Nigel Rodgers

Nigel Rodgers

Psychology and Hotel Marketing

Nigel Rodgers
October 7, 2018
psychologist talking to a person
Great marketing is all about being able to tap into the mind of your target audience. As a hotelier, you must figure out ways to entice travelers to book a room in your hotel.
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Eight Common SEO Mistakes You Should Avoid

Nigel Rodgers
December 31, 2015
google search page
It doesn’t matter how great your hotel’s website is or how much content you fill it with; if your SEO tactics are weak, you will not get the results you want.
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Hotel Video Marketing For The Holiday

Nigel Rodgers
December 18, 2015
christmas tree with ornament
The Holiday season is full of seasonal festivities that are great for powerful content marketing. One of the best forms of content to leverage is video.
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Six Ways to Market your Hotel during Holiday Season

Nigel Rodgers
December 9, 2015
christmas tree with lights
Inside are a few tactics hoteliers can use to create effective marketing strategies for the holidays on their websites, social media, and on-site at the hotel.
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Benefits of a Virtual Hotel Tour

Nigel Rodgers
December 2, 2015
hotel virtual tour
The more familiar your audience gets with you, the better chance you have to get them to your site. A great way to get traffic is with visual content marketing.
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Develop Your Hotel’s Content Marketing Voice

Nigel Rodgers
November 18, 2015
person holding a microphone
Voice can directly alter the effect that your content has on your audience. But first, you must learn how to develop your brand’s voice.
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Using Long Tail Keywords

Nigel Rodgers
November 3, 2015
tablet and keyboard on google search
It is known that the higher your site ranks, the higher the possibility that a traveler will book directly at your site. See how long-tail keywords can benefit you.
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Semantic Search Is The Future of SEO

Nigel Rodgers
October 27, 2015
google under the magnifying glass
This change is based on the advancement of search culture. People know exactly what they’re looking for, and they’re going to search for just that.
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Shooting Video Content on a Smartphone

Nigel Rodgers
October 21, 2015
taking instagram video with phone
Chances are you don’t have a huge budget for video content. Fortunately, you have a powerful camera right at the tip of your fingers.
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Best YouTube Alternatives

Nigel Rodgers
October 17, 2015
watching youtube on computer and phone
There are many other great sites to post videos on that will receive a large amount of exposure. Below are the best YouTube alternatives.
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Why Are Some Hotel Websites Successful?

Nigel Rodgers
September 25, 2015
sunset plaza hotel website
When travelers enjoy your website, you increase the chances of them visiting for longer, which is one step closer to getting the cherished direct booking.
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Six Ways to Increase Views on YouTube

Nigel Rodgers
September 19, 2015
vlogger filming for YouTube
Because video content is such a powerful tool on the internet, hoteliers are increasingly using it to boost traffic to their websites and encourage direct bookings.
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Five Important Factors for Shooting Better Videos

Nigel Rodgers
September 8, 2015
person shooting video
Hotels that present fantastic video content on their websites & social media have a better chance of getting traffic and increasing their direct booking numbers.
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Best Types of Videos for Hotel Marketing

Nigel Rodgers
August 27, 2015
video camera pointing at screen
Your videos should tell a story about your hotel. People that feel a connection with your hotel are more likely to book a room.
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Strategies to Improve your Impact on TripAdvisor

Nigel Rodgers
August 14, 2015
tripadvisor logo
If you work in the travel industry, you're well-acquainted with TripAdvisor. This review aggregator can directly affect the number of bookings your hotel receives.
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How Blogs can Positively affect Direct Bookings

Nigel Rodgers
August 6, 2015
blog
There are numerous digital marketing tools available for hoteliers to effectively promote their properties. One of these useful tools is the hotel blog.
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The Power of A Hotel Concierge App

Nigel Rodgers
July 20, 2015
person using a phone
The smartphone is one of the most technologically advanced products in our hands. Is your hotel doing everything it can to take advantage of this?
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Don’t Forget the Baby Boomer Segment

Nigel Rodgers
July 10, 2015
2 people in their 50's using their phones
Once you understand the Baby Boomers and use your knowledge to market to them effectively, your hotel will benefit from this valuable generation segment.
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Using Social Media to Compete With OTA’'s

Nigel Rodgers
July 10, 2015
social media network
OTA’s and hotels are in a long standing battle for customer bookings. Are you doing everything you can to compete with the online travel agencies?
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Why Video Marketing is Important for Hotels

Nigel Rodgers
July 3, 2015
youtube play button
There is countless marketing research revealing the popularity and impact of video. Here are a few stats that show why video marketing is vital for hotels.
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The Family Traveler in 2015

Nigel Rodgers
July 2, 2015
family sitting in an airport
Here are a few trends of family travelers that will help hoteliers better market their “WOW Factor” and make their hotel the ultimate family-friendly getaway.
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Importance of Video Marketing

Nigel Rodgers
June 12, 2015
taking video
Blogs, pictures, & social media posts are all useful forms of content, but brands are using another form of media and it’s yielding great results.
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Do You Understand The Power Of SEO Keywords

Nigel Rodgers
June 4, 2015
google home page
There are many ways to incorporate keywords into your copy. Keywords aren’t just random phrases that are placed into your content. They should be used strategically to garner the best results and, most importantly, to generate conversions.
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How Your Website Will Compete With OTA’s

Nigel Rodgers
May 29, 2015
color board
With OTA’s giving hotels stiff competition for direct bookings, simply having your site on the SERP isn’t going to be enough to convert a visitor.
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Marketing to Tourists & Travelers

Nigel Rodgers
May 26, 2015
couple waiting for the train
Though a few people disagree, there are some cultural differences between those who are tourists and those who are travelers. Hotels receive both of these guests, so it’s essential to know how to accommodate them.
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What Hoteliers Need To Know About Content Marketing

Nigel Rodgers
May 15, 2015
content marketing word cloud
With so many media outlets available, hoteliers have numerous ways to reach their audience.
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Importance of your Social Media Presence

Nigel Rodgers
April 15, 2015
social media logos on computer keys
There are several reasons why a social media presence is essential, and here are some ways hoteliers can utilize it to their advantage.
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Understanding Business Travelers In 2015

Nigel Rodgers
April 8, 2015
silhouette of person talking on phone
Business travelers are all about efficiency, so it is the hotelier’s responsibility to ensure that the guest is well-taken care of and that everything runs smoothly. To do this, a hotelier must understand their business traveler guests.
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Creating an SEO Strategy for YouTube

Nigel Rodgers
November 11, 0215
recording videos for youtube
If you’re trying to get more traffic to your hotel website, posting videos on YouTube is a great way to do it.
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