If you’re not hitting your sales numbers and you’re tired of trying schemes that don’t work, try these sales tips to close business and make more money.
An in-depth guide with great ideas for improving customer service. Includes creative ways that businesses can use to cultivate memorable customer experiences.
If you follow these email tips for time management you can spend less time refreshing your inbox, and more time tackling your important daily tasks and projects
New products are always fun in the ideation phase, but when it comes to planning a new product marketing launch, businesses need to be as strategic as possible.
To effectively measure ROI on marketing spend, you should first focus on the goals that matter most. Here are some common goal statements that you can help you.
If you want to experience the 4400% ROI of email, it’s time to create better emails. Focus on these aspects of your email to make your subscribers convert!
Review sites and social media are tools that all travelers should use when looking for hotels to stay in. But what happens when you get a negative review?
Great marketing is all about being able to tap into the mind of your target audience. You must figure out ways to entice travelers to book a room in your hotel.
As a business owner, you want your website to generate revenue, but converting visitors into customers is not always easy. Find out what you can do here.
Are you looking for a simple guide on how to set up alerts? This isn't it. If you are looking for some alerts to keep an eye on things, this article is for you.
Local SEO can help hotels to better improve their visibility to consumers who are trying to find a hotel in their area. However, success isn't so easy.
Google is fantastic, aren't they? They provide a bunch of valuable tools for free, and if you know how to harness them, they can be very powerful for business.
What is the leading best practice today can quickly become outdated. See what you can do to implement your marketing strategy for timeless effectiveness.
With the internet at your fingertips, you don’t have to spend much, or anything at all, as long as you have the know-how & time to commit to online marketing.
Nothing turns away potential customers like blatant advertising. It dehumanizes your brand. To connect with customers you must incorporate the human element.
Marketing attribution analysis can help you see where your traffic is coming from, and if it is of the quality that you are looking for. It is critical to know.
Different OTA sites are taking customers from a hotel’s website. A powerful strategy is needed to combat these losses. This can come in the form of a special.
Please don’t be lazy by thinking you can take your desktop website and turn it into a good mobile website. Find out what else you can do to improve your site.
Getting the right photo is vital, you’re about 89% there. To ensure that your post gets the most views, your hotel’s Instagram caption needs to be #OnPoint.
One of the goals of having a content calendar is to plan your content ahead of time. That way you can maintain the flow at which you publish your posts.
It is known that the higher you rank, the higher the possibility that a traveler will book directly at your site. See how long-tail keywords can benefit you.
Hotels that present fantastic video content on their websites & social media have a better chance of getting traffic & increasing their direct booking numbers.
Instagram is a social channel that allows users to express their creativity with the flexibility to edit and filter images. Why should hotels use Instagram?
Social Media has become a key customer service tool for hotels in the past few years. Twitter now makes it easier to communicate through direct messages.
There are numerous digital marketing tools available for hoteliers to effectively promote their properties. One of these useful tools is the hotel blog.
There is countless marketing research revealing the popularity and impact of video. Here are a few stats that show why video marketing is vital for hotels.
Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.
Aside from major review sites, hoteliers should be monitoring reviews left on their social channels. Here is some advice from Google on how to handle responses.
Business travelers are all about efficiency, so it is the hotelier’s responsibility to ensure that the guest is taken care of and that everything runs smoothly.
With the amount of reservations that move through hotels every year, there is a wealth of data available to the hotelier who is willing to put the time
When plans change or the unforeseen happens, there are few options available for the guest. Here is how smart hoteliers can use this to their advantage.
There has been plenty of talk about this group in the hospitality industry since their purchasing power is increasing. Are you ready to market to this segment?
Time spent in these forums can uncover a lot of opportunities for hoteliers to educate themselves and actively participate and influence the buying process.
What happens when a guest's identity gets stolen, and the leak can be traced back to your hotel? Those reviews are going to have a much more damaging effect.
Flip.to is a platform that helps hotels gain exposure and create buzz through their current guests. It uses technology that ties to the booking process.
Many hoteliers are already using HootSuite to manage various social media accounts, so adding online reviews to the mix is both convenient and helpful.
Here are some effective ways in which to entice an online visitor to book with your hotel. Make that first impression count, and start generating more bookings.
What many hoteliers do not realize, is that the hotel experience begins before the guest steps foot on the property. It starts during the research process.
Once you have addressed the concerns, it’s time for you to fix the problem – that’s where the real cleaning begins. See what you can do to improve your reviews.
Carla Caccavale, a brand strategist at TrustYou, a company that provides solutions for businesses to analyze reviews, tweets, and posts across the social web
Do you work in the hospitality industry? If so, whether you are a manager or simply part of the staff, you may be interested in learning about HotelSwaps
I’d like to share with you my takeaways on this panel that will hopefully stir up some of your own creative juices when it comes to location-based marketing.