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SMB Remote Working Best Practices

January 24, 2021
Woman sitting in the floor with her laptop - Best Practices for Working Remotely
Now that many small business employees are working from home, it is important that businesses follow these good remote working best practices.
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How to Build a Strong Remote Team

January 9, 2021
Woman working remotely having a video conference - Building a Strong Remote Team
Most organizations struggle with how to manage their work-from-home staff. In this guide, you will learn how to build and motivate a strong remote team.
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Small Business Challenges 2021

January 6, 2021
Man in front of the entrance of a labyrinth - 2021 Challenges for Small Businesses
Every year small business owners face numerous challenges that affect their business. Here are the top small business challenges for 2021.
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Social Media Trends for Business 2021

January 2, 2021
Women taking photo with an Instagram frame - 2021 Trends Social Media
As social media continues to evolve, small businesses need to adapt to stay relevant. Here are the top social media trends for business in 2021.
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How to Increase Website Leads

December 30, 2020
Laptop with a website - Boost your website's lead generation
Increasing the number of leads you get from your small business website can be challenging, but not impossible. These best practices will help.
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How to Increase Productivity

December 18, 2020
People working together - Improve Staff Productivity
Increasing productivity is a big challenge for most small businesses. If you want to boost productivity you must first learn how to motivate your team.
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Small Business LLC vs Incorporation

December 15, 2020
Man choosing between LLC or Inc. - LLC or Incorporation. Which one is better for you?
Protecting personal assets from the companies’ are important for most small businesses, but which structure is right for your situation?
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Work "On" Your Business, Not "In" It

December 7, 2020
Man working in front of the computer - Are you working ON your business?
Most small business owners can’t find the time to work ‘on’ their business instead of ‘in’ their business because they’re doing tasks that should be delegated.
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Virtual Office Celebration Ideas

November 29, 2020
Hands in front of a laptop surrounded with Holiday decorations - Virtual Celebrations
With many employees working from home, coming up with virtual office celebration ideas can be challenging. These fun ideas will take yours from boring, to exciting.
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Managing Healthcare: HSAs vs FSAs

November 25, 2020
Pill container open with money in the background - Healthcare Costs
If you want to keep healthcare costs in line and your employees happy at the same time, adding an HSA or FSA to your benefits package could reduce your expenses.
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Pros and Cons of a Virtual Assistant

November 21, 2020
Woman with a headset working in front of her computer - Pros and Cons of a Virtual Assistant
One of the top challenges small business owners face is time poverty. The best way to overcome this is to hire a virtual assistant to handle the mundane tasks.
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Small Business DIY Marketing Tips

November 17, 2020
Woman looking up while holding the title - Small Business DIY Marketing Tips
Does your small business need a sales boost but you’re not sure where to start? Check out these DIY marketing tips for small businesses.
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Top Online Sales Training Programs

November 10, 2020
Business Man using a laptop - Top Online Sales Training Programs
Training new salespeople shouldn’t be painful. Start improving the results of your sales team with these top online sales training programs for small businesses.
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How to Write Great Job Descriptions

November 6, 2020
Chairs with the words: We want you - How to Write the Best Job Description
Do you struggle when it comes to writing job descriptions? Check out our guide for best practices on how to write the best job descriptions.
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Creative and Fun Staff Room Ideas

November 2, 2020
Break room with red and yellow chairs - Creative and Fun Staff Room Ideas
If you’re looking for easy ways to boost employee morale at your small business, check out these creative and fun staff room ideas.
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Business Owner Work-Life Balance

October 29, 2020
Black leather mans shoe next to a running sneaker - Business Owner Work-Life Balance
Achieving a work-life balance for small business owners is one of the biggest challenges company owners face today. This guide will help you find your balance.
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Small Business Retirement Plans

October 25, 2020
Jar with money inside - Small Business Retirement Plans
Are you looking for small business retirement plans for your company? Our guide will give you a better understanding of what’s available.
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Best Practices for Relationship Selling

October 17, 2020
Two business man shaking hands - Relationship Selling Best Practices
Do you want to increase sales at your small business but don’t know where to start? These relationship selling best practices will get you started.
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Healthy Eating Tips for Busy People

October 14, 2020
Container with salad next to a laptop - Healthy Eating for Busy Professionals
Are you tired of eating unhealthy fast food every day because you hate packing lunch? Check out these tips on healthy eating for busy professionals.
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Reducing Employee Stress

