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Getting More Leads From Your Website

January 24, 2023
Getting More Leads From Your Website
If your staffing woes have distracted you from lead generation, keep reading for some key tips on how to get more leads from your website.

Creative Ways to Retain Employees

January 20, 2023
Creative Ways to Retain Employees - Employees holding a jigsaw piece
Recruiting, hiring, training, and retaining employees is expensive. Here are 15 employee retention strategies to improve job satisfaction and increase profitability.

Build Credibility With Social Media

January 17, 2023
Build Credibility With Social Media - Woman using social media
Since social media platforms are necessary for brand success and growth, you’ll need to find a way to use social media to build credibility properly.

Creating a SMB Cyber Security Plan

January 9, 2023
Creating a Cyber Security Plan - Man holding a lock
Developing and implementing a small business cyber security plan today can help you avoid serious monetary penalties and severe and lasting reputational damage.

How to Give Customers What They Want

January 5, 2023
How to Give Customers What They Want - Hand giving a happy face to a customer
One of the best initiatives business owners can adopt in 2023 is increasing customer loyalty. This article will discuss how to give customers what they want.

Small Business Challenges in 2023

January 2, 2023
Small Business - 2023 Challenges - Man climbing a mountain
Companies that survive the upcoming headwinds will be those well-prepared. Here are the top ten small business challenges 2023 will bring to businesses of all sizes.

Small Business Marketing Trends 2023

December 29, 2022
Small Business Marketing Trends 2023 - Lightbulb with the word "Marketing" in it
One of the best ways to stay ahead of the competition in the coming year is to know the small business marketing trends for 2023 that will impact your business.

Social Media Trends for 2023

December 25, 2022
Social Media Trends for 2023 - Phone with love and like icons
The social media trends for 2023 will focus on honesty, authenticity, and mutual respect between you and your audience, so say what you do, and do what you say.

Cyber Security Software for SMBs

December 21, 2022
Small Business Cyber Security Software - Digital Fingerprints
Cybercriminals know that cyber security is a soft spot in small enterprises, so installing small business cyber security software can help protect your organization.

Small Business Trends 2023

December 18, 2022
Small Business Trends 2023 - Growth Chart
Small business trends 2023 that will continue to challenge SMBs include a talent gap, digital transformation, inflation, and supply chain problems, to name a few.

8 Ways to Bring In More Customers

December 10, 2022
How to Attract More Customers - Magnet attracting people
Getting new customers can be fun, using creative techniques and cross-promotion with partners that match your goals. Here are eight ways to bring in more customers.

How to Respond to Negative Reviews

December 2, 2022
Ways to Respond to Negative Reviews - Man standing looking at a 1 star review
When learning how to respond to negative reviews, it’s best to start with how your audience finds and looks at poor ratings and reviews online.

Ways to Overcome Staffing Challenges

November 29, 2022
Overcoming Staffing Challenges - Magnifying glass trying to look for a person
The perpetually changing economy has made finding and retaining talent more stressful than ever, and overcoming staffing challenges requires creativity and patience.

5 Ways to Prevent Employee Burnout

November 25, 2022
Ways to Prevent Employee Burnout - tired employee
Employee burnout is a setback for every organization. Here's a look at some of the most effective and creative ways to prevent employee burnout and boost morale.

Password Managers for Small Business

November 2, 2022
Password Managers for Small Business - Imputing a password
Utilizing a secure, easy-to-use password manager for small business can take your enterprise’s password security to another level. Here are 8 you should consider.

Social Media LeadGen Strategies

October 30, 2022
Social Media LeadGen Strategies - Social media post
Want more leads from social media? With the right social media lead-generation strategies, you can get more visitors to your website and convert more into leads.

How to Overcome Business Challenges

October 26, 2022
Overcoming Business Challenges - Man going through a challenge
The first major challenge of any new business is defining the goals and a path to achieve them. Here are useful insights on how to overcome business challenges.

Legal Issues Small Businesses Face

October 22, 2022
Gavel - Legal Issues for Small Businesses
Many of the top legal issues small businesses face can pose an enormous setback and additional financial burden, which no small business owner wants to face.

How to Get Qualified Leads Online

October 19, 2022
How to Get Qualified Leads Online
You need a steady flow of high-quality leads for your sales reps to boost sales. This guide will teach you how to get qualified leads online to increase sales.

Promoting Diversity in the Workplace

October 15, 2022
Promoting Diversity in the Workplace - Diverse hands together
Learning how to promote diversity in the workplace means bringing people together with different perspectives on life-based on personal experiences.

