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Best Sales Compensation Plans

September 29, 2020
Hand with Dollar Bills - Best Types of Sales Compensation Plans
Ideally, your chosen compensation plan will incentivize your employee to work even harder and make even more sales while improving the bottom line for your business.
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Increase Small Business Cash Flow

September 17, 2020
Hands holding a tablet with the words "Cash Flow" - Increase Small Business Cash Flow
If you have struggled to find a way to balance the money coming in with the money going out, these tips to help increase cash flow for a small business will help.
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Marketing on a Shoestring Budget

September 14, 2020
Mobile phone with digital marketing elements - Marketing on a Shoestring Budget
Marketing on a shoestring budget takes some work but it is doable. Using these six tips will help make your marketing effort wildly rewarding.
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Small Business Owners Insurance

September 10, 2020
Person looking for a Business Insurance online - Insurance for Small Business Owners
Whether you’re a solopreneur or a company with 200 employees, this article explores the various insurance products to help protect you from unexpected losses.
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Creative Employee Benefits Ideas

September 2, 2020
Blue puzzle piece with the word "Benefits" - Creative Employee Benefit Ideas
Small businesses looking to boost employee retention and improve morale should check out our guide that is packed with creative employee benefit ideas.
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Eliminating Wasted Advertising Dollars

August 29, 2020
Man's hands using a calculator - Eliminating Wasted Advertising Dollars
This article explores how to eliminate wasted advertising dollars, which has been one of the greatest dilemmas in advertising for more than a century.
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Increasing Your Profit Margin

August 21, 2020
Coins representing increase of profits - How to Increase Your Profit Margins
Most small business owners don’t know how to increase their profit margins. Our guide will help you understand the process and show you how to get started.
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TikTok for Small Business Marketing

August 10, 2020
Phone with TikTok's logo - TikTok for Small Business Marketing
Does your business have limited marketing dollars? If so, you can use TikTok for your small business marketing to boost sales through this powerful channel.
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The Best Small Business Lending Options

August 6, 2020
Calculators with credit cards and dollar bills - Best Small Business Lending Options
Are you looking for financing or funding options for your small business? Our comprehensive guide lists the top options for both secured and unsecured loans.
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Stay Healthy & Grow Your Business

August 2, 2020
Bowl of Salad next to a keyboard - Stay Healthy & Grow Your Business
Do you think it's possible to maintain good health while running a small business? The short answer is yes, it is possible. Here are some tips to get you started.
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How ADA Compliant Is My Site?

July 29, 2020
Blocks with the letters ADA
If you don't know why it’s important for your website to be ADA compliant, you’re not alone. The fact is, less than 5% of sites in the United States are compliant.
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Small Business Security Systems - DIY

July 25, 2020
Alarm System - Small Business Security System DIY
Are you tired of paying $30+ per month for security alarm monitoring? By switching to a DIY small business security system you can cut costs while upgrading your tec
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Employee Handbook for Small Business

July 14, 2020
Book with notes - Employee Handbook for Small Business
So, why does your small business need an employee handbook? First of all, the handbook sets expectations and encourages employees to behave in certain ways.
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Cybersecurity for Small Businesses

July 10, 2020
Hand with a mouse clicking at a security lock - Cybersecurity for Small Businesses
Just because you are a small business doesn’t mean cybercriminals will pass you over. Protect your business with these cybersecurity best practices.
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Some Social Media Tips for Dental Offices

July 6, 2020
Colorful Plastic Teeth - Social Media Tips for Dental Offices
Are you a dentist or dental clinic and aren’t sure how to use social media to grow your practice? These social media marketing tips will help you get more business.
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Time Management for New Managers

July 2, 2020
Calendar, Clock and Sticky Notes - Time Management for New Managers
If you just got a promotion and are a new manager, one of the most important things you must master is how to control your time. These proven tips give you an edge.
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Boost Sales with Features & Benefits

June 28, 2020
Tiny shopping cart on top of a laptop - Boost Sales with Features & Benefits
If you want more sales, one of the easiest ways to accomplish this is by sharing the features and benefits of your product or service before revealing the price.
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Stay Productive Working Remotely

June 16, 2020
Man working from home - Stay Productive Working Remotely
Are you feeling overwhelmed working from home? These tips on how to stay productive while working remotely will help you stay focused on what’s important.
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A Few Tips for Taming Your To-Do List