October 6, 2020
Man showing signs of stress - How to Reduce Employee Stress
Even the most well-adjusted employees will feel work stress at some point in their careers. Here are five ways to achieve lower stress levels at your workplace.
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Business Equipment Leasing vs Buying

October 2, 2020
Hands with puzzle pieces and the words Buy & Lease - Business Equipment Leasing vs Buying
Whether you need the latest technology or machinery for manufacturing, you will want to consider the benefits of leasing vs buying equipment before making a decision
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Best Sales Compensation Plans

September 29, 2020
Hand with Dollar Bills - Best Types of Sales Compensation Plans
Ideally, your chosen compensation plan will incentivize your employee to work even harder and make even more sales while improving the bottom line for your business.
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Increase Small Business Cash Flow

September 17, 2020
Hands holding a tablet with the words "Cash Flow" - Increase Small Business Cash Flow
If you have struggled to find a way to balance the money coming in with the money going out, these tips to help increase cash flow for a small business will help.
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How To Market on a Shoestring Budget

September 14, 2020
Mobile phone with digital marketing elements - Marketing on a Shoestring Budget
Marketing on a shoestring budget takes some work but it is doable. Using these six tips will help make your marketing effort wildly rewarding.
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Small Business Owners Insurance

September 10, 2020
Person looking for a Business Insurance online - Insurance for Small Business Owners
Whether you’re a solopreneur or a company with 200 employees, this article explores the various insurance products to help protect you from unexpected losses.
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Creative Employee Benefits Ideas

September 2, 2020
Blue puzzle piece with the word "Benefits" - Creative Employee Benefit Ideas
Small businesses looking to boost employee retention and improve morale should check out our guide that is packed with creative employee benefit ideas.
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Eliminate Wasted Advertising Dollars

August 29, 2020
Man's hands using a calculator - Eliminating Wasted Advertising Dollars
This article explores how to eliminate wasted advertising dollars, which has been one of the greatest dilemmas in advertising for more than a century.
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Increasing Your Profit Margin

August 21, 2020
Coins representing increase of profits - How to Increase Your Profit Margins
Most small business owners don’t know how to increase their profit margins. Our guide will help you understand the process and show you how to get started.
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TikTok for Small Business Marketing

August 10, 2020
Phone with TikTok's logo - TikTok for Small Business Marketing
Does your business have limited marketing dollars? If so, you can use TikTok for your small business marketing to boost sales through this powerful channel.
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The Best Small Business Lending Options

August 6, 2020
Calculators with credit cards and dollar bills - Best Small Business Lending Options
Are you looking for financing or funding options for your small business? Our comprehensive guide lists the top options for both secured and unsecured loans.
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Stay Healthy & Grow Your Business

August 2, 2020
Bowl of Salad next to a keyboard - Stay Healthy & Grow Your Business
Do you think it's possible to maintain good health while running a small business? The short answer is yes, it is possible. Here are some tips to get you started.
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How ADA Compliant Is My Site?

July 29, 2020
Blocks with the letters ADA
If you don't know why it’s important for your website to be ADA compliant, you’re not alone. The fact is, less than 5% of sites in the United States are compliant.
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Small Business Security Systems - DIY

July 25, 2020
Alarm System - Small Business Security System DIY
Are you tired of paying $30+ per month for security alarm monitoring? By switching to a DIY small business security system you can cut costs while upgrading your tec
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Employee Handbook for Small Business

July 14, 2020
Book with notes - Employee Handbook for Small Business
So, why does your small business need an employee handbook? First of all, the handbook sets expectations and encourages employees to behave in certain ways.
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Cybersecurity for Small Businesses

July 10, 2020
Hand with a mouse clicking at a security lock - Cybersecurity for Small Businesses
Just because you are a small business doesn’t mean cybercriminals will pass you over. Protect your business with these cybersecurity best practices.
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Some Social Media Tips for Dental Offices

July 6, 2020
Colorful Plastic Teeth - Social Media Tips for Dental Offices
Are you a dentist or dental clinic and aren’t sure how to use social media to grow your practice? These social media marketing tips will help you get more business.
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Time Management for New Managers

July 2, 2020
Calendar, Clock and Sticky Notes - Time Management for New Managers
If you just got a promotion and are a new manager, one of the most important things you must master is how to control your time. These proven tips give you an edge.
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Boost Sales with Features & Benefits

