Master B2B & B2C Product Marketing

October 2, 2023
Master B2B & B2C Product Marketing
Unlock the secrets of effective product marketing for both businesses and consumers with our comprehensive guide. Master strategies for B2B & B2C marketing success!

B2B & B2C Social Selling Basics

September 6, 2021
B2B & B2C Social Selling Basics
Now that social media has become part of widespread business norms, it's important to understand the distinctions between B2B and B2C social selling.

Sales Tips to Close More Business

March 1, 2020
Are you looking for more sales tips to close business?
If you’re not hitting your sales numbers and you’re tired of trying schemes that don’t work, try these sales tips to close business and make more money.

Ideas to Improving Customer Service

February 27, 2020
Top Ideas for Improving Customer Service at Your Business
An in-depth guide with great ideas for improving customer service. Includes creative ways that businesses can use to cultivate memorable customer experiences.

Email Tips On Time Management

February 23, 2020
Increase Productivity: Email Tips for Time Management
If you follow these email tips for time management you can spend less time refreshing your inbox, and more time tackling your important daily tasks and projects

Increase Social Media Engagement

February 11, 2020
How to increase social media engagement in five easy steps
Do you have a large number of followers, but very little engagement or interactions, such as likes, comments, and shares across your social networks?

Tips to launch a new product

February 7, 2020
Tips to Launch a New Product in the Market
New products are always fun in the ideation phase, but when it comes to planning a new product marketing launch, businesses need to be as strategic as possible.

Measure ROI on Marketing Spend

February 2, 2020
How to Measure ROI on Marketing Spend
To effectively measure ROI on marketing spend, you should first focus on the goals that matter most. Here are some common goal statements that you can help you.

Tips To Improve User Review Scores

January 28, 2020
how to improve business reviews
If you want to know how to improve your business reviews, take note of these tips. Sometimes, reviews can be the final decision-making process.

Want More "Word of Mouth" Referrals?

January 13, 2020
getting more word of mouth marketing
People underestimate the power of "Word of Mouth" as a marketing strategy. Learn how to raise awareness of your brand with some of these steps.

Tips To Increase User Reviews

January 8, 2020
how to increase your business reviews
Reviews can influence how consumers perceive a company or product. Use these tips to get more reviews so you can stand out from your competitors.

An Email Blast Subscribers Love

September 9, 2019
woman smiling at email blast on her phone
If you want to experience the 4400% ROI of email, it’s time to create better emails. Focus on these aspects of your email to make your subscribers convert!

Using Hootsuite's New Composer

June 10, 2019
Hootsuite's New Composer
Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.

Responding to a Negative Review

April 29, 2019
hotel front desk
Review sites and social media are tools that all travelers should use when looking for hotels to stay in. But what happens when you get a negative review?

Take You to the Next Level

March 18, 2019
woman doing user testing
Once somebody purchases your product or service, they become users. It's from there where, in the digital age, businesses set themselves apart.

Important Features of Hotel Websites

December 24, 2018
middle aged hands using a smartphone
If you want to get ahead of your competition, check out this list of features your hotel website should have. Get more bookings today!

Holiday Ideas for Social

November 6, 2018
Holiday Ideas for Social Media This Holiday Season
This article will give you a few ideas about how social media can play a big part in your holiday campaigns. Check out the festive tips and tricks.

Psychology and Hotel Marketing

October 7, 2018
psychologist talking to a person
Great marketing is all about being able to tap into the mind of your target audience. You must figure out ways to entice travelers to book a room in your hotel.

Create A Better Experience For Users

July 9, 2018
designing a website
As a business owner, you want your website to generate revenue, but converting visitors into customers is not always easy. Find out what you can do here.

Custom Alerts in Google Analytics

May 30, 2018
analytics dashboard
Are you looking for a simple guide on how to set up alerts? This isn't it. If you are looking for some alerts to keep an eye on things, this article is for you.

Understanding Bias in Online Reviews

May 15, 2018
In today’s internet-centered society, one is unlikely to come across a person who doesn’t consult online opinions before making a purchase.

Three Content Marketing Ideas

November 13, 2017
old school typewriter
Content marketing is here to stay. The reason is, that when it is done correctly, you can have a piece of content that keeps on giving.

Content Marketing For Hotels

October 10, 2017
moleskin for writing down notes
A primary function of marketing is promotion, but what if you struggle to find things to promote? How can you form a content strategy around this?

Avoiding Mistakes on Social Media

September 8, 2017
5 Tips for Avoiding Mistakes on Social Media
When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!

What is a SKAG?

August 4, 2017
person typing on a computer with question mark background
They days of targeting a broad match keyword like “hotels in LA” are over. Advertising is now granular. What are you doing to pass up the competition?

