
What makes a person choose one hotel over another? It’s value. Value is what drives every purchaser’s decision, but how can your hotel add more value?

With a little creativity any property can leverage their surrounding area and offer something unique that sets them apart from their competition.

Time spent in these forums can uncover a lot of opportunities for hoteliers to educate themselves and actively participate and influence the buying process.

Here are some effective ways in which to entice an online visitor to book with your hotel. Make that first impression count, and start generating more bookings.