Top 3 Ways To Improve Your Hotel's Online Presence

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José Gómez
José Gómez
June 25, 2018
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1. Enhance Your Social Media - Social media has had a significant impact on the hotel industry through widely used social apps such as Facebook, Instagram, and Twitter. According to Siteminder, it can trim marketing costs and increase bookings and revenue. They have become a top source for inquiries and ideas for vacations. The more captivating your hotel looks on social media, the more likely potential visitors would inquire to stay at your hotel. If you’re not consistent with social media posts, you could miss out on potential revenue. Consistency is key. Make sure customers who are interested in your hotel, can find your information quickly. Your business name, address, and phone number are listed on your website, but are they correct on your social media accounts? If you are hesitant to answer, double check your information. Social media is always evolving. If you don’t roll with the changes, you could be missing out.

2. Create Engaging Content - With today’s technology, you can create engaging, eye-grabbing content with your smartphone. High-quality images and videos can make all the difference between someone booking your hotel over your competitors. All it takes is an inspiring idea in your content that can guide a potential visitor’s decision to stay at your hotel. People want to see what your hotel looks like inside and out. Give them some eye candy. Here are some tools to create inspiring visual content. Show them a spectacular view from one of your rooms or a 30-second video of what’s behind-the-scenes in the kitchen. Show them what’s around the area and what they have to look forward to when they visit the area. If you lack the resources to put that extra effort into your content, here are 5 Free Photo Editing Tools you can use to polish your images. With a little bit of elbow grease and some creativity, you can create straight-forward, engaging content.

3. Provide Feedback for Reviews - Whether it is a good or bad review, feedback is an essential part of communication and a step towards improving your hotel's online presence. According to Harvard Business Review, hotels that respond to reviews received 12% more reviews, and their ratings increased, on average, by 0.12 stars. That might not be a lot, but it’s the difference between having a 4.0 rating and a 4.5 on sites, such as TripAdvisor and Expedia. Giving feedback to good reviews builds stronger relationships with your guests, and it boosts your ratings. On the other hand, providing sincere responses to bad reviews that are daunting to read can be a blessing in disguise. Seeing a 1 or 2-star review can be beneficial. It basically screams, “Hey! We can do better!” Listen to your customers. Respond with sincerity, address all the guest’s concerns and let them know that you have taken steps to correct the issue. Doing so shows that you care about your guests, which in turn can encourage loyalty and drive potential visitors to your business.

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