Nigel Rodgers

Nigel Rodgers

8 Common SEO Mistakes You Should Avoid

Nigel Rodgers
December 31, 2015
google search page
It doesn’t matter how great your hotel’s website is or how much content you fill it with; if...
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What’s the Deal: Airbnb vs the Hotel Industry

Nigel Rodgers
December 22, 2015
executive hotel suite bed
There’s a new nemesis to the hotel industry and they are rapidly growing. If you haven’t heard by...
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Hotel Video Marketing for the Holidays

Nigel Rodgers
December 18, 2015
christmas tree with ornament
The Holiday season is full of seasonal festivities that are great for powerful content marketing. One of the...
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6 Ways to Market your Hotel during Holiday Season

Nigel Rodgers
December 9, 2015
christmas tree with lights
The holiday season is upon us: the weather’s colder, buildings are covered in lights, and people are on...
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The Benefits of a Virtual Hotel Tour

Nigel Rodgers
December 2, 2015
hotel virtual tour
The more familiar your audience can get with your hotel brand online, the better your chances are of...
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Developing your Hotel’s Content Marketing Voice

Nigel Rodgers
November 18, 2015
person holding a microphone
When a hotelier delivers their message on social media and in their content, the main goal is to...
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Why you Should be Using Long Tail Keywords

Nigel Rodgers
November 3, 2015
tablet and keyboard on google search
For most hoteliers, increasing their search engine ranking is highly important. It is known that, the higher your...
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Semantic Search- The Future of SEO

Nigel Rodgers
October 27, 2015
google under the magnifying glass
The world of keywords and SEO was drastically altered when Google added the Hummingbird algorithm to their search engine in...
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Shooting Video Content on a Smartphone

Nigel Rodgers
October 21, 2015
taking instagram video with phone
Chances are you don’t have a huge budget for video content. Fortunately, you have a powerful camera right at the tip of your fingers.
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The Best YouTube Alternatives

Nigel Rodgers
October 17, 2015
watching youtube on computer and phone
In the world of online video sharing and posting, YouTube is the supreme ruler. The number one video...
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Top 6 Video Editing Products of 2015 (Free & Paid)

Nigel Rodgers
October 3, 2015
video editing process
By now hoteliers should understand the importance of using video content to marketing their property. Compelling video can...
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Why Some Hotel Websites are Successful

Nigel Rodgers
September 25, 2015
sunset plaza hotel website
Since first impressions are important, you want your website to evoke the same feeling as actually staying in your hotel. Most successful hotel websites use specific methods to ensure their website is engaging. The following are just a few reasons why some hotel websites are successful.
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6 Ways to Increase Views on YouTube

Nigel Rodgers
September 19, 2015
youtube film strip
It is well known how useful video content is for hotel marketing. Because video content is a such...
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5 Important Factors for Shooting Better Videos

Nigel Rodgers
September 8, 2015
person shooting video
Hotels that present amazing video content on their websites and social media networks have a better chance of...
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The Best Types of Videos for Hotel Marketing

Nigel Rodgers
August 27, 2015
video camera pointing at screen
Hoteliers know that video is one of the most important forms of marketing content on...
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Strategies to Improve your Impact on TripAdvisor

Nigel Rodgers
August 14, 2015
tripadvisor logo
If you work in the travel industry then chances are you’re well-acquainted with TripAdvisor. The review aggregator travel site can directly affect the amount of bookings your hotel receives
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How Blogging can Positively affect Direct Bookings

Nigel Rodgers
August 6, 2015
blog
There are numerous digital marketing tools available for hoteliers to effectively promote their properties. One of these useful tools is...
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The Power of the Hotel Concierge App

Nigel Rodgers
July 20, 2015
person using a phone
The smartphone is one of the most technologically advanced products in our hands. Is your hotel doing everything it can to take advantage of this?
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Don’t Forget the Baby Boomers!

Nigel Rodgers
July 10, 2015
2 people in their 50's using their phones
Over the past few years, marketing companies have been focusing their efforts on attracting the Millennials. The Millennials are the...
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Using Social Media to Compete With OTA’s

Nigel Rodgers
July 10, 2015
social media network
OTA’s and hotels are in a long standing battle for customer bookings. Are you doing everything you can to compete with them?
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Why Video Marketing is Important for Hotels

Nigel Rodgers
July 3, 2015
youtube play button
If hoteliers are looking to increase engagement and traffic to their websites, then video must be a part...
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The Family Traveler of 2015

Nigel Rodgers
July 2, 2015
family sitting in an airport
Summer vacation is here, the kids are out of school, and gas prices are at an all-time low. This means...
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The Importance of Video Marketing

Nigel Rodgers
June 12, 2015
taking video
Blogs, pictures, & social media posts are all useful forms of content, but brands are using another form of media and it’s yielding great results.
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Do You Understand The Power Of Keywords

Nigel Rodgers
June 4, 2015
google home page
Hotel websites are constantly in competition for prime web search space with OTA’s. As a hotelier, having a high rank...
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How Your Website Can Compete With OTA’s

Nigel Rodgers
May 29, 2015
color board
With OTA’s giving hotels stiff competition for direct bookings, simply having your site on the SERP isn’t going to be enough to convert a visitor.
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Marketing to Tourists and Travelers

Nigel Rodgers
May 26, 2015
couple waiting for the train
Over the past few years there has been a big debate over the differences between a traveler and a...
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What Hoteliers Should Know About Content Marketing

Nigel Rodgers
May 15, 2015
content marketing word cloud
With so many media outlets available, hoteliers have numerous ways to reach their audience. Originally, hotel chains tried to generate...
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Why Millennial Travelers are Important

Nigel Rodgers
April 29, 2015
person taking portrait shot on phone
For the past few years the millennial consumer has been closely examined. The Millennials are the most connected,...
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Now is the Time to Go Green

Nigel Rodgers
April 24, 2015
people walking around the earth
As inhabitants of this planet, we all have a duty to protect our environment. Hotels can be large sources of...
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The Importance of your Social Media Presence

Nigel Rodgers
April 15, 2015
social media logos on computer keys
Social media has changed the operations of business, marketing, and customer service. According to a demographic study by...
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Understanding the Business Traveler of 2015

Nigel Rodgers
April 8, 2015
silhouette of person talking on phone
A woman climbs out of bed in a dim, air conditioned hotel room. She steps onto the balcony and is...
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Creating an SEO Strategy for YouTube

Nigel Rodgers
November 11, 0215
youtube logos
If you’re trying to get more traffic to your hotel website, posting videos on YouTube is a great...
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Psychology and Hotel Marketing

Nigel Rodgers
October 7, 0005
drawing of the brain
Great marketing is all about being able to tap into the mind of your target audience. As a...
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