CRO

Measure ROI on Marketing Spend

February 2, 2020
How to Measure ROI on Marketing Spend
To effectively measure ROI on marketing spend, you should first focus on the goals that matter most. Here are some common goal statements that you can help you.
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Five Ways to Improve Hotel Website Conversions

April 24, 2014
woman looking happily at her reservation
Getting direct bookings through your hotel's website is a constant battle, one in which often leads to defeat rather than success.
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