Pallet Market logo

Pallet manufacturer
experiences a boost in revenue!

Photo of truck loaded with wood pallets

Company Overview

Pallet Market Inc. manufacturers pallets for industries such as food, office, and logistics throughout southern California.

Their services include wooden pallet sales, repairs, recycling, disposal, and complete pallet management programs.

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268%
Increase in Quote Requests
409%
Increase in Quote Revenue
1,042%
ROI on Marketing Spend

The Challenge

Since its founding in 1995, Pallet Market’s growth was from repeat and referral business.

They finally realized that they would have to spend money on marketing to increase business outside their local market area.

One of their most significant challenges was coming up with an affordable advertising budget that would deliver their growth targets without breaking the bank.

Photo of forklift carrying wood pallets

The Solution

The new strategy took a multi-pronged approach by first fixing significant inconsistencies in how their business information appears across the web. From there, lead tracking and call tracking were implemented, followed by an SEO campaign targeting the areas where they wanted to grow.

Photo of truck loaded with wood pallets

The Benefit

Fixing the inconsistencies of how their business was listed across the web improved their search engine ranking, so they would show up on the first page of search results.

Once first page placement was achieved, they experienced a dramatic increase in traffic to their website, resulting in more quote requests and increased revenue.

Real-time campaign reporting helped them track the results more effectively to prove Return on Investment (ROI).

The Results

Within eight months, Pallet Market experienced a 63% increase in year-over-year website traffic from the target market area, a 268% increase in Quote Requests, 409% increase in Quote Revenue, and they realized an 1,042% ROI on Marketing Spend.

Stats

63%
Increase in
Website Traffic
268%
Increase in
Quote Requests
409%
Increase in
Quote Revenue
1,042%
ROI on
Marketing Spend

Local Citations

05/01/20 - 12/31/20

A local citation is any online mention of the business name, address, and phone number (NAP). An increase in the number of citations can positively impact search engine rankings.

Photo of Citation Statistics

Google Analytics

05/01/20 - 12/31/20

Google Analytics showing dramatic increase in Year-Over-Year (YOY) website visitors.

Image of Google Analytics data
Find out how we can put a solution like this to work for your Pallet Manufacturing business.
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