Strategy

Top Mother's Day Hashtags for Instagram

May 1, 2019
Mother's Day Hashtags
The most popular mother's day hashtags on Instagram and beyond.
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How to Create Viral Content

March 11, 2019
people talking about things that they like
Most people ask “how can my website generate more business?” or “What can I do to bring traffic to my website?” – the answer to both of these questions is viral content!
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How SEO Fits Into Your Marketing Strategy

January 8, 2019
How SEO Works
SEO marketing can do great things for your business. Here’s what you can do to receive more traffic to your website.
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12 Social Media Best Practices

January 1, 2019
social media best practices 2019
Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices to keep in mind for 2019.
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Exceptions to the Facebook's 'No Text in Photo Ad' Rule

November 26, 2018
too much text in facebook ads
Here's how you can get your Facebook Ad approved with the photo containing text.
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Use This Hotel Marketing Plan (With Promotions!)

October 17, 2018
people discussing a marketing plan
Creating an effective hotel marketing plan is no easy feat. If you're in need of some inspiration, this approach for hotels will help you get started.
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How Hotels Can Scope Out Fake Influencers

June 28, 2018
should my hotel work with an influencer
If you’re running a hotel or work in one, there’s no doubt that you’ve received a ton of emails and calls from “influencers” asking for a free stay. Here's how to distinguish beneficial influencers from fake influencers.
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The Quick Beginners Guide to Creating Your 1st Facebook Ad

June 11, 2018
creating facebook ads
Learn the basics of creating a Facebook ad in 2018.
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Using the AIDA Model in Your SEO Strategy

January 23, 2017
AIDA Marketing Model
SEO is a process. Many bases need to be covered to be successful. Using this tried-and-true marketing principle can help facilitate this process.
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Email Automations That Will Delight Your Guests

December 8, 2016
guest paying for hotel room
Whenever you can get the help of automation you should at least give it a try. The things that marketers...
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3 Hotel PPC Campaigns To Get You Up & Running

November 17, 2016
adwords in scrabble letters
Hotel PPC campaigns can seem intimidating at first. You can easily spend hundreds of dollars if you’re not...
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Using Advertising Principles to Help Your Hotel’s Marketing

November 7, 2016
person typing on a laptop
You are presenting an ad to millions. Among them is a percentage, small or large, whom you hope to interest. Go after that percentage and try to strike the chord that responds.
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2016’s Top Trending SEO Strategies for Hotels

July 15, 2016
tablet and computer keyboard on google homepage
Hoteliers listen up! 2016 has come to the halfway mark and there are a few SEO trends you need to...
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Forget The 4 P’s Of Marketing For Hotels & Focus On The 3 I’s

May 9, 2016
two people discussing something at workstation
There are so many new ways to get customers to your business, but some good old fashioned marketing principles always seem to do the trick.
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10 New Year’s Resolutions Hoteliers Need to Make

December 24, 2015
new years fireworks
As we head into the new year, hoteliers need to start coming up with their new year’s resolutions to increase their hotel’s top-line revenue.
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How to Market Your Boutique Hotel

September 3, 2013
Service bell on front desk at hotel
The following guest blog post is written by our friend, Sam Peters, who discusses marketing for independent and boutique hotels.
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