B2C

These 3 Site Improvements Create A Better Experience For Users

July 9, 2018
designing a website
As a business owner, you want your website to generate revenue, but converting visitors into customers is not always easy. Poor website interactions, slow load times, and bad follow through are just some of the reasons why your site might not be performing up to speed.
Read More

Setting Up a Custom Alert in Google Analytics for Your Business

May 30, 2018
analytics dashboard
Are you looking for a simple guide on how to set up alerts? This isn't it. If you are looking for some alerts to keep an eye on things, this article is for you.
Read More

Understanding Bias in Online Reviews: A Guide for Businesses

May 15, 2018
reviews
In today’s society, one is unlikely to come across a person who doesn’t consult online opinions before making a purchase. Online reviews have become a deciding factor when purchasing a product or service. If you have enough reviews, it could seriously affect your business in one way or another.
Read More

3 Content Marketing Ideas for Hotels

November 13, 2017
old school typewriter
Content marketing is here to stay. The reason is, that when it is done correctly, you can have a piece of content that keeps on giving.
Read More

Content Marketing For Hotels

October 10, 2017
moleskin for writing down notes
A primary function of marketing is promotion, but what if you struggle to find things to promote? How can you form a content strategy around this?
Read More

5 Tips for Avoiding Mistakes on Social Media

September 8, 2017
5 Tips for Avoiding Mistakes on Social Media
When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!
Read More

What is a SKAG, & Why Is It The Best Thing for You

August 4, 2017
person typing on a computer with question mark background
They days of targeting a broad match keyword like “hotels in LA” are over. Advertising is now granular. What are you doing to pass up the competition?
Read More

Using the 80/20 Rule for Social Media

August 4, 2017
80/20 Rule for Social Media
One of the core principles of marketing is the 80/20 rule. which stated that 20% of your strategy is going to produce 80% of the results!
Read More

Google Chat w/ your Customers Directly From Search

July 20, 2017
person checking their phone
Google now allows businesses to chat directly with customers from search. Here's how it works and how to set it up.
Read More

7 Reasons Why Hotels Should be Using Social Media

July 7, 2017
person pinching to zoom on ipad
There are enormous benefits of using a social media for hotels, here are just seven!
Read More

How Are Your Hotel Ads Performing on AdWords?

July 1, 2017
person taking notes
Are your ads on AdWords targeting the right people? If you can't find an answer to that question, then you are in luck, because I have the answer.
Read More

Get More From Hotel SEO By Doing These Two Things

June 14, 2017
SEO + UX
Having a proper SEO foundation can yield better results. 2 things could make a difference. Find out what they are & how to fix them in this article.
Read More

Using Local SEO To Increase Visibility For Your Hotel

June 5, 2017
woman checking google maps on her tablet
Make use of Local SEO to raise the visibility of your hotel online to consumers around you!
Read More

Books to Help Hoteliers Improve Their Marketing In The Next Qtr.

June 1, 2017
stack of books
These 8 books will help you market your hotel this year! If you read just 25 pages every day, you will be able to develop a better marketing strategy!
Read More

Track Rivals & Protect Your Brand w/ Google Alerts

May 19, 2017
kid using magnifying glass to look at floor
Get the most out of the free tools that Google has to offer by using Google Alert for your hotel.
Read More

A Marketing Strategy for you Hotel

May 9, 2017
computer and papers on a desk
A marketing plan for a hotel should be just as unique as the property itself.
Read More

Search Engine Optimization for Hotels : Is It Even Worth It?

May 8, 2017
clicking on SEO image
You know that SEO for hotels is important. You need more people in your hotel to fill those empty rooms! I'll show you why SEO might be the answer.
Read More

Hospitality Digital Marketing - Keep Bofu, Mofu, & Tofu In Mind

April 24, 2017
person taking a panoramic picture on their phone
Bofu? Mofu? Tofu? What on earth is that? I would like to introduce you to these acronyms so that they can help you with your marketing campaigns.
Read More

Facebook Recommendation Feature

April 20, 2017
facebook recommendations
This feature is simple to use and can be part of a social media strategy for hotels by reaping the benefits of user generated content.
Read More

Google Switching to Mobile-First Index for Hotels

February 13, 2017
person holding seo sign
Google is switching to a mobile first index. This means that mobile experience will determine ranking. Is your hotel ready for the upcoming changes?
Read More

Leisure and Business Travel

February 8, 2017
simplifying rift
What do travelers look for when they shop for a hotel? Well, that depends on the type of...
Read More

Is your Hotel Providing Enough Value to Guests?

