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As hoteliers, we can agree that every year the end goal will be the same. Increase direct bookings and drive top-line revenue. But, every year is different. We have to establish new strategies.

Here are the 20 top trends in 2018 for hotel marketing to boost customer engagement and loyalty, and drive greater awareness for your brand amongst consumers.

The world of social media is constantly changing and with new updates every so often come new features and terms to know. Take a look at this beginner's guide of terms to know that are indispensable terms for anyone new to working with any form of social media.

Whatever business you are in, it pays to keep up to date on the latest marketing news. In this weeks issue, we focus on hotel distribution on TripAdvisor, Restaurants marketing in the summer months, and helping you figure out how to rock content marketing.

Customer service is a crucial aspect of any business, but have you ever thought about how it can affect your online presence?

In today’s society, one is unlikely to come across a person who doesn’t consult online opinions before making a purchase. Online reviews have become a deciding factor when purchasing a product or service. If you have enough reviews, it could seriously affect your business in one way or another.

What comes to mind when you want to improve digital reach & bring in new customers? Would you be surprised if I suggested heuristics?

Is your hotel ready for Expanded Text Ads? Do you run paid search ads on Google? Do you feel 100%...

There are companies that use email to engage with their customers for branding purposes. There are many companies that use it to drive revenue. There are hotels that use it to help in their customer service. As you can see, there are many use cases. Knowing which route you want to go is the first step to get started.

Sending and receiving holiday cards has been an American tradition for decades, and in the digital...

The hotel industry is as competitive as it has ever been. There are book direct campaigns springing up left and...

Google has always been forward looking and innovative when it comes to helping travelers plan a trip easier...

Whether your hotel is already active on social media and are looking for new ways to connect with...

Improving a digital presence can be confusing. You know you need to be there, but there are so many places to be. Which is best for your hotel?

In today’s internet-driven climate, more hotel guests can voice their opinions of your hotel in...

Do you remember why you first got into the hotel business? This is one question that I think gets thrown by the wayside over time. Would you believe it if I told you that adding a little bit more hospitality, could increase your bottom line? Simply improving your customer service could go a long way.

Google continues to come up with latest and innovative features to improve the user experience for travelers. Their latest launch...

Visual content has completely transformed social media, and now just simple text won’t be enough to captivate the visitor’s attention....

Marketing is essentially the action or business of promoting and selling products or services according to Google search. There...

Independent hotels have to wear many hats to ensure their hotels are operating properly, but this workload can often come at a cost. Some day to day operations can be time consuming and often be put off or forgotten completely. This is where Property Management Systems come into play.

With more hotels adopting mobile and self check in kiosks the front desk experience is rapidly changing. One of the...

One thing all hoteliers have in common is the desire to sell rooms. All of their marketing efforts are aimed...

Market segmentation is a marketing strategy used by businesses that mostly results in the targeting of a specific group of...

Over the past year, you have probably heard about the importance of online reviews on multiple occasions....

In today’s competitive hospitality industry, hoteliers are struggling to get direct bookings with online travel agencies (OTAs) taking such...

They’re handsome. They have stories … you can see it in their eyes. Since they are so close to our genetic makeup, yet so very different from us, we connect with them.

The following is a guest blog post from Sammy, who offers advice on how small businesses can learn from Instagram’s...

The travel guide industry is moving in an interesting direction this year, with a focus on mobile, professional content and...

While it may be true that Foursquare is not doing as well as was initially projected, it is...

After the huge success of Halloween 2011, we decided to keep the tradition alive and have some good...

Because mobile is undoubtedly here to stay, hoteliers are investing more than ever before into mobile sites or apps for...

Time and again, we have shared with you our very own expert tips and tricks on the best web strategies...

Many hotels are remodeled every few years in order to stay up-to-date and in-tune with the latest styles and technologies....

When it comes to every business, having a website is imperative to improving your businesses’ prospects and ensuring that you...

If you read our blog on a regular basis or have ever come across one of our articles, you’ll notice...

You’ve probably had the experience of searching for something on Google and having to sift through dozens of irrelevant results...

If you are a frequent traveler or simply enjoy traveling from time to time and you haven’t visited travel-planning website...

Technology has been streamlining store processes for over a decade now, from cell phones to self-checkout machines to tablets. Each...

Blog comments suffer from a bad reputation nowadays, with many popular blogs disabling them all together.