B2C

Ten Ways To Write An Email Blast Your Subscribers Will Love

September 9, 2019
woman smiling at email blast on her phone
If you want to experience the 4400% ROI of email, it’s time to create better emails. Focus on these ten aspects of your email blast to make your subscribers convert!
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Using Hootsuite's New Composer

June 10, 2019
Hootsuite's New Composer
Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.
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Responding to a Negative Hotel Review

April 29, 2019
hotel front desk
Review sites and social media are tools that all travelers should use when looking for hotels to stay in. But what happens when you get a negative review?
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Users Will Take Your Business to the Next Level

March 18, 2019
woman doing user testing
Acquiring new business in today’s climate is only step 1. Once somebody purchases your product or service, they become users. It’s from there where, in the digital age, businesses set themselves apart.
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Important Features of Hotel Websites

December 24, 2018
middle aged hands using a smartphone
If you want to get ahead of your competition, check out this list of features your hotel website should have.
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Holiday Ideas for Social This Holiday Season

November 6, 2018
Holiday Ideas for Social Media This Holiday Season
This article will give you a few ideas about how social media can play a big part in your holiday campaigns.
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Psychology and Hotel Marketing

October 7, 2018
psychologist talking to a person
Great marketing is all about being able to tap into the mind of your target audience. As a hotelier, you must figure out ways to entice travelers to book a room in your hotel.
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These 3 Site Improvements Create A Better Experience For Users

July 9, 2018
designing a website
As a business owner, you want your website to generate revenue, but converting visitors into customers is not always easy. Poor website interactions, slow load times, and bad follow through are just some of the reasons why your site might not be performing up to speed.
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Setting Up a Custom Alert in Google Analytics for Your Business

May 30, 2018
analytics dashboard
Are you looking for a simple guide on how to set up alerts? This isn't it. If you are looking for some alerts to keep an eye on things, this article is for you.
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Understanding Bias in Online Reviews: A Guide for Businesses

May 15, 2018
reviews
In today’s society, one is unlikely to come across a person who doesn’t consult online opinions before making a purchase. Online reviews have become a deciding factor when purchasing a product or service. If you have enough reviews, it could seriously affect your business in one way or another.
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3 Content Marketing Ideas for Hotels

November 13, 2017
old school typewriter
Content marketing is here to stay. The reason is, that when it is done correctly, you can have a piece of content that keeps on giving.
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Content Marketing For Hotels

October 10, 2017
moleskin for writing down notes
A primary function of marketing is promotion, but what if you struggle to find things to promote? How can you form a content strategy around this?
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5 Tips for Avoiding Mistakes on Social Media

September 8, 2017
5 Tips for Avoiding Mistakes on Social Media
When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!
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What is a SKAG, & Why Is It The Best Thing for You

August 4, 2017
person typing on a computer with question mark background
They days of targeting a broad match keyword like “hotels in LA” are over. Advertising is now granular. What are you doing to pass up the competition?
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Using the 80/20 Rule for Social Media

August 4, 2017
80/20 Rule for Social Media
One of the core principles of marketing is the 80/20 rule. which stated that 20% of your strategy is going to produce 80% of the results!
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Google Chat w/ your Customers Directly From Search

July 20, 2017
person checking their phone
Google now allows businesses to chat directly with customers from search. Here's how it works and how to set it up.
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7 Reasons Why Hotels Should be Using Social Media

July 7, 2017
person pinching to zoom on ipad
There are enormous benefits of using a social media for hotels, here are just seven!
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How Are Your Hotel Ads Performing on AdWords?

July 1, 2017
person taking notes
Are your ads on AdWords targeting the right people? If you can't find an answer to that question, then you are in luck, because I have the answer.
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Get More From Hotel SEO By Doing These Two Things

June 14, 2017
SEO + UX
Having a proper SEO foundation can yield better results. 2 things could make a difference. Find out what they are & how to fix them in this article.
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Using Local SEO To Increase Visibility For Your Hotel

June 5, 2017
woman checking google maps on her tablet
Make use of Local SEO to raise the visibility of your hotel online to consumers around you!
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Books to Help Hoteliers Improve Their Marketing In The Next Qtr.

