There is one big issue that keeps arising in social media, robots. Although, Twitter, Instagram and Facebook all have tried to get this problem under control it’s an ongoing issue that continues to this day and it might be affecting you.
The world of social media is constantly changing and with new updates every so often come new features and terms to know. Take a look at this beginner's guide of terms to know that are indispensable terms for anyone new to working with any form of social media.
Whatever business you are in, it pays to keep up to date on the latest marketing news. In this weeks issue, we focus on hotel distribution on TripAdvisor, Restaurants marketing in the summer months, and helping you figure out how to rock content marketing.
Understanding Bias in Online Reviews: A Guide for Businesses
May 15, 2018
In today’s society, one is unlikely to come across a person who doesn’t consult online opinions before making a purchase. Online reviews have become a deciding factor when purchasing a product or service. If you have enough reviews, it could seriously affect your business in one way or another.
There are companies that use email to engage with their customers for branding purposes. There are many companies that use it to drive revenue. There are hotels that use it to help in their customer service. As you can see, there are many use cases. Knowing which route you want to go is the first step to get started.
This app is designed to take the stress out of planning your itinerary and providing travelers with easy access to information like things to do and see, which would be readily available to them through this app.
Though a few people disagree, there are some cultural differences between those who are tourists and those who are travelers. Hotels receive both of these guests, so it’s essential to know how to accommodate them.
As online travel agencies continue to use their massive marketing budgets to dominate the Google real estate, hotels will need to use a more creative marketing strategy to encourage more direct bookings.
Business travelers are all about efficiency, so it is the hotelier’s responsibility to ensure that the guest is well-taken care of and that everything runs smoothly. To do this, a hotelier must understand their business traveler guests.
Independent hotels have to wear many hats to ensure their hotels are operating properly, but this workload can often come at a cost. Some day to day operations can be time-consuming and often be put off or forgotten completely. This is where Property Management Systems come into play.
In today's digital world, it's becoming pervasive to see reports of cybercriminals breaking into the servers of some of the world's largest corporations to steal personal data and customer credit card information.
WiFi availability is consistently rated as a top factor in the decisions making process when booking a hotel. Most guests expect it to be free, but some are still willing to pay for higher quality service.
We can’t fight aging and neither can our hotels. Carpets will get matted, and paint will begin to peel. Keeping things clean daily is a great way to prolong the life of a property, but eventually, the property will require a facelift.
Convenience is Key w/ NFC But is it Right For You?
August 6, 2014
The cost to install and educate guests about these locks is disproportionate from their current benefits. With most technology, prices tend to drop quickly, and incorporating it into your property will be much easier.
With more and more guests sharing their experiences on review sites, social media, and travel blogs, hotels are recognizing the user-generated content as marketing opportunities to leverage guest engagement and loyalty.
As a hotel marketer, establishing a marketing budget can be a difficult thing to figure out. This is doubly true if you are not aware of the potential revenue each digital marketing channel can generate.
What works to market a large hotel isn’t necessarily the best course of action for a small hotel. The marketing dynamics are different, but if you focus on these 3 things, you will set yourself up for success.
I have heard people put him in the same class as Walt Disney and Thomas Edison and I have to agree in the sense that in he has made the same type of impact and changed our lives in a very dramatic way.