Pinterest

Social Media in Times of Crisis

April 14, 2020
social media in times of crisis
Every business will deal with a crisis. Make sure your business has a strategy in place to deal with the various types of crises.
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How to Increase Social Media Engagement

February 11, 2020
How to increase social media engagement in five easy steps
Do you have a large number of followers, but very little engagement or interactions, such as likes, comments, and shares across your social networks?
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How to Grow Your Social Media Audience

December 24, 2019
how to build up your social media
Learn these set of skills step-by-step to build your social channels, grow your reputation and lay a foundation for your company's online presence.
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How to Find & Use User Generated Content

August 19, 2019
how to find user generated content
Amp up your posts with User Generated Content! Here's how to find it.
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Mother's Day Hashtags for Instagram

May 1, 2019
Mother's Day Hashtags
If you're creating posts for social media, the top Mother's Day hashtags will help your posts gain reach and be seen by a broader audience.
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How Social Media Can Improve Online Marketing

April 2, 2019
people on their social media apps
Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness.
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Twelve Social Media Best Practices

January 1, 2019
social media best practices 2019
Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices.
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Organically Promote Your Business For the Holidays: Social Media

November 8, 2018
Promoting your business
Today, promoting your business on social media is all about ads. While this is 100% true, there are still some ways you can promote your business organically.
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Five Tips for Avoiding Mistakes on Social Media

September 8, 2017
5 Tips for Avoiding Mistakes on Social Media
When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!
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10 Tips for Creating Engaging Posts

June 15, 2017
Tips for Creating Engaging Posts
Here are some tips for gaining your audience’s attention on popular social media platforms like LinkedIn, Facebook, Instagram, Twitter and Pinterest.
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Using GIF Animations for Business Pages

May 22, 2017
using gifs on social media
You’ve probably seen them all over the internet but do you know how you can use GIFs for social media on your business accounts?
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The Power of Pinning: The Value of Pinterest on Your SEO Efforts

May 21, 2017
pinterest
With the growing influence social media has on SEO, it is crucial to take advantage of one of the most engaged social media outlets in Pinterest.
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Hashtags Every Hotelier Should Know

April 9, 2017
best travel hashtags for hotels
Everyone knows that if you want to increase your reach, you have to add hashtags. The key is knowing the right hashtags to use that will increase engagement.
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Attracting Hotel Customers through Social Media

March 24, 2017
Social Media
Although our approach to every avenue is distinct, I'm going to be highlighting a key point to implement for a successful social media strategy for hotels.
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Increase Engagement on your Hotel’s Social Media

December 29, 2016
desktop
Growing your engagement is a sign that your audience enjoys your content and may eventually purchase your product or service.
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How Long Should Social Media Posts be on Various Channels

November 29, 2016
social media apps on a phone
When creating content for social media a prevalent question recurs: how long should posts be for hotels on social media? Find out here.
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Which Has the Most Impact on Your Hotel’s ROI?

September 8, 2016
social media apps on phone
By learning the benefits each channel has for your overall marketing strategy, the better leverage you will have in promoting your hotel’s story.
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3 Effective Strategies to Create Engagement

August 9, 2016
social media
Follow these three effective strategies to create engagement among your audience and to foster a relationship between you and the guest.
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The Key to Responding to Backlash on Social Media

June 20, 2016
person typing a response on a laptop
No matter how amazing your hotel may be, it will not be immune to receiving backlash online at some point. Find out how to address these issues.
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Why Social Media is Important for Hotels | Part 2

April 25, 2016
social media apps
Social media isn’t a single strategy to gain more bookings. It is used as part of a larger system that makes up your digital marketing strategy.
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Why Social Media is Important for Hotels | Part 1

April 11, 2016
social media apps
Are you wondering if social media is worth it for your hotel? Many hoteliers have asked themselves this very question and aren’t sure where to find the answer.
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A Pinterest Checklist for Success: Hotel Edition

April 10, 2016
checklist
Whether your hotel currently uses Pinterest or you are looking to improve your current strategy, here is a Pinterest Checklist for success specifically for hotels.
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Key Social Media Metrics to Analyze

January 15, 2016
google analytics graph
Here are 3 of the most important social media metrics that hoteliers need to analyze to determine the effectiveness of your social initiatives.
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Tips For A Pinterest Marketing Strategy

December 3, 2015
pinterest with push pins
There are many ways to use Pinterest for marketing, but here are a few tips that will definitely boost your hotel’s visibility on the platform today!
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Using Pinterest’s Analytics

October 5, 2015
pinterest
If you haven’t looked at your Analytics for Pinterest yet, then you should start now. Here are some cool features offered on Pinterest Analytics.
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Pinterest Board Ideas for Your Hotel

September 14, 2015
pool on hillside
Pinterest is quickly becoming one of the most popular social media channels. Here are some Pinterest board ideas that hotels can benefit from.
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Optimizing Social Media Posts Using SSO

August 19, 2015
thumbs up thumbs down on computer keyboard keys
A successful hotel marketing strategy requires Social Search Optimization (SSO), which incorporates a powerful synergy between SEO and social media.
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Creating A Social Media Strategy For A Hotel

July 23, 2015
social media icons on keyboard
More hoteliers are getting on board & taking advantage of all that social has to offer, it's crucial to have a solid strategy in place to receive the benefits.
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Reasons for Hoteliers to Start With Pinterest

July 7, 2015
pinterest
This social media channel has tons of visual content, and investing in Pinterest could benefit hotels in the long run. See how it can help you.
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Understanding A Social Media Pages Roles

May 14, 2015
people holding hands in a circle
Here is a closer look at the different page roles each channel offers and how to grant permissions.
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It’s Time to Create a Social-Customer-Care Team

May 8, 2015
social media cubes
Starting as a platform for marketing, it is slowly turning into a platform geared towards customer service as interaction with customers increases across all platforms.
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Interacting with Guests on Social Media Channels

November 28, 2014
social media icons on smartphone
Is your hotel engaging users on all social media sites where you are actively posting? While it’s great to have...
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Pinterest for Business: Using Pinterest to Drive Brand Awareness

March 5, 2013
man using pinterest for business
There is an ever-increasing number of sites and products to manage your online standing, and their applications are almost endless. Check out how you can use Pinterest.
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Social Media Strategies for the Noobie Professional Marketer

February 5, 2013
social media icons on a tree
Noobie marketing strategists and brand ambassadors: this article’s for you.
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Pinterest Board Ideas For Hotels

September 21, 2012
woman coming up with ideas for Pinterest
Once you join the site and choose a username that reflects your hotel, the next thing you should do is brainstorm ideas for boards.
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How Hotels Can Use Social Media Competitions to Engage Guests

June 29, 2012
social media contest participants
I’ll describe how some hotels are using the hottest social networks to spice up their competitions below.
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Now Companies Want Access to Your Social Networks

March 21, 2012
a person searching for someone else's information
HR coordinators and interviewers are not only looking for mentions of your name on the web in general, but they are also specifically seeking you out on social media sites.
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