Cybersecurity for Small Businesses

October 8, 2022
Cybersecurity for Small Businesses
With an estimated 22% of small businesses having been victims of a cyber-attack, understanding the cybersecurity basics for small businesses is essential.

Sales Comp Plan Best Practices

September 25, 2022
Best Practices Sales Compensation Plan - Man handing a check
There are many variables to consider when structuring a sales comp plan. This guide on sales compensation plan best practices will cover the most pertinent ones.

Improve Small Business Cash Flow

September 21, 2022
Improving Cash Flow - Hand holding money
My father once told me that when everyone you talk to offers the same advice, it's a good idea to listen, especially if you need to improve small business cash flow.

How to Measure ROI on Marketing

September 18, 2022
How to Measure ROI on Marketing - Pig with a ROI Chart
If you're not sure how to measure the ROI on marketing campaigns, you're not alone. This guide discusses the steps involved in calculating the ROI of your marketing.

How to Prevent Malware and Viruses

September 2, 2022
Preventing Malware and Viruses - Virus Alert
There are so many variations of malware and viruses it is nearly impossible to list all types and their potential effects. Here's how to prevent malware and viruses.

Resolving Conflict in the Workplace

August 20, 2022
Resolving Conflict in the Workplace - Two women having a discussion at work
Because conflict resolution is challenging for most business owners, the first step is the most important one. Here's how to resolve conflict in the workplace.

15 Email Marketing Tips for SMBs

August 17, 2022
Email Marketing Tips for Small Business
Email marketing is a great way to promote your products or services. Here are 15 email marketing tips for small business to help you get the most bang for your buck.

Eating Healthy for Business Owners

August 13, 2022
How to Eat Healthy - Business Owners - Vegetables in a fork
These eating healthy for small business owners tips can help improve your overall energy levels and manage stress so you can tackle anything the day throws at you.

Lead Generation Tools for SMBs

August 6, 2022
Lead Generation Tools for Small Businesses - Arrows out
If you want to generate more leads online, you need to use the right lead generation tools for small businesses. Here are 13 ways to get you started.

Improving Small Business Cash Flow

July 25, 2022
Improving Cash Flow - Money and a calculator
If you don't already know how to improve your cash flow, now is the time to learn. Here are 6 ways to improve small business cash flow that you can implement today!

Choose the Right Business Structure

July 10, 2022
Choosing the right business structure - Structure Building
In this article, we discuss the pros and cons of the different types of business entities and how to choose the right business structure for your small business.

Marketing Challenges and Solutions

July 7, 2022
Marketing Challenges & Solutions
It is recommended that businesses should spend 3-5% of revenue on marketing. Here are the top 5 marketing challenges and solutions for small businesses.

Improve Soft Skills in the Workplace

July 2, 2022
How to Improve Soft Skills at Work - Head cutout with the words "Soft Skills" written on it
Our guide to improving soft skills in the workplace will help you develop well-rounded team members who can contribute to more than just the bottom line.

How to Prevent Phishing Attacks

June 28, 2022
Preventing Phishing Attacks - Phishing hook and a paper with an "@" symbol
Traditional phishing takes place as an email sent to a person masquerading as official communication. Here are 8 ways how to prevent phishing attacks.

How to Update a Marketing Plan

June 24, 2022
Updating your Marketing Plan
Periodically updating your marketing plan helps build brand recognition and attract new customers. Here's how to update a marketing plan for your small business.

The Pros & Cons: Four-Day Work Week

June 17, 2022
4-Day Work Week Pros & Cons - 4-Day Work Week Calendar
Moving to a four-day work week can help your business attract more employees. In this article, we will discuss the pros and cons of a four-day work week.

Social Media Content Ideas for SMBs

June 13, 2022
Content Ideas for Small Business - Instagram post
Use these social media content ideas for small businesses to turn your social media channels into a content library with polls, videos, blogs, memes, and more.

New Hire Training and Retention

June 9, 2022
New Hire Training and Retention - Manager training new hires
Attracting new hires is an important part of the HR experience. The ideal new hire training and retention program starts with a well-structured onboarding process.

Cybersecurity Tips for Remote Staff

June 6, 2022
Cybersecurity for Remote Workers - Phone with cybersecurity
Following these cybersecurity tips for remote workers can help you focus your employees on security while you focus on how to get repeat business from customers.

How to Build Your Online Presence

June 1, 2022
Build Your Online Presence - Mobile phone with an online store and a shopping cart
As a business owner, it’s important to do everything that you can to optimize your online presence. Here are the top benefits of an online presence for business.

