OTA

What review sites should your hotel be monitoring in 2017? Make sure you are actively checking and responding on these key sites.

OTA’s and hotels are in a long standing battle for customer bookings. Are you doing everything you can to compete with the online travel agencies?

With OTA’s giving hotels stiff competition for direct bookings, simply having your site on the SERP isn’t going to be enough to convert a visitor.

With only two major players left in the OTA space, Expedia and Priceline can make and play by their own rules. Find out what you can do to combat that.

If successful, this strategy could help reduce a property’s OTA contributions. But, in the ongoing fight against commissions, are ideas like this enough?

As a hotel professional, how do you feel about online travel agencies (OTAs)? Are you tired of the unfair pricing structure?

Here are three ways hotels can recapture share from the OTAs.

Today, travelers are much savvier when it comes to finding the best airline and hotel deals online. As the online world has evolved, so has the modern-day traveler.

In the ongoing discussion of hotels vs. OTAs, many customers believe that OTAs automatically have lower prices compared to the actual hotel websites. While this might not always be the case, it is definitely what the OTAs want customers to believe.