Strategy

Instagram's decision to hide likes on its platform is expected to create some big changes for both businesses and influencers. Here's how each of these groups could be affected.

When it comes to understanding the personality of your customer base, how can Freud help you to run a successful marketing campaign?

The most popular mother's day hashtags on Instagram and beyond.

Most people ask “how can my website generate more business?” or “What can I do to bring traffic to my website?” – the answer to both of these questions is viral content!

SEO marketing can do great things for your business. Here’s what you can do to receive more traffic to your website.

Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices to keep in mind for 2019.

Creating an effective hotel marketing plan is no easy feat. If you're in need of some inspiration, this approach for hotels will help you get started.

If you’re running a hotel or work in one, there’s no doubt that you’ve received a ton of emails and calls from “influencers” asking for a free stay. Here's how to distinguish beneficial influencers from fake influencers.

Learn the basics of creating a Facebook ad in 2018.

SEO is a process. Many bases need to be covered to be successful. Using this tried-and-true marketing principle can help facilitate this process.

Whenever you can get the help of automation you should at least give it a try. The things that marketers...

Hotel PPC campaigns can seem intimidating at first. You can easily spend hundreds of dollars if you’re not...

You are presenting an ad to millions. Among them is a percentage, small or large, whom you hope to interest. Go after that percentage and try to strike the chord that responds.

Hoteliers listen up! 2016 has come to the halfway mark and there are a few SEO trends you need to...

There are so many new ways to get customers to your business, but some good old fashioned marketing principles always seem to do the trick.

As we head into the new year, hoteliers need to start coming up with their new year’s resolutions to increase their hotel’s top-line revenue.

By following these simple marketing strategies, you’ll be able to increase reach and sales, promote your business, and generate press.