B2C

Every single day, marketing strategies are adapting. Writing out your company's values and goals isn't enough. A lot of your potential clients, aren't going to read what you have to say. They would rather have you show them. Check out why you should use explainer videos to capture a newer audience.

Acquiring new business in today’s climate is only step 1. Once somebody purchases your product or service, they become users. It’s from there where, in the digital age, businesses set themselves apart.

If you want to get ahead of your competition, check out this list of features your hotel website should have.

Great marketing is all about being able to tap into the mind of your target audience. As a hotelier, you must figure out ways to entice travelers to book a room in your hotel.

As a business owner, you want your website to generate revenue, but converting visitors into customers is not always easy. Poor website interactions, slow load times, and bad follow through are just some of the reasons why your site might not be performing up to speed.

Are you looking for a simple guide on how to set up alerts? This isn't it. If you are looking for some alerts to keep an eye on things, this article is for you.

In today’s society, one is unlikely to come across a person who doesn’t consult online opinions before making a purchase. Online reviews have become a deciding factor when purchasing a product or service. If you have enough reviews, it could seriously affect your business in one way or another.

Content marketing is here to stay. The reason is, that when it is done correctly, you can have a piece of content that keeps on giving.

A primary function of marketing is promotion, but what if you struggle to find things to promote? How can you form a content strategy around this?

When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!

They days of targeting a broad match keyword like “hotels in LA” are over. Advertising is now granular. What are you doing to pass up the competition?

One of the core principles of marketing is the 80/20 rule. which stated that 20% of your strategy is going to produce 80% of the results!

Google now allows businesses to chat directly with customers from search. Here's how it works and how to set it up.

There are enormous benefits of using a social media for hotels, here are just seven!

Are your ads on AdWords targeting the right people? If you can't find an answer to that question, then you are in luck, because I have the answer.

Having a proper SEO foundation can yield better results. 2 things could make a difference. Find out what they are & how to fix them in this article.

Make use of Local SEO to raise the visibility of your hotel online to consumers around you!

These 8 books will help you market your hotel this year! If you read just 25 pages every day, you will be able to develop a better marketing strategy!

Get the most out of the free tools that Google has to offer by using Google Alert for your hotel.

A marketing plan for a hotel should be just as unique as the property itself.

You know that SEO for hotels is important. You need more people in your hotel to fill those empty rooms! I'll show you why SEO might be the answer.

Bofu? Mofu? Tofu? What on earth is that? I would like to introduce you to these acronyms so that they can help you with your marketing campaigns.

This feature is simple to use and can be part of a social media strategy for hotels by reaping the benefits of user generated content.

Google is switching to a mobile first index. This means that mobile experience will determine ranking. Is your hotel ready for the upcoming changes?

What do travelers look for when they shop for a hotel? Well, that depends on the type of...

What makes a person choose one hotel over another? It’s value. Value is what drives every purchaser’s decision, but how can your hotel add more value?

Recently the FCC has put their foot down on the fight over WiFi Blocking in hotels. They have ruled that...

Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?

With the internet at your fingertips, you don’t have to spend much, or anything at all, as long as you have the know-how & time to commit to online marketing.

Nothing turns away potential customers like blatant advertising. It dehumanizes your brand. To connect with customers you must incorporate the human element.

Marketing attribution analysis can help you see where your traffic is coming from, and if it is of the quality that you are looking for. Without knowing this, you are moving forward blindly.

Now that summer is over, it’s time to start implementing seasonal marketing themes. The holidays are approaching quicker than you may think.

Everybody’s a critic, especially now that it is easier than ever for customers to voice opinions online. Why should you care about these reviews?

Reviews on TripAdvisor and other review sites can make or break a hotel’s chance when it comes to...

Different OTA sites are taking customers from a hotel’s website. A powerful strategy is needed to combat these losses. This can come in the form of a special.

Improving a digital presence can be confusing. You know you need to be there, but there are so many places to be. Which is best for your hotel?

Everywhere you go, you see people on their phones. Almost everything nowadays is done on mobile devices, and...

Ok, so you’ve come up with an interesting photo for your Hotel’s Instagram

Just as with any other social media network or with marketing in general, a solid strategy is needed to get the most out of Pinterest. With over 100 million active monthly users, the channel has become too large to ignore.

The more familiar your audience can get with your hotel brand online, the better your chances are of...

Content calendars are a great way to manage all of your content and remembering any important dates...

For most hoteliers, increasing their search engine ranking is highly important. It is known that, the higher your...

The world of keywords and SEO was drastically altered when Google added the Hummingbird algorithm to their search engine in...

Instagram is a great channel for hotels to give guests an inside look at their property. With over...

Having a good website will definitely help increase your hotel’s conversion rate. Use these 5 simple and effective CRO tips to help improve your bottom line. What business doesn't want more conversions?

Pinterest is quickly becoming one of the most widely social media channels, with over 72 million users, and...

Hotels that present amazing video content on their websites and social media networks have a better chance of...

Hoteliers know that video is one of the most important forms of marketing content on...

If your hotel is not on Instagram yet, it’s time to get started today! Read on to find out how.

