The world of social media is constantly changing and with new updates every so often come new features and terms to know. Take a look at this beginner's guide of terms to know that are indispensable terms for anyone new to working with any form of social media.

Whatever business you are in, it pays to keep up to date on the latest marketing news. In this weeks issue, we focus on hotel distribution on TripAdvisor, Restaurants marketing in the summer months, and helping you figure out how to rock content marketing.

Customer service is a crucial aspect of any business, but have you ever thought about how it can affect your online presence?

In today’s society, one is unlikely to come across a person who doesn’t consult online opinions before making a purchase. Online reviews have become a deciding factor when purchasing a product or service. If you have enough reviews, it could seriously affect your business in one way or another.

What comes to mind when you want to improve digital reach & bring in new customers? Would you be surprised if I suggested heuristics?

Is your hotel ready for Expanded Text Ads? Do you run paid search ads on Google? Do you feel 100%...

There are companies that use email to engage with their customers for branding purposes. There are many companies that use it to drive revenue. There are hotels that use it to help in their customer service. As you can see, there are many use cases. Knowing which route you want to go is the first step to get started.

Sending and receiving holiday cards has been an American tradition for decades, and in the digital...

The hotel industry is as competitive as it has ever been. There are book direct campaigns springing up left and...

Whether your hotel is already active on social media and are looking for new ways to connect with...

Improving a digital presence can be confusing. You know you need to be there, but there are so many places to be. Which is best for your hotel?

Do you remember why you first got into the hotel business? This is...

Marketing is essentially the action or business of promoting and selling products or services according to Google search. There...

Independent hotels have to wear many hats to ensure their hotels are operating properly, but this workload can often come at a cost. Some day to day operations can be time consuming and often be put off or forgotten completely. This is where Property Management Systems come into play.

With more hotels adopting mobile and self check in kiosks the front desk experience is rapidly changing. One of the...

One thing all hoteliers have in common is the desire to sell rooms. All of their marketing efforts are aimed...

Market segmentation is a marketing strategy used by businesses that mostly results in the targeting of a specific group of...

Over the past year, you have probably heard about the importance of online reviews on multiple occasions....

In today’s competitive hospitality industry, hoteliers are struggling to get direct bookings with online travel agencies (OTAs) taking such...

The following is a guest blog post from Sammy, who offers advice on how small businesses can learn from Instagram’s...

The following is a guest blog post from Christopher Smith, who writes about the benefits of integrating your brand into social...

After the huge success of Halloween 2011, we decided to keep the tradition alive and have some good...

Time and again, we have shared with you our very own expert tips and tricks on the best web strategies...

Many hotels are remodeled every few years in order to stay up-to-date and in-tune with the latest styles and technologies....

If you read our blog on a regular basis or have ever come across one of our articles, you’ll notice...