Pallet Market Inc. manufacturers pallets for industries such as food, office, and logistics throughout southern California.
Their services include wooden pallet sales, repairs, recycling, disposal, and complete pallet management programs.
Since its founding in 1995, Pallet Market’s growth was from repeat and referral business.
They finally realized that they would have to spend money on marketing to increase business outside their local market area.
One of their most significant challenges was coming up with an affordable advertising budget that could deliver their growth targets without breaking the bank.
The new strategy took a multi-pronged approach by first fixing significant inconsistencies in how their business information appears across the web. From there, lead tracking and call tracking were implemented, followed by an SEO campaign targeting the areas where they wanted to grow.
Fixing the inconsistencies of how their business was listed across the web improved their search engine rankings, so they could show up on the first page of search results.
Once first page placement was achieved, they experienced a dramatic increase in traffic to their website, resulting in more quote requests.
Real-time campaign reporting helped them track the results more effectively to prove Return on Investment (ROI).
Within five months, Pallet Market experienced a 37% increase in year-over-year website traffic from the target market area, a 290% increase in both Quote Requests and Quote Revenue, and they realized an 816% ROI on Marketing Spend.
A local citation is any online mention of the business name, address, and phone number (NAP). An increase in the number of citations can positively impact search engine rankings.
Google Analytics showing dramatic increase in Year-Over-Year (YOY) website visitors.