Social Media has become a key customer service tool for hotels in the past few years. More and more users...

There are numerous digital marketing tools available for hoteliers to effectively promote their properties. One of these useful tools is...

Google announced on July 27, 2015 that in the coming weeks, you will no longer be required to have a...

If hoteliers are looking to increase engagement and traffic to their websites, then video must be a part...

Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.

By now your hotel is most likely taking the time to respond to reviews on major sites such as TripAdvisor...

Blogs, pictures, & social media posts are all useful forms of content, but brands are using another form of media and it’s yielding great results.

Hotel websites are constantly in competition for prime web search space with OTA’s. As a hotelier, having a high rank...

User Generated Content (UGC) can be a powerful tool for hotels. User Generated Content includes any type of content a...

When it comes a hotel’s social media channels, there may be more than one staff member you want to assign...

When it comes to marketing for hotels, hoteliers must decide on what they want to invest their time and money on in order to produce the best results.

If Twitter is part of your hotel’s social media strategy, you know how difficult it can be to take time...

Have you ever had the dilemma of whether to retweet another user’s tweet using the retweet button or to RT...

Independent hotels have to wear many hats to ensure their hotels are operating properly, but this workload can often come at a cost. Some day to day operations can be time consuming and often be put off or forgotten completely. This is where Property Management Systems come into play.

With the amount of reservations that move through hotels every year, there is a wealth of data available to the hotelier who is willing to put the time into analyzing it. Find out how you can start conducting guest surveys after checkout.

iBeacons are a small communication device that, with the user’s permission, uses Bluetooth technology to trigger activities, launch websites, play videos or offer coupons and information on a traveler’s smartphone.

When posting on social media, hoteliers should aim to provide valuable posts for their fans. A common mistake many hoteliers...

When plans change or the unforeseen happens, there are few options available for the guest. Here is how smart hoteliers can use this to their advantage.

A recent study by The University of Minnesota took a look at how shoppers perceive discounts and Value...

Is your hotel engaging users on all social media sites where you are actively posting? While it’s great to have...

In part 1 of this article, hoteliers were shown how Twitter Lists can be beneficial to their hotel. In...

Over the past few years, the hospitality industry’s segment of business and leisure travelers have begun to merge into a...

When using Twitter for your hotel, a good rule of thumb is to share other users’ content along with your...

A hotel’s business mix is commonly comprised of a different percentage of segments, such as business and leisure travelers. These...

The majority of hotels have focused their efforts into providing an efficient and hassle free booking process. Modern website design...

Pinterest has updated their Analytics dashboard to include more useful information for marketers. Previously..

There has been plenty of talk about this group in the hospitality industry since their purchasing power is increasing. Are you ready to market to this segment?

Earlier this year, Twitter updated the look and feel of user profiles. In order to cater to users’ love of...

The demands of modern travelers are changing the standards of the hospitality industry; so hoteliers can expect personalization to better define how hotels will operate in the future. Ultimately, providing a catered and personalized experience for guests is going to be one way to achieve greater hotel bookings.

Hoteliers can agree that many, if not all travelers bring their smartphones along during their travels. According to recent studies,...

With a little creativity any property can leverage their surrounding area and offer something unique that sets them apart from their competition.

Does your hotel host a lot of families? If so, you will want to be sure that your hotel is offering key amenities that these travelers desire. So what exactly are family travelers looking for in a hotel? When it comes to planning a family vacation, travelers want to book a hotel that will meet their needs.

By now, hoteliers have heard about the importance of social media and the fact that they should be using it...

Every hotel in the business experiences fluctuation in the market depending on the season and demand. With seasonality...

The term ‘Big Data’ has been a very popular buzzword used among marketers and other professionals in the past...

Online Reviews can make or break a hotel’s reputation these days. Poor customer service and dirty rooms are some...

The recent eruption of smartphones and tablets over the last several years has greatly changed the playing field in...

With the growth of social media in today’s day and age, the way hotels are able to communicate...

A picture is worth a thousand words. Perhaps this is why photos are the most widely shared posts...

There are some simple & cost effective ways to get business. Use these 5 helpful tips when navigating the complexities of hospitality marketing.

Is your hotel on Twitter yet? Twitter is a great way for hotels to engage with guests and...

High-tech features serve a dual purpose – they make a guests stay more memorable and also encourage them to spread the word about their extraordinary stay.

Flip.to is a platform that helps hotels gain exposure and create buzz through their current...

Hoteliers know that regardless of how smoothly they attempt to run operations around the hotel, there is always...

Although Instagram hasn’t been around as long as Facebook or Twitter, it is among the fastest growing social networks...

Hoteliers are well aware of the importance of managing a hotel’s reputation. A large part of managing that...

The following blog post was written by our friend, Michelle, who writes about the importance of using video in your...

On November 20, Pinterest released its newest feature: Place Pins. Cue travel marketers rejoicing. The window...

Typically, hoteliers do not neglect to update or renovate their properties, and in turn, they should not overlook their digital properties either!

Although recent research has indicated that travelers’ review fatigue is setting in, a majority of travelers say that...

Hotels are no stranger to the benefits and dangers that come with online reviews. Travelers are researching hotels...