Great marketing is all about being able to tap into the mind of your target audience. You must figure out ways to entice travelers to book a room in your hotel.
It doesn’t matter how great your hotel’s website is or how much content you fill it with; if your SEO tactics are weak, you will not get the results you want.
The Holiday season is full of seasonal festivities that are great for powerful content marketing. One of the best forms of content to leverage is video.
Inside are a few tactics hoteliers can use to create effective marketing strategies for the holidays on their websites, social media, and on-site at the hotel.
The more familiar your audience gets with you, the better chance you have to get them to your site. A great way to get traffic is with visual content marketing.
It is known that the higher you rank, the higher the possibility that a traveler will book directly at your site. See how long-tail keywords can benefit you.
When travelers enjoy your website, you increase the chances of them visiting for longer, which is one step closer to getting the cherished direct booking.
Video content is such a powerful tool on the internet, hoteliers are increasingly using it to boost traffic to their websites and encourage direct bookings.
Hotels that present fantastic video content on their websites & social media have a better chance of getting traffic & increasing their direct booking numbers.
If you work in the travel industry, you're well-acquainted with TripAdvisor. This review aggregator can affect the number of bookings your hotel receives.
There are numerous digital marketing tools available for hoteliers to effectively promote their properties. One of these useful tools is the hotel blog.
Once you understand the Baby Boomers and use your knowledge to market to them effectively, your hotel will benefit from this valuable generation segment.
There is countless marketing research revealing the popularity and impact of video. Here are a few stats that show why video marketing is vital for hotels.
Here are a few trends of family travelers that will help hoteliers better market their “WOW Factor” and make their hotel the ultimate family-friendly getaway.
Though a few people disagree, there are some cultural differences between those who are tourists & those who are travelers. Hotels receive both of these guests
Business travelers are all about efficiency, so it is the hotelier’s responsibility to ensure that the guest is taken care of and that everything runs smoothly.