Local

Local Search Website Optimization

August 25, 2020
Person using a tablet with a lot of local pins on a map - Local Search Website Optimization
This article will show you how to properly optimize your website for SEO. The best practices laid out in this article will help improve your local search results.
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My Instagram Summer Post Ideas for Hotels

July 9, 2019
instagram post ideas for hotels
Engage travelers this summer with great posts on your hotel's Instagram!
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Mastering Local SEM for Hotels in 2018

January 22, 2018
Google search box
Local SEO presents a unique set of challenges for hotels. If you are wondering what you need to do, make sure you implement these 3 tactics.
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Using Local SEO To Increase Visibility For Your Hotel

June 5, 2017
woman checking google maps on her tablet
Local SEO can help hotels to better improve their visibility to consumers who are trying to find a hotel in their area. However, success isn't so easy.
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The Power of Pinning: The Value of Pinterest on Your SEO Efforts

May 21, 2017
pinterest
With the growing influence social media has on SEO, it is crucial to take advantage of one of the most engaged social media outlets in Pinterest.
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Are you SoLoMo? Your Competitors are!

February 27, 2017
Smartphone apps icons
If you choose to tackle a digital marketing campaign that is social, mobile, and local, keep two things in mind – integration and creativity.
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Google Ads Update Strengthens The Case for Location Marketing

April 25, 2016
location markers
If your hotel makes use of the AdWords location extension, they can expect to see an increase in website visits. All of this by just adding one simple extension!
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My Social Media Week: Insight Into Location & Geosocial Marketing

September 27, 2012
social media tree
I’d like to share with you my key takeaways on this panel that will hopefully stir up some of your own creative juices when it comes to location-based marketing.
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Encourage Hotel Employees to Share Experiences

September 12, 2012
local experiences
I recently came across a guest article on Tnooz that sparked my interest and got me thinking again about the importance of blogging for a hotel.
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3 Must-Have Search Marketing Fundamentals

August 17, 2012
woman searching on computer
As online marketing continues to become a dominant selling tool, businesses must utilize all areas of marketing opportunities to stay ahead of the competition.
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