Build Your Showcase on Pinterest

posting of pictures
Arielle Reyes
Arielle Reyes
February 9, 2017

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The social media space is constantly changing, and if you are utilizing it as part of your online marketing strategy, it’s essential to keep up with all of the latest trends. One of the latest features that Pinterest has added is a Showcase feature. This is not surprising as the whole idea of Pinterest is centered around bright and gorgeous images.

This is just a simple update that will only take a few minutes to implement. However, the result is an added feature to your profile that will give your visitors an inside look to your boards without clicking anything. Here is how to create a Showcase on Pinterest.

To create your Showcase, log into Pinterest and view your profile. You can go to Account Settings and click Profile on the left. Right under your website, you will see a section that says Showcase. Click the edit button on the right. Keep in mind that your Pinterest account must be set as a Business Profile to have a Showcase.

Here, you can select up to 5 of your boards that you wish to add to your Showcase. The Showcase operates as a rotating carousel of the five boards that you choose. The photo that is shown is the cover photo of the board. As you know, Pinterest pulls the latest pins on the board as the cover photo. This will give visitors an indication of what they can expect in a particular board.

Benefits of Creating a Showcase

If you’re like the majority of Pinterest Business users, you probably have at least a dozen (or two!) boards. It’s vital to have boards that are tailored to a specific subject, which explains the need for so many boards. Every business has a set of boards that are most important to both their business and their customer base, and while you can quickly move these boards to the beginning of your profile, the Showcase is just an additional way to promote these boards to your visitors. Not to mention, if a visitor decides to scroll through all of your boards, they might completely miss the first set of boards. The Showcase ensures that these boards are the first thing shown to visitors.

While hotels are not currently using Buyable Pins on Pinterest, e-commerce businesses that are will have their Buyable Pins shown first in the Showcase.

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