This method of advertising works so well because you already know that the visitor has an interest in your site. If you maintain a presence when this user browses the internet after visiting, familiarity develops which ultimately leads to trust. Once you have established trust, the sale becomes easier.
The purpose of this article isn’t to tell you how good DSA's might be, but rather show you that there are some caveats. I'll outline some of the most common in the hotel industry, & I'll let you know how to guard against them. Once you know the potential risks that are out there, you can make a more informed decision.
A 2-Pronged Approach To Start Paid Search for Boutique Hotels
June 30, 2016
What if I told you that there was a way that you could succeed in paid search for boutique hotels with a small budget? I’m not talking about overnight success. I'm talking about getting some ppc traction for your non-brand hotel. Let’s call it the safest way possible to test the waters. So what is this technique?
Google AdWords Update Strengthens Case for Location Marketing
April 25, 2016
Research from Google suggests that 60% of customers will use the information contained in AdWords extensions to contact your hotel. If your hotel makes use of the AdWords location extension, they can expect to see an increase in website visits. All of this by just adding 1 simple extension!