June 28, 2020
Tiny shopping cart on top of a laptop - Boost Sales with Features & Benefits
If you want more sales, one of the easiest ways to accomplish this is by sharing the features and benefits of your product or service before revealing the price.
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Stay Productive Working Remotely

June 16, 2020
Man working from home - Stay Productive Working Remotely
Are you feeling overwhelmed working from home? These tips on how to stay productive while working remotely will help you stay focused on what’s important.
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Tips for Taming Your To-Do List

June 9, 2020
A To Do List with a cup of coffee - Tips for Taming Your To-Do List
If your to-do list is out of control and you find it difficult to get everything done, then these tips for taming your to-do list will help you get more done.
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Telemarketing vs Direct Sales

June 5, 2020
Office Telephone Device - Telemarketing vs Direct Sales
Which is more effective, telemarketing, or direct sales? The short answer is it depends on the type of business you’re in, and where your target customers are.
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Increase Customer Lifetime Value

June 1, 2020
How to Increase Customer Lifetime Value - Customer with a growing chart in the back
Building loyalty and increasing customer lifetime value (CLV) boosts long-term ROI. For most businesses, 80% of long-term revenue comes from loyal customers.
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Build a Customer Referral Program

May 28, 2020
Building a Customer Referral Program - Woman whispering something in a man's ear
Customer referral programs use a specific process to promote word-of-mouth referral marketing, leading to epic rewards for customers who refer their friends.
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Secrets of Effective Time Management

May 20, 2020
Secrets of Effective Time Management - Image of a clock pointing at 12:00
Most small business owners have this one thing in common, time-poverty. Why not learn the secrets of effective time management so you can get more done!
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How to Choose; Chatbot vs. Live Chat

May 2, 2020
Person chatting with a chatbot in a mobile phone
One of the things you might want to consider is whether to use a chatbot, or live chat to answer website visitor questions. So, what is the difference?
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Handling Objections in Sales

April 18, 2020
Woman objecting - Handling Objections in Sales
If you have trouble handling objections in sales you’re not alone. Most salespeople are not very good at handling them, and it is killing their close rate.
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Email Marketing for Small Business

April 7, 2020
Woman sitting with a laptop with a lot of emails
Want to boost the effectiveness of your email marketing campaigns? These email marketing tips and tricks will help you increase the reach for your newsletter
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How to Juggle Multiple Tasks at Work

April 3, 2020
Stressed man trying to finish tasks
Do you have trouble staying organized and on-task while juggling multiple tasks at work? Use these tips to help you conquer time management effortlessly.
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Choosing a CPA for a Small Business

March 24, 2020
Calculator with Accounting Papers
Not sure how to choose a CPA for your small business? These expert tips will help you make sense of the process, and making an informed decision will be easier.
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Protect Data & Comply with Regulations

March 18, 2020
Strategies designed to detect data and comply with regulations
Implementing strategies designed to detect data and comply with regulations are essential requirements for overall data security, breach protection, and compliance.
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How to Stay Innovative

March 15, 2020
Hanging light bulbs with one glowing differently.
The number one secret to innovation is never get left behind. To avoid this, you need to keep up with the latest advancements and changes in your industry.
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Email Tips On Time Management

February 23, 2020
Increase Productivity: Email Tips for Time Management
If you follow these email tips for time management you can spend less time refreshing your inbox, and more time tackling your important daily tasks and projects.
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Questions to Ask When Outsourcing

February 19, 2020
In-house or Outsourced: Questions to Ask When Outsourcing Tasks
Are you wondering what questions to ask when outsourcing tasks? This article shares some practical tips to consider if you are thinking about outsourcing work.
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Delegate Without Losing Control

January 23, 2020
effective delegation techniques
Becoming a strong leader takes negotiation skills. Implement these effective techniques to become a successful disciplined delegator.
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A Competitive Advantage Through Positive Customer Experience

October 22, 2019
block going from sad to happy
Are you interested in learning how creating a competitive advantage through positive customer experience can benefit your business? Click here for more.
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Don’t Forget Your Marketing Basics

August 19, 2019
marketing basics
This should be titled don’t forget your common sense because when you’re marketing, just stepping back & putting yourself in the customers’ shoes goes a long way.
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Hotel Marketing for Beginners

May 13, 2019
woman taking marketing notes
We have put together a getting started guide to hotel marketing for independent hotels hoping to increase traffic to their website and grow their businesses.
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Mother's Day Hashtags for Instagram

May 1, 2019
Mother's Day Hashtags
If you're creating posts for social media, the top Mother's Day hashtags will help your posts gain reach and be seen by a broader audience.
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Make Sense of Hotel SEM

April 1, 2019
person doing research
Learn these crucial hotel search engine marketing strategies to drive more traffic and steadily increase your hotel bookings throughout the year.
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Is Your Hotel Website Designed For Success?