June 1, 2017
stack of books
These 8 books will help you market your hotel this year! If you read just 25 pages every day, you will be able to develop a better marketing strategy!
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Track Rivals & Protect Your Brand w/ Google Alerts

May 19, 2017
kid using magnifying glass to look at floor
Get the most out of the free tools that Google has to offer by using Google Alert for your hotel.
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A Marketing Strategy for you Hotel

May 9, 2017
computer and papers on a desk
A marketing plan for a hotel should be just as unique as the property itself.
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Search Engine Optimization for Hotels : Is It Even Worth It?

May 8, 2017
clicking on SEO image
You know that SEO for hotels is important. You need more people in your hotel to fill those empty rooms! I'll show you why SEO might be the answer.
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Hospitality Digital Marketing - Keep Bofu, Mofu, & Tofu In Mind

April 24, 2017
person taking a panoramic picture on their phone
Bofu? Mofu? Tofu? What on earth is that? I would like to introduce you to these acronyms so that they can help you with your marketing campaigns.
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Facebook Recommendation Feature

April 20, 2017
facebook recommendations
This feature is simple to use and can be part of a social media strategy for hotels by reaping the benefits of user generated content.
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Attracting Hotel Customers through Social Media

March 24, 2017
Social Media
From optimized websites to hotel blogs our end goal is the same: book empty rooms.
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Google Switching to Mobile-First Index for Hotels

February 13, 2017
person holding seo sign
Google is switching to a mobile first index. This means that mobile experience will determine ranking. Is your hotel ready for the upcoming changes?
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Leisure and Business Travel

February 8, 2017
simplifying rift
What do travelers look for when they shop for a hotel? Well, that depends on the type of...
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Is your Hotel Providing Enough Value to Guests?

January 30, 2017
providing value to guests through amenities
What makes a person choose one hotel over another? It’s value. Value is what drives every purchaser’s decision, but how can your hotel add more value?
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WiFi Security Concerns for Every Hotelier

January 28, 2017
cyberlock
Recently the FCC has put their foot down on the fight over WiFi Blocking in hotels. They have ruled that...
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Video Trends that Hoteliers Should Look Out For

December 28, 2016
man taking picture facing computer screen
Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?
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7 Budget-Friendly Hotel Marketing Tips

October 18, 2016
piggy bank
With the internet at your fingertips, you don’t have to spend much, or anything at all, as long as you have the know-how & time to commit to online marketing.
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Hotel Marketing: Integrating The Human Element

October 4, 2016
father holding daughters hand
Nothing turns away potential customers like blatant advertising. It dehumanizes your brand. To connect with customers you must incorporate the human element.
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Hotel Marketing Attribution: Assigning Value to Marketing Efforts

September 22, 2016
hotel
Marketing attribution analysis can help you see where your traffic is coming from, and if it is of the quality that you are looking for. Without knowing this, you are moving forward blindly.
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Hotel Marketing: 5 Tactics to Use for the Holiday Season

September 21, 2016
ornament on christmas tree
Now that summer is over, it’s time to start implementing seasonal marketing themes. The holidays are approaching quicker than you may think.
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Why Online Reviews are Important for Your Business

August 22, 2016
tablet computer and computer keyboard
Everybody’s a critic, especially now that it is easier than ever for customers to voice opinions online. Why should you care about these reviews?
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How to Change TripAdvisor Profile Ownership

July 28, 2016
tripadvisor logo
Reviews on TripAdvisor and other review sites can make or break a hotel’s chance when it comes to...
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Recapture Direct Bookings with Specials

July 18, 2016
best price
Different OTA sites are taking customers from a hotel’s website. A powerful strategy is needed to combat these losses. This can come in the form of a special.
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Earned, Paid & Owned Media for Hotels

July 14, 2016
front desk
Improving a digital presence can be confusing. You know you need to be there, but there are so many places to be. Which is best for your hotel?
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3 Tips For Creating Your Best Hotel Mobile Website