Hotels Should be Using Social Media

July 7, 2017
person pinching to zoom on ipad
There are enormous benefits of using a social media strategy for hotels. Here are seven reasons why your hotel should use social media!

How Are Your Hotel Ads Performing

July 1, 2017
person taking notes
Are your ads on Google Ads targeting the right people? If you can't find an answer to that question, then you are in luck, because I have the answer.

Get More From Hotel SEO

June 14, 2017
Having a proper SEO foundation can yield better results. 2 things could make a difference. Find out what they are & how to fix them in this article.

Increase Visibility For Your Hotel

June 5, 2017
woman checking google maps on her tablet
Local SEO can help hotels to better improve their visibility to consumers who are trying to find a hotel in their area. However, success isn't so easy.

Books to Help Hoteliers

June 1, 2017
stack of books
These 8 books will help you market your hotel this year! If you read just 25 pages every day, you will be able to develop a better marketing strategy!

Google Alerts

May 19, 2017
kid using magnifying glass to look at floor
Google is fantastic, aren't they? They provide a bunch of valuable tools for free, and if you know how to harness them, they can be very powerful for business.

A Marketing Strategy for you Hotel

May 9, 2017
computer and papers on a desk
What is the leading best practice today can quickly become outdated. See what you can do to implement your marketing strategy for timeless effectiveness.

Search Engine Optimization for Hotel

May 8, 2017
clicking on SEO image
You know that SEO for hotels is important. You need more people in your hotel to fill those empty rooms! I'll show you why SEO might be the answer.

Keep Bofu, Mofu, & Tofu In Mind

April 24, 2017
person taking a panoramic picture on their phone
Bofu? Mofu? Tofu? What on earth is that? I would like to introduce you to these acronyms so that they can help you with your marketing campaigns.

Leisure and Business Travel

February 8, 2017
simplifying rift
What do travelers look for when they shop for a hotel? Well, that depends on the type of trip they plan. Is their trip business or leisure related?

Is your Hotel Providing Value

January 30, 2017
providing value to guests through amenities
What makes a person choose one hotel over another? It’s value. Value is what drives every purchaser’s decision, but how can your hotel add more value?

Video Trends To Look Out For

December 28, 2016
man taking picture facing computer screen
Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?

7 Budget-Friendly Marketing Tips

October 18, 2016
piggy bank
With the internet at your fingertips, you don’t have to spend much, or anything at all, as long as you have the know-how & time to commit to online marketing.

Integrating The Human Element

October 4, 2016
father holding daughters hand
Nothing turns away potential customers like blatant advertising. It dehumanizes your brand. To connect with customers you must incorporate the human element.

Hotel Marketing Attribution

September 22, 2016
Marketing attribution analysis can help you see where your traffic is coming from, and if it is of the quality that you are looking for. It is critical to know.

Reviews Importance for Business

August 22, 2016
tablet computer and computer keyboard
Everybody’s a critic, especially now that it is easier than ever for customers to voice opinions online. Why should you care about these reviews?

Change TripAdvisor Profile Ownership

July 28, 2016
tripadvisor logo
Reviews on TripAdvisor can make or break a hotel's chance when it comes to a guest booking a room. This is where Reputation Management come into play.

Recapture Direct Bookings

July 18, 2016
best price
Different OTA sites are taking customers from a hotel’s website. A powerful strategy is needed to combat these losses. This can come in the form of a special.

Creating Your Hotel Mobile Website

June 30, 2016
drinking coffee and checking phone
Please don’t be lazy by thinking you can take your desktop website and turn it into a good mobile website. Find out what else you can do to improve your site.

Hotel’s Instagram Caption

June 19, 2016
frustrated social user
Getting the right photo is vital, you’re about 89% there. To ensure that your post gets the most views, your hotel’s Instagram caption needs to be #OnPoint.

A Pinterest Checklist for Success

April 10, 2016
Whether your hotel currently uses Pinterest or you are looking to improve your current strategy, here is a Pinterest Checklist for success.

Build a Content Calendar

November 10, 2015
content calendar
One of the goals of having a content calendar is to plan your content ahead of time. That way you can maintain the flow at which you publish your posts.

Using Long Tail Keywords

November 3, 2015
tablet and keyboard on google search
It is known that the higher you rank, the higher the possibility that a traveler will book directly at your site. See how long-tail keywords can benefit you.

Semantic Search Is The Future of SEO

October 27, 2015
google under the magnifying glass
This change is based on the advancement of search culture. People know exactly what they’re looking for, and they’re going to search for just that.

