SEO

Does Original Content Matter for SEO

August 25, 2021
Importance of Original Content - Paper with a crown and the word Content
So you ask, does original content matter for SEO? The short answer is: YES! Original content is important for SEO as it helps your website rank higher on Google.

Optimize Website for Voice Search

July 21, 2021
Voice Search Website Optimization - Woman using the voice search
If you want to improve your chances of showing up on the first page of the search results, then optimizing your website for voice search is essential.

Why does Entity Search SEO Matter?

June 13, 2021
Importance of Entity Search SEO
Entity search SEO is a form of on-page optimization that goes beyond keyword optimization and focuses more on content/context optimization.

SEO Tips for Small Businesses

February 23, 2021
Keyboard button with the word "SEO" - Best SEO Tips for Small Businesses
Are you looking to take your brand and business to the next level? Click here for expert SEO tips for small businesses and much more.

What is Intent-Based Marketing?

December 26, 2020
Red and white bullseye - The Importance of Intent-based Marketing
Intent-Based marketing can benefit your business in several ways. Increase your conversions and sales with these strategies and best practices.

Top Five SEO Tips for Small Business

September 25, 2020
SEO blocks - Top-5 SEO Tips for Small Business
SEO isn’t a one-and-done type of deal. It is competitive, and there will always be people fighting you for the top spot. Here's how to get you some quick wins.

How Can Local Citations Help SEO?

May 13, 2020
How Do Local Citations Help SEO? - Map with a red pin
Citations are listings online that reference a business’s information, including Name, Address, & Phone (NAP). Citations help searchers find a business nearby.

Content Marketing Strategies

April 21, 2020
Ideas for Content Marketing - Guide to Create a Content Marketing Strategy
Content marketing is a strategy that has been successful for companies in a wide range of industries and locations. So, how do you get your piece of the pie?

Protect Data & Comply w/ Regulations

March 18, 2020
Strategies designed to detect data and comply with regulations
Implementing strategies designed to detect data & comply with regulations are essential requirements for overall data security, breach protection, & compliance.

Apply before SEO Execution

July 13, 2019
taking seo notes
When it comes to every company, having a website is imperative to improving your businesses’ prospects. That isn't everything that is needed though.

How SEO Fits Into Your Strategy

January 8, 2019
How SEO Works
SEO marketing can do great things for your business. Here’s what you can do to receive more traffic to your website. A little work and some patience.

7 Internet Marketing Strategies

October 29, 2018
marketing strategy
It’s by no means easy, but when you align some critical internet marketing techniques together you can accomplish new records for your hotel’s website.

Important SEO Updates for Hotels

August 3, 2018
Close-up of a person's hands on the keyboard of a MacBook
Wake up Hoteliers! Remember to update your SEO techniques. If you are not on the ball, you might miss out on more direct bookings!

Tips To Market Your Boutique Hotel

July 23, 2018
living room with trinkets and nice furniture
With social media being a necessity in mainstream and pop culture, marketing yourself is in the palm of your hands. Find out more here.

Digital Remodeling Checklist

July 18, 2018
under construction
Many hotels are remodeled every few years to stay up-to-date and in-tune with the latest styles and technologies. Your website should be the same.

Using Header Tags For SEO

April 17, 2018
typing heading tags
Many people don't really understand the “H” tags. In my opinion, I believe that they do, but not for the reasons that many might have you believe.

Crafting Your SEO Strategy

March 26, 2018
seo
Your strategy won’t spring up out of the blue. You really have to sit down and think it through. It might not begin a success, but it'll get better with time.

Mastering Local SEM for Hotels 2018

January 22, 2018
Google search box
Local SEO presents a unique set of challenges for hotels. If you are wondering what you need to do, make sure you implement these 3 tactics.

Why isn't my SEO working?

December 12, 2017
seo desk area
Why isn't my SEO working? This is a question that I get all the time. I usually have my answer to this question once I follow this simple process.

3 Tactics To Improve SEO

November 28, 2017
magnifying glass
SEO, is a digital marketing discipline that improves the position of your site in search. There is something so vaguely simple about that, but it holds true.

Mobile SEO for Hotels

October 1, 2017
meeting room
If you look at our industry blogs, you will hear the same chatter when it comes to mobile SEO. This chatter is only looking at a few factors.

FB No Longer Allows You to Edit Post

September 18, 2017
puppy smiling
While it’s inconvenient to no longer have the option to edit images and text on Facebook posts, it’s nice to know there are some options and workarounds.

Best Internal Linking Opportunity

September 4, 2017
magnifying glass on seo search box
Want to increase the overall quality of your website in a matter of minutes? Follow this simple internal linking guide, & you'll get just that.

Optimizing Your Hotel Website

August 4, 2017
google voice search image
The rise of voice search is evident. More people are speaking to virtual assistants. How can you optimize for voice search in this new era of SEO?

Creating Google My Business Posts

July 10, 2017
Creating Google My Business Posts
If you thought that Google was going to let the idea of a social media site disappear without a fight - think again! Find out more here.

Beginners Resources for SEO

June 19, 2017
search engine optimization
SEO is the foundation of a successful online presence. You must make it easy for people to find you. I've compiled this list to get you started today.

Get More From Hotel SEO

June 14, 2017
SEO + UX
Having a proper SEO foundation can yield better results. 2 things could make a difference. Find out what they are & how to fix them in this article.

Increase Visibility For Your Hotel

June 5, 2017
woman checking google maps on her tablet
Local SEO can help hotels to better improve their visibility to consumers who are trying to find a hotel in their area. However, success isn't so easy.

Google Alerts

May 19, 2017
kid using magnifying glass to look at floor
Google is fantastic, aren't they? They provide a bunch of valuable tools for free, and if you know how to harness them, they can be very powerful for business.

Search Engine Optimization for Hotel

May 8, 2017
clicking on SEO image
You know that SEO for hotels is important. You need more people in your hotel to fill those empty rooms! I'll show you why SEO might be the answer.

Keep Bofu, Mofu, & Tofu In Mind

April 24, 2017
person taking a panoramic picture on their phone
Bofu? Mofu? Tofu? What on earth is that? I would like to introduce you to these acronyms so that they can help you with your marketing campaigns.

7 Free Hotel Marketing Tools

April 6, 2017
google trends graph
What if I told you that there were hotel marketing tools out there, that could save you hours of marketing your hotel for the price of F-R-E-E, free!.

Strategies: Acquiring Backlinks

March 9, 2017
links
Let’s take a look at one of the most crucial types of marketing strategies for hotels to get traffic that are available today: building backlinks.

Voice Search Optimization

February 23, 2017
voice search logo
As travel business and hotel professionals, this should be a time of action, to assure that growing trends don’t turn into headaches shortly.

AIDA Model in Your SEO Strategy

January 23, 2017
AIDA Marketing Model
SEO is a process. Many bases need to be covered to be successful. Using this tried-and-true marketing principle can help facilitate this process.

5 Hotel SEO Enhancements

October 30, 2016
person holding SEO sign
The hotel industry is as competitive as it has ever been. Book direct campaigns are springing up left and right. How can a hotel compete?

One Effective Way to Improve SEO

April 5, 2016
person holding up SEO sign
Staying up-to-date with SEO is tough. The moment you have mastered a certain technique, Google comes in changes everything. How can you stay ahead?

Eight Common SEO Mistakes to Avoid

December 31, 2015
google search page
It doesn’t matter how great your hotel’s website is or how much content you fill it with; if your SEO tactics are weak, you will not get the results you want.

Using Long Tail Keywords

November 3, 2015
tablet and keyboard on google search
It is known that the higher you rank, the higher the possibility that a traveler will book directly at your site. See how long-tail keywords can benefit you.

Influence the Booking Decision

June 24, 2015
shopping cart on top of a laptop
Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.

The Power Of SEO Keywords

June 4, 2015
google home page
There are many ways to incorporate keywords into your copy. Keywords aren’t just random phrases that are placed into your content.

4 Reasons SEO Campaigns

December 23, 2013
woman optimizing her site
Businesses launch SEO campaigns all the time, and these campaigns often fail for a few reasons. See if your website has committed any of these issues.

New Perspective on OTAs & Metasearch

December 12, 2013
woman checking rate on phone
Today, travelers are much savvier when it comes to finding the best airline & hotel deals. As the online world has evolved, so has the modern-day traveler.

Engaging Content for Hotel Websites

August 21, 2013
writing hotel content
All hotel copy should be written with guests in mind to enhance experience. Here are 3 easy suggestions to follow when it comes to writing content for hotels.

Encourage Hotel Employees

September 12, 2012
local experiences
I recently came across a guest article on Tnooz that sparked my interest and got me thinking again about the importance of blogging for a hotel.

Search Marketing Fundamentals

August 17, 2012
woman searching on computer
As online marketing continues to become a dominant selling tool, businesses must utilize all areas of marketing opportunities to stay ahead of the competition.

Measuring Success in SEO Efforts

April 12, 2012
woman analyzing seo efforts
Every successful business starts with establishing an objective and setting a goal. There are several goals that small and corporate companies hope to achieve

Importance of Guest Blogging

April 11, 2012
guest blogging
Once you have established a blog for your hotel, there is another step that you must take, to take it to the next level. Traffic is at stake here!

Creating an SEO Strategy for YouTube

November 11, 0215
recording videos for youtube
If you’re trying to get more traffic to your hotel website, posting videos on YouTube is a great way to do it. Read on to see how it is done!
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