it doesn't end there. You also need to get customers to spend more at your retail store, or website.
Marketing Tips to Get New Customers
May 6, 2020
Are you looking for more customers but don't know where to start? Our guide on marketing to get new customers will show you how to start, and where to find them.
HR Tech in Hiring and Retention
April 29, 2020
Achieve a higher ROI on your human resource efforts by implementing hr technology in the hiring and retention process. These tips will help you get there.
Social Media in Times of Crisis
April 14, 2020
Every business will deal with a crisis. Make sure your business has a strategy in place to deal with the various types of crises.
Why Would I Need EPLI Insurance?
April 10, 2020
If a former employee sues me am I covered under my business liability insurance? No, but a separate Employment Practices Liability Insurance (EPLI) policy can help.
How to Reach a New Customer Base
March 21, 2020
With the right marketing plan, reaching a new customer base in business is not only achievable but very profitable. Here are 5 ideas you can use to make it happen.
Protect Data & Comply with Regulations
March 18, 2020
Implementing strategies designed to detect data and comply with regulations are essential requirements for overall data security, breach protection, and compliance.
How to Stay Innovative
March 15, 2020
The number one secret to innovation is never get left behind. To avoid this, you need to keep up with the latest advancements and changes in your industry.
Sales Tips to Close More Business
March 1, 2020
If you’re not hitting your sales numbers and you’re tired of trying schemes that don’t work, try these sales tips to close business and make more money.
Ideas to Improving Customer Service
February 27, 2020
An in-depth guide with great ideas for improving customer service. Includes creative ways that businesses can use to cultivate memorable customer experiences.
How to Increase Social Media Engagement
February 11, 2020
Do you have a large number of followers, but very little engagement or interactions, such as likes, comments, and shares across your social networks?
Tips to launch a new product in the market
February 7, 2020
New products are always fun in the ideation phase, but when it comes to planning a new product marketing launch, businesses need to be as strategic as possible.
Delegate Without Losing Control
January 23, 2020
Becoming a strong leader takes negotiation skills. Implement these effective techniques to become a successful disciplined delegator.
Want More "Word of Mouth" Referrals?
January 13, 2020
People underestimate the power of "Word of Mouth" as a marketing strategy. Learn how to raise awareness of your brand with some of these steps.
Hiding Likes on Instagram will Affect Businesses and Influencers
November 25, 2019
Instagram's decision to hide likes is expected to create some big changes for both businesses and influencers. Here's the effect it will have on groups.
Surprising Things Freud Can Teach You About How to Market
July 22, 2019
When it comes to understanding the personality of your customer base, how can Freud help you to run a successful marketing campaign?
Mother's Day Hashtags for Instagram
May 1, 2019
If you're creating posts for social media, the top Mother's Day hashtags will help your posts gain reach and be seen by a broader audience.
Creating Viral Content
March 11, 2019
Most people ask “how can my website generate more business?” or “What can I do to bring traffic to my website?” – the answer is viral content!
How SEO Fits Into Your Marketing Strategy
January 8, 2019
SEO marketing can do great things for your business. Here’s what you can do to receive more traffic to your website. A little work and some patience goes a long way.
Twelve Social Media Best Practices
January 1, 2019
Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices.
Use This Hotel Marketing Plan (With Promotions!)
October 17, 2018
Creating an effective hotel marketing plan is no easy feat. If you're in need of some inspiration, this approach for hotels will help you get started.
How Can Hotels Scope Out Fake Influencers
June 28, 2018
If you're running a hotel or work in one, there's no doubt that you've received a ton of emails and calls from "influencers," asking for a free stay.
A Quick Beginners Guide to Creating Your 1st Facebook Ad
June 11, 2018
Here is the most straightforward and most basic guide to creating your first Facebook Ad. Follow this guide to get more business.
Using the AIDA Model in Your SEO Strategy
January 23, 2017
SEO is a process. Many bases need to be covered to be successful. Using this tried-and-true marketing principle can help facilitate this process.
Email Automations That Will Delight Your Guests
December 8, 2016
I will share with you a few of my favorite email marketing automations. These should be simple enough to put in place. Find out here.
3 Hotel PPC Campaigns To Get You Up & Running
November 17, 2016
Once you get the hang of it, you realize that there's potential for fantastic ROI. Below are a few tips to get your PPC account up and running.
Using Advertising Principles to Help Your Hotel’s Marketing
November 7, 2016
You are presenting an ad. Among them is a percentage, small or large, whom you hope to interest. Go after that percentage & strike the chord that resonates.
3 Content Marketing Strategy Tips
August 24, 2016
Once you've identified what attracts your target audience, then you will be able to start developing a content marketing strategy that incorporates these three tips.
Forget The 4 P’s Of Marketing For Hotels & Focus On The 3 I’s
May 9, 2016
There are so many new ways to get customers to your business, but some good old fashioned marketing principles always seem to do the trick.
10 New Year’s Resolutions Hoteliers Need to Make
December 24, 2015
As we head into the new year, hoteliers need to start coming up with their new year’s resolutions to increase their hotel’s top-line revenue.
Marketing Your Boutique Hotel
September 3, 2013
By following these simple marketing strategies, you’ll be able to increase reach and sales, promote your business, and generate press.
Facebook Ads vs Boosted Posts
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Marketing on a Shoestring Budget
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