June 9, 2020
A To Do List with a cup of coffee - Tips for Taming Your To-Do List
If your to-do list is out of control and you find it difficult to get everything done, then these tips for taming your to-do list will help you get more done.
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Telemarketing vs Direct Sales

June 5, 2020
Office Telephone Device - Telemarketing vs Direct Sales
Which is more effective, telemarketing, or direct sales? The short answer is it depends on the type of business you’re in, and where your target customers are.
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Increase Customer Lifetime Value

June 1, 2020
How to Increase Customer Lifetime Value - Customer with a growing chart in the back
Building loyalty and increasing customer lifetime value (CLV) boosts long-term ROI. For most businesses, 80% of long-term revenue comes from loyal customers.
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Build a Customer Referral Program

May 28, 2020
Building a Customer Referral Program - Woman whispering something in a man's ear
Customer referral programs use a specific process to promote word-of-mouth referral marketing, leading to epic rewards for customers who refer their friends.
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Secrets of Effective Time Management

May 20, 2020
Secrets of Effective Time Management - Image of a clock pointing at 12:00
Most small business owners have this one thing in common, time-poverty. Why not learn the secrets of effective time management so you can get more done in less time!
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How to Choose; Chatbot vs. Live Chat

May 2, 2020
Person chatting with a chatbot in a mobile phone
One of the things you might want to consider is whether to use a chatbot, or live chat to answer website visitor questions. So, what is the difference?
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Handling Objections in Sales

April 18, 2020
Woman objecting - Handling Objections in Sales
If you have trouble handling objections in sales you’re not alone. Most salespeople are not very good at handling them, and it is killing their close rate.
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Email Marketing for Small Business

April 7, 2020
Woman sitting with a laptop with a lot of emails
Want to boost the effectiveness of your email marketing campaigns? These email marketing tips and tricks will help you increase the reach for your newsletter
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How to Juggle Multiple Tasks at Work

April 3, 2020
Stressed man trying to finish tasks
Do you have trouble staying organized and on-task while juggling multiple tasks at work? Use these tips to help you conquer time management effortlessly.
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Choosing a CPA for a Small Business

March 24, 2020
Calculator with Accounting Papers
Not sure how to choose a CPA for your small business? These expert tips will help you make sense of the process, and making an informed decision will be easier.
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Protect Data & Comply with Regulations

March 18, 2020
Strategies designed to detect data and comply with regulations
Implementing strategies designed to detect data and comply with regulations are essential requirements for overall data security, breach protection, and compliance.
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How to Stay Innovative

March 15, 2020
Hanging light bulbs with one glowing differently.
The number one secret to innovation is never get left behind. To avoid this, you need to keep up with the latest advancements and changes in your industry.
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Email Tips On Time Management

February 23, 2020
Increase Productivity: Email Tips for Time Management
If you follow these email tips for time management you can spend less time refreshing your inbox, and more time tackling your important daily tasks and projects.
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Questions to Ask When Outsourcing

February 19, 2020
In-house or Outsourced: Questions to Ask When Outsourcing Tasks
Are you wondering what questions to ask when outsourcing tasks? This article shares some practical tips to consider if you are thinking about outsourcing work.
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Delegate Without Losing Control

January 23, 2020
effective delegation techniques
Becoming a strong leader takes negotiation skills. Implement these effective techniques to become a successful disciplined delegator.
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A Competitive Advantage Through Positive Customer Experience

October 22, 2019
block going from sad to happy
Are you interested in learning how creating a competitive advantage through positive customer experience can benefit your business? Click here for more.
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Don’t Forget Your Marketing Basics

August 19, 2019
marketing basics
This should be titled don’t forget your common sense because when you’re marketing, just stepping back & putting yourself in the customers’ shoes goes a long way.
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How to Get Started With Hotel Marketing for Beginners

May 13, 2019
woman taking marketing notes
We have put together a getting started guide to hotel marketing for independent hotels hoping to increase traffic to their website and grow their businesses.
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Mother's Day Hashtags for Instagram

May 1, 2019
Mother's Day Hashtags
If you're creating posts for social media, the top Mother's Day hashtags will help your posts gain reach and be seen by a broader audience.
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Hotel Marketing Trends This Year

April 15, 2019
woman on her phone waiting for hotel room
Increase brand loyalty, improve guest experience, and get more direct bookings by implementing these hotel marketing trends.
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How You Can Make Sense of Hotel Search Engine Marketing

April 1, 2019
person doing research
Learn these crucial hotel search engine marketing strategies to drive more traffic and steadily increase your hotel bookings throughout the year.
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Is Your Hotel Website Designed For Success?