Building Your Brand on Social Media

May 29, 2022
Build your Brand on Social Media - Woman holding her phone and a "like"
Once you learn how to build your brand on social media, you can reinforce your positive reputation to ensure that followers remember your business.

10 Ways to Get More Customers

May 25, 2022
Ways to Get More Customers - Magnet attracting likes and customers
Have you ever asked yourself how to get more customers for your small business? Fact is, this is one of the biggest challenges small business owners face every day.

How to Create a SWOT Analysis

May 21, 2022
How to Create a SWOT Analysis - Swot Analysis Diagram
A SWOT analysis gives an organization a clear summary of its current operational state to use for future business planning. Here's how to create a SWOT analysis.

Financial Challenges for Businesses

May 14, 2022
Financial Challenges for Business Owners - Man counting money
Starting a business and keeping it going are two different challenges, and you can master both if you understand these top financial challenges for business owners.

Top 9 Challenges for Business Owners

May 10, 2022
Challenges for Business Owners - labyrinth
The more your business adopts a digital infrastructure, the better prepared it will be to compete. Here are the biggest challenges small business owners face today.

Tips on How to Describe Your USP

May 2, 2022
Describing Your Unique Selling Proposition - USP
The process of effectively communicating what sets your brand apart from others (brand differentiation), is by describing your unique selling proposition (USP).

10 Sales Closing Tips for SMB Owners

April 30, 2022
Closing Sales Tips - People closing a deal
Small business success often depends on talent more than technology. Implementing these 10 sales closing tips for small business owners will improve your close rate.

Social Media Challenges for SMBs

April 26, 2022
Social Media Challenges for SMBs
The social media challenges for small businesses can be overwhelming if you don’t have the time, knowledge, or budget. Here are some recommendations that might help.

Lead Generation for Small Business

April 22, 2022
Lead Generation for Small Business - Magnet attracting People
Getting more leads for your business is challenging without the right knowledge. These tips and tools will help you boost lead generation for your small business.

8 Tips for Managing a Small Business

April 19, 2022
How to Manage a Small Business - Small Business owners using a laptop
If you want to grow your business, start by optimizing your process so the team makes better decisions. Here are 8 growth tips for managing a small business.

Turn Social Followers Into Customers

April 15, 2022
How to Turn Followers -> Customers - Ducks following the leader
Posting engaging content makes followers part of your community and converts them into buyers so why not learn how to turn social media followers into customers?

Work-Life Balance for Employees

April 11, 2022
Work-Life Balance for Employees - Work & Casual shoes
Besides a great benefits package, the best way to keep existing staff and new hires engaged and focused is to create the ideal work-life balance for employees.

How to Increase Small Business Sales

April 8, 2022
Increase Sales for Small Business - Shopping cart going up a mountain of coins
Is your goal to increase small business sales? You can achieve it if you take the right steps now. Here are these five ways to boost your sales.

How to Track Sales Commissions

April 3, 2022
How to Track Sales Commissions - Sales person celebrating
If you pay your sales team commissions, it’s important to know how to track sales commissions accurately. Here are a few ways to go about tracking these numbers.

Increase Sales to Existing Customers

March 30, 2022
Increase Sales With Existing Customers - Money
While business growth is always a top priority, many focus on new customer acquisition, but they miss opportunities to increase sales with existing customers.

8 Creative Employee Benefits Ideas

March 26, 2022
Employee Benefits - Creative Ideas - Happy Employees
In a tight labor market, it's essential for small business owners to offer creative employee benefits to help them stand out from the rest. Here are 8 fun ideas.

Legal Challenges for Small Business

March 22, 2022
Legal Challenges for Small Business - Gavel
A few of the top legal challenges for small businesses actually involve selecting the appropriate business structure and filing proper documents with the state.

Get More Engagement on Social Media

March 19, 2022
Get More Engagement on Social Media - Woman using her phone
While advertising your product is a good start, you need to give customers a reason to care about your brand. Get more engagement on social media with this guide.

Top Email Marketing Tools for SMBs

March 11, 2022
Top Email Marketing Tools - Mobile phone with email letters flying
Do your homework before choosing email software. If you use the right email marketing tools for small businesses it will help you increase leads and sales.

Time Management Tips for Office Mgrs

March 8, 2022
Time Management Tips for Managers - Clock and a Man working
Are you an office manager who wants to get more done in less time? These time management tips for office managers will help boost your productivity.

