B2C

Reviews can influence how we perceive a company or product. Use these tips to increase the amount of user reviews about your company.

If you want to experience the 4400% ROI of email, it’s time to create better emails. Focus on these ten aspects of your email blast to make your subscribers convert!

Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.

Review sites and social media are tools that all travelers should use when looking for hotels to stay in. But what happens when you get a negative review?

Acquiring new business in today’s climate is only step 1. Once somebody purchases your product or service, they become users. It’s from there where, in the digital age, businesses set themselves apart.

If you want to get ahead of your competition, check out this list of features your hotel website should have.

This article will give you a few ideas about how social media can play a big part in your holiday campaigns.

Great marketing is all about being able to tap into the mind of your target audience. As a hotelier, you must figure out ways to entice travelers to book a room in your hotel.

As a business owner, you want your website to generate revenue, but converting visitors into customers is not always easy. Poor website interactions, slow load times, and bad follow through are just some of the reasons why your site might not be performing up to speed.

Are you looking for a simple guide on how to set up alerts? This isn't it. If you are looking for some alerts to keep an eye on things, this article is for you.

In today’s society, one is unlikely to come across a person who doesn’t consult online opinions before making a purchase. Online reviews have become a deciding factor when purchasing a product or service. If you have enough reviews, it could seriously affect your business in one way or another.

Content marketing is here to stay. The reason is, that when it is done correctly, you can have a piece of content that keeps on giving.

A primary function of marketing is promotion, but what if you struggle to find things to promote? How can you form a content strategy around this?

When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!

They days of targeting a broad match keyword like “hotels in LA” are over. Advertising is now granular. What are you doing to pass up the competition?

One of the core principles of marketing is the 80/20 rule. which stated that 20% of your strategy is going to produce 80% of the results!

There are enormous benefits of using a social media for hotels, here are just seven!

Are your ads on AdWords targeting the right people? If you can't find an answer to that question, then you are in luck, because I have the answer.

Having a proper SEO foundation can yield better results. 2 things could make a difference. Find out what they are & how to fix them in this article.

Make use of Local SEO to raise the visibility of your hotel online to consumers around you!

These 8 books will help you market your hotel this year! If you read just 25 pages every day, you will be able to develop a better marketing strategy!

Get the most out of the free tools that Google has to offer by using Google Alert for your hotel.

A marketing plan for a hotel should be just as unique as the property itself.

You know that SEO for hotels is important. You need more people in your hotel to fill those empty rooms! I'll show you why SEO might be the answer.

Bofu? Mofu? Tofu? What on earth is that? I would like to introduce you to these acronyms so that they can help you with your marketing campaigns.

This feature is simple to use and can be part of a social media strategy for hotels by reaping the benefits of user generated content.

From optimized websites to hotel blogs our end goal is the same: book empty rooms.

Google is switching to a mobile first index. This means that mobile experience will determine ranking. Is your hotel ready for the upcoming changes?

What do travelers look for when they shop for a hotel? Well, that depends on the type of...

What makes a person choose one hotel over another? It’s value. Value is what drives every purchaser’s decision, but how can your hotel add more value?

Recently the FCC has put their foot down on the fight over WiFi Blocking in hotels. They have ruled that...

Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?

With the internet at your fingertips, you don’t have to spend much, or anything at all, as long as you have the know-how & time to commit to online marketing.

Nothing turns away potential customers like blatant advertising. It dehumanizes your brand. To connect with customers you must incorporate the human element.

Marketing attribution analysis can help you see where your traffic is coming from, and if it is of the quality that you are looking for. Without knowing this, you are moving forward blindly.

Now that summer is over, it’s time to start implementing seasonal marketing themes. The holidays are approaching quicker than you may think.

Everybody’s a critic, especially now that it is easier than ever for customers to voice opinions online. Why should you care about these reviews?

Reviews on TripAdvisor and other review sites can make or break a hotel’s chance when it comes to...

Different OTA sites are taking customers from a hotel’s website. A powerful strategy is needed to combat these losses. This can come in the form of a special.

Improving a digital presence can be confusing. You know you need to be there, but there are so many places to be. Which is best for your hotel?

Everywhere you go, you see people on their phones. Almost everything nowadays is done on mobile devices, and...

Ok, so you’ve come up with an interesting photo for your Hotel’s Instagram

Just as with any other social media network or with marketing in general, a solid strategy is needed to get the most out of Pinterest. With over 100 million active monthly users, the channel has become too large to ignore.

The more familiar your audience gets with you, the better chance you have to get them to your site. A great way to get traffic is with visual content marketing.

One of the goals of having a content calendar is to plan your content ahead of time. That way you can maintain the flow at which you publish your posts.

It is known that the higher your site ranks, the higher the possibility that a traveler will book directly at your site. See how long-tail keywords can benefit you.

This change is based on the advancement of search culture. People know exactly what they’re looking for, and they’re going to search for just that.

In this day and age, everyone is spending a good portion of their time surfing the internet, so having a website for your hotel is a necessity.

Pinterest is quickly becoming one of the most popular social media channels. Here are some Pinterest board ideas that hotels can benefit from.

Hotels that present fantastic video content on their websites & social media have a better chance of getting traffic and increasing their direct booking numbers.

Your videos should tell a story about your hotel. People that feel a connection with your hotel are more likely to book a room.

Do you think your company has excellent service? You might find it hard to surpass the lengths that some hotels go to please their customers.

Instagram is a social channel that allows users to express their creativity with the flexibility to edit and filter images. Why should hotels use Instagram?

Social Media has become a key customer service tool for hotels in the past few years. Twitter now makes it easier to communicate through direct messages.

