Acquiring new business in today’s climate is only step 1. Once somebody purchases your product or service, they become users. It’s from there where, in the digital age, businesses set themselves apart.
These 3 Site Improvements Create A Better Experience For Users
July 9, 2018
As a business owner, you want your website to generate revenue, but converting visitors into customers is not always easy. Poor website interactions, slow load times, and bad follow through are just some of the reasons why your site might not be performing up to speed.
Understanding Bias in Online Reviews: A Guide for Businesses
May 15, 2018
In today’s society, one is unlikely to come across a person who doesn’t consult online opinions before making a purchase. Online reviews have become a deciding factor when purchasing a product or service. If you have enough reviews, it could seriously affect your business in one way or another.
Just as with any other social media network or with marketing in general, a solid strategy is needed to get the most out of Pinterest. With over 100 million active monthly users, the channel has become too large to ignore.
5 Tips for Increasing Your Hotel’s Conversion Rate
September 18, 2015
Having a good website will definitely help increase your hotel’s conversion rate. Use these 5 simple and effective CRO tips to help improve your bottom line. What business doesn't want more conversions?
Independent hotels have to wear many hats to ensure their hotels are operating properly, but this workload can often come at a cost. Some day to day operations can be time consuming and often be put off or forgotten completely. This is where Property Management Systems come into play.
With the amount of reservations that move through hotels every year, there is a wealth of data available to the hotelier who is willing to put the time into analyzing it. Find out how you can start conducting guest surveys after checkout.
iBeacons are a small communication device that, with the user’s permission, uses Bluetooth technology to trigger activities, launch websites, play videos or offer coupons and information on a traveler’s smartphone.
Does your hotel host a lot of families? If so, you will want to be sure that your hotel is offering key amenities that these travelers desire. So what exactly are family travelers looking for in a hotel?
Give Hotel Guests What They Are Looking For At First Glance
November 21, 2013
By making a great first impression, your hotel will, in turn, have better reviews and generate more bookings in the future. Here are some effective ways in which to entice an online visitor to book with your hotel.
The Most Effective Forms of Earned Media for Hotel
October 30, 2013
The most effective online marketing strategy for your hotel incorporates paid, owned, and earned media. Gaining the latter can mean putting in some time, but it will pay off when your hotel appears high organically. This strategy will allow you to reap the benefits for years to come.
How Hotel Brands Can Leave an Impression on Guests
October 14, 2013
Hotels affiliated with well-established brands like Ramada, Best Western and Holiday Inn naturally get more representation than say smaller, independent hotels. This means these brand hotels tend to drive more traffic... but not necessarily more conversions.
HotelSwaps: Boost Employee Retention in the Hospitality Industry
February 1, 2013
Do you work in the hospitality industry? If so, whether you are a manager or simply part of the staff, you may be interested in learning about HotelSwaps, an innovative new hotel staff retention, and incentive program.