February 18, 2019
person engaging in the hotel design process
A practical guide to hotel web design. Go forth confidently in the competitive world of digital marketing, turning your website visitors into hotel guests.
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Hotels Can Learn from Millennials

February 1, 2019
group of people taking a selfie
As a hotel looking for more business, you need to able to adapt to your demographic. The demographic that is coming of age are Millennials.
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Rise of Robots in Social Media

January 24, 2019
The Rise of Robots in Social Media
Although Twitter, Instagram, and Facebook all have tried to get this problem under control, it’s an ongoing issue that continues to this day.
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A New Year Means A New Marketing Strategy

January 12, 2019
writing down marketing notes
As hoteliers, we can agree that every year the end goal will be the same. Increase direct bookings and drive top-line revenue. We have to establish new strategies.
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The 20 Top Trends in Hotel Marketing

November 26, 2018
marketing trends
Here are the 20 top trends for hotel marketing to boost customer engagement and loyalty, and drive greater awareness for your brand amongst consumers.
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Social Media Term Glossary for Beginners

August 27, 2018
Social Media Term Glossary for Beginners
The world of social media is constantly changing and with new updates every so often come new features and terms to know. Take a look at this beginner's guide of terms to know that are indispensable terms for anyone new to working with any form of social media.
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Customer Service For Hotels With Social Media

July 26, 2018
Customer Service for Hotels via Social Media
Customer service is a crucial aspect of any business, but have you ever thought about how it can affect your online presence?
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Understanding Bias in Online Reviews: A Guide for Businesses

May 15, 2018
reviews
In today’s internet-centered society, one is unlikely to come across a person who doesn’t consult online opinions before making a purchase.
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Website Marketing : 3 Common Heuristics

March 24, 2017
tangled web of nerves
What comes to mind when you want to improve digital reach & bring in new customers? Would you be surprised if I suggested heuristics?
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3 Email Tips To Help Grow Your Business

December 5, 2016
computer tablet keyboard
There are companies that use email to engage with customers for branding purposes. There are many companies that use it to drive revenue. What are you using it for?
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Why You Should Use Holiday eCards for Marketing

November 30, 2016
holiday greeting ecards
Sending and receiving holiday cards has been an American tradition for decades, and in the digital age, it has taken an exciting turn.
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5 Hotel SEO Enhancements

October 30, 2016
person holding SEO sign
The hotel industry is as competitive as it has ever been. Book direct campaigns are springing up left and right. How can a hotel compete?
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3 Benefits of User Generated Content

September 2, 2016
woman taking picture facing computer screen
UGC will not only provide you with media you can share on your sites (with permission by the poster), but also provide your online brand with some authenticity.
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How To Set Up A Pokémon Go Friendly Hotel

July 27, 2016
Pokémon go on phone
It would be a shame to let such an opportunity go by without taking advantage of the crowds. Here are a few ways your hotel can become a Pokémon Go friendly hotel.
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Do Hotel Guests Reviews Really Matter?

May 18, 2016
pool on mountainside
Hotel guest reviews can have their very own rendition of At the Movies with Gene Siskel and Roger Ebert; Only this review is about your hotel.
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Why Do Hotels Need Free Wi-Fi? Pt 2

March 27, 2016
computer next to wifi logo
If you missed our last post about “Why Do Hotels Need Free Wi-Fi?”, this is a follow up in addition to it. Find out the conclusion here.
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Why Do Hotels Need Free Wi-Fi?

March 11, 2016
free wifi zone logo
Hotels may ask themselves, do we need free Wi-Fi?”. If that’s the case, this article may help you get a better understanding.
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Six Ways to Market your Hotel during Holiday Season

December 9, 2015
christmas tree with lights
Inside are a few tactics hoteliers can use to create effective marketing strategies for the holidays on their websites, social media, and on-site at the hotel.
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How Your Hotel Can Improve Customer Service

July 24, 2015
customer service
Aside from the basics, here are a few ways to improve on that customer service to keep customers happy and satisfied at your hotel.
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The Power of A Hotel Concierge App

July 20, 2015
person using a phone
The smartphone is one of the most technologically advanced products in our hands. Is your hotel doing everything it can to take advantage of this?
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Don’t Forget the Baby Boomer Segment

