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Improve Service During Peak Demand
April 28, 2015
Many larger or luxury and 5-star properties have rigid customer service standards that are made primarily possible by having appropriate staffing.
Unclutter the Hotelier’s Inbox
April 10, 2015
With so many things to manage, it’s not difficult to be overwhelmed, and a cluttered Inbox can quickly add to that frustration.
Charging Solutions for Guests?
April 3, 2015
Big Box retail stores are charging massive markups on cables, and guests don’t have the time to do the research. What can hotels do to help guests happy.
Protect Your Guest Information
March 6, 2015
In today's digital world, it's becoming pervasive to see reports of cybercriminals breaking into the servers of some of the world's largest corporations.
Fighting Against the OTAs
February 20, 2015
With only two major players left in the OTA space, Expedia and Priceline can make and play by their own rules. Find out what you can do to combat that.
Selling Time Between Reservations
February 13, 2015
Once the hotel’s marketing efforts are focused on driving direct bookings, it is time to get creative and take full control over their inventory.
Content Marketing Done Right
February 9, 2015
Content marketing is, by far, one of the most impactful ways to convert an online visitor into a potential guest along the booking journey.
Educating Guests Away from the OTAs
January 22, 2015
If successful, this strategy could help reduce a property’s OTA contributions. But, in the ongoing fight against commissions, are ideas like this enough?
Using Feedback Loops
January 14, 2015
For a lot of travelers, after a guest checks in, they may not have an interaction with the hotel staff until check out. This could potentially lead to issues.
Benefits of Flexible Cancellation
December 24, 2014
When plans change or the unforeseen happens, there are few options available for the guest. Here is how smart hoteliers can use this to their advantage.
The Art of Overbooking
December 17, 2014
Even with reservations to fill a hotel, there are always last-minute cancellations or no-shows. Because of this, it’s common practice for hotels to oversell
Encouraging Guest Phone Reservations
December 10, 2014
Hoteliers operating smaller properties don’t have the support they need to spend time developing a proper promotional strategy.
The Values of Discounting
December 3, 2014
A study by The University of Minnesota took a look at how shoppers perceive discounts and value-added items when shopping. The study found that shoppers
Looking to Enhance Your Website?
October 10, 2014
This shift in trip planning is a unique opportunity for hotels to attract more direct bookings. So what kind of videos should you host on your hotel's webpage?
How Fast Is Your WiFi?
October 2, 2014
WiFi availability is consistently rated as a factor in the decisions making process when booking a hotel. Most guests expect it to be free.
Creating an Immersive Experience
September 24, 2014
Some travelers are looking for a more immersive experience from their hotel as soon as they book. But what does a more immersive experience look like?
September 18, 2014
Revenue Management is a full-time job regardless of the property size, but its complexities can be overwhelming for someone wearing as many hats as the GM.
A Sharing Economy Strategy
September 11, 2014
It seems like every day there is a new upstart making waves with a new sharing economy system. This controversial system has companies like Uber and Airbnb
Overlooked Features of A Remodel
September 3, 2014
Keeping things clean daily is a great way to prolong the life of a property, but eventually, the property will require a facelift.
Convenience is Key w/ NFC
August 6, 2014
The cost to install and educate guests about these locks is disproportionate from their current benefits. Incorporating it into your property will be easier.
Marketing During High Demand Periods
July 30, 2014
Hotels let their location do their marketing for them, but what can the hotels farther away do to build value around the event to entice guests to book first?
Software to Increase Productivity
July 9, 2014
Staying tech current doesn’t stop at guest amenities. There are considerable opportunities to keep your office systems up to date, as well.
Building Value For Guests
July 2, 2014
With a little creativity any property can leverage their surrounding area and offer something unique that sets them apart from their competition.
Hidden Opportunities in Forums
June 19, 2014
Time spent in these forums can uncover a lot of opportunities for hoteliers to educate themselves and actively participate and influence the buying process.
Pricing Strategies Worth Testing
June 6, 2014
It’s no secret that price is one of the most prominent factors guests consider when shopping for a room. Try to set those prices & remain attractive.
Combat Review Blackmail
May 14, 2014
Online reviews are a crucial part of a hotel’s appearance online. When a hotel is first building their review base, each entry can carry a lot of weight in how
Secure Your Guest Information
May 7, 2014
What happens when a guest's identity gets stolen, and the leak can be traced back to your hotel? Those reviews are going to have a much more damaging effect.
Benefits of Empowering Your Staff
May 1, 2014
Entry-level positions have a lot of things in common, regardless of the industry. Depending on the mentality of the employee, they are either jobs or careers.
Get the Most Out of TripAdvisor
April 14, 2014
Once up and running, TripAdvisor can help manage and promote the growth of a properties profile in several ways. See how to get the most out of your Tripadvisor
TripAdvisor’s ‘Review Express’
April 1, 2014
TripAdvisor launched a product aimed at increasing your property reviews and exposure on TripAdvisor. Check it out in this blog post.
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