SEO

Protect Data & Comply with Regulations

March 18, 2020
Strategies designed to detect data and comply with regulations
Implementing strategies designed to detect data and comply with regulations are essential requirements for overall data security, breach protection, and compliance.
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Three Necessary Steps to Apply before SEO Execution

July 13, 2019
taking seo notes
When it comes to every company, having a website is imperative to improving your businesses’ prospects. That isn't everything that is needed though.
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How SEO Fits Into Your Marketing Strategy

January 8, 2019
How SEO Works
SEO marketing can do great things for your business. Here’s what you can do to receive more traffic to your website. A little work and some patience goes a long way.
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7 Internet Marketing Strategies

October 29, 2018
marketing strategy
It’s by no means easy, but when you align some critical internet marketing techniques together you can accomplish new records for your hotel’s website.
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Important Search Engine Optimization Updates for Hotels

August 3, 2018
Close-up of a person's hands on the keyboard of a MacBook
Wake up Hoteliers! Remember to update your SEO techniques. If you are not on the ball, you might miss out on more direct bookings!
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Tips To Market Your Boutique Hotel

July 23, 2018
living room with trinkets and nice furniture
With social media being a necessity in mainstream and pop culture, marketing yourself is in the palm of your hands. Find out more here.
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Digital Remodeling Checklist for Independent Hotels

July 18, 2018
under construction
Many hotels are remodeled every few years to stay up-to-date and in-tune with the latest styles and technologies. In this day and age, this same mentality should be applied to your hotel's digital property.
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Using Header Tags For Search Engine Optimization

April 17, 2018
typing heading tags
Many people don't really understand the “H” tags. In my opinion, I believe that they do, but not for the reasons that many might have you believe.
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Things To Keep In Mind When Crafting Your SEO Strategy

March 26, 2018
seo
Your strategy won’t just spring up out of the blue. You really have to sit down and think it through. It might not begin a success, but it'll get better with time.
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Mastering Local SEM for Hotels in 2018

January 22, 2018
Google search box
Local SEO presents a unique set of challenges for hotels. If you are wondering what you need to do, make sure you implement these 3 tactics.
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Why isn't my SEO working?

December 12, 2017
seo desk area
Why isn't my SEO working? This is a question that I get all the time. I usually have my answer to this question once I follow this simple process.
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3 Tactics To Improve SEO Rankings That Still Matter in 2017

November 28, 2017
magnifying glass
SEO, is a digital marketing discipline that improves the position of your site in search. There is something so vaguely simple about that, but it holds true.
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Mobile SEO for Hotels & How to Dominate the SERPS

October 1, 2017
meeting room
If you look at our industry blogs, you will hear the same chatter when it comes to mobile SEO. This chatter is only looking at a few factors.
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Facebook No Longer Allows You to Edit Images Within Posts

September 18, 2017
puppy smiling
While it’s inconvenient to no longer have the option to edit images and text on Facebook posts, it’s nice to know there are some options and workarounds.
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How To Find The Best Internal Linking Opportunity

September 4, 2017
magnifying glass on seo search box
Want to increase the overall quality of your website in a matter of minutes? Follow this simple internal linking guide, & you'll get just that.
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Optimizing Your Hotel Website For Voice Search

August 4, 2017
google voice search image
The rise of voice search is evident. More people are speaking to virtual assistants. How can you optimize for voice search in this new era of SEO?
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Creating Google My Business Posts

July 10, 2017
Creating Google My Business Posts
If you thought that Google was going to let the idea of a social media site disappear without a fight - think again! Find out more here.
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Beginners Resources for SEO

June 19, 2017
search engine optimization
SEO is the foundation of a successful online presence. You must make it easy for people to find you. I've compiled this list to get you started today.
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Get More From Hotel SEO By Doing These Two Things

June 14, 2017
SEO + UX
Having a proper SEO foundation can yield better results. 2 things could make a difference. Find out what they are & how to fix them in this article.
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Using Local SEO To Increase Visibility For Your Hotel

June 5, 2017
woman checking google maps on her tablet
Local SEO can help hotels to better improve their visibility to consumers who are trying to find a hotel in their area. However, success isn't so easy.
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Track Rivals & Protect Your Brand w/ Google Alerts

May 19, 2017
kid using magnifying glass to look at floor
Google is fantastic, aren't they? They provide a bunch of valuable tools for free, and if you know how to harness them, they can be very powerful for your business.
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Search Engine Optimization for Hotels : Is It Even Worth It?

