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This should probably be titled don’t forget your common sense basics because when you’re marketing, I think just stepping back and putting yourself in the customers’ shoes goes a long way.

We have put together a getting started guide to hotel marketing for independent hotels hoping to increase traffic to their website and grow their businesses.

The most popular mother's day hashtags on Instagram and beyond.

Increase brand loyalty, improve guest experience, and get more direct bookings by implementing these hotel marketing trends.

Learn these crucial hotel search engine marketing strategies to drive more traffic and steadily increase your hotel bookings throughout the year.

A practical guide to hotel web design. Go forth confidently in the competitive world of digital marketing, turning your website visitors into hotel guests.

As a hotel looking for more business, you need to able to adapt to your demographic. The demographic that is coming of age are Millennials.

There is one big issue that keeps arising in social media, robots. Although, Twitter, Instagram and Facebook all have tried to get this problem under control it’s an ongoing issue that continues to this day and it might be affecting you.

As hoteliers, we can agree that every year the end goal will be the same. Increase direct bookings and drive top-line revenue. But, every year is different. We have to establish new strategies.

Here are the 20 top trends in recent years for hotel marketing to boost customer engagement and loyalty, and drive greater awareness for your brand amongst consumers.

The world of social media is constantly changing and with new updates every so often come new features and terms to know. Take a look at this beginner's guide of terms to know that are indispensable terms for anyone new to working with any form of social media.

Whatever business you are in, it pays to keep up to date on the latest marketing news. In this weeks issue, we focus on hotel distribution on TripAdvisor, Restaurants marketing in the summer months, and helping you figure out how to rock content marketing.

Customer service is a crucial aspect of any business, but have you ever thought about how it can affect your online presence?

In today’s society, one is unlikely to come across a person who doesn’t consult online opinions before making a purchase. Online reviews have become a deciding factor when purchasing a product or service. If you have enough reviews, it could seriously affect your business in one way or another.

What comes to mind when you want to improve digital reach & bring in new customers? Would you be surprised if I suggested heuristics?

There are companies that use email to engage with their customers for branding purposes. There are many companies that use it to drive revenue. There are hotels that use it to help in their customer service. As you can see, there are many use cases. Knowing which route you want to go is the first step to get started.

Sending and receiving holiday cards has been an American tradition for decades, and in the digital...

The hotel industry is as competitive as it has ever been. There are book direct campaigns springing up left and...

This app is designed to take the stress out of planning your itinerary and providing travelers with easy access to information like things to do and see, which would be readily available to them through this app.

Whether your hotel is already active on social media and are looking for new ways to connect with...

Improving a digital presence can be confusing. You know you need to be there, but there are so many places to be. Which is best for your hotel?

In today’s internet-driven climate, more hotel guests can voice their opinions of your hotel in...

Do you remember why you first got into the hotel business? This is one question that I think gets thrown by the wayside over time. Would you believe it if I told you that adding a little bit more hospitality, could increase your bottom line? Simply improving your customer service could go a long way.

Google continues to come up with latest and innovative features to improve the user experience for travelers. Their latest launch...

Visual content has completely transformed social media, and now just simple text won’t be enough to captivate the visitor’s attention....

Marketing is essentially the action or business of promoting and selling products or services according to Google search. There...

Independent hotels have to wear many hats to ensure their hotels are operating properly, but this workload can often come at a cost. Some day to day operations can be time consuming and often be put off or forgotten completely. This is where Property Management Systems come into play.

With more hotels adopting mobile and self check in kiosks the front desk experience is rapidly changing. One of the...

One thing all hoteliers have in common is the desire to sell rooms. All of their marketing efforts are aimed...

‘Tis the season for holiday travel during one of the busiest times of the year for the hospitality industry.

Many marketing mistakes have been made by even the largest and most successful hotels, making it beneficial for hoteliers to be aware of these common fallacies to avoid them.

This shift in trip planning is a unique opportunity for hotels to attract more direct bookings. So what kind of videos should you be hosting on your hotel's webpage?

WiFi availability is consistently rated as a top factor in the decisions making process when booking a hotel. Most guests expect it to be free, but some are still willing to pay for higher quality service.

