Checking online reviews has quickly become a major step in a traveler’s decision making process. Today, a properties online reputation is just as influential on a traveler as price
or amenities. Reviews carry so much weight now that a properties review score plays a big part in Google search results. Regardless of how you might feel about online reviews, they are here to stay. Learning how to properly manage and engage these reviews is important for every hotelier to remain successful and competitive. How your property responds and interacts with reviewers can have lasting effect on future booking, either in a positive or negative way.
For hoteliers looking to join in the conversation for the first time, or those looking to refine their skills, TripAdvisor has partnered with eCornell, Cornell University’s Online College, to offer a Free Online Reputation Management Course. Using the insights from Industry Experts at TripAdvisor and research gathered by Cornell’s world-renowned School of Hotel Administration, this 3 hour course is designed to educate hoteliers on the power and importance of online reviews and how they tell your properties story to potential guests. The information provided in this course is focused on TripAdvisor’s platform and tools, but the lessons provided can be used across any review channel or social media outlet. This will help to keep a consistent message and to all potential guests, regardless of their preferred channels.
This course will focus on:
- Assessing your online reputation.
- Building and managing reputation strategies for success.
- How to measure your online reputations impact on revenue.
- Utilizing all available tools to grow your review base.
- Incorporating Guest reviews into your daily operations.
- Proper methods of responding to reviews.
This course is offered free of charge and is available to all hoteliers, regardless of property size. If you’re interested in this course please visit: eCornell’s Managing your Online Reputation with TripAdvisor enrollment page.