B2C

Now that social media has become part of widespread business norms, it's important to understand the distinctions between B2B and B2C social selling.

If you’re not hitting your sales numbers and you’re tired of trying schemes that don’t work, try these sales tips to close business and make more money.

An in-depth guide with great ideas for improving customer service. Includes creative ways that businesses can use to cultivate memorable customer experiences.

If you follow these email tips for time management you can spend less time refreshing your inbox, and more time tackling your important daily tasks and projects

Do you have a large number of followers, but very little engagement or interactions, such as likes, comments, and shares across your social networks?

New products are always fun in the ideation phase, but when it comes to planning a new product marketing launch, businesses need to be as strategic as possible.

To effectively measure ROI on marketing spend, you should first focus on the goals that matter most. Here are some common goal statements that you can help you.

If you want to know how to improve your business reviews, take note of these tips. Sometimes, reviews can be the final decision-making process.

People underestimate the power of "Word of Mouth" as a marketing strategy. Learn how to raise awareness of your brand with some of these steps.

Reviews can influence how consumers perceive a company or product. Use these tips to get more reviews so you can stand out from your competitors.

If you want to experience the 4400% ROI of email, it’s time to create better emails. Focus on these aspects of your email to make your subscribers convert!

Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.

Review sites and social media are tools that all travelers should use when looking for hotels to stay in. But what happens when you get a negative review?

Once somebody purchases your product or service, they become users. It's from there where, in the digital age, businesses set themselves apart.

If you want to get ahead of your competition, check out this list of features your hotel website should have. Get more bookings today!

This article will give you a few ideas about how social media can play a big part in your holiday campaigns. Check out the festive tips and tricks.

Great marketing is all about being able to tap into the mind of your target audience. You must figure out ways to entice travelers to book a room in your hotel.

As a business owner, you want your website to generate revenue, but converting visitors into customers is not always easy. Find out what you can do here.

Are you looking for a simple guide on how to set up alerts? This isn't it. If you are looking for some alerts to keep an eye on things, this article is for you.

In today’s internet-centered society, one is unlikely to come across a person who doesn’t consult online opinions before making a purchase.

Content marketing is here to stay. The reason is, that when it is done correctly, you can have a piece of content that keeps on giving.

A primary function of marketing is promotion, but what if you struggle to find things to promote? How can you form a content strategy around this?

When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!

They days of targeting a broad match keyword like “hotels in LA” are over. Advertising is now granular. What are you doing to pass up the competition?

There are enormous benefits of using a social media strategy for hotels. Here are seven reasons why your hotel should use social media!

Are your ads on Google Ads targeting the right people? If you can't find an answer to that question, then you are in luck, because I have the answer.

Having a proper SEO foundation can yield better results. 2 things could make a difference. Find out what they are & how to fix them in this article.

Local SEO can help hotels to better improve their visibility to consumers who are trying to find a hotel in their area. However, success isn't so easy.

These 8 books will help you market your hotel this year! If you read just 25 pages every day, you will be able to develop a better marketing strategy!

Google is fantastic, aren't they? They provide a bunch of valuable tools for free, and if you know how to harness them, they can be very powerful for business.

What is the leading best practice today can quickly become outdated. See what you can do to implement your marketing strategy for timeless effectiveness.

You know that SEO for hotels is important. You need more people in your hotel to fill those empty rooms! I'll show you why SEO might be the answer.

Bofu? Mofu? Tofu? What on earth is that? I would like to introduce you to these acronyms so that they can help you with your marketing campaigns.

What do travelers look for when they shop for a hotel? Well, that depends on the type of trip they plan. Is their trip business or leisure related?

What makes a person choose one hotel over another? It’s value. Value is what drives every purchaser’s decision, but how can your hotel add more value?

Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?

With the internet at your fingertips, you don’t have to spend much, or anything at all, as long as you have the know-how & time to commit to online marketing.

Nothing turns away potential customers like blatant advertising. It dehumanizes your brand. To connect with customers you must incorporate the human element.

Marketing attribution analysis can help you see where your traffic is coming from, and if it is of the quality that you are looking for. It is critical to know.

Everybody’s a critic, especially now that it is easier than ever for customers to voice opinions online. Why should you care about these reviews?

Reviews on TripAdvisor can make or break a hotel's chance when it comes to a guest booking a room. This is where Reputation Management come into play.

Different OTA sites are taking customers from a hotel’s website. A powerful strategy is needed to combat these losses. This can come in the form of a special.

Please don’t be lazy by thinking you can take your desktop website and turn it into a good mobile website. Find out what else you can do to improve your site.

Getting the right photo is vital, you’re about 89% there. To ensure that your post gets the most views, your hotel’s Instagram caption needs to be #OnPoint.

Whether your hotel currently uses Pinterest or you are looking to improve your current strategy, here is a Pinterest Checklist for success.

One of the goals of having a content calendar is to plan your content ahead of time. That way you can maintain the flow at which you publish your posts.

It is known that the higher you rank, the higher the possibility that a traveler will book directly at your site. See how long-tail keywords can benefit you.

This change is based on the advancement of search culture. People know exactly what they’re looking for, and they’re going to search for just that.

In this day and age, everyone is spending a good portion of their time surfing the internet, so having a website for your hotel is a necessity.

Pinterest is quickly becoming one of the most popular social media channels. Here are some Pinterest board ideas that hotels can benefit from.

