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Great marketing is all about being able to tap into the mind of your target audience. You must figure out ways to entice travelers to book a room in your hotel.

It doesn’t matter how great your hotel’s website is or how much content you fill it with; if your SEO tactics are weak, you will not get the results you want.

The Holiday season is full of seasonal festivities that are great for powerful content marketing. One of the best forms of content to leverage is video.

Inside are a few tactics hoteliers can use to create effective marketing strategies for the holidays on their websites, social media, and on-site at the hotel.

The more familiar your audience gets with you, the better chance you have to get them to your site. A great way to get traffic is with visual content marketing.

Voice can directly alter the effect that your content has on your audience. But first, you must learn how to develop your brand’s voice.

It is known that the higher you rank, the higher the possibility that a traveler will book directly at your site. See how long-tail keywords can benefit you.

This change is based on the advancement of search culture. People know exactly what they’re looking for, and they’re going to search for just that.

Chances are you don’t have a huge budget for video content. Fortunately, you have a powerful camera right at the tip of your fingers.

There are many other great sites to post videos on that will receive a large amount of exposure. Below are the best YouTube alternatives.

When travelers enjoy your website, you increase the chances of them visiting for longer, which is one step closer to getting the cherished direct booking.

Video content is such a powerful tool on the internet, hoteliers are increasingly using it to boost traffic to their websites and encourage direct bookings.

Hotels that present fantastic video content on their websites & social media have a better chance of getting traffic & increasing their direct booking numbers.

Your videos should tell a story about your hotel. People that feel a connection with your hotel are more likely to book a room.

If you work in the travel industry, you're well-acquainted with TripAdvisor. This review aggregator can affect the number of bookings your hotel receives.

There are numerous digital marketing tools available for hoteliers to effectively promote their properties. One of these useful tools is the hotel blog.

The smartphone is one of the most technologically advanced products in our hands. Is your hotel doing everything it can to take advantage of this?

OTA’s and hotels are in a long standing battle for customer bookings. Are you doing everything you can to compete with the online travel agencies?

Once you understand the Baby Boomers and use your knowledge to market to them effectively, your hotel will benefit from this valuable generation segment.

There is countless marketing research revealing the popularity and impact of video. Here are a few stats that show why video marketing is vital for hotels.

Here are a few trends of family travelers that will help hoteliers better market their “WOW Factor” and make their hotel the ultimate family-friendly getaway.

Blogs, pictures, & social media posts are all useful forms of content, but brands are using another form of media and it’s yielding great results.

There are many ways to incorporate keywords into your copy. Keywords aren’t just random phrases that are placed into your content.

With OTA’s giving hotels stiff competition for direct bookings, simply having your site on the SERP isn’t going to be enough to convert a visitor.

Though a few people disagree, there are some cultural differences between those who are tourists & those who are travelers. Hotels receive both of these guests

With so many media outlets available, hoteliers have numerous ways to reach their audience. Check out a few of the ways in this article.

There are several reasons why a social media presence is essential, and here are some ways hoteliers can utilize it to their advantage.

Business travelers are all about efficiency, so it is the hotelier’s responsibility to ensure that the guest is taken care of and that everything runs smoothly.

If you’re trying to get more traffic to your hotel website, posting videos on YouTube is a great way to do it. Read on to see how it is done!