Increasing Your Conversion Rate

September 18, 2015
upward trend graph
In this day and age, everyone is spending a good portion of their time surfing the internet, so having a website for your hotel is a necessity.

Pinterest Board Ideas for Your Hotel

September 14, 2015
pool on hillside
Pinterest is quickly becoming one of the most popular social media channels. Here are some Pinterest board ideas that hotels can benefit from.

Shooting Better Videos

September 8, 2015
person shooting video
Hotels that present fantastic video content on their websites & social media have a better chance of getting traffic & increasing their direct booking numbers.

Best Types of Videos for Marketing

August 27, 2015
video camera pointing at screen
Your videos should tell a story about your hotel. People that feel a connection with your hotel are more likely to book a room.

5 Things Hotels Did

August 22, 2015
Emergency Head Bag at a hotel
Do you think your company has excellent service? You might find it hard to surpass the lengths that some hotels go to please their customers.

Start Using Instagram for your Hotel

August 17, 2015
instagram picture of hotel room
Instagram is a social channel that allows users to express their creativity with the flexibility to edit and filter images. Why should hotels use Instagram?

Send Longer Direct Messages

August 13, 2015
typing twitter message on laptop
Social Media has become a key customer service tool for hotels in the past few years. Twitter now makes it easier to communicate through direct messages.

Positively affect Direct Bookings

August 6, 2015
There are numerous digital marketing tools available for hoteliers to effectively promote their properties. One of these useful tools is the hotel blog.

Why Video Marketing is Important

July 3, 2015
youtube play button
There is countless marketing research revealing the popularity and impact of video. Here are a few stats that show why video marketing is vital for hotels.

Influence the Booking Decision

June 24, 2015
shopping cart on top of a laptop
Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.

Responding to Reviews

June 17, 2015
responding to reviews on laptop
Aside from major review sites, hoteliers should be monitoring reviews left on their social channels. Here is some advice from Google on how to handle responses.

Importance of Video Marketing

June 12, 2015
taking video
Blogs, pictures, & social media posts are all useful forms of content, but brands are using another form of media and it’s yielding great results.

The Power Of SEO Keywords

June 4, 2015
google home page
There are many ways to incorporate keywords into your copy. Keywords aren’t just random phrases that are placed into your content.

Benefits of Investing In Social

April 30, 2015
social media apps on phone
When it comes to marketing for hotels, hoteliers must decide on what they want to invest their time and money on in order to produce the best results.

Business Travelers In 2015

April 8, 2015
silhouette of person talking on phone
Business travelers are all about efficiency, so it is the hotelier’s responsibility to ensure that the guest is taken care of and that everything runs smoothly.

The Benefits of a Cloud Based PMS

March 25, 2015
the cloud
Independent hotels have to wear many hats to ensure their hotels are operating properly, but this workload can often come at a cost.

Collect Guest Surveys for Your Hotel

March 20, 2015
checking off box on survey
With the amount of reservations that move through hotels every year, there is a wealth of data available to the hotelier who is willing to put the time

Social Post Ideas for Hotels

December 29, 2014
social media post ideas
A common mistake many hoteliers make is using social media solely for self-promotion, which is an easy way to drive away fans.

Benefits of Flexible Cancellation

December 24, 2014
cancel button
When plans change or the unforeseen happens, there are few options available for the guest. Here is how smart hoteliers can use this to their advantage.

Bleisure Travelers

October 30, 2014
bleisure travelers on a tour
Over the past few years, the hospitality industry’s segment of business and leisure travelers have begun to merge into a single entity, now known as

Differences on Business & Leisure

October 6, 2014
business vs leisure travel holding briefcase
To have a successful business, it is crucial to understand the needs and wants of your customers. Find out what they are looking for in this article.

Creating an Immersive Experience

September 24, 2014
people enjoying their trip
Some travelers are looking for a more immersive experience from their hotel as soon as they book. But what does a more immersive experience look like?

Marketing to Millennials

September 9, 2014
millennials on their cell phones
There has been plenty of talk about this group in the hospitality industry since their purchasing power is increasing. Are you ready to market to this segment?

Building Value For Guests

July 2, 2014
hotel Packages
With a little creativity any property can leverage their surrounding area and offer something unique that sets them apart from their competition.

Hidden Opportunities in Forums

June 19, 2014
Blog comments
Time spent in these forums can uncover a lot of opportunities for hoteliers to educate themselves and actively participate and influence the buying process.

Top Amenities Family Travelers Want

June 10, 2014
hotel amenities
Does your hotel host a lot of families? If so, you will want to be sure that your hotel is offering key amenities that these travelers desire.

