SEO

So you ask, does original content matter for SEO? The short answer is: YES! Original content is important for SEO as it helps your website rank higher on Google.

If you want to improve your chances of showing up on the first page of the search results, then optimizing your website for voice search is essential.

Entity search SEO is a form of on-page optimization that goes beyond keyword optimization and focuses more on content/context optimization.

Are you looking to take your brand and business to the next level? Click here for expert SEO tips for small businesses and much more.

Intent-Based marketing can benefit your business in several ways. Increase your conversions and sales with these strategies and best practices.

SEO isn’t a one-and-done type of deal. It is competitive, and there will always be people fighting you for the top spot. Here's how to get you some quick wins.

Citations are listings online that reference a business’s information, including Name, Address, & Phone (NAP). Citations help searchers find a business nearby.

Content marketing is a strategy that has been successful for companies in a wide range of industries and locations. So, how do you get your piece of the pie?

Implementing strategies designed to detect data & comply with regulations are essential requirements for overall data security, breach protection, & compliance.

When it comes to every company, having a website is imperative to improving your businesses’ prospects. That isn't everything that is needed though.

SEO marketing can do great things for your business. Here’s what you can do to receive more traffic to your website. A little work and some patience.

It’s by no means easy, but when you align some critical internet marketing techniques together you can accomplish new records for your hotel’s website.

Wake up Hoteliers! Remember to update your SEO techniques. If you are not on the ball, you might miss out on more direct bookings!

With social media being a necessity in mainstream and pop culture, marketing yourself is in the palm of your hands. Find out more here.

Many hotels are remodeled every few years to stay up-to-date and in-tune with the latest styles and technologies. Your website should be the same.

Many people don't really understand the “H” tags. In my opinion, I believe that they do, but not for the reasons that many might have you believe.

Your strategy won’t spring up out of the blue. You really have to sit down and think it through. It might not begin a success, but it'll get better with time.

Local SEO presents a unique set of challenges for hotels. If you are wondering what you need to do, make sure you implement these 3 tactics.

Why isn't my SEO working? This is a question that I get all the time. I usually have my answer to this question once I follow this simple process.

SEO, is a digital marketing discipline that improves the position of your site in search. There is something so vaguely simple about that, but it holds true.

If you look at our industry blogs, you will hear the same chatter when it comes to mobile SEO. This chatter is only looking at a few factors.

While it’s inconvenient to no longer have the option to edit images and text on Facebook posts, it’s nice to know there are some options and workarounds.

Want to increase the overall quality of your website in a matter of minutes? Follow this simple internal linking guide, & you'll get just that.

The rise of voice search is evident. More people are speaking to virtual assistants. How can you optimize for voice search in this new era of SEO?

If you thought that Google was going to let the idea of a social media site disappear without a fight - think again! Find out more here.

SEO is the foundation of a successful online presence. You must make it easy for people to find you. I've compiled this list to get you started today.

Having a proper SEO foundation can yield better results. 2 things could make a difference. Find out what they are & how to fix them in this article.

Local SEO can help hotels to better improve their visibility to consumers who are trying to find a hotel in their area. However, success isn't so easy.

Google is fantastic, aren't they? They provide a bunch of valuable tools for free, and if you know how to harness them, they can be very powerful for business.

You know that SEO for hotels is important. You need more people in your hotel to fill those empty rooms! I'll show you why SEO might be the answer.

Bofu? Mofu? Tofu? What on earth is that? I would like to introduce you to these acronyms so that they can help you with your marketing campaigns.

What if I told you that there were hotel marketing tools out there, that could save you hours of marketing your hotel for the price of F-R-E-E, free!.

Let’s take a look at one of the most crucial types of marketing strategies for hotels to get traffic that are available today: building backlinks.

As travel business and hotel professionals, this should be a time of action, to assure that growing trends don’t turn into headaches shortly.

SEO is a process. Many bases need to be covered to be successful. Using this tried-and-true marketing principle can help facilitate this process.

The hotel industry is as competitive as it has ever been. Book direct campaigns are springing up left and right. How can a hotel compete?

Staying up-to-date with SEO is tough. The moment you have mastered a certain technique, Google comes in changes everything. How can you stay ahead?

It doesn’t matter how great your hotel’s website is or how much content you fill it with; if your SEO tactics are weak, you will not get the results you want.

It is known that the higher you rank, the higher the possibility that a traveler will book directly at your site. See how long-tail keywords can benefit you.

Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.

There are many ways to incorporate keywords into your copy. Keywords aren’t just random phrases that are placed into your content.

Businesses launch SEO campaigns all the time, and these campaigns often fail for a few reasons. See if your website has committed any of these issues.

Today, travelers are much savvier when it comes to finding the best airline & hotel deals. As the online world has evolved, so has the modern-day traveler.

All hotel copy should be written with guests in mind to enhance experience. Here are 3 easy suggestions to follow when it comes to writing content for hotels.

I recently came across a guest article on Tnooz that sparked my interest and got me thinking again about the importance of blogging for a hotel.

As online marketing continues to become a dominant selling tool, businesses must utilize all areas of marketing opportunities to stay ahead of the competition.

Every successful business starts with establishing an objective and setting a goal. There are several goals that small and corporate companies hope to achieve

Once you have established a blog for your hotel, there is another step that you must take, to take it to the next level. Traffic is at stake here!

If you’re trying to get more traffic to your hotel website, posting videos on YouTube is a great way to do it. Read on to see how it is done!