The following is a guest blog post from our friend, Charles, who writes about the importance of domain names.
Domain names play a very important role in the success of any online business. Having a great domain name will cause you to stand out from the competition, as well as create a good first impression on your customers. This is why it is crucial to carefully consider your options before settling on any domain name.
The following are some of the blunders you need to avoid when purchasing domain names:
1. Buying a domain which does not have a .com extension.com is the most recognizable extension for domain names. A site which has a .com domain will make your brand or business appear more credible. However, if your business operations are limited to one country, then it would be advisable to get a country specific domain. Such domains have extensions such as .de, .ca and .uk.
2. Buying a domain which is not brandedIt is very important to have a domain name which corresponds to your product, service or business name. Buying a non-branded domain might make it difficult for visitors to remember the URL. Therefore, before selecting your business or product name, you need to find out if the matching domain is available.
3. Choosing a complicated domain nameHaving a domain which cannot be typed, spelled or pronounced easily will make it difficult for your visitors to tell others about your site. In addition, people will be prone to misspelling your URL, thus resulting in loss of valuable traffic. It would therefore be advisable to go for a domain name which will be easily understood. If the name is likely to cause confusion, you could also buy the common misspellings of it. For instance, if you choose a domain name such as PointAte.com, you should also secure PointEight.com and Point8.com.
4. Not researching possible trademark conflictsBuying a domain name which clashes with an existing trademark can bring about major problems. If you are found to be in violation of trademark laws, you are likely to get sued and subsequently incur major damages. Ultimately, you might end up losing your domain altogether. It is therefore very important to check for possible trademark conflicts before buying a domain name.
5. Failing to research probable meanings of your domain nameThe domain name you choose needs to project your business or brand in a particular way. However, the name might mean different things to different people. A domain name which is acceptable in one part of the world might actually be an insult in another culture. Before purchasing a domain name, take time to research on its different meanings.
6. Giving up on a domain name which is takenAt times, you might think of a domain name only to discover that it is already taken. In such a case, you could get in touch with the owner of the domain and inform them of your interest in buying it. You might be surprised to find out that the owner is willing to sell it at a very reasonable price.
Charles Mburugu is a professional blogger who usually writes about social media and ecommerce. He also loves sharing information about sites which offer the best web hosting coupons.
(Photo courtesy of Flickr)