Increase Occupancy in Low Periods

May 16, 2014
hotel occupancy check in
Before deciding on what you will offer at your hotel during need periods, you will need to identify the following market areas to get the best ROI.

Blueprint for Decisions and Results

May 9, 2014
big data all seeing eye
The term ‘Big Data’ has been a trendy buzzword used among marketers and other professionals for the past few years. So what exactly does the

Secure Your Guest Information

May 7, 2014
blue lock
What happens when a guest's identity gets stolen, and the leak can be traced back to your hotel? Those reviews are going to have a much more damaging effect.

Provide Better Customer Service

April 28, 2014
teamwork makes the dreamwork
Here are a few easy ways that hotels can provide better social customer service immediately. Implement these and see guest satisfaction skyrocket.

How Can Flip.to Benefit Your Hotel

February 6, 2014
Flip.to is a platform that helps hotels gain exposure and create buzz through their current guests. It uses technology that ties to the booking process.

Responding to a Negative Review

January 15, 2014
Writing a Response
If customers notice that your hotel cares enough to address any issues guests have had, it will give them confidence in choosing your hotel.

Hootsuite to Monitor Online Reviews

December 17, 2013
reputology on hootsuite
Many hoteliers are already using HootSuite to manage various social media accounts, so adding online reviews to the mix is both convenient and helpful.

The Modern Day Traveler

November 27, 2013
computer, maps, coffee
To effectively implement a hotel marketing strategy that works, hoteliers must understand today’s traveler by getting to know your guests.

Give Hotel Guests What They Want

November 21, 2013
two people hugging their laptops
Here are some effective ways in which to entice an online visitor to book with your hotel. Make that first impression count, and start generating more bookings.

6 Recommendations from Google

November 15, 2013
hotel reviews
Before you begin responding to reviews, you should review Google’s 6 recommendations. There is a wealth of information here regarding reviews.

The Hotel Experience Begins Online

November 1, 2013
hotel website on mobile, tablet, desktop
What many hoteliers do not realize, is that the hotel experience begins before the guest steps foot on the property. It starts during the research process.

Earned Media for Hotels

October 30, 2013
hotel sign
Gaining earned media can mean putting in some time, but it will pay off when your hotel appears high organically. See what it's all about here.

Bypass the Travel Booking Sites

October 21, 2013
woman fighting the ota's
It's worthwhile to explore other online options that allow your hospitality business to get straight through to the customer.

Leave an Impression on Guests

October 14, 2013
hotel brands
Brand hotels tend to drive more traffic... but not necessarily more conversions. See what you can do to deliver a better impressions to your guests.

Guide to Improving Online Reviews

October 9, 2013
company standing together
Once you have addressed the concerns, it’s time for you to fix the problem – that’s where the real cleaning begins. See what you can do to improve your reviews.

LinkedIn Groups for Hotel Owners

October 7, 2013
independent hotel linkedin profile
Whether you are a marketer or an independent hotel owner, it is crucial to have useful, reliable contacts within your industry.

Save Your Hotel’s Reputation

September 18, 2013
different sentiments
Whether you love them or hate them, online reviews do get read. Getting a good one is great, but getting a bad review could lead to disaster.

Marketing Your Boutique Hotel

September 3, 2013
Service bell on front desk at hotel
By following these simple marketing strategies, you’ll be able to increase reach and sales, promote your business, and generate press.

Improving Reviews & Boosting ROI

April 16, 2013
woman screaming into a megaphone
Carla Caccavale, a brand strategist at TrustYou, a company that provides solutions for businesses to analyze reviews, tweets, and posts across the social web

Respond to Social Media Backlash

February 8, 2013
woman gasping at computer
Here are some tips on how to respond if you start seeing negative comments from customers on your Facebook Timeline or Twitter feed.

Boost Employee Retention

February 1, 2013
retention in hospitality industry
Do you work in the hospitality industry? If so, whether you are a manager or simply part of the staff, you may be interested in learning about HotelSwaps

Wikivoyage: A Dynamic Travel Guide

January 16, 2013
woman using laptop to look for travel
Wikivoyage aims to be primarily a Wikipedia for travel. Wikipedia is many Internet users’ go-to for quick information on almost anything. Wikivoyage

Social Media Listening Tools

October 19, 2012
social media listening
Hoteliers should be aware of all these conversations happening regarding their properties for instant, easy feedback. By simply listening

Location & Geosocial Marketing

September 27, 2012
social media tree
I’d like to share with you my takeaways on this panel that will hopefully stir up some of your own creative juices when it comes to location-based marketing.

Respond to Online Reviews

September 14, 2012
customer service
In today’s digital world, hotels must step up to the plate and take the time to respond to feedback their guests are leaving. And here’s why.
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