PPC

To effectively measure ROI on marketing spend, you should first focus on the goals that matter most. Here are some common goal statements that you can help you.

Keyword research for ppc ads is one of the most impactful steps of creating a campaign. You need to have the best keywords organized in a way that makes sense.

If you're wondering how to create a low-cost PPC campaign in Google Ads, we have some answers. Set a strict budget, choose one keyword, and stick to your guns.

Do too much, and you'll screw up your entire campaign, do too little, and you won't experience the growth you're looking for.

Branded campaigns are cheap and effective. This should be all you need to know to convince you to bid on your brands and boost your conversion rate.

Did you know Facebook Ads require that you don't use too much text in photos and videos in order to be shown to the maximum number of people?

Breakfast included makes a big difference! From keywords to PPC campaigns, here’s how hotels can improve marketing ROI with paid search for hotels by amenities.

It can be frustrating when you create a Facebook ad only to see the Not Approved notification, especially for something as simple as too much text in the photo.

Maintain a presence when this user browses, familiarity develops which ultimately leads to trust. Once you have established trust, the sale becomes easier.

Looking for more transient business for your hotel? Well, I might have the answer for you. It comes in the form of a 10 minute time investment in Google Ads.

This article helps you allocate time to your paid search accounts where it really matters. If you're spending too much on maintenance, how will you ever grow?

"Why am I spending so much on Google Ads?" I get asked this question the most. Although there could be many issues, 1 simple fix usually does the trick.

They days of targeting a broad match keyword like “hotels in LA” are over. Advertising is now granular. What are you doing to pass up the competition?

Are your ads on Google Ads targeting the right people? If you can't find an answer to that question, then you are in luck, because I have the answer.

Once you get the hang of it, you realize that there's potential for fantastic ROI. Below are a few tips to get your PPC account up and running.

The purpose of this article isn’t to tell you how good DSA's are, but rather show, the caveats. I'll outline some of the most common in the industry.

Improving a digital presence can be confusing. You know you need to be there, but there are so many places to be. Which is best for your hotel?

What if I told you that there was a way that you could succeed in paid search for your boutique hotels with a small budget? Find out how here.

If your hotel makes use of the AdWords location extension, they can expect to see an increase in website visits. All of this by just adding 1 simple extension!

To find success in the crowded hotel climate of today, you need an edge on the competition. That edge is pay-per-click (PPC) marketing.

The four ads were on some of the higher traffic locations, so we felt that something was about to happen, and just last week, it did.

If you are not familiar with how this system works, I will provide a brief rundown on the concept. Most ad platforms run off of the same basic premise.

Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.