There are numerous digital marketing tools available for hoteliers to effectively promote their properties. One of these useful tools is the hotel blog.

There is countless marketing research revealing the popularity and impact of video. Here are a few stats that show why video marketing is vital for hotels.

Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.

Aside from major review sites, hoteliers should be monitoring reviews left on their social channels. Here is some advice from Google on how to handle responses.

Blogs, pictures, & social media posts are all useful forms of content, but brands are using another form of media and it’s yielding great results.

There are many ways to incorporate keywords into your copy. Keywords aren’t just random phrases that are placed into your content. They should be used strategically to garner the best results and, most importantly, to generate conversions.

When it comes to marketing for hotels, hoteliers must decide on what they want to invest their time and money on in order to produce the best results. Social media should be at the top of that list.

Independent hotels have to wear many hats to ensure their hotels are operating properly, but this workload can often come at a cost. Some day to day operations can be time-consuming and often be put off or forgotten completely. This is where Property Management Systems come into play.

With the amount of reservations that move through hotels every year, there is a wealth of data available to the hotelier who is willing to put the time into analyzing it. Find out how you can start conducting guest surveys after checkout.

A common mistake many hoteliers make is using social media solely for self-promotion, which is an easy way to drive away fans.

When plans change or the unforeseen happens, there are few options available for the guest. Here is how smart hoteliers can use this to their advantage.

Over the past few years, the hospitality industry’s segment of business and leisure travelers have begun to merge into a single entity, now known as “bleisure” travelers.

To have a successful business, it is crucial to understand the needs and wants of your customers.

Some travelers are looking for a more immersive experience from their hotel as soon as they book a reservation. But what does a more immersive experience look like?

There has been plenty of talk about this group in the hospitality industry since their purchasing power is increasing. Are you ready to market to this segment?

With a little creativity any property can leverage their surrounding area and offer something unique that sets them apart from their competition.

Time spent in these forums can uncover a lot of opportunities for hoteliers to educate themselves and actively participate and influence the buying process.

Does your hotel host a lot of families? If so, you will want to be sure that your hotel is offering key amenities that these travelers desire. So what exactly are family travelers looking for in a hotel?

Before deciding on what you will offer at your hotel during need periods, you will need to identify the following market areas to get the best ROI.

The term ‘Big Data’ has been a trendy buzzword used among marketers and other professionals for the past few years. So what exactly does the term mean, and how is it vital to the hospitality industry?

What happens when a guest's identity gets stolen, and the leak can be traced back to your hotel? Those reviews are going to have a much more damaging effect.

Here are a few easy ways that hotels can provide better social customer service immediately.

Flip.to reaches guests’ connections on social media by having them share their vacation and hotel plans with their entire network. So how can Flip.to benefit your hotel?

If customers notice that your hotel cares enough to address any issues guests have had, it will give them confidence in choosing your hotel.

Many hoteliers are already using HootSuite to manage various social media accounts, so adding online reviews to the mix is both convenient and helpful.

To effectively implement a hotel marketing strategy that works, hoteliers must understand today’s traveler by getting to know your guests and adapting to his or her needs.

By making a great first impression, your hotel will, in turn, have better reviews and generate more bookings in the future. Here are some effective ways in which to entice an online visitor to book with your hotel.

Today hoteliers must monitor guests’ feedback on TripAdvisor, Yelp, social media sites, and many more. Before you begin responding to reviews, you should review Google’s 6 recommendations.

What many hoteliers do not realize, is that the hotel experience begins before the guest even steps foot on the property. It starts during the online research process.

The most effective online marketing strategy for your hotel incorporates paid, owned, and earned media. Gaining the latter can mean putting in some time, but it will pay off when your hotel appears high organically. This strategy will allow you to reap the benefits for years to come.

It's worthwhile to begin exploring other online options that allow your hospitality business to get straight through to the customer. The following are three different ways to do so.

Hotels affiliated with well-established brands like Ramada, Best Western and Holiday Inn naturally get more representation than say smaller, independent hotels. This means these brand hotels tend to drive more traffic... but not necessarily more conversions.

Once you have addressed the concerns, it’s time for you to fix the problem – that’s where the real cleaning begins.

Whether you are a marketer or an independent hotel owner, it is crucial to have useful, reliable contacts within your industry.

Whether you love them or hate them, online reviews do get read.

By following these simple marketing strategies, you’ll be able to increase reach and sales, promote your business, and generate press.

Use your common sense when providing service to your guests and enjoy the boost in your ROI.

Here are some tips on how to respond if you start seeing negative comments from customers on your Facebook Timeline or Twitter feed.

Do you work in the hospitality industry? If so, whether you are a manager or simply part of the staff, you may be interested in learning about HotelSwaps, an innovative new hotel staff retention, and incentive program.

Wikivoyage aims to be primarily a Wikipedia for travel. Wikipedia is many Internet users’ go-to for quick information on almost anything. Wikivoyage may soon become users’ go-to for travel guides, tips, and anything else about details about a specific destination.

Hoteliers should be aware of all these conversations happening regarding their properties for instant, easy feedback. By simply listening, they can take appropriate action to correct a problem if necessary.

I’d like to share with you my key takeaways on this panel that will hopefully stir up some of your own creative juices when it comes to location-based marketing.

In today’s digital world, hotels must step up to the plate and take the time to respond to feedback their guests are leaving. And here’s why.

I’ll describe how some hotels are using the hottest social networks to spice up their competitions below.

There’s a new trend in social networking called ambient social networking. The possibilities for this are endless. Sharing without all the extra work!

With so many agencies, & online businesses emerging, it's difficult for your company to stand out. Try using these tactics to help humanize your company.