January 30, 2017
providing value to guests through amenities
What makes a person choose one hotel over another? It’s value. Value is what drives every purchaser’s decision, but how can your hotel add more value?
Read More

WiFi Security Concerns for Every Hotelier

January 28, 2017
cyberlock
Recently the FCC has put their foot down on the fight over WiFi Blocking in hotels. They have ruled that...
Read More

Video Trends that Hoteliers Should Look Out For

December 28, 2016
man taking picture facing computer screen
Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?
Read More

7 Budget-Friendly Hotel Marketing Tips

October 18, 2016
piggy bank
With the internet at your fingertips, you don’t have to spend much, or anything at all, as long as you have the know-how & time to commit to online marketing.
Read More

Hotel Marketing: Integrating The Human Element

October 4, 2016
father holding daughters hand
Nothing turns away potential customers like blatant advertising. It dehumanizes your brand. To connect with customers you must incorporate the human element.
Read More

Hotel Marketing Attribution: Assigning Value to Marketing Efforts

September 22, 2016
hotel
Marketing attribution analysis can help you see where your traffic is coming from, and if it is of the quality that you are looking for. Without knowing this, you are moving forward blindly.
Read More

Hotel Marketing: 5 Tactics to Use for the Holiday Season

September 21, 2016
ornament on christmas tree
Now that summer is over, it’s time to start implementing seasonal marketing themes. The holidays are approaching quicker than you may think.
Read More

Why Online Reviews are Important for Your Business

August 22, 2016
tablet computer and computer keyboard
Everybody’s a critic, especially now that it is easier than ever for customers to voice opinions online. Why should you care about these reviews?
Read More

How to Change TripAdvisor Profile Ownership

July 28, 2016
tripadvisor logo
Reviews on TripAdvisor and other review sites can make or break a hotel’s chance when it comes to...
Read More

Recapture Direct Bookings with Specials

July 18, 2016
best price
Different OTA sites are taking customers from a hotel’s website. A powerful strategy is needed to combat these losses. This can come in the form of a special.
Read More

Earned, Paid & Owned Media for Hotels

July 14, 2016
front desk
Improving a digital presence can be confusing. You know you need to be there, but there are so many places to be. Which is best for your hotel?
Read More

3 Tips For Creating Your Best Hotel Mobile Website

June 30, 2016
drinking coffee and checking phone
Everywhere you go, you see people on their phones. Almost everything nowadays is done on mobile devices, and...
Read More

A Guide to Writing Your Hotel’s Instagram Caption

June 19, 2016
frustrated social user
Ok, so you’ve come up with an interesting photo for your Hotel’s Instagram
Read More

Pinterest Checklist for Success: Hotel Edition

April 10, 2016
checklist
Just as with any other social media network or with marketing in general, a solid strategy is needed to get the most out of Pinterest. With over 100 million active monthly users, the channel has become too large to ignore.
Read More

The Benefits of a Virtual Hotel Tour

December 2, 2015
hotel virtual tour
The more familiar your audience can get with your hotel brand online, the better your chances are of...
Read More

Building a Content Calendar for Your Hotel

November 10, 2015
content calendar
Content calendars are a great way to manage all of your content and remembering any important dates...
Read More

Why you Should be Using Long Tail Keywords

November 3, 2015
tablet and keyboard on google search
For most hoteliers, increasing their search engine ranking is highly important. It is known that, the higher your...
Read More

Semantic Search- The Future of SEO

October 27, 2015
google under the magnifying glass
The world of keywords and SEO was drastically altered when Google added the Hummingbird algorithm to their search engine in...
Read More

