(To the tune of Rudolph, the Red-Nosed Reindeer)
You know hotels need Facebook and Pinterest and Foursquare,
Social Search Optimization, and more, yeah?
But do you recall?
The one who ignored it all?
Johnny, the smug-nosed owner,
Tuned out all the tell-tale signs.
When OTAs saw his website,
They read in between the lines.
All of the other hotels,
Were good at booking many a guest,
They never booked with Jonny,
So he knew it was time to reinvest.
On one foggy Christmas eve,
Johnny found online:
“SSO, mobile, and new website,
Your guests will book direct tonight!”
With all the improved features,
He took back the rooms from OTAs,
His presence online now current,
And guests galore are booking their stays!
Read our other holiday poems: