Using Header Tags For SEO

April 17, 2018

The “H” tags. Do they really matter for SEO? Many people don't really understand the “H” tags. In my opinion, I believe that they do, but not for the reasons that many might have you believe.

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Beating Instagram’s Algorithm Changes for Success

April 16, 2018

Back in the good old days on Instagram, the newsfeed was in chronological order and as long as you posted at the right time, and had a great photo and caption, your followers would have an equal chance of seeing your posts. Now, you have to ensure that you have a basic understanding of Instagram’s algorithm to compete.

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Common Instagram Mistakes and How to Fix Them

April 12, 2018

Posting photos on a social media app such as Instagram sounds relatively easy, however there are some mistakes...

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Organize Your Outgoing Posts With Hootsuite Bulk Posting

April 10, 2018

Our friends over at Hootsuite have created a platform that allows you to organize your outgoing posts across multiple channels all from one place! Users love the how much control they have from one dashboard but few people have tapped into one of their most convenient feature: bulk posting.

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Things To Keep In Mind When Crafting Your Hotel SEO Strategy

March 26, 2018

Keep in mind that your strategy won’t just spring up out of the blue. You really have to sit down and think it through. It might not be a success, but as long as you have a plan there is a greater chance the your hotel will do well

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Branding 101 for Small Businesses

March 23, 2018

With so many curators on all channels, branding has become more important than ever to distinguish you from your competitors.

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5 Tips to Combat the Age of Content Oversaturation

March 19, 2018

Let's explore 5 brilliant ways in which content producers can stand out from the crowd in an age of overstimulation. Use these tips to create innovative content for your social media strategy for hotels or any other brand.

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Create A Hotel Business Plan for Success

March 8, 2018

There’s no better time than now to be in the hotel business, with the AHLA reporting more than 1B guests stay in American hotels every year. Getting these customers might not be easy. Making sure you have these 4 parts of your business plan in order, can make occupancy issues a thing of the past.

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Blog Writing: A Different Beast

March 6, 2018

Typically, the writing rules of the real world don’t apply in the context of the web. You definitely want to write something that people can comprehend, but depending on your audience that could take many different forms.

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How to Organically Grow Your Social Media Followers in 2018 Series: Twitter

March 5, 2018

Ready to grow your Twitter followers organically? Give these tips a try.

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Instagram Just Got Easier For Businesses Thanks to this Feature

February 5, 2018

If your business is active on Instagram, you are well aware of how time consuming it can be. Creating engaging content, taking eye catching photography, and getting your posts just right is not an easy task. After all of the work is done, time still needs to be set aside to actually post your content. Now, you can.

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Bye Bye Business Posts: Big Changes Coming to Facebook’s News Feed

January 22, 2018

What does Facebook latest newsfeed change mean for your business?

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5 Video Tips for Enhancing User Experience

January 18, 2018

Video is king of engagement on social media. Let’s explore just a few topics which will increase the satisfaction of your viewers and peak their interest enough for them to continue watching your content.

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Building Guest Relationships for Hotels through Social Media

January 4, 2018

Learn why it's crucial to build relationships with past and potential guests on social media.

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Evergreen Content: Saving you Valuable Time

December 28, 2017

While creating large quantities of content can allow you to express yourself creatively and test variations of your posts, updates and videos, there are types of content that may save you time!

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The Importance of Monitoring Social Media Comments

December 22, 2017

With social media, comments can let you glimpse into how your audience feels about your content, and that's just the beginning of why you should monitor comments through your social media accounts.

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Why isn't my SEO working?

December 12, 2017

Why isn't my SEO working? This is a question that I get all the time. I usually have my answer to this question once I follow this simple process.

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How to Find and Use User Generated Content

December 12, 2017

Get your hands on user generated content and increase engagement!

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Facebook Polls: Encouraging Travel

December 11, 2017

Let’s explore how hotels can create polls that engage audiences and encourage travel!

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Setting Up a Custom Alert in Google Analytics for Your Business

May 30, 2018

Are you looking for a simple guide on how to set up alerts? This isn't it. If you are looking for some alerts to keep an eye on things, this article is for you.

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Twitter's New Character Count

November 15, 2017

What does this twitter update mean for your hotel social media strategy? Read more to find out.

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Hold on to Your Hats - Facebook Has Officially Launched an Explore Feed!

November 13, 2017

What does Facebook's new Explore Feed mean for organic business posts?

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How to Hotels can Become a Resource for Travelers

November 8, 2017

With many social media platforms becoming a source of inspiration for travelers, hotels can leverage it to their advantage!

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Quickly Manage Your Account & Lower Cost With These 3 PPC Scripts

October 31, 2017

This article helps you allocate time to your paid search accounts where it really matters. If you're spending too much on maintenance, how will you ever grow?

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The Online Reviews your Hotel HAS to be Monitoring in 2017

October 26, 2017

What review sites should your hotel be monitoring in 2017? Make sure you are actively checking and responding on these key sites.

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10 Instagram Mistakes Hurting your Brand

October 19, 2017

If you’re considering hotel strategies to attract customers, social media should be on your radar. Just make sure you are not doing these 10 things!

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Content Marketing For Hotels

October 10, 2017

A primary function of marketing is promotion, but what if you struggle to find things to promote? How can you form a content strategy around this?

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Lifestyle Marketing for Hotels

October 16, 2017

Have you thought about lifestyle marketing for your hotel? Let's explore how the “lifestyle” angle can benefit your hotel’s marketing strategy.

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Mobile SEO for Hotels: How to Dominate the SERPS

October 1, 2017

If you look at our industry blogs, you will hear the same chatter when it comes to mobile SEO. This chatter is only looking at a few factors.

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DIY AdWords: Adding Negative Keywords

October 2, 2017

"Why am I spending so much on AdWords?" I get asked this question the most. Although there could be many issues, 1 simple fix usually does the trick.

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5 Free Photos Editing Tools

September 26, 2017

If you are looking to save some cash while making your photos stand out, these five free photo-editing tools are a great place to start.

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A Simple Framework For Optimizing Titles & Meta Descriptions

September 18, 2017

Presentation, testing,& optimizing are essential to digital marketing. Nailing all three is tough, unless you have a simple framework.

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Facebook No Longer Allows You to Edit Images in Posts

September 18, 2017

Here's why you can't edit your Facebook link post's photo, title, or description.

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5 Tips for Avoiding Mistakes on Social Media

September 8, 2017

When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!

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How To Find The Best Internal Linking Opportunities

September 4, 2017

Want to increase the overall quality of your website in a matter of minutes? Follow this simple internal linking guide, & you'll get just that. 

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Facebook’s 8 Tips for Taking Great Photos

September 1, 2017

Facebook offers a list of 8 tips for taking photos. Learn about each one today!

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Micro Influencers - Social Media Brand Ambassadors

August 24, 2017

A social media influencers is someone that can become the key evangelist to helping you grow brand awareness that leads to conversions.

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5 Indispensable Instagram Features for Hotel Marketing

August 14, 2017

Let’s explore the five top Instagram features that will help boost your hotel’s marketing strategy!

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Using the 80/20 Rule for Social Media

August 4, 2017

One of the core principles of marketing is the 80/20 rule. which stated that 20% of your strategy is going to produce 80% of the results!

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What on Earth is a SKAG, & Why Is It The Best Thing for My AdWords Account

August 4, 2017

They days of targeting a broad match keyword like “hotels in LA” are over. Advertising is now granular. What are you doing to pass up the competition?

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