June 30, 2016
drinking coffee and checking phone
Everywhere you go, you see people on their phones. Almost everything nowadays is done on mobile devices, and...
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A Guide to Writing Your Hotel’s Instagram Caption

June 19, 2016
frustrated social user
Ok, so you’ve come up with an interesting photo for your Hotel’s Instagram
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Pinterest Checklist for Success: Hotel Edition

April 10, 2016
checklist
Just as with any other social media network or with marketing in general, a solid strategy is needed to get the most out of Pinterest. With over 100 million active monthly users, the channel has become too large to ignore.
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The Benefits of a Virtual Hotel Tour

December 2, 2015
hotel virtual tour
The more familiar your audience can get with your hotel brand online, the better your chances are of...
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Building a Content Calendar for Your Hotel

November 10, 2015
content calendar
Content calendars are a great way to manage all of your content and remembering any important dates...
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Why you Should be Using Long Tail Keywords

November 3, 2015
tablet and keyboard on google search
For most hoteliers, increasing their search engine ranking is highly important. It is known that, the higher your...
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Semantic Search- The Future of SEO

October 27, 2015
google under the magnifying glass
The world of keywords and SEO was drastically altered when Google added the Hummingbird algorithm to their search engine in...
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Save Time & Schedule Instagram Posts on Hootsuite

October 6, 2015
schedule posts with hootsuite
Instagram is a great channel for hotels to give guests an inside look at their property. With over...
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5 Tips for Increasing Your Hotel’s Conversion Rate

September 18, 2015
upward trend graph
Having a good website will definitely help increase your hotel’s conversion rate. Use these 5 simple and effective CRO tips to help improve your bottom line. What business doesn't want more conversions?
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Pinterest Board Ideas for Hotels

September 14, 2015
pool on hillside
Pinterest is quickly becoming one of the most widely social media channels, with over 72 million users, and...
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5 Important Factors for Shooting Better Videos

September 8, 2015
person shooting video
Hotels that present amazing video content on their websites and social media networks have a better chance of...
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The Best Types of Videos for Hotel Marketing

August 27, 2015
video camera pointing at screen
Hoteliers know that video is one of the most important forms of marketing content on...
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5 Things Hotels Did That You Didn’t Even Know

August 22, 2015
Emergency Head Bag at a hotel
Do you think your company has excellent service? You might find it hard to surpass the lengths that some hotels go to please their customers.
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How to Start Using Instagram for your Hotel

August 17, 2015
instagram picture of hotel room
If your hotel is not on Instagram yet, it’s time to get started today! Read on to find out how.
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Twitter Users Can Now Send Longer Direct Messages

August 13, 2015
typing twitter message on laptop
Social Media has become a key customer service tool for hotels in the past few years. More and more users...
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How Blogging can Positively affect Direct Bookings

August 6, 2015
blog
There are numerous digital marketing tools available for hoteliers to effectively promote their properties. One of these useful tools is...
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Google will be Unlinking YouTube and Google+

July 30, 2015
youtube logo
Google announced on July 27, 2015 that in the coming weeks, you will no longer be required to have a...
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Why Video Marketing is Important for Hotels

July 3, 2015
youtube play button
If hoteliers are looking to increase engagement and traffic to their websites, then video must be a part...
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3 Powerful Ways Hoteliers Can Influence the Booking Decision

June 24, 2015
shopping cart on top of a laptop
Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.
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Best Practices for Responding to Reviews

June 17, 2015
responding to reviews on laptop
By now your hotel is most likely taking the time to respond to reviews on major sites such as TripAdvisor...
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The Importance of Video Marketing

June 12, 2015
taking video
Blogs, pictures, & social media posts are all useful forms of content, but brands are using another form of media and it’s yielding great results.
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Do You Understand The Power Of Keywords

June 4, 2015
google home page
Hotel websites are constantly in competition for prime web search space with OTA’s. As a hotelier, having a high rank...
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5 Ways Hotels Can Encourage User Generated Content

