The “H” tags. Do they really matter for SEO? Many people don't really understand the “H” tags. In my opinion, I believe that they do, but not for the reasons that many might have you believe.
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Back in the good old days on Instagram, the newsfeed was in chronological order and as long as you posted at the right time, and had a great photo and caption, your followers would have an equal chance of seeing your posts. Now, you have to ensure that you have a basic understanding of Instagram’s algorithm to compete.
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Posting photos on a social media app such as Instagram sounds relatively easy, however there are some mistakes...
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Our friends over at Hootsuite have created a platform that allows you to organize your outgoing posts across multiple channels all from one place! Users love the how much control they have from one dashboard but few people have tapped into one of their most convenient feature: bulk posting.
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Keep in mind that your strategy won’t just spring up out of the blue. You really have to sit down and think it through. It might not be a success, but as long as you have a plan there is a greater chance the your hotel will do well
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With so many curators on all channels, branding has become more important than ever to distinguish you from your competitors.
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Let's explore 5 brilliant ways in which content producers can stand out from the crowd in an age of overstimulation. Use these tips to create innovative content for your social media strategy for hotels or any other brand.
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There’s no better time than now to be in the hotel business, with the AHLA reporting more than 1B guests stay in American hotels every year. Getting these customers might not be easy. Making sure you have these 4 parts of your business plan in order, can make occupancy issues a thing of the past.
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Typically, the writing rules of the real world don’t apply in the context of the web. You definitely want to write something that people can comprehend, but depending on your audience that could take many different forms.
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Ready to grow your Twitter followers organically? Give these tips a try.
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If your business is active on Instagram, you are well aware of how time consuming it can be. Creating engaging content, taking eye catching photography, and getting your posts just right is not an easy task. After all of the work is done, time still needs to be set aside to actually post your content. Now, you can.
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What does Facebook latest newsfeed change mean for your business?
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Video is king of engagement on social media. Let’s explore just a few topics which will increase the satisfaction of your viewers and peak their interest enough for them to continue watching your content.
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Learn why it's crucial to build relationships with past and potential guests on social media.
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While creating large quantities of content can allow you to express yourself creatively and test variations of your posts, updates and videos, there are types of content that may save you time!
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With social media, comments can let you glimpse into how your audience feels about your content, and that's just the beginning of why you should monitor comments through your social media accounts.
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Why isn't my SEO working? This is a question that I get all the time. I usually have my answer to this question once I follow this simple process.
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Get your hands on user generated content and increase engagement!
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Let’s explore how hotels can create polls that engage audiences and encourage travel!
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Are you looking for a simple guide on how to set up alerts? This isn't it. If you are looking for some alerts to keep an eye on things, this article is for you.
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What does this twitter update mean for your hotel social media strategy? Read more to find out.
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What does Facebook's new Explore Feed mean for organic business posts?
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With many social media platforms becoming a source of inspiration for travelers, hotels can leverage it to their advantage!
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This article helps you allocate time to your paid search accounts where it really matters. If you're spending too much on maintenance, how will you ever grow?
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What review sites should your hotel be monitoring in 2017? Make sure you are actively checking and responding on these key sites.
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If you’re considering hotel strategies to attract customers, social media should be on your radar. Just make sure you are not doing these 10 things!
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A primary function of marketing is promotion, but what if you struggle to find things to promote? How can you form a content strategy around this?
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Have you thought about lifestyle marketing for your hotel? Let's explore how the “lifestyle” angle can benefit your hotel’s marketing strategy.
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If you look at our industry blogs, you will hear the same chatter when it comes to mobile SEO. This chatter is only looking at a few factors.
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"Why am I spending so much on AdWords?" I get asked this question the most. Although there could be many issues, 1 simple fix usually does the trick.
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If you are looking to save some cash while making your photos stand out, these five free photo-editing tools are a great place to start.
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Presentation, testing,& optimizing are essential to digital marketing. Nailing all three is tough, unless you have a simple framework.
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Here's why you can't edit your Facebook link post's photo, title, or description.
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When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!
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Want to increase the overall quality of your website in a matter of minutes? Follow this simple internal linking guide, & you'll get just that.
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Facebook offers a list of 8 tips for taking photos. Learn about each one today!
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A social media influencers is someone that can become the key evangelist to helping you grow brand awareness that leads to conversions.
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Let’s explore the five top Instagram features that will help boost your hotel’s marketing strategy!
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One of the core principles of marketing is the 80/20 rule. which stated that 20% of your strategy is going to produce 80% of the results!
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They days of targeting a broad match keyword like “hotels in LA” are over. Advertising is now granular. What are you doing to pass up the competition?
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