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Understanding Bias in Online Reviews: A Guide for Businesses

May 15, 2018
reviews
In today’s society, one is unlikely to come across a person who doesn’t consult online opinions before making a purchase. Online reviews have become a deciding factor when purchasing a product or service. If you have enough reviews, it could seriously affect your business in one way or another.
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Website Marketing : 3 Common Heuristics

March 24, 2017
tangled web of nerves
What comes to mind when you want to improve digital reach & bring in new customers? Would you be surprised if I suggested heuristics?
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Is Your Hotel Ready for Expanded Text Ads?

December 22, 2016
adwords
Is your hotel ready for Expanded Text Ads? Do you run paid search ads on Google? Do you feel 100%...
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3 Email Tips To Help Grow Your Business

December 5, 2016
computer tablet keyboard
There are companies that use email to engage with their customers for branding purposes. There are many companies that use it to drive revenue. There are hotels that use it to help in their customer service. As you can see, there are many use cases. Knowing which route you want to go is the first step to get started.
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Why You Should Use Holiday eCards for Marketing

November 30, 2016
holiday greeting ecards
Sending and receiving holiday cards has been an American tradition for decades, and in the digital...
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5 Hotel SEO Enhancements for 2016

October 30, 2016
person holding SEO sign
The hotel industry is as competitive as it has ever been. There are book direct campaigns springing up left and...
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3 Effective Strategies to Create Engagement

August 9, 2016
social media
Whether your hotel is already active on social media and are looking for new ways to connect with...
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How to Improve Customer Reviews

March 14, 2016
managing customer reviews
Do you remember why you first got into the hotel business? This is...
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Marketing Trends Hoteliers Should Look Out For

April 16, 2015
person walking on stage
Marketing is essentially the action or business of promoting and selling products or services according to Google search. There...
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What About The Hybrid Front Desk?

February 6, 2015
Front Desk helping at checkin
With more hotels adopting mobile and self check in kiosks the front desk experience is rapidly changing. One of the...
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No Vacancy: The Art of Overbooking

December 17, 2014
sorry no vacancy sign
One thing all hoteliers have in common is the desire to sell rooms. All of their marketing efforts are aimed...
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Market Segmentation: The Pros & Cons for Your Hotel

April 10, 2014
market segmentation
Market segmentation is a marketing strategy used by businesses that mostly results in the targeting of a specific group of...
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Beginner’s Guide to Improving Online Reviews

October 9, 2013
company standing together
Over the past year, you have probably heard about the importance of online reviews on multiple occasions....
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Increase Direct Bookings through your Website

August 13, 2013
home page of a hotel website
In today’s competitive hospitality industry, hoteliers are struggling to get direct bookings with online travel agencies (OTAs) taking such...
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Filter Failure: What You Can Learn From Instagram’s Terms Debacle

April 9, 2013
logo
The following is a guest blog post from Sammy, who offers advice on how small businesses can learn from Instagram’s...
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It’s a Win/Win Situation: Gaming & Branding Through Social Media

January 9, 2013
social
The following is a guest blog post from Christopher Smith, who writes about the benefits of integrating your brand into social...
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Happy Halloween From E-Marketing Associates!

October 31, 2012
e-marketing associates halloween
After the huge success of Halloween 2011, we decided to keep the tradition alive and have some good...
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A Look Back: 4 Takeaways from Our Most-Viewed Blog

July 25, 2012
blogging work station
Time and again, we have shared with you our very own expert tips and tricks on the best web strategies...
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Digital Remodeling: A Checklist for Independent Hotels

July 18, 2012
computer with saftey cones around it
Many hotels are remodeled every few years in order to stay up-to-date and in-tune with the latest styles and technologies....
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Top 10 Hotel Websites. . .Respond & Win Starbucks Card!

June 11, 2012
london hotel website
If you read our blog on a regular basis or have ever come across one of our articles, you’ll notice...
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