July 10, 2015
2 people in their 50's using their phones
Once you understand the Baby Boomers and use your knowledge to market to them effectively, your hotel will benefit from this valuable generation segment.
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The Family Traveler in 2015

July 2, 2015
family sitting in an airport
Here are a few trends of family travelers that will help hoteliers better market their “WOW Factor” and make their hotel the ultimate family-friendly getaway.
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Tips for Adding Visual Content to Social Media

June 5, 2015
social media logos
Visual content has wholly transformed social media, and now just simple text won’t be enough to captivate the visitor’s attention.
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Marketing to Tourists & Travelers

May 26, 2015
couple waiting for the train
Though a few people disagree, there are some cultural differences between those who are tourists and those who are travelers. Hotels receive both of these guests, so it’s essential to know how to accommodate them.
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Few Qualities that Every Hotel Website Should Have

May 20, 2015
website search bar
Here are a few qualities that every hotel website should have for their hotel to ensure a pleasant experience for their customers and potential customers.
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The Key to Encouraging Direct Bookings

May 4, 2015
connected network of people
As online travel agencies continue to use their massive marketing budgets to dominate the Google real estate, hotels will need to use a more creative marketing strategy to encourage more direct bookings.
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How To Improve Service During Peak Demand

April 28, 2015
people waiting in line
Other than hiring more people, what can be done to help improve customer service at a hotel?
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Hootsuite Allows Users to Schedule Photos

April 21, 2015
image display on hootsuite
One of the most accessible tools used to schedule tweets & monitor your presence is Hootsuite. Recently, they launched a new feature that will make your life easier.
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Marketing Trends Hoteliers Should Look Out For

April 16, 2015
person walking on stage
There are several trends that hoteliers should be watching out for so that they can sell their products and services effectively.
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How To Unclutter the Hotelier’s Inbox

April 10, 2015
email @ logo
With so many things to manage, it’s not difficult to be overwhelmed, and a cluttered Inbox can quickly add to that frustration.
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Understanding Business Travelers In 2015

April 8, 2015
silhouette of person talking on phone
Business travelers are all about efficiency, so it is the hotelier’s responsibility to ensure that the guest is well-taken care of and that everything runs smoothly.
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Do You Have Charging Solutions for the Forgetful Guest?

April 3, 2015
charging phone
Big Box retail stores are charging massive markups on cables, and guests don’t have the time to do the research. What can hotels do to help guests happy.
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The Benefits of a Cloud Based PMS

March 25, 2015
the cloud
Independent hotels have to wear many hats to ensure their hotels are operating properly, but this workload can often come at a cost. Some day to day operations can be time-consuming and often be put off or forgotten completely. This is where Property Management Systems come into play.
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Tools for Success: Focus On Reputation Management

March 12, 2015
people writing a review on smartphone
When it comes to finding a hotel, review sites can have a massive impact on whether a prospective customer decides to book with you or not.
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Protect Your Guest Information

March 6, 2015
woman showing staff how to protect guest information
In today's digital world, it's becoming pervasive to see reports of cybercriminals breaking into the servers of some of the world's largest corporations to steal personal data and customer credit card information.
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Boost Revenue by Selling Time Between Reservations

February 13, 2015
roll of cash
Once the hotel’s marketing efforts are focused on driving direct bookings, it is time to get creative and take full control over their inventory.
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What About A Hybrid Front Desk?

February 6, 2015
woman checking in on Ipad
With more hotels adopting mobile and self-check-in kiosks, the front desk experience is rapidly changing. Check out the possible benefits of the hybrid front desk.
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Using Feedback Loops to Improve Reviews

January 14, 2015
feedback loop
Any hotelier can implement this simple idea and improve their guests' satisfaction and boost online reviews.
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Strategies to Attract International Travelers

December 19, 2014
international traveler on smartphone
One of the growing hospitality trends this year is the steady increase in international travel all around the world.
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The Art of Overbooking

December 17, 2014
sorry no vacancy sign
Even with enough reservations to fill a hotel, there are always last-minute cancellations or no-shows. Because of this, it’s common practice for hotels to oversell on busy nights purposefully.
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Decorating Your Hotel Marketing for the Holidays

December 5, 2014
hotel christmas present
‘Tis the season for holiday travel during one of the busiest times of the year for the hospitality industry. Read more about it here.
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The Top Four Hotel Marketing Mistakes to Avoid

November 14, 2014
hotel marketing mistakes
Many marketing mistakes have been made by even the largest and most successful hotels, making it beneficial for hoteliers to be aware of these common fallacies to avoid them.
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Looking to Enhance Your Website?