February 18, 2019
person engaging in the hotel design process
A practical guide to hotel web design. Go forth confidently in the competitive world of digital marketing, turning your website visitors into hotel guests.
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Hotels Can Learn from Millennials

February 1, 2019
group of people taking a selfie
As a hotel looking for more business, you need to able to adapt to your demographic. The demographic that is coming of age are Millennials.
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Rise of Robots in Social Media

January 24, 2019
The Rise of Robots in Social Media
Although Twitter, Instagram, and Facebook all have tried to get this problem under control, it’s an ongoing issue that continues to this day.
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A New Year Means A New Marketing Strategy

January 12, 2019
writing down marketing notes
As hoteliers, we can agree that every year the end goal will be the same. Increase direct bookings and drive top-line revenue. We have to establish new strategies.
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The 20 Top Trends in Hotel Marketing

November 26, 2018
marketing trends
Here are the 20 top trends for hotel marketing to boost customer engagement and loyalty, and drive greater awareness for your brand amongst consumers.
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Customer Service For Hotels w Social

July 26, 2018
Customer Service for Hotels via Social Media
Customer service is a crucial aspect of any business, but have you ever thought about how it can affect your online presence?
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Understanding Bias in Online Reviews: A Guide for Businesses

May 15, 2018
reviews
In today’s internet-centered society, one is unlikely to come across a person who doesn’t consult online opinions before making a purchase.
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Website Marketing : 3 Common Heuristics

March 24, 2017
tangled web of nerves
What comes to mind when you want to improve digital reach & bring in new customers? Would you be surprised if I suggested heuristics?
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3 Email Tips To Help Grow Your Business

December 5, 2016
computer tablet keyboard
There are companies that use email to engage with customers for branding purposes. There are many companies that use it to drive revenue. What are you using it for?
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Why You Should Use Holiday eCards for Marketing

November 30, 2016
holiday greeting ecards
Sending and receiving holiday cards has been an American tradition for decades, and in the digital age, it has taken an exciting turn.
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5 Hotel SEO Enhancements

October 30, 2016
person holding SEO sign
The hotel industry is as competitive as it has ever been. Book direct campaigns are springing up left and right. How can a hotel compete?
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3 Benefits of User Generated Content

September 2, 2016
woman taking picture facing computer screen
UGC will not only provide you with media you can share on your sites (with permission by the poster), but also provide your online brand with some authenticity.
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How To Set Up A Pokémon Go Friendly Hotel

July 27, 2016
Pokémon go on phone
It would be a shame to let such an opportunity go by without taking advantage of the crowds. Here are a few ways your hotel can become a Pokémon Go friendly hotel.
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Do Hotel Guests Reviews Really Matter?

May 18, 2016
pool on mountainside
Hotel guest reviews can have their very own rendition of At the Movies with Gene Siskel and Roger Ebert; Only this review is about your hotel.
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Why Do Hotels Need Free Wi-Fi? Pt 2

March 27, 2016
computer next to wifi logo
If you missed our last post about “Why Do Hotels Need Free Wi-Fi?”, this is a follow up in addition to it. Find out the conclusion here.
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Why Do Hotels Need Free Wi-Fi?

March 11, 2016
free wifi zone logo
Hotels may ask themselves, do we need free Wi-Fi?”. If that’s the case, this article may help you get a better understanding.
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Six Ways to Market your Hotel during Holiday Season

December 9, 2015
christmas tree with lights
Inside are a few tactics hoteliers can use to create effective marketing strategies for the holidays on their websites, social media, and on-site at the hotel.
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How Your Hotel Can Improve Customer Service

July 24, 2015
customer service
Aside from the basics, here are a few ways to improve on that customer service to keep customers happy and satisfied at your hotel.
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The Power of A Hotel Concierge App

July 20, 2015
person using a phone
The smartphone is one of the most technologically advanced products in our hands. Is your hotel doing everything it can to take advantage of this?
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Don’t Forget the Baby Boomer Segment