Hotels that present fantastic video content on their websites & social media have a better chance of getting traffic & increasing their direct booking numbers.

Your videos should tell a story about your hotel. People that feel a connection with your hotel are more likely to book a room.

Do you think your company has excellent service? You might find it hard to surpass the lengths that some hotels go to please their customers.

Instagram is a social channel that allows users to express their creativity with the flexibility to edit and filter images. Why should hotels use Instagram?

Social Media has become a key customer service tool for hotels in the past few years. Twitter now makes it easier to communicate through direct messages.

There are numerous digital marketing tools available for hoteliers to effectively promote their properties. One of these useful tools is the hotel blog.

There is countless marketing research revealing the popularity and impact of video. Here are a few stats that show why video marketing is vital for hotels.

Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.

Aside from major review sites, hoteliers should be monitoring reviews left on their social channels. Here is some advice from Google on how to handle responses.

Blogs, pictures, & social media posts are all useful forms of content, but brands are using another form of media and it’s yielding great results.

There are many ways to incorporate keywords into your copy. Keywords aren’t just random phrases that are placed into your content.

When it comes to marketing for hotels, hoteliers must decide on what they want to invest their time and money on in order to produce the best results.

Business travelers are all about efficiency, so it is the hotelier’s responsibility to ensure that the guest is taken care of and that everything runs smoothly.

Independent hotels have to wear many hats to ensure their hotels are operating properly, but this workload can often come at a cost.

With the amount of reservations that move through hotels every year, there is a wealth of data available to the hotelier who is willing to put the time

A common mistake many hoteliers make is using social media solely for self-promotion, which is an easy way to drive away fans.

When plans change or the unforeseen happens, there are few options available for the guest. Here is how smart hoteliers can use this to their advantage.

Over the past few years, the hospitality industry’s segment of business and leisure travelers have begun to merge into a single entity, now known as

To have a successful business, it is crucial to understand the needs and wants of your customers. Find out what they are looking for in this article.

Some travelers are looking for a more immersive experience from their hotel as soon as they book. But what does a more immersive experience look like?

There has been plenty of talk about this group in the hospitality industry since their purchasing power is increasing. Are you ready to market to this segment?

With a little creativity any property can leverage their surrounding area and offer something unique that sets them apart from their competition.

Time spent in these forums can uncover a lot of opportunities for hoteliers to educate themselves and actively participate and influence the buying process.

Does your hotel host a lot of families? If so, you will want to be sure that your hotel is offering key amenities that these travelers desire.

Before deciding on what you will offer at your hotel during need periods, you will need to identify the following market areas to get the best ROI.

The term ‘Big Data’ has been a trendy buzzword used among marketers and other professionals for the past few years. So what exactly does the

What happens when a guest's identity gets stolen, and the leak can be traced back to your hotel? Those reviews are going to have a much more damaging effect.

Here are a few easy ways that hotels can provide better social customer service immediately. Implement these and see guest satisfaction skyrocket.

Flip.to is a platform that helps hotels gain exposure and create buzz through their current guests. It uses technology that ties to the booking process.

If customers notice that your hotel cares enough to address any issues guests have had, it will give them confidence in choosing your hotel.

Many hoteliers are already using HootSuite to manage various social media accounts, so adding online reviews to the mix is both convenient and helpful.

To effectively implement a hotel marketing strategy that works, hoteliers must understand today’s traveler by getting to know your guests.

Here are some effective ways in which to entice an online visitor to book with your hotel. Make that first impression count, and start generating more bookings.

Before you begin responding to reviews, you should review Google’s 6 recommendations. There is a wealth of information here regarding reviews.

What many hoteliers do not realize, is that the hotel experience begins before the guest steps foot on the property. It starts during the research process.

Gaining earned media can mean putting in some time, but it will pay off when your hotel appears high organically. See what it's all about here.

It's worthwhile to explore other online options that allow your hospitality business to get straight through to the customer.

Brand hotels tend to drive more traffic... but not necessarily more conversions. See what you can do to deliver a better impressions to your guests.

Once you have addressed the concerns, it’s time for you to fix the problem – that’s where the real cleaning begins. See what you can do to improve your reviews.

Whether you are a marketer or an independent hotel owner, it is crucial to have useful, reliable contacts within your industry.

Whether you love them or hate them, online reviews do get read. Getting a good one is great, but getting a bad review could lead to disaster.

By following these simple marketing strategies, you’ll be able to increase reach and sales, promote your business, and generate press.

Carla Caccavale, a brand strategist at TrustYou, a company that provides solutions for businesses to analyze reviews, tweets, and posts across the social web

Here are some tips on how to respond if you start seeing negative comments from customers on your Facebook Timeline or Twitter feed.

Do you work in the hospitality industry? If so, whether you are a manager or simply part of the staff, you may be interested in learning about HotelSwaps

Wikivoyage aims to be primarily a Wikipedia for travel. Wikipedia is many Internet users’ go-to for quick information on almost anything. Wikivoyage

Hoteliers should be aware of all these conversations happening regarding their properties for instant, easy feedback. By simply listening

I’d like to share with you my takeaways on this panel that will hopefully stir up some of your own creative juices when it comes to location-based marketing.

In today’s digital world, hotels must step up to the plate and take the time to respond to feedback their guests are leaving. And here’s why.

We’ve written many times about how social can help hotels engage their communities through Facebook or Twitter. See what we mean here.