It’s by no means easy, but when you align some critical internet marketing techniques together you can accomplish new records for your hotel’s website.
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When it comes to branding, visuals are very important. They represent your company on every level. From the color of the logo, to the stationary you use, it’s all carefully curated to invoke trust.
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Creating an effective hotel marketing plan is no easy feat. If you're in need of some inspiration, this one-size-fits-all approach will help you get started.
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When a review is left by your guest after their stay, it all comes down to how you handle the guest experience.
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The power of the web including that of social media is accompanied with a great responsibility. But what can you do if there is online content that is not inline with your brand?
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What sets you apart from your competitor? You need to put a face behind your hotel. Show that you and your team are personable!
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Building a hotel branding strategy is daunting, yet critical. Fortunately, you can have your strategy laid out in no time with these best practices.
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Everyone knows sales are important. There are multiple methods businesses use to support their sales team from specialized trainings to lead generation and so on. Although this is the case, seldom does anyone note social media as a powerful tool in the sales process.
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Take these steps to request an Instagram Verification Badge! Business can now also request to become verified.
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By now, we should all be experts in blogging right? Wrong. Many authors have it all wrong. Nevertheless, this guide will help you along the right tracks so that you can keep up with the latest best practices when it comes to blogging and it will help you avoid rookie mistakes.
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Today's highly targeted generation appreciates genuine content, fun culture, information relevant to them, and an emotional connection with a brand.
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Is blogging still an effective way for hotels to reach out to guests? Absolutely. The best way to tell a good story is with new, fresh content, and blogging is one of the best ways to generate interesting content.
Read MoreTake these steps to request an Instagram Verification Badge! Business can now also request to become verified.
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The world of social media is constantly changing and with new updates every so often come new features and terms to know. Take a look at this beginner's guide of terms to know that are indispensable terms for anyone new to working with any form of social media.
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If guest services is your weakest link, you might want to go back to the drawing board when it comes to your hotel's priorities.
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There are several hotel strategies to attract customers but have you ever thought about a blog as one?
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Wake up Hoteliers! Remember to update your SEO techniques. If you are not on the ball, you might miss it.
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Whatever business you are in, it pays to keep up to date on the latest marketing news. In this weeks issue, we focus on hotel distribution on TripAdvisor, Restaurants marketing in the summer months, and helping you figure out how to rock content marketing.
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Customer service is a crucial aspect of any business, but have you ever thought about how it can affect your online presence?
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With social media being a necessity in mainstream and pop culture, marketing yourself is in the palm of your hands.
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Repurposing content for your various social media channels can be extremely helpful! Doing this alone can help save you hours of time by tweaking content rather than spending more of your time creating something new from scratch.
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Don't want to see a user's posts but still want to follow them? Here's how
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IG TV is Instagram's newest feature and was announced on June 20th and is already making waves. Let’s take a look at what it is exactly and explore possible advantages of Instagram’s latest brainchild.
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If you’re running a hotel or work in one, there’s no doubt that you’ve received a ton of emails and calls from “influencers” asking for a free stay. Here's how to distinguish beneficial influencers from fake influencers.
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Don't miss out on these tips to better your business.
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Many of the big brands are represented in the movies, but there are also notable independent hotels as well. Read on to see which hotels have made their way to the big screen.
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Want answers to some of the most burning questions asked about how instagram works? Read up on some of the most common inqueries regarding one of the top social media platforms.
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Learn the basics of creating a Facebook ad in 2018.
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Whether you are addicted to social media or are late on the bandwagon, social media is a powerful tool for businesses to use to reach their customers. If you’re out of ideas in how to keep your social media channels fresh with exciting content, keep reading to get some inspiration!
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There are many guides out there on the subject of SEO. There are also many out there that claim they are the definitive resource on the subject. I am not here to do that. What I am here to do is let you in on some SEO tips for hotels, which are going to be critical to your success in the field.
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What we know about the Facebook algorithm and how to use it to your advantage.
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In today’s society, one is unlikely to come across a person who doesn’t consult online opinions before making a purchase. Online reviews have become a deciding factor when purchasing a product or service. If you have enough reviews, it could seriously affect your business in one way or another.
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How can a hotel help make their guest experience more pleasant by keeping them in the know? The following tips can give you an edge when it comes to spreading valuable and useful information to your guests.
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How can you continue to produce fresh content that keeps your audience engaged with few resources?
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This method of advertising works so well because you already know that the visitor has an interest in your site. If you maintain a presence when this user browses the internet after visiting, familiarity develops which ultimately leads to trust. Once you have established trust, the sale becomes easier.
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To keep your audience engaged make sure to remind them of the human element behind the brand. Show them that besides a reliable brand, there are real people running the machine.
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The “H” tags. Do they really matter for SEO? Many people don't really understand the “H” tags. In my opinion, I believe that they do, but not for the reasons that many might have you believe.
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Back in the good old days on Instagram, the newsfeed was in chronological order and as long as you posted at the right time, and had a great photo and caption, your followers would have an equal chance of seeing your posts. Now, you have to ensure that you have a basic understanding of Instagram’s algorithm to compete.
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Our friends over at Hootsuite have created a platform that allows you to organize your outgoing posts across multiple channels all from one place! Users love the how much control they have from one dashboard but few people have tapped into one of their most convenient feature: bulk posting.
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