Save Time & Schedule Instagram Posts on Hootsuite

October 6, 2015
schedule posts with hootsuite
Instagram is a great channel for hotels to give guests an inside look at their property. With over...
Read More

5 Tips for Increasing Your Hotel’s Conversion Rate

September 18, 2015
upward trend graph
Having a good website will definitely help increase your hotel’s conversion rate. Use these 5 simple and effective CRO tips to help improve your bottom line. What business doesn't want more conversions?
Read More

Pinterest Board Ideas for Hotels

September 14, 2015
pool on hillside
Pinterest is quickly becoming one of the most widely social media channels, with over 72 million users, and...
Read More

5 Important Factors for Shooting Better Videos

September 8, 2015
person shooting video
Hotels that present amazing video content on their websites and social media networks have a better chance of...
Read More

The Best Types of Videos for Hotel Marketing

August 27, 2015
video camera pointing at screen
Hoteliers know that video is one of the most important forms of marketing content on...
Read More

How to Start Using Instagram for your Hotel

August 17, 2015
apps on a phone
Instagram is a social media channel that allows users to express their creativity with the flexibility of editing...
Read More

Twitter Users Can Now Send Longer Direct Messages

August 13, 2015
typing twitter message on laptop
Social Media has become a key customer service tool for hotels in the past few years. More and more users...
Read More

How Blogging can Positively affect Direct Bookings

August 6, 2015
blog
There are numerous digital marketing tools available for hoteliers to effectively promote their properties. One of these useful tools is...
Read More

Google will be Unlinking YouTube and Google+

July 30, 2015
youtube logo
Google announced on July 27, 2015 that in the coming weeks, you will no longer be required to have a...
Read More

Why Video Marketing is Important for Hotels

July 3, 2015
youtube play button
If hoteliers are looking to increase engagement and traffic to their websites, then video must be a part...
Read More

3 Powerful Ways Hoteliers Can Influence the Booking Decision

June 24, 2015
shopping cart on top of a laptop
Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.
Read More

Best Practices for Responding to Reviews

June 17, 2015
responding to reviews on laptop
By now your hotel is most likely taking the time to respond to reviews on major sites such as TripAdvisor...
Read More

The Importance of Video Marketing

June 12, 2015
taking video
Blogs, pictures, & social media posts are all useful forms of content, but brands are using another form of media and it’s yielding great results.
Read More

Do You Understand The Power Of Keywords

June 4, 2015
google home page
Hotel websites are constantly in competition for prime web search space with OTA’s. As a hotelier, having a high rank...
Read More

5 Ways Hotels Can Encourage User Generated Content

June 1, 2015
encourage user generated content
User Generated Content (UGC) can be a powerful tool for hotels. User Generated Content includes any type of content a...
Read More

Understanding Social Media Page Roles

May 14, 2015
people holding hands in a circle
When it comes a hotel’s social media channels, there may be more than one staff member you want to assign...
Read More

The Benefits of Investing In Social Media

April 30, 2015
social media apps on phone
When it comes to marketing for hotels, hoteliers must decide on what they want to invest their time and money on in order to produce the best results.
Read More

Hootsuite Now Allows Users to Schedule Photos

April 21, 2015
image display on hootsuite
If Twitter is part of your hotel’s social media strategy, you know how difficult it can be to take time...
Read More

5 Ways Hotels Use Twitter’s ‘Retweet w/ Comment’

April 9, 2015
retweeting
Have you ever had the dilemma of whether to retweet another user’s tweet using the retweet button or to RT...
Read More

Benefits of a Cloud Based PMS

March 25, 2015
the cloud
Independent hotels have to wear many hats to ensure their hotels are operating properly, but this workload can often come at a cost. Some day to day operations can be time consuming and often be put off or forgotten completely. This is where Property Management Systems come into play.
Read More

Collecting Guest Surveys to Improve Your Hotel

March 20, 2015
checking off box on survey
With the amount of reservations that move through hotels every year, there is a wealth of data available to the hotelier who is willing to put the time into analyzing it. Find out how you can start conducting guest surveys after checkout.
Read More