June 1, 2015
encourage user generated content
User Generated Content (UGC) can be a powerful tool for hotels. User Generated Content includes any type of content a...
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Understanding Social Media Page Roles

May 14, 2015
people holding hands in a circle
When it comes a hotel’s social media channels, there may be more than one staff member you want to assign...
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The Benefits of Investing In Social Media

April 30, 2015
social media apps on phone
When it comes to marketing for hotels, hoteliers must decide on what they want to invest their time and money on in order to produce the best results.
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Hootsuite Now Allows Users to Schedule Photos

April 21, 2015
image display on hootsuite
If Twitter is part of your hotel’s social media strategy, you know how difficult it can be to take time...
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5 Ways Hotels Use Twitter’s ‘Retweet w/ Comment’

April 9, 2015
retweeting
Have you ever had the dilemma of whether to retweet another user’s tweet using the retweet button or to RT...
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Benefits of a Cloud Based PMS

March 25, 2015
the cloud
Independent hotels have to wear many hats to ensure their hotels are operating properly, but this workload can often come at a cost. Some day to day operations can be time consuming and often be put off or forgotten completely. This is where Property Management Systems come into play.
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Collecting Guest Surveys to Improve Your Hotel

March 20, 2015
checking off box on survey
With the amount of reservations that move through hotels every year, there is a wealth of data available to the hotelier who is willing to put the time into analyzing it. Find out how you can start conducting guest surveys after checkout.
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Making hotels interactive with iBeacons

February 26, 2015
iBeacon
iBeacons are a small communication device that, with the user’s permission, uses Bluetooth technology to trigger activities, launch websites, play videos or offer coupons and information on a traveler’s smartphone.
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Social Post Ideas for Hotels

December 29, 2014
social media post ideas
A common mistake many hoteliers make is using social media solely for self-promotion, which is an easy way to drive away fans.
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Benefits of a Flexible Cancellation Policy

December 24, 2014
cancel button
When plans change or the unforeseen happens, there are few options available for the guest. Here is how smart hoteliers can use this to their advantage.
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What Hoteliers Should Know About Bleisure Travelers

October 30, 2014
bleisure travelers on a tour
Over the past few years, the hospitality industry’s segment of business and leisure travelers have begun to merge into a single entity, now known as “bleisure” travelers.
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Differences Between Business and Leisure Travelers

October 6, 2014
business vs leisure travel holding briefcase
To have a successful business, it is crucial to understand the needs and wants of your customers.
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Creating an Immersive Guest Experience

September 24, 2014
people enjoying their trip
Some travelers are looking for a more immersive experience from their hotel as soon as they book a reservation. But what does a more immersive experience look like?
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Marketing to Millennials: The Hotel Edition

September 9, 2014
millennials on their cell phones
There has been plenty of talk about this group in the hospitality industry since their purchasing power is increasing. Are you ready to market to this segment?
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Building Value For Guests Through Package Deals

July 2, 2014
hotel Packages
With a little creativity any property can leverage their surrounding area and offer something unique that sets them apart from their competition.
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Hidden Opportunities in Online Forums

June 19, 2014
Blog comments
Time spent in these forums can uncover a lot of opportunities for hoteliers to educate themselves and actively participate and influence the buying process.
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Top Amenities Family Travelers Want

June 10, 2014
hotel amenities
Does your hotel host a lot of families? If so, you will want to be sure that your hotel is offering key amenities that these travelers desire. So what exactly are family travelers looking for in a hotel?
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Hotels Can Increase Occupancy during Low Periods

May 16, 2014
hotel occupancy check in
Before deciding on what you will offer at your hotel during need periods, you will need to identify the following market areas to get the best ROI.
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Hoteliers’ Blueprint for Decisions and Results

May 9, 2014
big data all seeing eye
The term ‘Big Data’ has been a trendy buzzword used among marketers and other professionals for the past few years. So what exactly does the term mean, and how is it vital to the hospitality industry?
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Secure Your Guest Information