Improve Company Work-Life Balance

March 3, 2022
Improving Company Work-Life Balance
The emerging concept of how to improve company work-life balance calls for employers to allow employees reasonable flexibility in planning work and personal time.

Social Media Content Calendar

February 28, 2022
Social Media Content Calendar - Calendars & Sticky Notes
Here’s how to create a social media content calendar for your small business that will ensure you are active, relevant, and engaged with your followers.

Manage Cash Flow for Small Business

February 20, 2022
Managing Cash Flow for Small Business - Cashier with money
This article is about managing cash flow in small businesses. It's important to have a cash flow plan, but it's not as easy as it may seem.

2022 HR Challenges for SMBs

February 17, 2022
HR Challenges for Small Business
Talent acquisition and retention have been top challenges in the past, but there are many other HR challenges for small businesses in 2022 that you need to focus on.

Low-Cost Marketing Ideas for SMBs

February 13, 2022
Low-Cost Marketing Ideas - Woman looking up having ideas
One of the biggest challenges for small businesses is coming up with cash to spend on marketing. Here are 10 low-cost marketing ideas for small businesses.

Social Media Platforms for Business

February 9, 2022
Social Media Platforms for Business - Hand holding a megaphone
Choosing the right social media platform for your business can be tricky. This guide will help you identify the right channels to use to market your small business.

Cybersecurity Insurance for SMBs

February 2, 2022
Cybersecurity Insurance for Small Business - Man holding a tablet with cybersecurity
It is highly recommended that business owners consider purchasing cybersecurity insurance for their small business as opposed to simply accepting the risk.

How to Motivate Remote Employees

January 29, 2022
Motivating Remote Employees - Woman working from home
The age of remote workers is far from over and has become a norm. Understanding how to motivate remote employees is crucial to keeping your workforce productive.

Hiring and Retain Good Employees

January 25, 2022
How to Hire and Retain Good Employees
To be successful, businesses must be able to hire and retain good employees. However, in today’s competitive job market, attracting them is easier said than done.

Improving the Customer Experience

January 21, 2022
Improving the Customer Experience - Woman working as customer service
Businesses are always looking for creative ways to improve the customer experience, for both new and existing customers. Here are 5 ways that will help you improve.

Funding Options for Small Business

January 18, 2022
Funding Options for Small Business - Hand holding money
There are several traditional, established paths to business financing and a few other ideas that can prove quite effective as funding options for small businesses.

Boost Sales With Existing Customers

January 14, 2022
Boost Sales with Existing Customers - Boxes and an arrow showing increase
Most business owners want to know how to increase sales with existing customers, but they don’t know where to begin. Here are some effective ways to get you started.

Understanding Your Target Audience

January 10, 2022
Understand Your Target Audience - Woman holding a dart
Understanding your target audience will help you more effectively market to the right demographic, which in turn will help boost sales for your small business.

Low-Cost Ways to Get More Customers

January 7, 2022
How to get more customers in 2022 - Man with a magnet attracting people
For most businesses, digital marketing is complex and can be expensive unless you have the right partner. Here are 8 low-cost ways to get more customers in 2022.

Top Small Business Challenges 2022

January 3, 2022
2022 Challenges for Small Businesses
Labor shortages, supply chain slowdowns, managing remote workers, and securing adequate funding are just a few of the top small business challenges 2022 will bring.

Balancing Growth and Profitability

December 30, 2021
Balancing Growth & Profitability - Growth chart
Balancing growth and profitability goals can be a real challenge. The key is to find the point where your growth and profitability goals balance. Here’s how!

Social Media Objectives Examples

December 26, 2021
Social Media Objectives - Like pin
If you're not sure what social media strategies are right for your business, these social media objectives examples will help you get started.

How to Recover From Business Burnout

December 22, 2021
Recovering from Business Burnout - Burnout woman sitting in front of her computer
Workplace burnout hurts productivity in many ways. Here's a look at why small business owners get sick of their work and how to recover from business burnout.

Small Business Finances 101

December 18, 2021
Small Business Managing Finances - Hands using a calculator
Small business finances 101 will give you the financial basics of entrepreneurship, which are a lot more complicated than many new business owners believe.

Sales Price Objections and Answers

December 11, 2021
Sales Price Objection and Answers - Hand holding a card that says "NO"
Learning various strategies for responding to sales price objections and answers will help you get more sales. Here are ideas on how to respond to price objections.

