Measure ROI on Marketing Spend

February 2, 2020

To effectively measure ROI on marketing spend, you should first focus on the goals that matter most. Here are some common goal statements that you can help you.

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Pay Per Click Research

October 1, 2019

Keyword research for ppc ads is one of the most impactful steps of creating a campaign. You need to have the best keywords organized in a way that makes sense.

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Creating a Low-Cost PPC Campaign

September 18, 2019

If you're wondering how to create a low-cost PPC campaign in Google Ads, we have some answers. Set a strict budget, choose one keyword, and stick to your guns.

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Decrease CPC on Google Ads

August 29, 2019

Do too much, and you'll screw up your entire campaign, do too little, and you won't experience the growth you're looking for.

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Uses of Branded Campaigns for PPC

July 8, 2019

Branded campaigns are cheap and effective. This should be all you need to know to convince you to bid on your brands and boost your conversion rate.

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Too Much Text in Facebook Ads

May 21, 2019

Did you know Facebook Ads require that you don't use too much text in photos and videos in order to be shown to the maximum number of people?

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Paid Search for Hotels

March 4, 2019

Breakfast included makes a big difference! From keywords to PPC campaigns, here’s how hotels can improve marketing ROI with paid search for hotels by amenities.

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Exceptions to the Facebook's Rule

November 26, 2018

It can be frustrating when you create a Facebook ad only to see the Not Approved notification, especially for something as simple as too much text in the photo.

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