How Often to Post on Social Media
June 20, 2020
A common question small business owners ask is how often they should post on their social media channels. Well, the answer depends on the type of business you're in.
Social Media in Times of Crisis
April 14, 2020
Every business will deal with a crisis. Make sure your business has a strategy in place to deal with the various types of crises.
How to Increase Social Media Engagement
February 11, 2020
Do you have a large number of followers, but very little engagement or interactions, such as likes, comments, and shares across your social networks?
How to Grow Your Social Media Audience
December 24, 2019
Learn these set of skills step-by-step to build your social channels, grow your reputation and lay a foundation for your company's online presence.
How to Find & Use User Generated Content
August 19, 2019
Amp up your posts with User Generated Content! Here's how to find it.
Mother's Day Hashtags for Instagram
May 1, 2019
If you're creating posts for social media, the top Mother's Day hashtags will help your posts gain reach and be seen by a broader audience.
How Social Media Can Improve Online Marketing
April 2, 2019
Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness.
Twelve Social Media Best Practices
January 1, 2019
Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices.
Organically Promote Your Business For the Holidays: Social Media
November 8, 2018
Today, promoting your business on social media is all about ads. While this is 100% true, there are still some ways you can promote your business organically.
Five Tips for Avoiding Mistakes on Social Media
September 8, 2017
When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!
10 Tips for Creating Engaging Posts
June 15, 2017
Here are some tips for gaining your audience’s attention on popular social media platforms like LinkedIn, Facebook, Instagram, Twitter and Pinterest.
Using GIF Animations for Business Pages
May 22, 2017
You’ve probably seen them all over the internet but do you know how you can use GIFs for social media on your business accounts?
The Power of Pinning: The Value of Pinterest on Your SEO Efforts
May 21, 2017
With the growing influence social media has on SEO, it is crucial to take advantage of one of the most engaged social media outlets in Pinterest.
Hashtags Every Hotelier Should Know
April 9, 2017
Everyone knows that if you want to increase your reach, you have to add hashtags. The key is knowing the right hashtags to use that will increase engagement.
Attracting Hotel Customers through Social Media
March 24, 2017
Although our approach to every avenue is distinct, I'm going to be highlighting a key point to implement for a successful social media strategy for hotels.
Increase Engagement on your Hotel’s Social Media
December 29, 2016
Growing your engagement is a sign that your audience enjoys your content and may eventually purchase your product or service.
How Long Should Social Media Posts be on Various Channels
November 29, 2016
When creating content for social media a prevalent question recurs: how long should posts be for hotels on social media? Find out here.
Which Has the Most Impact on Your Hotel’s ROI?
September 8, 2016
By learning the benefits each channel has for your overall marketing strategy, the better leverage you will have in promoting your hotel’s story.
3 Effective Strategies to Create Engagement
August 9, 2016
Follow these three effective strategies to create engagement among your audience and to foster a relationship between you and the guest.
The Key to Responding to Backlash on Social Media
June 20, 2016
No matter how amazing your hotel may be, it will not be immune to receiving backlash online at some point. Find out how to address these issues.
Why Social Media is Important for Hotels | Part 2
April 25, 2016
Social media isn’t a single strategy to gain more bookings. It is used as part of a larger system that makes up your digital marketing strategy.
Why Social Media is Important for Hotels | Part 1
April 11, 2016
Are you wondering if social media is worth it for your hotel? Many hoteliers have asked themselves this very question and aren’t sure where to find the answer.
A Pinterest Checklist for Success: Hotel Edition
April 10, 2016
Whether your hotel currently uses Pinterest or you are looking to improve your current strategy, here is a Pinterest Checklist for success specifically for hotels.
Key Social Media Metrics to Analyze
January 15, 2016
Here are 3 of the most important social media metrics that hoteliers need to analyze to determine the effectiveness of your social initiatives.
Tips For A Pinterest Marketing Strategy
December 3, 2015
There are many ways to use Pinterest for marketing, but here are a few tips that will definitely boost your hotel’s visibility on the platform today!
Using Pinterest’s Analytics
October 5, 2015
If you haven’t looked at your Analytics for Pinterest yet, then you should start now. Here are some cool features offered on Pinterest Analytics.
Pinterest Board Ideas for Your Hotel
September 14, 2015
Pinterest is quickly becoming one of the most popular social media channels. Here are some Pinterest board ideas that hotels can benefit from.
Optimizing Social Media Posts Using SSO
August 19, 2015
A successful hotel marketing strategy requires Social Search Optimization (SSO), which incorporates a powerful synergy between SEO and social media.
Creating A Social Media Strategy For A Hotel
July 23, 2015
More hoteliers are getting on board & taking advantage of all that social has to offer, it's crucial to have a solid strategy in place to receive the benefits.
Reasons for Hoteliers to Start With Pinterest
July 7, 2015
This social media channel has tons of visual content, and investing in Pinterest could benefit hotels in the long run. See how it can help you.
Understanding A Social Media Pages Roles
May 14, 2015
Here is a closer look at the different page roles each channel offers and how to grant permissions.
It’s Time to Create a Social-Customer-Care Team
May 8, 2015
Starting as a platform for marketing, it is slowly turning into a platform geared towards customer service as interaction with customers increases across all platforms.
Interacting with Guests on Social Media Channels
November 28, 2014
Is your hotel engaging users on all social media sites where you are actively posting? While it’s great to have...
Pinterest for Business: Using Pinterest to Drive Brand Awareness
March 5, 2013
There is an ever-increasing number of sites and products to manage your online standing, and their applications are almost endless. Check out how you can use Pinterest.
Social Media Strategies for the Noobie Professional Marketer
February 5, 2013
Noobie marketing strategists and brand ambassadors: this article’s for you.
Pinterest Board Ideas For Hotels
September 21, 2012
Once you join the site and choose a username that reflects your hotel, the next thing you should do is brainstorm ideas for boards.
How Hotels Can Use Social Media Competitions to Engage Guests
June 29, 2012
I’ll describe how some hotels are using the hottest social networks to spice up their competitions below.
Now Companies Want Access to Your Social Networks
March 21, 2012
HR coordinators and interviewers are not only looking for mentions of your name on the web in general, but they are also specifically seeking you out on social media sites.
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