I Tune In But Don’t Check In And Here’s Why

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Golda Criddle
Golda Criddle
May 4, 2012
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I’m a big fan of entertainment and social media themselves, so you’d think I’d be all about the entertainment-based applications. But before doing research for this post, I’d hardly even peeked at GetGlue’s website. Of course I’ve heard of all the options, but I’ve never felt compelled to use the services. After trying them out, I’m still not enthused – except, perhaps for one.  Here are my thoughts in more detail…

Miso

Miso is more content-based than its competitors. It offers plotlines, slideshows, polls and discussions on the television shows you’re watching. So basically it’s a gloried fan site with check-ins. Miso offers badges for activity like Foursquare, but I’m not sure I should be rewarded for spending so much time in front of the television. I like the set-up, but there are so many other places I can access this content, and in a more comprehensive manner (IMDBWikipedia…and fan sites!) so I doubt I’ll be using Miso much.

GetGlue

Arguably the most popular entertainment check-in service is GetGlue. It allows check-ins for books, wines, topics, celebrities, video games, movies and television. Instead of offering badges like Foursquare, GetGlue awards stickers for activity. The service satisfies one’s immediate need to comment on content by posting notes with a check-in, and building a conversation around a show or book. One of its best features is the recommendation engine that feeds users other books, movies, and films they may like based on their activity. But I can get better recommendations from friends (in-person, mind you) so I don’t see much of a draw with GetGlue.

Viggle

Get real rewards for something you already do: watching the shows you love! Sounds awesome, right? Except you have to check-in to shows live to get rewards. Who does that anymore? I can see how this would be useful for sporting events, but I certainly don’t know anyone who watches scripted shows live anymore. As I watch most of my television online, this application does nothing for me.

Shazam

You may be wondering why this one is on my list. Isn’t that the song identification service?  In case you didn’t know, Shazam has been working to integrate itself into live broadcasts, most notably the Super Bowl and the Grammys. When a viewer sees a circular “S” on the corner of the screen, they can grab extra content using the Shazam app. According to Mashable, this tactic was met with great success during the Super Bowl ads, leading to high engagement. During the Grammys, a popular feature was the chance to enter a contest to win tickets for next year’s awards using Shazam.

In conclusion, Shazam is probably the only entertainment service that is tempting me to subscribe to cable sometime in the near future.  The chance to enter contests to win real prizes and access extra content has great potential to provide an enriching entertainment experience, and that is exactly what I’m looking for in an entertainment application.

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