Making hotels interactive with iBeacons

February 26, 2015
iBeacon
iBeacons are a small communication device that, with the user’s permission, uses Bluetooth technology to trigger activities, launch websites, play videos or offer coupons and information on a traveler’s smartphone.
Read More

Social Media Post Ideas for Hotels

December 29, 2014
social media globe inside monitor
When posting on social media, hoteliers should aim to provide valuable posts for their fans. A common mistake many hoteliers...
Read More

The Benefits of a Flexible Cancellation Policy

December 24, 2014
cancel button
When plans change or the unforeseen happens, there are few options available for the guest. Here is how smart hoteliers can use this to their advantage.
Read More

The Value of Discounting

December 3, 2014
sale tags
A recent study by The University of Minnesota took a look at how shoppers perceive discounts and Value...
Read More

Interacting with Guests on Social Media Channels

November 28, 2014
social media icons on smartphone
Is your hotel engaging users on all social media sites where you are actively posting? While it’s great to have...
Read More

How Hotels Can Take Advantage of Twitter Lists (Part 2)

November 5, 2014
twitter logo
In part 1 of this article, hoteliers were shown how Twitter Lists can be beneficial to their hotel. In...
Read More

What Hoteliers Need to Know About Bleisure Travelers

October 30, 2014
bleisure travelers on a tour
Over the past few years, the hospitality industry’s segment of business and leisure travelers have begun to merge into a...
Read More

How Hotels Can Take Advantage of Twitter Lists (Part 1)

October 20, 2014
twitter icon
When using Twitter for your hotel, a good rule of thumb is to share other users’ content along with your...
Read More

Differences Between Business and Leisure Travelers

October 6, 2014
business vs leisure travel holding briefcase
A hotel’s business mix is commonly comprised of a different percentage of segments, such as business and leisure travelers. These...
Read More

Creating a More Immersive Guest Experience

September 24, 2014
folded up map
The majority of hotels have focused their efforts into providing an efficient and hassle free booking process. Modern website design...
Read More

Pinterest’s New Analytics Dashboard

September 17, 2014
Pinterest Blog analytics
Pinterest has updated their Analytics dashboard to include more useful information for marketers. Previously..
Read More

Marketing to Millennials: Hotel Edition

September 9, 2014
millennials on their cell phones
There has been plenty of talk about this group in the hospitality industry since their purchasing power is increasing. Are you ready to market to this segment?
Read More

Choosing a Twitter Cover Photo for your Hotel

August 12, 2014
twitter circle
Earlier this year, Twitter updated the look and feel of user profiles. In order to cater to users’ love of...
Read More

Hotel Personalization That Gets Greater Conversions

July 27, 2014
hand ringing desk bell
The demands of modern travelers are changing the standards of the hospitality industry; so hoteliers can expect personalization to better define how hotels will operate in the future. Ultimately, providing a catered and personalized experience for guests is going to be one way to achieve greater hotel bookings.
Read More

SMS in Hospitality: A New and Improved Age of Customer Service

July 24, 2014
sms marketing
Hoteliers can agree that many, if not all travelers bring their smartphones along during their travels. According to recent studies,...
Read More

Build Value For Guests Through Package Deals

July 2, 2014
hotel Packages
With a little creativity any property can leverage their surrounding area and offer something unique that sets them apart from their competition.
Read More

The Top Amenities Family Travelers Want

June 10, 2014
hotel amenities
Does your hotel host a lot of families? If so, you will want to be sure that your hotel is offering key amenities that these travelers desire. So what exactly are family travelers looking for in a hotel? When it comes to planning a family vacation, travelers want to book a hotel that will meet their needs.
Read More

Why Social Media is Beneficial for Hotels

May 29, 2014
social media
By now, hoteliers have heard about the importance of social media and the fact that they should be using it...
Read More

Hotels Can Increase Occupancy during Low Periods

May 16, 2014
hotel occupancy check in
Every hotel in the business experiences fluctuation in the market depending on the season and demand. With seasonality...
Read More

Hoteliers’ Blueprint for Decisions and Results

May 9, 2014
big data all seeing eye
The term ‘Big Data’ has been a very popular buzzword used among marketers and other professionals in the past...
Read More