October 10, 2014
recording with a Video Camera
This shift in trip planning is a unique opportunity for hotels to attract more direct bookings. So what kind of videos should you be hosting on your hotel's webpage?
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How Fast Is Your WiFi? Guests Need To Know!

October 2, 2014
Wifi speedometer
WiFi availability is consistently rated as a top factor in the decisions making process when booking a hotel. Most guests expect it to be free, but some are still willing to pay for higher quality service.
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Encourage Guest Reviews Boost Hotel’s Credibility

September 22, 2014
group brainstorming how to get more reviews
In the travel world, online reviews and rates are known to have a significant impact on a traveler’s decision to book a particular hotel.
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The Top Seven Hotel Blunders on Travel Reviews

September 19, 2014
happy and sad faces for reviews
Even though travel review websites are gaining popularity and significance among travelers, many hoteliers still do not leverage travel reviews to their hotel’s advantage.
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Revenue Management for Busy Hoteliers

September 18, 2014
hand showing time is money
Revenue Management is a full-time job regardless of the property size, but its complexities can be overwhelming for someone wearing as many hats as the GM.
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A Sharing Economy Strategy for Hotels

September 11, 2014
two people shaking hands
With the sharing economy idea taking off, is there a way hoteliers can incorporate it into their property?
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Overlooked Features of A Soft Remodel

September 3, 2014
Hotel room
Keeping things clean daily is a great way to prolong the life of a property, but eventually, the property will require a facelift.
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Convergence of Big Data & Personalization

August 27, 2014
big data and personalization
Here are several examples that you can use to provide a personalized experience that guests will appreciate by using Big Data analytics.
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Understanding Complexity of the Booking Journey

August 20, 2014
picture of a winding word
Hoteliers must learn to deliver content that will reflect consumer behavior, appeal to the traveler’s needs, and align with today’s technology.
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Convenience is Key w/ NFC But is it Right For You?

August 6, 2014
hotel Mobile Keys Door Phone
The cost to install and educate guests about these locks is disproportionate from their current benefits. Incorporating it into your property will be much easier.
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Creative Marketing During High Demand Periods

July 30, 2014
woman screaming into megaphone
Hotels let their location do their marketing for them, but what can the hotels farther away do to build value around the event to help entice guests to book first?
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What Makes Guests The Most Influential Marketers

July 23, 2014
influencers talking together
With more and more guests sharing their experiences on review sites, social media, and travel blogs, hotels are recognizing the user-generated content as marketing opportunities to leverage guest engagement and loyalty.
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Is Guest Diversity Good or Bad For Hotels

July 16, 2014
guest diversity in hotels
Should you be attracting as many types of guests as possible, or focus on a single segment?
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Exchange Value for Direct Repeat Bookings

July 10, 2014
guest loyalty check in at the front desk
It is known that it is less costly for hoteliers to retain a guest than it is to attract a new one. Gaining new guests can cost approximately 5 to 8 times more than keeping your current guests.
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Pricing Strategies That Are Worth Testing

June 6, 2014
person with their credit card out
It’s no secret that price is one of the most prominent factors guests consider when shopping for a room. Trying to set those prices to remain attractive and still profitable can be a challenge.
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Benefits of Empowering Your Staff

May 1, 2014
woman taking credit card for payment at hotel
Entry-level positions have a lot of things in common, regardless of the industry. Depending on the mentality of the employee, they are either jobs or careers.
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Digital Marketing Channels Worth Investing In

April 20, 2014
people discussing assisted versus direct marketing
As a hotel marketer, establishing a marketing budget can be a difficult thing to figure out. This is doubly true if you are not aware of the potential revenue each digital marketing channel can generate.
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Market Segmentation: Pros & Cons for Your Hotel

April 10, 2014
market segmentation
Market segmentation is a marketing strategy used by businesses that mostly results in the targeting of a specific group of customers.
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How To Attract Customers To Your Hotel

April 3, 2014
lit up hotel sign
There are some simple & cost-effective ways to get business. Use these 5 helpful tips when navigating the complexities of hospitality marketing.
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