Pinterest

A common question small business owners ask is how often they should post on their social channels. Well, the answer depends on the type of business you're in.

Every business will deal with a crisis. Make sure your business has a strategy in place to deal with the various types of crises.

Do you have a large number of followers, but very little engagement or interactions, such as likes, comments, and shares across your social networks?

Learn these set of skills step-by-step to build your social channels, grow your reputation and lay a foundation for your company's online presence.

No matter how you slice it, people love social media. They love keeping up with people in their lives and staying up-to-date with the latest information.

If you're creating posts for social media, the top Mother's Day hashtags will help your posts gain reach and be seen by a broader audience.

Business owners who are considering online marketing should integrate a strong social campaign into their marketing plan. Social media can enhance the benefit

Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices.

Today, promoting your business on social media is all about ads. While this is 100% true, there are still some ways you can promote your business organically.

When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!

Here are some tips for gaining your audience’s attention on popular social media platforms like LinkedIn, Facebook, Instagram, Twitter and Pinterest.

You’ve probably seen them all over the internet but do you know how you can use GIFs for social media on your business accounts?

With the growing influence social media has on SEO, it is crucial to take advantage of one of the most engaged social media outlets in Pinterest

Everyone knows that if you want to increase your reach, you have to add hashtags. The key is knowing the right hashtags to use that will increase engagement.

Although our approach to every avenue is distinct, I'm going to be highlighting a key point to implement for a successful social media strategy for hotels.

Growing your engagement is a sign that your audience enjoys your content and may eventually purchase your product or service.

When creating content for social media a prevalent question recurs: how long should posts be for hotels on social media? Find out here.

By learning the benefits each channel has for your overall marketing strategy, the better leverage you will have in promoting your hotel’s story.

Follow these three effective strategies to create engagement among your audience and to foster a relationship between you and the guest.

No matter how amazing your hotel may be, it will not be immune to receiving backlash online at some point. Find out how to address these issues.

Social media isn’t a single strategy to gain more bookings. It is used as part of a larger system that makes up your digital marketing strategy.

Are you wondering if social media is worth it for your hotel? Many hoteliers have asked themselves this very question and aren’t sure where to find the answer.

Whether your hotel currently uses Pinterest or you are looking to improve your current strategy, here is a Pinterest Checklist for success.

Here are 3 of the most important social media metrics that hoteliers need to analyze to determine the effectiveness of your social initiatives.

There are many ways to use Pinterest for marketing, but here are a few tips that will definitely boost your hotel’s visibility on the platform today!

If you haven’t looked at your Analytics for Pinterest yet, then you should start now. Here are some cool features offered on Pinterest Analytics.

Pinterest is quickly becoming one of the most popular social media channels. Here are some Pinterest board ideas that hotels can benefit from.

A successful hotel marketing strategy requires Social Search Optimization (SSO), which incorporates a powerful synergy between SEO and social media.

More hoteliers are getting on board & taking advantage of all that social has to offer, it's crucial to have a solid strategy in place to receive the benefits.

This social media channel has tons of visual content, and investing in Pinterest could benefit hotels in the long run. See how it can help you.

When it comes to a hotel’s social media channels, there may be more than one staff member you want to assign to either post or monitor the accounts.

Starting as a platform for marketing, it is slowly turning into a platform geared towards customer service as interaction with customers increases across

Is your hotel engaging users on all social media sites where you are actively posting? While it’s great to have an active presence by posting often

There is an ever-increasing number of sites and products to manage your online standing, and their applications are almost endless. Check out how you can use

Twitter found its way into the fashion world in 2013, with the debut of its Twitter dress. It was seen on UK “X Factor” judge, Nicole Scherzinger.

Once you join the site and choose a username that reflects your hotel, the next thing you should do is brainstorm ideas for boards.

We’ve written many times about how social can help hotels engage their communities through Facebook or Twitter. See what we mean here.

HR coordinators and interviewers are not only looking for mentions of your name on the web in general, but they are also specifically seeking you out on social.