Measure ROI on Marketing Spend

February 2, 2020
How to Measure ROI on Marketing Spend
To effectively measure ROI on marketing spend, you should first focus on the goals that matter most. Here are some common goal statements that you can help you.
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Keyword Research for PPC Ads: Pay Per Click Research

October 1, 2019
woman doing research
Keyword research for ppc ads is one of the most impactful steps of creating an ad campaign. You need to have the best keywords organized in a way that makes sense.
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Creating a Low-Cost PPC Campaign in Google Ads

September 18, 2019
woman smiling about savings
If you're wondering how to create a low-cost PPC campaign in Google Ads, we have some answers. Set a strict budget, choose one keyword, and stick to your guns.
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Decrease CPC on Google Ads: Tips to Lower Your CPC Cost

August 29, 2019
little girl counting change
Do too much, and you'll screw up your entire campaign, do too little, and you won't experience the growth you're looking for.
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Understanding the Need for & Uses of Branded Campaigns for PPC

July 8, 2019
building a brand
Branded campaigns are cheap and effective. This should be all you need to know to convince you to bid on your brands and boost your conversion rate.
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Avoiding Too Much Text in Facebook Ads

May 21, 2019
text in facebook ads
Did you know Facebook Ads require that you don't use too much text in photos and videos in order to be shown to the maximum number of people?
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Paid Search for Hotels: Target by Amenities on Google & Facebook

March 4, 2019
the marketing funnel
Breakfast included makes a big difference! From keywords to PPC campaigns, here’s how hotels can improve marketing ROI with paid search for hotels by amenities.
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Exceptions to the Facebook's 'No Text in Photo Ad' Rule

November 26, 2018
too much text in facebook ads
It can be frustrating when you create a Facebook ad only to see the Not Approved notification, especially for something as simple as too much text in the photo.
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Business Guide to Retargeting Campaigns

April 30, 2018
retargeting on different channels
Maintain a presence when this user browses, familiarity develops which ultimately leads to trust. Once you have established trust, the sale becomes easier.
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Google Geo Targeting for Hotels Get More Walk-In Business

February 6, 2018
setting up radius targeting in adowrds
Looking for more transient business for your hotel? Well, I might just have the answer for you. It comes in the form of a 10 minute time investment in Google Ads.
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Manage Your Account & Lower Cost With These 3 PPC Scripts

October 31, 2017
robot for automating scripts
This article helps you allocate time to your paid search accounts where it really matters. If you're spending too much on maintenance, how will you ever grow?
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Do-It-Yourself Google Ads: Adding Negative Keywords

October 2, 2017
adding negative keywords
"Why am I spending so much on Google Ads?" I get asked this question the most. Although there could be many issues, 1 simple fix usually does the trick.
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What is a SKAG, & Why Is It The Best Thing for You

August 4, 2017
person typing on a computer with question mark background
They days of targeting a broad match keyword like “hotels in LA” are over. Advertising is now granular. What are you doing to pass up the competition?
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How Are Your Hotel Ads Performing on Google Ads?

July 1, 2017
person taking notes
Are your ads on Google Ads targeting the right people? If you can't find an answer to that question, then you are in luck, because I have the answer.
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3 Hotel PPC Campaigns To Get You Up & Running

November 17, 2016
adwords in scrabble letters
Once you get the hang of it, you realize that there's potential for fantastic ROI. Below are a few tips to get your PPC account up and running.
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Dynamic Search Ads for Hotels; Are They for You?

September 8, 2016
taking notes on dynamic search ads
The purpose of this article isn’t to tell you how good DSA's are, but rather show, that there are some caveats. I'll outline some of the most common in the industry.
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Earned, Paid & Owned Media for Hotels

July 14, 2016
front desk
Improving a digital presence can be confusing. You know you need to be there, but there are so many places to be. Which is best for your hotel?
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A 2-Pronged Approach To Paid Search for Boutique Hotels

June 30, 2016
bands of money
What if I told you that there was a way that you could succeed in paid search for your boutique hotels with a small budget? Find out how here.
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Google Ads Update Strengthens The Case for Location Marketing

April 25, 2016
location markers
If your hotel makes use of the AdWords location extension, they can expect to see an increase in website visits. All of this by just adding one simple extension!
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6 In-Depth Google Ads Resources for Hoteliers

April 23, 2016
side of a brick building
To find success in the crowded hotel climate of today, you need an edge on the competition. That edge is pay-per-click (PPC) marketing.
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Google Paid Search Changes to Four Ad Format

February 29, 2016
The four ads were on some of the higher traffic locations, so we felt that something was about to happen, and just last week, it did.
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Google Ads Intro for Hoteliers

January 8, 2016
person taking notes on Google Ads
If you are not familiar with how this system works, I will provide a brief rundown on the concept. Most ad platforms run off of the same basic premise.
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Three Powerful Ways Hoteliers Can Influence the Booking Decision

June 24, 2015
shopping cart on top of a laptop
Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.
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