May 7, 2014
blue lock
What happens when a guest's identity gets stolen, and the leak can be traced back to your hotel? Those reviews are going to have a much more damaging effect.
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How Hotels Can Provide Better Customer Service

April 28, 2014
teamwork makes the dreamwork
Here are a few easy ways that hotels can provide better social customer service immediately.
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How Can Flip.to Benefit Your Hotel

February 6, 2014
Flip.to
Flip.to reaches guests’ connections on social media by having them share their vacation and hotel plans with their entire network. So how can Flip.to benefit your hotel?
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Writing a Response to a Negative Review

January 15, 2014
Writing a Response
If customers notice that your hotel cares enough to address any issues guests have had, it will give them confidence in choosing your hotel.
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Use The Hootsuite Reputology App to Monitor Online Reviews

December 17, 2013
reputology on hootsuite
Many hoteliers are already using HootSuite to manage various social media accounts, so adding online reviews to the mix is both convenient and helpful.
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Understanding The Wants Of The Modern Day Traveler

November 27, 2013
computer, maps, coffee
To effectively implement a hotel marketing strategy that works, hoteliers must understand today’s traveler by getting to know your guests and adapting to his or her needs.
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Give Hotel Guests What They Are Looking For At First Glance

November 21, 2013
two people hugging their laptops
By making a great first impression, your hotel will, in turn, have better reviews and generate more bookings in the future. Here are some effective ways in which to entice an online visitor to book with your hotel.
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6 Recommendations from Google

November 15, 2013
hotel reviews
Today hoteliers must monitor guests’ feedback on TripAdvisor, Yelp, social media sites, and many more. Before you begin responding to reviews, you should review Google’s 6 recommendations.
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The Hotel Experience Begins Online

November 1, 2013
hotel website on mobile, tablet, desktop
What many hoteliers do not realize, is that the hotel experience begins before the guest even steps foot on the property. It starts during the online research process.
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The Most Effective Forms of Earned Media for Hotel

October 30, 2013
hotel sign
The most effective online marketing strategy for your hotel incorporates paid, owned, and earned media. Gaining the latter can mean putting in some time, but it will pay off when your hotel appears high organically. This strategy will allow you to reap the benefits for years to come.
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3 Ways to Bypass the Travel Booking Sites

October 21, 2013
woman fighting the ota's
It's worthwhile to begin exploring other online options that allow your hospitality business to get straight through to the customer. The following are three different ways to do so.
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How Hotel Brands Can Leave an Impression on Guests

October 14, 2013
hotel brands
Hotels affiliated with well-established brands like Ramada, Best Western and Holiday Inn naturally get more representation than say smaller, independent hotels. This means these brand hotels tend to drive more traffic... but not necessarily more conversions.
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Guide to Improving Online Reviews

October 9, 2013
company standing together
Once you have addressed the concerns, it’s time for you to fix the problem – that’s where the real cleaning begins.
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LinkedIn Groups for Hotel Owners

October 7, 2013
independent hotel linkedin profile
Whether you are a marketer or an independent hotel owner, it is crucial to have useful, reliable contacts within your industry.
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Save Your Hotel’s Reputation After A Bad Review

September 18, 2013
different sentiments
Whether you love them or hate them, online reviews do get read.
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Marketing Your Boutique Hotel

September 3, 2013
Service bell on front desk at hotel
By following these simple marketing strategies, you’ll be able to increase reach and sales, promote your business, and generate press.
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Secrets to Improving Reviews & Boosting ROI

April 16, 2013
woman screaming into a megaphone
Use your common sense when providing service to your guests and enjoy the boost in your ROI.
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How to Respond to Social Media Backlash

February 8, 2013
woman gasping at computer
Here are some tips on how to respond if you start seeing negative comments from customers on your Facebook Timeline or Twitter feed.
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HotelSwaps: Boost Employee Retention in the Hospitality Industry

February 1, 2013
retention in hospitality industry
Do you work in the hospitality industry? If so, whether you are a manager or simply part of the staff, you may be interested in learning about HotelSwaps, an innovative new hotel staff retention, and incentive program.
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