You already know you should be blogging. It’s a great way to improve your SEO efforts, draw in new potential customers, increase your online reputation and engage with your community. But you may be lost as with the many choices available to aspiring bloggers: WordPress, Blogger, Tumblr, Posterous, Typepad…the list goes on. All of these content management systems have their pros and cons and there is no one right system for all. In this article, I’ll go through some of the advantages and disadvantages of the more popular platforms (WordPress, Blogger and Tumblr) so that you can decide which one is the right fit for your blog!
Blogger is a very commonly used blogging platform as it is 100% free. It is also very easy to set-up and manage. You don’t need to know anything about HTML or CSS or web hosting to get your blog up and running in no time at all. You can easily include widgets, videos, polls and much more in the sidebar of your blog. It is also incredibly easy to rearrange the look and feel of your blog. You can also easily display Amazon, Google AdSense ads, and much more to make some money off your blog. Plus, did we mention that Blogger is owned by Google, so all of your posts will automatically be indexed by the world’s most popular search engine. Overall, Blogger is a great choice for personal accounts or those new to blogging.
WordPress is the most popular content management system in use today. There are two options with WordPress: a self-hosted, paid version at your own domain and a free shared-hosting version at wordpress.com. With the paid version, you own your content, so you have complete control over it. WordPress’ interface is more complicated than Blogger, and you may need to know some code in order to add pictures, video, and other media to your blog. You don’t have the freedom that Blogger provides in terms of widgets and ads for affiliate marketing. Despite these limitations, WordPress is extremely popular because of its 100+ customizable themes and superior SEO capability. Despite the fact that Google owns Blogger, WordPress blogs can see significant traffic from Google searches in a small amount of time.
Tumblr, although quite popular, is a bit of a wild card when it comes to blogging. Although its platform supports text, Tumblr is really all about sharing multimedia such as pictures, videos, and memes. Long blog posts often don’t fare well on a system designed for images, music , videos and other small snippets of content. Tumblr also has a niche community of passionate users attached to the platform, so it is easy to find and share (“reblog”) content that you like.
In conclusion, if you just want a simple, easy-to-use blog, or one that works with affiliate hosting, Blogger is the right tool for you. However, if your blog is a way to promote your business, you’ll benefit from WordPress’ built-in SEO tools. Tumblr is the right choice for artistic, offbeat or interactive content beyond text. Which platform will you be using for your blog?