July 10, 2015
2 people in their 50's using their phones
Once you understand the Baby Boomers and use your knowledge to market to them effectively, your hotel will benefit from this valuable generation segment.
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The Family Traveler in 2015

July 2, 2015
family sitting in an airport
Here are a few trends of family travelers that will help hoteliers better market their “WOW Factor” and make their hotel the ultimate family-friendly getaway.
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Tips for Adding Visual Content to Social Media

June 5, 2015
social media logos
Visual content has wholly transformed social media, and now just simple text won’t be enough to captivate the visitor’s attention.
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Marketing to Tourists & Travelers

May 26, 2015
couple waiting for the train
Though a few people disagree, there are some cultural differences between those who are tourists & those who are travelers. Hotels receive both of these guests
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Few Qualities that Every Hotel Website Should Have

May 20, 2015
website search bar
Here are a few qualities that every hotel website should have for their hotel to ensure a pleasant experience for their customers and potential customers.
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Key to Encouraging Direct Bookings

May 4, 2015
connected network of people
As online travel agencies continue to use their massive marketing budgets to dominate the Google real estate, hotels will need to use a more creative marketing
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How To Improve Service During Peak Demand

April 28, 2015
people waiting in line
Many larger or luxury and 5-star properties have rigid customer service standards that are made primarily possible by having appropriate staffing.
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Hootsuite Allows to Schedule Photos

April 21, 2015
image display on hootsuite
One of the most accessible tools used to schedule tweets & monitor your presence is Hootsuite. They launched a new feature that will make your life easier.
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Marketing Trends Hoteliers Should Look Out For

April 16, 2015
person walking on stage
There are several trends that hoteliers should be watching out for so that they can sell their products and services effectively.
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Unclutter the Hotelier’s Inbox

April 10, 2015
email @ logo
With so many things to manage, it’s not difficult to be overwhelmed, and a cluttered Inbox can quickly add to that frustration.
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Understanding Business Travelers In 2015

April 8, 2015
silhouette of person talking on phone
Business travelers are all about efficiency, so it is the hotelier’s responsibility to ensure that the guest is well-taken care of and that everything runs smoothly.
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Do You Have Charging Solutions for the Forgetful Guest?

April 3, 2015
charging phone
Big Box retail stores are charging massive markups on cables, and guests don’t have the time to do the research. What can hotels do to help guests happy.
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The Benefits of a Cloud Based PMS

March 25, 2015
the cloud
Independent hotels have to wear many hats to ensure their hotels are operating properly, but this workload can often come at a cost.
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Tools for Success: Focus On Reputation Management

March 12, 2015
people writing a review on smartphone
When it comes to finding a hotel, review sites can have a massive impact on whether a prospective customer decides to book with you or not.
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Protect Your Guest Information

March 6, 2015
woman showing staff how to protect guest information
In today's digital world, it's becoming pervasive to see reports of cybercriminals breaking into the servers of some of the world's largest corporations to steal
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Selling Time Between Reservations

February 13, 2015
roll of cash
Once the hotel’s marketing efforts are focused on driving direct bookings, it is time to get creative and take full control over their inventory.
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What About A Hybrid Front Desk?

February 6, 2015
woman checking in on Ipad
With more hotels adopting mobile and self-check-in kiosks, the front desk experience is rapidly changing. Check out the possible benefits of the hybrid front desk.
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Using Feedback Loops to Improve Reviews

January 14, 2015
feedback loop
For a lot of travelers, after a guest checks in, they may not have an interaction with the hotel staff until they check out. This could potentially lead to the guest
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Strategies to Attract International Travelers

December 19, 2014
international traveler on smartphone
One of the growing hospitality trends this year is the steady increase in international travel all around the world. Whether or not your hotel’s business mix include
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The Art of Overbooking

December 17, 2014
sorry no vacancy sign
Even with enough reservations to fill a hotel, there are always last-minute cancellations or no-shows. Because of this, it’s common practice for hotels to oversell
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Decorating Your Hotel Marketing for the Holidays

December 5, 2014
hotel christmas present
‘Tis the season for holiday travel during one of the busiest times of the year for the hospitality industry. It’s the best time for hoteliers to get into the holiday
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The Top Four Hotel Marketing Mistakes to Avoid

November 14, 2014
hotel marketing mistakes
Many marketing mistakes have been made by even the largest and most successful hotels, making it beneficial for hoteliers to be aware of these common
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