Improving Service During Peak Demand
April 28, 2015
Many larger or luxury and 5-star properties have rigid customer service standards that are made primarily possible by having appropriate staffing.
Uncluttering the Hotelier’s Inbox
April 10, 2015
With so many things to manage, it’s not difficult to be overwhelmed, and a cluttered Inbox can quickly add to that frustration.
Charging Solutions for the Forgetful Guest
April 3, 2015
Big Box retail stores are charging massive markups on cables, and guests don’t have the time to do the research. What can hotels do to help guests happy.
Protecting Your Guest Information
March 6, 2015
In today's digital world, it's becoming pervasive to see reports of cybercriminals breaking into the servers of some of the world's largest corporations to steal
The Fight Against the OTAs starts at Check-In
February 20, 2015
With only two major players left in the OTA space, Expedia and Priceline can make and play by their own rules. Find out what you can do to combat that.
Boost Revenue by Selling the Time Between Reservations
February 13, 2015
Once the hotel’s marketing efforts are focused on driving direct bookings, it is time to get creative and take full control over their inventory.
Content Marketing Done Right: Hotel Edition
February 9, 2015
Content marketing is, by far, one of the most impactful ways to convert an online visitor into a potential guest along the booking journey.
Educate Guests Away from the OTAs
January 22, 2015
If successful, this strategy could help reduce a property’s OTA contributions. But, in the ongoing fight against commissions, are ideas like this enough?
Use Feedback Loops to Improve Reviews
January 14, 2015
For a lot of travelers, after a guest checks in, they may not have an interaction with the hotel staff until they check out. This could potentially lead to the guest
The Benefits of a Flexible Cancellation Policy
December 24, 2014
When plans change or the unforeseen happens, there are few options available for the guest. Here is how smart hoteliers can use this to their advantage.
No Vacancy: The Art of Overbooking
December 17, 2014
Even with enough reservations to fill a hotel, there are always last-minute cancellations or no-shows. Because of this, it’s common practice for hotels to oversell
Encouraging Phone Reservations
December 10, 2014
Hoteliers operating smaller properties often don’t have the support they need to spend time developing a proper promotional strategy. Because of this, many hotels
The Value of Discounting
December 3, 2014
A study by The University of Minnesota took a look at how shoppers perceive discounts and value-added items when shopping. The study found that shoppers
Looking to Enhance Your Website? Upload some Videos!
October 10, 2014
This shift in trip planning is a unique opportunity for hotels to attract more direct bookings. So what kind of videos should you be hosting on your hotel's webpage?
How Fast Is Your WiFi? Guests Want To Know!
October 2, 2014
WiFi availability is consistently rated as a top factor in the decisions making process when booking a hotel. Most guests expect it to be free, but some are still
Creating a More Immersive Guest Experience
September 24, 2014
Some travelers are looking for a more immersive experience from their hotel as soon as they book a reservation. But what does a more immersive experience look like?
Revenue Management for the Busy Hotelier
September 18, 2014
Revenue Management is a full-time job regardless of the property size, but its complexities can be overwhelming for someone wearing as many hats as the GM.
A Sharing Economy Strategy for Hotels?
September 11, 2014
It seems like every day there is a new upstart making waves with a new sharing economy system. This controversial system has companies like Uber and Airbnb
Overlooked Features for your Soft Remodel
September 3, 2014
Keeping things clean daily is a great way to prolong the life of a property, but eventually, the property will require a facelift.
Convenience is Key with NFC, But is it Right For You?
August 6, 2014
The cost to install and educate guests about these locks is disproportionate from their current benefits. Incorporating it into your property will be easier.
Creative Marketing During High Demand
July 30, 2014
Hotels let their location do their marketing for them, but what can the hotels farther away do to build value around the event to help entice guests to book first?
Integrating Software to Increase Productivity
July 9, 2014
Staying tech current doesn’t stop at guest amenities. There are considerable opportunities to keep your office systems up to date, as well.
Build Value For Guests Through Package Deals
July 2, 2014
With a little creativity any property can leverage their surrounding area and offer something unique that sets them apart from their competition.
Hidden Opportunities Found in Online Forums
June 19, 2014
Time spent in these forums can uncover a lot of opportunities for hoteliers to educate themselves and actively participate and influence the buying process.
Pricing Strategies Worth Testing
June 6, 2014
It’s no secret that price is one of the most prominent factors guests consider when shopping for a room. Trying to set those prices to remain attractive and still
Combating Review Blackmail
May 14, 2014
Online reviews are a crucial part of a hotel’s appearance online. When a hotel is first building their review base, each entry can carry a lot of weight in how
Save Your Online Reputation, Secure Your Guest Information
May 7, 2014
What happens when a guest's identity gets stolen, and the leak can be traced back to your hotel? Those reviews are going to have a much more damaging effect.
The Benefits of Empowering Your Staff
May 1, 2014
Entry-level positions have a lot of things in common, regardless of the industry. Depending on the mentality of the employee, they are either jobs or careers.
Getting the Most Out of TripAdvisor
April 14, 2014
Once up and running, TripAdvisor can help manage and promote the growth of a properties profile in several ways. See how to get the most out of your Tripadvisor
Use TripAdvisor’s ‘Review Express’ to Maximize Online Reviews
April 1, 2014
TripAdvisor launched a product aimed at increasing your property reviews and exposure on TripAdvisor. Check it out in this blog post.
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