Pallet manufacturer
experiences a boost in quotes and revenue!

Company Overview

Pallet Market Inc. manufacturers pallets for industries such as food, office, and logistics throughout southern California.

Their services include wooden pallet sales, repairs, recycling, disposal, and complete pallet management programs.

Increase in Quote Requests
Increase in Quote Revenue
ROI on Marketing Spend

The Challenge

Since its founding in 1995, Pallet Market’s growth was from repeat and referral business.

They finally realized that they would have to spend money on marketing to increase business outside their local market area.

One of their most significant challenges was coming up with an affordable advertising budget that could deliver their growth targets without breaking the bank.

The Solution

The new strategy took a multi-pronged approach by first fixing significant inconsistencies in how their business information appears across the web. From there, lead tracking and call tracking were implemented, followed by an SEO campaign targeting the areas where they wanted to grow.

The Benefit

Fixing the inconsistencies of how their business was listed across the web improved their search engine rankings, so they could show up on the first page of search results.

Once first page placement was achieved, they experienced a dramatic increase in traffic to their website, resulting in more quote requests.

Real-time campaign reporting helped them track the results more effectively to prove Return on Investment (ROI).

The Results

Within five months, Pallet Market experienced a 37% increase in year-over-year website traffic from the target market area, a 290% increase in both Quote Requests and Quote Revenue, and they realized an 816% ROI on Marketing Spend.


Increase in
Website Traffic
Increase in
Quote Revenue
Increase in
Quote Requests
ROI on
Marketing Spend

Local Citations

04/01/20 - 08/31/20

A local citation is any online mention of the business name, address, and phone number (NAP). An increase in the number of citations can positively impact search engine rankings.

Google Analytics

04/01/20 - 08/31/20

Google Analytics showing dramatic increase in Year-Over-Year (YOY) website visitors.

Find out how we can put a solution like this to work for your Pallet Manufacturing business.

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