Paid Search

Your Business Guide to Retargeting Campaigns

April 30, 2018
retargeting on different channels
This method of advertising works so well because you already know that the visitor has an interest in your site. If you maintain a presence when this user browses the internet after visiting, familiarity develops which ultimately leads to trust. Once you have established trust, the sale becomes easier.
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Google AdWords Geo Targeting for Hotels Get More Walk-In Business

February 6, 2018
setting up radius targeting in adowrds
Looking for more transient business for your hotel? Well, I might just have the answer for you. It comes in the form of a 10 minute time investment in AdWords.
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Quickly Manage Your Account & Lower Cost With These 3 PPC Scripts

October 31, 2017
robot for automating scripts
This article helps you allocate time to your paid search accounts where it really matters. If you're spending too much on maintenance, how will you ever grow?
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DIY AdWords: Adding Negative Keywords

October 2, 2017
adding negative keywords
"Why am I spending so much on AdWords?" I get asked this question the most. Although there could be many issues, 1 simple fix usually does the trick.
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What is a SKAG, & Why Is It The Best Thing for You

August 4, 2017
person typing on a computer with question mark background
They days of targeting a broad match keyword like “hotels in LA” are over. Advertising is now granular. What are you doing to pass up the competition?
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How Are Your Hotel Ads Performing on AdWords?

July 1, 2017
person taking notes
Are your ads on AdWords targeting the right people? If you can't find an answer to that question, then you are in luck, because I have the answer.
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Is Your Hotel Ready for Expanded Text Ads?

December 22, 2016
adwords
Is your hotel ready for Expanded Text Ads? Do you run paid search ads on Google? Do you feel 100%...
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3 Hotel PPC Campaigns To Get You Up & Running

November 17, 2016
adwords in scrabble letters
Hotel PPC campaigns can seem intimidating at first. You can easily spend hundreds of dollars if you’re not...
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Hotel Marketing Attribution: Assigning Value to Marketing Efforts

September 22, 2016
hotel
Marketing attribution analysis can help you see where your traffic is coming from, and if it is of the quality that you are looking for. Without knowing this, you are moving forward blindly.
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Dynamic Search Ads for Hotels; Are They for You?

September 8, 2016
taking notes on dynamic search ads
The purpose of this article isn’t to tell you how good DSA's might be, but rather show you that there are some caveats. I'll outline some of the most common in the hotel industry, & I'll let you know how to guard against them. Once you know the potential risks that are out there, you can make a more informed decision.
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