RevRock-It™

Developed exclusively for larger independent hotels and resorts, RevRock-It™ will increase direct bookings, decrease reliance on OTAs, and deliver the best ROI. RevRock-It™ is the only product of its kind that blends essential components into a single product that sets the new online marketing ROI standard.

Whether your property is a hotel or resort, RevRock-It™ will deliver a better ROI than the OTAs at a price that is surprisingly affordable.

RevRock-It™

Component

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Standard

Plus

100% Responsive Website (3-Screens)

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CMS Modules (Specials, Calendar, Area Guide)

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Professional Copywriting

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Social Search Optimization (SSO) 3.0

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Lifestyle Article Blog

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Lifestyle Article Writing & Optimization

2 x mo.

3 x mo.

4 x mo.

Website/Mobile Updates

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Landing Page Development

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Site Architecture Aduits

Quarterly

Quarterly

Quarterly

Performance Analysis Report

Quarterly

Quarterly

Quarterly

Marketing Refinement calls

Quarterly

Quarterly

Quarterly

RevRock-It™ Component Descriptions

100% Responsive 
Website

All website products are designed for 3-screens (desktop, tablet and mobile) and are 100% responsive. Websites are engineered to the latest standards and optimized for popular web browsers including; Chrome, IE, Firefox and Safari.

CMS Modules

The following user editable proprietary modules are included; Special Offers – Create special offers that can be linked directly to booking engine, Local Events Calendar – Add exciting local events and photos for visitors to browse, Area Guide – List restaurants, bars, shopping, dining and more on our Google Maps-based system.

Social Search Optimization (SSO)

Comprehensive, ongoing SSO is essential to effective search engine marketing. SSO sharpshooters work continually to assure the website ranks on the first page for all targeted keywords.

Lifestyle Article Writing & Optimization

Skillful content producers write compelling, search optimized lifestyle articles based on area happenings for the Blog. Anchor text & schema markups are incorporated into all blog articles to enhance page relevance, strengthen keyword effectiveness, and increase the click-through-rate on search engines.

Lifestyle Article Blog

A blog is included for lifestyle article posts.

Professional Copywriting

Skillful content producers will compose engaging text that compels visitors to book.

Website/Mobile Updates

All products come with up to one (1) hour of updates each month.

Landing Page Development

During the course of SSO, strategic landing pages with keyword-rich content will be created based on the target audience, keyword relevancy and searcher intent in order to drive organic traffic and increase conversion rate.

Site Architecture Audits

EMA will perform ongoing website audits throughout the course of SSO to improve overall site performance, enhance search visibility and provide an optimal user experience.

Performance Analysis Reporting

SSO team will review web analytics and keyword rankings with customer during regularly scheduled calls to measure progress, reevaluate goals and provide expert suggestions.

Social Media Management

Component

Lite

Standard

Plus

Facebook

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Google+ /Maps Optimization

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Twitter

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Pinterest

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Instagram

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YouTube

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Social Media Management

Facebook

Facebook channel setup, profile optimization, specialized local area research for post ideas, development of memorable/sharable content, social engagement, ongoing channel maintenance, create and manage ad campaign to gain new audiences and expand post reach, and outreach to grow and enhance social network. 

Google+ /Maps Social Optimization

Google+ channel setup, profile optimization, specialized local area research for post ideas, development of memorable/shareable content, social engagement, ongoing channel maintenance, and outreach to grow and enhance social network.

TWITTER

Twitter channel setup, profile optimization, specialized local area research for tweet ideas, development of memorable/sharable content, social engagement, ongoing channel maintenance, and outreach to grow and enhance social network.

PINTEREST

Pinterest channel setup, profile optimization, specialized local area research for pin ideas, development of memorable/sharable pins, social engagement, ongoing channel maintenance, and outreach to grow and enhance social network.

INSTAGRAM

Instagram channel setup, business profile optimization, specialized local area research for post ideas, development of engaging posts, monitoring tags and location check-ins, ongoing channel maintenance, social engagement and outreach to grow and enhance social network.

YouTube

YouTube channel setup, ongoing channel maintenance, upload videos provided by the customer, outreach to grow and enhance social network. 

Review Monitoring

Component

Lite

Standard

Plus

TripAdvisor

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Yelp

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Google+

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Facebook

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Review Site Monitoring

TripAdvisor

TripAdvisor is an essential channel that requires frequent attention. When a user review is posted that needs a management response, EMA will inform Customer of such reviews.

Yelp

Like TripAdvisor, Yelp is an important channel to monitor that can have a direct impact on guest bookings. When a user review is posted that needs a management response, EMA will inform Customer of such reviews.

Google+

Google+ is becoming increasingly important when it comes to customer reviews, and EMA will monitor the Google+ page and inform Customer of reviews that require management responses.

Facebook

Facebook is important when it comes to customer reviews, and EMA will monitor the Facebook and inform Customer of reviews that require management responses.

Paid Search Management

Component

Lite

Standard

Plus

Social Media Ads (Facebook, Twitter, Instagram etc.)

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Google AdWords

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Yahoo!/Bing Ads

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Retargeting

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Paid Search Management

social media Ads

Develop, manage, and optimize strategic ad campaigns to increase fanbase and engagement.

Google AdWords

Develop, manage, and optimize ad campaigns to increase conversions and maximize ROI. Ongoing campaign maintenance includes in-depth keyword research, unique ad copy writing, custom landing page development, report tracking, and ad refinement. 

Yahoo!/Bing Ads

Develop, manage, and optimize ad campaigns to increase conversions and maximize ROI. Ongoing campaign maintenance includes in-depth keyword research, unique ad copy writing, custom landing page development, report tracking, and ad refinement. 

Retargeting

Retargeting (a.k.a. behavioral remarketing) is a form of online advertising that targets previous website visitors to your web site who did not purchase. Retargeting is cookie-based technology that “follows” previous visitors as they browse the web. Retargeting keeps your ad in front of those who have shown an interest in your website but did not purchase, thereby improving the conversion ratio.

Net Revenue Optimization (NRO)

Component

Lite

Standard

Plus

Exit Page Conversion Optimization

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Conversion Funnel Analysis & Optimization

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Assistance Selling “Hard to Fill” Room Types

-

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Special Offer Development

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Social Media Contest Development

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Email Marketing Campaign Development

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A/B Website Testing

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A/B Social Media Post Testing

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Net Revenue Optimization (NRO)

NRO Consulting (Basic)

— Exit page conversion optimization

— Conversion funnel analysis & optimization

NRO Consulting (Intermediate) AdWords

— Exit page conversion optimization

— Conversion funnel analysis & optimization

— Recommendations on how to sell “hard to fill” room types

NRO Consulting (Advanced)

— Exit page conversion optimization

— Assistance Selling “hard to fill” Room Types

— Special Offer idea generation/development

— Conversion funnel analysis & optimization

— Social Media contest development

— Email Marketing campaign development

— A/B Website testing

— A/B Social Media post testing

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