Secure Your Guest Information

May 7, 2014
blue lock
Online Reviews can make or break a hotel’s reputation these days. Poor customer service and dirty rooms are some...
Read More

Go Mobile or Lose Out on Potential Revenue

April 30, 2014
mobile travel
The recent eruption of smartphones and tablets over the last several years has greatly changed the playing field in...
Read More

How Hotels Can Provide Better Customer Service

April 28, 2014
teamwork makes the dreamwork
With the growth of social media in today’s day and age, the way hotels are able to communicate...
Read More

Gain More Social Media Engagement Through Photos

April 21, 2014
social media heart
A picture is worth a thousand words. Perhaps this is why photos are the most widely shared posts...
Read More

No Vacancy: How To Attract Customers To Your Hotel

April 3, 2014
couple enjoying hotel amenities
There are some simple & cost effective ways to get business. Use these 5 helpful tips when navigating the complexities of hospitality marketing.
Read More

Use Twitter’s New Feature to Showcase Your Hotel

March 27, 2014
Twitter circle
Is your hotel on Twitter yet? Twitter is a great way for hotels to engage with guests and...
Read More

4 Ways Hotels Are Using High-Tech To Wow Guests

February 12, 2014
guest service
High-tech features serve a dual purpose – they make a guests stay more memorable and also encourage them to spread the word about their extraordinary stay.
Read More

How Flip.to Can Benefit Your Hotel

February 6, 2014
Flip24
Flip.to is a platform that helps hotels gain exposure and create buzz through their current...
Read More

How to Write a Response to a Negative Review

January 15, 2014
Writing a Response
Hoteliers know that regardless of how smoothly they attempt to run operations around the hotel, there is always...
Read More

How Hoteliers Should use Instagram in 2014

January 10, 2014
instagram new format
Although Instagram hasn’t been around as long as Facebook or Twitter, it is among the fastest growing social networks...
Read More

Use the New Hootsuite Reputology App to Monitor Online Reviews

December 17, 2013
reputology on hootsuite
Hoteliers are well aware of the importance of managing a hotel’s reputation. A large part of managing that...
Read More

Connecting to today’s vacationer

December 9, 2013
various social media
The following blog post was written by our friend, Michelle, who writes about the importance of using video in your...
Read More

Oh, the Places Your Guests Will Go!

December 5, 2013
Pinterest board locations
On November 20, Pinterest released its newest feature: Place Pins. Cue travel marketers rejoicing. The window...
Read More

Convert Lookers Into Bookers with New Photography

November 18, 2013
room service breakfast
Imagery on a hotel’s website is one of the most crucial elements for a good user experience. The...
Read More

6 Recommendations from Google

November 15, 2013
hotel reviews
Although recent research has indicated that travelers’ review fatigue is setting in, a majority of travelers say that...
Read More

Four Seasons Became Highest Rated Hotel in Austin

November 13, 2013
the four seasons
Hotels are no stranger to the benefits and dangers that come with online reviews. Travelers are researching hotels...
Read More

The Hotel Guest Experience Begins Online

November 1, 2013
hotel website on mobile, tablet, desktop
When hoteliers think about providing an excellent experience for hotel guests, their mind immediately directs to the guest...
Read More

The Most Effective Forms of Earned Media for Hotel

October 30, 2013
social media apps on smartphone
The most effective online marketing strategy for your hotel incorporates paid, owned, and earned media. Gaining the latter can mean putting in some time, but it will pay off when your hotel appears high organically. This strategy will allow you to reap the benefits for years to come.
Read More

3 Ways to Bypass the Travel Booking Sites

October 21, 2013
hotel
The following guest blog post is written by our friend, Sam Peters, who discusses how hotels can alleviate dependence on...
Read More

Four Simple Blog Ideas for Hotels

October 18, 2013
blog on a gold brick
Every hotel wants their site to rank high on Google search. Ranking higher on search engines includes regularly providing fresh content on your site.
Read More
©2017 E-Marketing Associates | Privacy & Security