May 8, 2017
clicking on SEO image
You know that SEO for hotels is important. You need more people in your hotel to fill those empty rooms! I'll show you why SEO might be the answer.
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Hospitality Digital Marketing - Keep Bofu, Mofu, & Tofu In Mind

April 24, 2017
person taking a panoramic picture on their phone
Bofu? Mofu? Tofu? What on earth is that? I would like to introduce you to these acronyms so that they can help you with your marketing campaigns.
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7 Free Hotel Marketing Tools To Make SEO Marketing Easier

April 6, 2017
google trends graph
What if I told you that there were hotel marketing tools out there, that could save you hours of marketing your hotel for the price of F-R-E-E, free!.
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Hotel Marketing Strategies: Acquiring Backlinks

March 9, 2017
links
Let’s take a look at one of the most crucial types of marketing strategies for hotels to get traffic that are available today: building backlinks.
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Voice Search Optimization Tips for Hotels

February 23, 2017
voice search logo
As travel business and hotel professionals, this should be a time of action, to assure that growing trends don’t turn into headaches shortly.
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Using the AIDA Model in Your SEO Strategy

January 23, 2017
AIDA Marketing Model
SEO is a process. Many bases need to be covered to be successful. Using this tried-and-true marketing principle can help facilitate this process.
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5 Hotel SEO Enhancements

October 30, 2016
person holding SEO sign
The hotel industry is as competitive as it has ever been. Book direct campaigns are springing up left and right. How can a hotel compete?
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One Quick & Effective Way to Improve Your SEO

April 5, 2016
person holding up SEO sign
Staying up-to-date with SEO is tough. The moment you have mastered a certain technique, Google comes in changes everything. How can you stay ahead?
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Eight Common SEO Mistakes You Should Avoid

December 31, 2015
google search page
It doesn’t matter how great your hotel’s website is or how much content you fill it with; if your SEO tactics are weak, you will not get the results you want.
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Using Long Tail Keywords

November 3, 2015
tablet and keyboard on google search
It is known that the higher your site ranks, the higher the possibility that a traveler will book directly at your site. See how long-tail keywords can benefit you.
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Three Powerful Ways Hoteliers Can Influence the Booking Decision

June 24, 2015
shopping cart on top of a laptop
Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.
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Do You Understand The Power Of SEO Keywords

June 4, 2015
google home page
There are many ways to incorporate keywords into your copy. Keywords aren’t just random phrases that are placed into your content. They should be used strategically to garner the best results and, most importantly, to generate conversions.
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4 Reasons SEO Campaigns Fail, & How To Change That

December 23, 2013
woman optimizing her site
Businesses launch SEO campaigns all the time, and these campaigns often fail for a few standard reasons.
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New Perspective on OTAs & Metasearch Engines

December 12, 2013
woman checking rate on phone
Today, travelers are much savvier when it comes to finding the best airline and hotel deals online. As the online world has evolved, so has the modern-day traveler.
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Creating Engaging Content for Hotel Websites

August 21, 2013
writing hotel content
All hotel copy should be written with guests in mind to enhance experience. Here are 3 easy suggestions to follow when it comes to writing content for hotels.
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Encourage Hotel Employees to Share Experiences

September 12, 2012
local experiences
I recently came across a guest article on Tnooz that sparked my interest and got me thinking again about the importance of blogging for a hotel.
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3 Must-Have Search Marketing Fundamentals

August 17, 2012
woman searching on computer
As online marketing continues to become a dominant selling tool, businesses must utilize all areas of marketing opportunities to stay ahead of the competition.
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Measuring Success in your SEO Efforts

April 12, 2012
woman analyzing seo efforts
Every successful business starts with establishing an objective and setting a goal.
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Importance of Guest Blogging for Your Hotel

April 11, 2012
guest blogging
Once you have established a blog for your hotel, there is another step that you must take, to take it to the next level. Traffic is at stake here!
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Creating an SEO Strategy for YouTube

November 11, 0215
recording videos for youtube
If you’re trying to get more traffic to your hotel website, posting videos on YouTube is a great way to do it. Read on to see how it is done!
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