In the travel world, online reviews and rates are known to have a significant impact on a traveler’s decision to book a particular hotel.

Even though travel review websites are gaining popularity and significance among travelers, many hoteliers still do not leverage travel reviews to their hotel’s advantage.

Revenue Management is a full-time job regardless of the property size, but its complexities can be overwhelming for someone wearing as many hats as the GM.

With the sharing economy idea taking off, is there a way hoteliers can incorporate it into their property?

We can’t fight aging and neither can our hotels. Carpets will get matted, and paint will begin to peel. Keeping things clean daily is a great way to prolong the life of a property, but eventually, the property will require a facelift.

Here are several examples that you can use to provide a personalized experience that guests will appreciate by using Big Data analytics.

Hoteliers must learn to deliver content that will reflect consumer behavior, appeal to the traveler’s needs, and align with today’s technology.

The cost to install and educate guests about these locks is disproportionate from their current benefits. With most technology, prices tend to drop quickly, and incorporating it into your property will be much easier.

What can the hotels farther away do to build value around the event to help entice guests to book first?

With more and more guests sharing their experiences on review sites, social media, and travel blogs, hotels are recognizing the user-generated content as marketing opportunities to leverage guest engagement and loyalty.

Should you be attracting as many types of guests as possible, or focus on a single segment?

It is known that it is less costly for hoteliers to retain a guest than it is to attract a new one. Gaining new guests can cost approximately 5 to 8 times more than keeping your current guests.

Staying tech current doesn’t stop at guest amenities. There are considerable opportunities to keep your office systems up to date, as well.

It’s no secret that price is one of the most prominent factors guests consider when shopping for a room. Trying to set those prices to remain attractive and still profitable can be a challenge.

Entry-level positions have a lot of things in common, regardless of the industry. Depending on the mentality of the employee, they are either jobs or careers.

As a hotel marketer, establishing a marketing budget can be a difficult thing to figure out. This is doubly true if you are not aware of the potential revenue each digital marketing channel can generate.

Market segmentation is a marketing strategy used by businesses that mostly results in the targeting of a specific group of customers.

There are some simple & cost-effective ways to get business. Use these 5 helpful tips when navigating the complexities of hospitality marketing.

This study reveals the top incentives or perks that hotels can offer to their guests to encourage more direct bookings. 2,500 consumers were surveyed in this study which showed the following results.

What works to market a large hotel isn’t necessarily the best course of action for a small hotel. The marketing dynamics are different, but if you focus on these 3 things, you will set yourself up for success.

Once you have addressed the concerns, it’s time for you to fix the problem – that’s where the real cleaning begins.

Today’s consumers expect a great shopping experience, and they’re willing to keep searching until they find it.

Showing your appreciation to a colleague for a job well done is a crucial part of a good business relationship.

In today's competitive hospitality industry, hoteliers are struggling to get direct bookings with online travel agencies (OTAs) taking such a large chunk of their business.

Guerilla Marketing: an unconventional advertising tactic used by businesses. It employs unusual and in-your-face methods to capture an audience’s attention.

What if your content marketing strategy relies more on words rather than images? No worries, there is a social network for sharing unique stories, blogs, and websites: Reddit.

There is a travel guide that utilizes the power of mobile and combines it with the popularity of bookmarking pictures: Everplaces.

I think it is essential for content producers or copywriters like me to get a complete and accurate picture in our heads of a property. I can explain why in one word…” details.”

Hiring an agency or marketing team to flourish your social media presence is a viable option, along with doing it yourself, but neither is without its pros and cons.

Earlier this year, the story began circulating that some employers were asking new job candidates to hand over their Facebook logins and passwords.

Ask any hotel manger or owner and they will tell you the importance of search engines and how they impact their bottom line.

Utilizing an iPad or other tablet devices in everyday practices at a hotel can be a rewarding, impressive, and fun way to interact with guests.

I have heard people put him in the same class as Walt Disney and Thomas Edison and I have to agree in the sense that in he has made the same type of impact and changed our lives in a very dramatic way.

A digital concierge service can be used in conjunction with physical staff and can help improve customer satisfaction and can lighten your daily workload.

This is an acrostic poem about the hospitality industry and how the Internet is revolutionizing the way guests share reviews and experiences.