Social Media Marketing Plan For SMBs

December 3, 2021
Social Media Marketing Plan - Woman using social media
Before creating content, you should first create a social media marketing plan for small business that will help you reach your target audience.

Virtual Trust-Building Activities

November 29, 2021
Trust Building Virtual Activities - Woman saluting in a virtual meeting
As more businesses embrace virtual experiences, there will be an increasing need for virtual trust-building activities, and team-building will be at the core.

How to Diversify Your Customer Base

November 25, 2021
Diversify Your Customer Base - Diverse group of people
Understanding your target market is crucial to initial growth, but once your business stagnates it might be time to start diversifying your customer base.

Financial Planning for SMB Owners

November 21, 2021
Calculator and financial papers - Small Business Financial Planning
Financial planning for small business owners is a little different than financial planning for others. The ideal financial plan will give you peace of mind.

COVID-19 Workplace Guidelines 2021

November 2, 2021
COVID-19 Workplace Guidelines - Woman working with a face mask
Due to the pandemic, small business owners have been thrust into the forefront of Covid-19 prevention. Here are some Covid-19 workplace guidelines for 2021.

How to Handle Pressure at Work

October 25, 2021
Handling Pressure at work - Tired man sleeping at his desk
How you handle pressure on the job is a quality that most businesses look for when hiring staff. Here are some ideas on how to handle pressure at work.

Govt Regulations' Impact on SMBs

October 21, 2021
Government Regulations & Small Businesses - USA Government Building
While many regulations exist to help prevent exploitation among big players, government regulations' impact on small business can be devastating.

Work-Life Balance Tips for Employees

October 17, 2021
Work-Life Balance Tips for Employees - Road signs with the words "Life, Balance & Work"
Although it may be more difficult for your staff to achieve a healthy work-life balance, adopting these twelve work-life balance tips for employees should help.

Digital Marketing Strategy for SMBs

October 14, 2021
Digital Marketing Strategies - Hands with a mobile phone
While marketing is essential for growth, many business owners don’t realize that an effective digital marketing strategy requires more than just a budget.

Hotel Marketing Strategies to Avoid

October 10, 2021
Marketing Strategies for Hotels to Avoid - Hotel under a magnifier
As consumers are now gradually becoming open to going places once again, the hospitality industry must implement new, effective digital marketing strategies.

How to Cut Small Biz Shipping Costs

October 6, 2021
Cutting Shipping Costs - Woman with a lot of boxes
One of the main issues facing eCommerce businesses is the cost of shipping. Here's how to cut small business shipping costs and improve profitability.

Transitioning to a Digital Workplace

September 21, 2021
Transitioning to a Digital Workplace
The goal of transitioning to a digital workplace is to create a more efficient operation. Here are some of the top reasons why businesses are making the transition.

Grow Brand Awareness on Social Media

September 17, 2021
Increase Brand Awareness on Social Media - Coffee with a thumbs up icon next to a laptop
Aside from having a compelling blog post and an eye-catching website, businesses should strive to increase brand awareness on their social media channels.

Invoice Factoring for Small Business

September 14, 2021
Invoice Factoring for Small Business
As a small business owner, juggling cash flow can be a real challenge. But, when cash is tight, invoice factoring for small businesses is often a great option.

How to Segment Hotel Mailing Lists

September 10, 2021
Mailing List Segmentation for Hotels - Laptop with a lot of letters
Email is a powerful tool for hotels and is one of the bests ways to share news, special offers, and other information about the hotel and area to boost sales.

Exploring Hybrid Remote Work Models

September 2, 2021
Hybrid Remote Work Models - Woman working remotely
If you're looking to build your team, hybrid remote work models can be a great perk for prospective employees. Before offering it you need to understand what it is.

How to Improve Sales Skills

August 29, 2021
Improving Sales Skills - Salesman on a phone call
If you are in sales and don't know how to improve sales skills and boost your income, our guide will reveal specific tactics to help you increase your production.

Small Biz Social Media Post Ideas

August 21, 2021
Post Ideas for Social Media - Hands using a phone
Most business owners have trouble coming up with social media post ideas for a small business that will increase engagement. Here are some creative ways to do it.

Small Business Marketing Challenges

August 14, 2021
Marketing Challenges - Word "Marketing" spelled out
For many owners, Small Business Marketing Challenges are an everyday obstacle, but overcoming them is much easier if you know how to tackle them so start here.

Time Management for Business Owners

August 10, 2021
Time Management for Business Owners - Clock
If you don’t have good time management habits you won’t get those projects completed. Here’s how to manage time as a business owner and get more done.
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