Psychology and Hotel Marketing
October 7, 2018
Great marketing is all about being able to tap into the mind of your target audience. You must figure out ways to entice travelers to book a room in your hotel.
8 Common SEO Mistakes You Should Avoid
December 31, 2015
It doesn’t matter how great your hotel’s website is or how much content you fill it with; if your SEO tactics are weak, you will not get the results you want.
Hotel Video Marketing For The Holidays
December 18, 2015
The Holiday season is full of seasonal festivities that are great for powerful content marketing. One of the best forms of content to leverage is video.
6 Ways to Market your Hotel during the Holiday Season
December 9, 2015
Inside are a few tactics hoteliers can use to create effective marketing strategies for the holidays on their websites, social media, and on-site at the hotel.
The Benefits of a Virtual Hotel Tour
December 2, 2015
The more familiar your audience gets with you, the better chance you have to get them to your site. A great way to get traffic is with visual content marketing.
Developing Your Hotel’s Content Marketing Voice
November 18, 2015
Voice can directly alter the effect that your content has on your audience. But first, you must learn how to develop your brand’s voice.
Why you Should be Using Long Tail Keywords
November 3, 2015
It is known that the higher your site ranks, the higher the possibility that a traveler will book directly at your site. See how long-tail keywords can benefit you.
Semantic Search - The Future of SEO
October 27, 2015
This change is based on the advancement of search culture. People know exactly what they’re looking for, and they’re going to search for just that.
Shooting Video Content on a Smartphone
October 21, 2015
Chances are you don’t have a huge budget for video content. Fortunately, you have a powerful camera right at the tip of your fingers.
The Best YouTube Alternatives
October 17, 2015
There are many other great sites to post videos on that will receive a large amount of exposure. Below are the best YouTube alternatives.
Why Some Hotel Websites are Successful
September 25, 2015
When travelers enjoy your website, you increase the chances of them visiting for longer, which is one step closer to getting the cherished direct booking.
6 Ways to Increase Views on YouTube
September 19, 2015
Because video content is such a powerful tool on the internet, hoteliers are increasingly using it to boost traffic to their websites and encourage direct bookings.
5 Important Factors for Shooting Better Videos
September 8, 2015
Hotels that present fantastic video content on their websites & social media have a better chance of getting traffic and increasing their direct booking numbers.
The Best Types of Videos for Hotel Marketing
August 27, 2015
Your videos should tell a story about your hotel. People that feel a connection with your hotel are more likely to book a room.
Strategies to Improve your Hotel’s Impact on TripAdvisor
August 14, 2015
If you work in the travel industry, you're well-acquainted with TripAdvisor. This review aggregator can directly affect the number of bookings your hotel receives.
How Blogging can Positively affect Direct Bookings
August 6, 2015
There are numerous digital marketing tools available for hoteliers to effectively promote their properties. One of these useful tools is the hotel blog.
The Power of the Hotel Concierge App
July 20, 2015
The smartphone is one of the most technologically advanced products in our hands. Is your hotel doing everything it can to take advantage of this?
Don’t Forget the Baby Boomers!
July 10, 2015
Once you understand the Baby Boomers and use your knowledge to market to them effectively, your hotel will benefit from this valuable generation segment.
Using Social Media to Compete With OTA’s
July 10, 2015
OTA’s and hotels are in a long standing battle for customer bookings. Are you doing everything you can to compete with the online travel agencies?
14 Stats that Show Why Video Marketing is Important for Hotels
July 3, 2015
There is countless marketing research revealing the popularity and impact of video. Here are a few stats that show why video marketing is vital for hotels.
The Family Traveler of 2015
July 2, 2015
Here are a few trends of family travelers that will help hoteliers better market their “WOW Factor” and make their hotel the ultimate family-friendly getaway.
The Importance of Video Marketing
June 12, 2015
Blogs, pictures, & social media posts are all useful forms of content, but brands are using another form of media and it’s yielding great results.
Do You Understand The Power Of Keywords
June 4, 2015
There are many ways to incorporate keywords into your copy. Keywords aren’t just random phrases that are placed into your content.
How Your Website Can Compete With OTA’s
May 29, 2015
With OTA’s giving hotels stiff competition for direct bookings, simply having your site on the SERP isn’t going to be enough to convert a visitor.
Marketing to Tourists and Travelers
May 26, 2015
Though a few people disagree, there are some cultural differences between those who are tourists & those who are travelers. Hotels receive both of these guests
What Hoteliers Should Know About Content Marketing
May 15, 2015
With so many media outlets available, hoteliers have numerous ways to reach their audience. Check out a few of the ways in this article.
The Importance of your Social Media Presence
April 15, 2015
There are several reasons why a social media presence is essential, and here are some ways hoteliers can utilize it to their advantage.
Understanding the Business Traveler of 2015
April 8, 2015
Business travelers are all about efficiency, so it is the hotelier’s responsibility to ensure that the guest is well-taken care of and that everything runs smoothly.
Creating an SEO Strategy for YouTube
November 11, 0215
If you’re trying to get more traffic to your hotel website, posting videos on YouTube is a great way to do it. Read on to see how it is done!
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